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TRP 219: Overcoming Pitfalls that Get in the Way of a Building a Book with Steve Fretzin
In this episode of The Rainmaking Podcast, host Scott Love speaks with Steve Fretzin, business development coach and author, about how lawyers and professionals can overcome common pitfalls that prevent them from building a strong book of business. Steve explains that business development is often treated as a secondary responsibility, leading many professionals to neglect the habits and strategies necessary for long-term growth. He emphasizes that successful rainmakers don’t just "fit in" business development—they structure their schedules and priorities to make it a non-negotiable part of…
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