Latest / The Marketing Millennials
182 - Do You Really Need Influencers?
Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle?
Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.
She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time.
Courtney also explains why reality TV influencers must become a brand themselves in order to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.