Why the Hormone Conversation Has Lost the Plot | A New Era of Hormone Testing with Marina Pavlovic Rivas

Off With Your Coat · Jul 23, 2026 · 1h 15m

We've all been told to "balance our hormones." But the truth is, balancing your hormones isn't actually a thing. Hormones are meant to fluctuate. They're dynamic by design.

So how can we understand something that's constantly changing if we're only measuring it once?

This week on Off With Your Coat, I sit down with Marina Pavlovic Rivas—data scientist, founder of Eli Health, and one of the women working to transform how we understand hormones. After recognizing that traditional lab testing offers only a snapshot in time, Marina set out to build technology that gives women a more continuous…