Latest / The Influence Gap with Bernadette McClelland
24: Bernadette McClelland - Three Places Your Next Deal Is Hiding
Your next deal probably isn’t out there waiting to be found. There’s a good chance it’s already in front of you, and you just can’t see it yet.
In this solo episode, Bernadette McClelland shares the three big ideas from her keynote Connection Is a Decision, delivered in Seattle to the Global Business Travel Association. Each one shows you a different place deals hide in plain sight.
You’ll hear the World War II story of the bomber planes that didn’t come back, the simple question that takes a buyer conversation further than any discovery script, and what happened when Bernadette reached out…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.