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237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra Corman · Imperfect Marketing

• 0:28
  Speaker 1: Hey there, kendra Korman here and you're tuned in to another episode of Imperfect Marketing.
• 0:33
  Speaker 1: Today we're diving into the wild world of AI and content creation.
• 0:37
  Speaker 1: So buckle up, because we're about to explore the thin line between AI-mazing and AI-yai-yai.
• 0:46
  Speaker 1: Okay, so I know what you're thinking, kendra is AI going to take over my job and start writing Pulitzer worthy articles while I'm left twiddling my thumbs?
• 0:54
  Speaker 1: No, not quite.
• 0:57
  Speaker 1: In fact, after hearing some of these AI bloopers, you might feel a little bit better about your job security.
• 1:03
  Speaker 1: Let's start with a doozy from the legal world.
• 1:05
  Speaker 1: Picture this attorney, stephen Schwartz, was prepping for a case against Avianca I think it is airlines.
• 1:12
  Speaker 1: He thinks hey, I'll just ask Chad GPT for some legal precedence.
• 1:16
  Speaker 1: What could go wrong?
• 1:18
  Speaker 1: Well, everything as it turns out, our AI friend decided to play let's pretend or hallucinate, and conjured up some entire court cases complete with fake names, docket numbers and quotes.
• 1:30
  Speaker 1: It's sort of like the legal equivalent of your kid's imaginary friend suddenly filing a lawsuit.
• 1:37
  Speaker 1: The result A $5,000 fine and a case dismissed faster than you can say objection.
• 1:44
  Speaker 1: But wait, there's more.
• 1:46
  Speaker 1: I love saying that.
• 1:48
  Speaker 1: Remember when CNET thought they'd be slick and publish AI-generated articles without telling anyone?
• 1:53
  Speaker 1: Yeah, that backfired spectacularly.
• 1:55
  Speaker 1: They had to issue corrections on 41 of 77 stories.
• 2:01
  Speaker 1: That's crazy.
• 2:04
  Speaker 1: Here's the thing.
• 2:05
  Speaker 1: It's like playing Russian roulette with facts, only there's a bullet in almost every chamber.
• 2:09
  Speaker 1: There's a bullet in almost every chamber.
• 2:15
  Speaker 1: Let's not forget the time Microsoft's AI decided that the Ottawa Food Bank was a hot tourist destination.
• 2:18
  Speaker 1: Nothing says vacation like lining up for canned goods.
• 2:21
  Speaker 1: Right, I can see the travel brochures.
• 2:24
  Speaker 1: Now Come to Ottawa on an empty stomach, yikes.
• 2:29
  Speaker 1: But it's not just the words that AI struggles with.
• 2:33
  Speaker 1: Google's Gemini.
• 2:34
  Speaker 1: Ai took a crack at historical images as well.
• 2:37
  Speaker 1: Let's just say it made some interesting choices Nazi soldiers of various ethnicities, a Black founding father.
• 2:44
  Speaker 1: It's like the AI thought let's rewrite history.
• 2:48
  Speaker 1: Speaking of images, have you ever tried to get an AI to write text in a picture?
• 2:55
  Speaker 1: Yeah, that's like just trying to decipher my doctor's handwriting.
• 2:59
  Speaker 1: After three espressos, you'd have better luck reading tea leaves.
• 3:04
  Speaker 1: This is one of my most frustrating pieces of AI and working with AI.
• 3:09
  Speaker 1: Super easy to edit text, but once it starts adding it to an image, it makes it a lot more challenging.
• 3:15
  Speaker 1: Now you'd think universities and educational institutions would know better, right?
• 3:20
  Speaker 1: Well, vanderbilt decided to use AI to write an email about a mass shooting, because nothing says we care like having a robot express condolences.
• 3:29
  Speaker 1: Now the students were about as thrilled as you'd expect.
• 3:32
  Speaker 1: It wasn't good.
• 3:41
  Speaker 1: And who could forget the time that Facebook's translation AI decided that the Chinese president, xi Jinping's name in Burmese translated to Mr?
• 3:46
  Speaker 1: I don't even want to say it in English.
• 3:49
  Speaker 1: Talk about an international incident.
• 3:52
  Speaker 1: I bet someone at Facebook was updating their resume faster than you can say.
• 3:57
  Speaker 1: Cultural sensitivity, training and even the music industry isn't safe.
