TRP 23: How to Develop an In-Person Feel to Your BD Efforts with Yolanda Cartusciello

The Rainmaking Podcast · Sep 17, 2020 · 29m

In this episode of The Rainmaking Podcast, host Scott Love speaks with legal marketing strategist Yolanda Cartusciello about how professionals can build meaningful client relationships and adapt their business development efforts in a post-pandemic world. Drawing on her extensive experience leading marketing and BD functions at major firms like Debevoise and Cleary Gottlieb, Yolanda shares why active listening, empathy, and creative outreach matter more than ever in times of uncertainty.

Yolanda explains that the pandemic disrupted traditional rainmaking methods like in-person meetings and…