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Inside Ashley's Biggest Product Launch Ever
Watch the full episode: https://youtu.be/JMWamVoY-FY
In this spotlihg episode of 356, Charlie Malouf and Bo Pennebaker highlight the historic launch of the Ashley Luxe Collection, described as the largest launch in Ashley's history. Bo shares insights on the significance of this new offering, which is exclusive to Ashley stores. Unlike past product rollouts that primarily targeted internal markets and existing customers, this launch represents a new level of ambition, including eye-catching digital billboards in Times Square and robust social media engagement.
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