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Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380
How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years?
In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category.
From pioneering circadian-rhythm-backed sleep solutions to building trust through clinical trials, neuroscience partnerships, and over 200 awards, she unpacks what it takes to win long-term: purpose, proof…
The skinny
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