Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Patagonia Gave Away Its Company to Fight Climate Change
When Yvon Chouinard transferred ownership of Patagonia to a climate trust in 2022, he gave up a billion-dollar business. This episode explores the strategy behind that decision — why the founder chose a trust over a foundation, how the company's mission-driven structure actually works, and whether other CEOs can follow this model. Lucas and Luna break down the legal mechanics, the financial trade-offs, and the reaction from investors and competitors. They also discuss what Patagonia's move means for the broader conversation about corporate purpose and profit.
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