• 4:02
  Speaker 1: Ai generated tunes often sound like what you'd get if you put a bunch of instruments in a blender and hit puree.
• 4:08
  Speaker 1: It's all got the emotional depth of a puddle.
• 4:11
  Speaker 1: So what's the takeaway from all of this AI comedy of errors?
• 4:16
  Speaker 1: It's simple AI is a tool, not a replacement for human intelligence, experience and creativity.
• 4:25
  Speaker 1: It's like having a super smart intern who occasionally drinks too much Red Bull and goes off the rails.
• 4:31
  Speaker 1: So I want to give you a few tips to keep in mind when you're using AI for content generation.
• 4:37
  Speaker 1: And don't get me wrong, I love it, but always, always, always, always fact check.
• 4:46
  Speaker 1: If an AI tells you the moon is made of cheese, do not believe it until you've taken a bite yourself, metaphorically speaking, of course.
• 4:55
  Speaker 1: Use AI for inspiration, not perspiration.
• 4:58
  Speaker 1: Let it spark ideas, but don't let it write your whole article, email or legal brief.
• 5:04
  Speaker 1: Or, if it does, write your ugly first draft, which is totally okay and I have it do a lot for me.
• 5:10
  Speaker 1: I want you to focus on some words here.
• 5:13
  Speaker 1: Ugly first draft that is not copy and paste worthy version of anything.
• 5:21
  Speaker 1: Keep the human touch.
• 5:23
  Speaker 1: Ai doesn't understand context, emotion, cultural nuances the way humans do.
• 5:27
  Speaker 1: It's like teaching a fish to ride a bicycle.
• 5:30
  Speaker 1: Technically it could be possible, especially in a Dr Seuss book, but not really advisable.
• 5:35
  Speaker 1: So when it comes to sensitive topics, I want you to be very, very, very careful with AI.
• 5:42
  Speaker 1: Some things just need the human touch.
• 5:45
  Speaker 1: Careful with AI.
• 5:46
  Speaker 1: Some things just need the human touch.
• 5:47
  Speaker 1: Some things just need a human proofreader.
• 5:49
  Speaker 1: It's really helpful to people that don't understand some of those nuances to get them that first draft.
• 5:56
  Speaker 1: But anything involving condolences, international diplomacy I'm horrible at what to write in a sympathy card, so I do look to AI for help, but I review it, I brainstorm and I edit appropriately.
• 6:12
  Speaker 1: Ai is only as good as its training data.
• 6:14
  Speaker 1: If you feed it garbage, do not be surprised when it spits out more garbage.
• 6:19
  Speaker 1: It is like the digital version of you are what you eat.
• 6:23
  Speaker 1: So I want you ready to harness the power of AI, don't want you falling into its pitfalls Now.
• 6:33
  Speaker 1: Are you going to harness the power of AI while avoiding the pitfalls, or are you going to let it run wild like a toddler with scissors?
• 6:39
  Speaker 1: The choice is yours.
• 6:41
  Speaker 1: But remember, in the world of content creation, a little human oversight goes a long, long way.
• 6:49
  Speaker 1: So before you go, I got a little homework for you.
• 6:52
  Speaker 1: I want you to try using AI for idea generation on your next project.
• 6:55
  Speaker 1: Then put on your human hat and fact check every single thing.
• 7:01
  Speaker 1: Make it flow like you.
• 7:03
  Speaker 1: If you want to dive deeper into AI, I've got a free ebook available for you that can help you leverage AI, mastering AI and Communications.
• 7:11
  Speaker 1: It's waiting for you on my website at KendraCormancom slash AI book and, if you want, it's also available on Amazon if you prefer hard copy.
• 7:19
  Speaker 1: But until next time, I want to remind you that in marketing as in life, it is okay to use AI.
• 7:30
  Speaker 1: Just don't let it use you.
• 7:32
  Speaker 1: Keep it creative, keep it human and, most importantly, keep those fact checkers employed.
• 7:39
  Speaker 1: And I have a laptop sticker if you'd like one.
• 7:41
  Speaker 1: It says AI as co-pilot, not autopilot.
• 7:44
  Speaker 1: Go ahead, drop me an email at support at kendrahormancom with your address and I'll send one out to you Until next time.
• 7:52
  Speaker 1: Have a great rest of your day.