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Private Equity in Legal & Building a Binge-Worthy YouTube Channel · Legal Late Night

• Jared Correia (00:00): Hello, everybody. We've got to show the promises to be at least mildly interesting for your listening, watching, enjoyment. I'm your host, Jared Correia. I'm the CEO of Red Cave Law Firm Consulting. For the monologue, we're talking about a really important development in the legal space that most law firm owners are probably not even aware of. In the interview, we've got Owen Hemsath of Accelerators Media. In the counter program, we're bringing back our regional dialect series. Now, let's talk about the next private equity breach into traditional law practice management, management, services, organizations, or MSOs. The lawyer's modern day guild structure buttressed by ethics rules that prevent attorneys from offering non-legal services and practicing outside of specific jurisdictional spaces. While also keeping non-lawyers out of legal practice by eliminating the possibility of direct investment in law firms or profit sharing is starting to display some cracks. Outside forces have been seeking to fill in the moat for some time now. (01:11): Washington State pioneered the role of limited licensed legal technicians, or LLTs, which allowed non-lawyers to perform substantive legal work in certain categories and within certain practice areas. Utah has opened a sandbox to allow for the creation of what are called alternative business structures, ABS, which effectively allow lawyers to partner with non-lawyers by taking investment from them and sharing fees. These approved organizations can also offer non-legal services through the business in the jurisdictions in which they're licensed. Arizona has gone a step further and straight up repealed the ethics rules to prevent these things from happening in the vast majority of states in the status quo. Arizona still has an application process and fee structure though, so it's not entirely the modern Wild West as yet. Couple of those developments with the fact that many consumers are now effectively using AIGPTs to access legal services, drafting, and advice, and there's a lot of factors working against the ancient only lawyers do law model. (02:21): The latest front in this incursion is the creation of management services organizations or MSOs, which state the appetite of those who believe that the potential prominence of the ABS model is not arising quickly enough. California, notably, recently rejected its adoption in that state. Rather than trying to remodel the existing lawyer rules of professional conduct, MSOs attempt to subvert those rules. Basically, the way this works is that the MSO is a separate business aligned with the law firm. The MSO builds and manages the technology, IT, marketing, and human resources infrastructures of the business. In turn, the law firm pays the MSO for those functions and the lawyers "just practice law." And this is not some future construct. These firms exist right now with the MSOs being directly funded by private equity. As with any new business model, there are pros and cons for lawyers. In some ways, this is the lawyer's wet dream. (03:23): In an MSO, in theory, attorneys don't have to do anything but practice law. They don't have to worry about running the business of a law firm at all anymore. Those lawyers can truly practice at the top of their law licenses by focusing exclusively on high end read the most valuable legal work. Importantly, those other dimensions are run by folks who specialize in each of those business management categories, which lawyers do not and cannot. No practicing attorney has the bandwidth to be an expert in four separate business management disciplines. The model also allows attorneys to take on private equity funding for launch and growth, which has previously been essentially unavailable, where investors fund the non-substantive legal attributes of the business. Of course, there are potential negative consequences to these programs as well. MSOs effectively hollow out the value of law firms, which are now reduced to the service segment of a larger business. (04:19): In other words, in an MSO environment, law firms will be worth less while being effectively dependent on the MSOs for their survival. There are also ethical considerations, which were likely the first alarm bells that started ringing in your head. While funding is technically not directly going to the law firm, and while the law firm is technically not splitting fees with the MSO, the law firm certainly benefits from the funding and the fee to the MSO could certainly be deployed to look like a de facto fee sharing arrangement. Not to mention the question of ethics oversight in general. While attorneys within the firm would likely seek to keep their independence around managing conflicts of interest and the like, will those concerns be overridden by a profit motive as MSOs could ultimately drive decision making? Sure sounds like a possibility. MSOs are just the most recent, but likely not the last shot across the bow of traditional law firm ethics requirements, but every law firm owner should at least be aware of the reality of MSOs since they are massively reconfiguring the competitive environment in the legal vertical. (05:25): Now, for something slightly less depressing. We're coming back and we're talking about video marketing for law firms. We've got Owen Hemsath, the CEO of Accelerators Media. Come on back. (05:44): Well, I've effectively run out of things to say, which is awkward because this is a podcast, so I'm simply going to adjust the large pickle that you see behind me. I'll be right back. No, I can adjust my pickle later. Let's right now interview our guest. I'm excited to have our guest today. Maybe the coolest guy we've had on the show, to be honest. The first person I've ever seen on one of our episodes wearing sunglasses indoors. It's Owen Hemsath, the CEO of Accelerators Media. Owen. Yep. Welcome to the show, man. Thank you. Owen Hemsath (06:15): That is the best introduction anyone's ever done for me. I want you to know that. Jared Correia (06:22): It's true. I couldn't lie. Owen Hemsath (06:24): Spared no expense. Jared Correia (06:25): Look at this space. You got the shades. The lighting is next level. Owen Hemsath (06:31): Yeah. Jared Correia (06:32): You have some Owen Hemsath (06:33): Nice photos behind Jared Correia (06:33): You. Yeah. Owen Hemsath (06:35): I do. I wanted to bring my family into the picture a little bit. So I'm playing with some photos. I got this whole space down here. That's my podcast area. And I enjoy ... This is what I went to college for. So I enjoy- Jared Correia (06:52): Podcasting. Owen Hemsath (06:53): Yeah. And set building and lights and Jared Correia (06:57): All those kinds of things. Yeah. I mean, it looks like a great space. Either you're a video producer or a Bond villain. Perhaps both. Who knows? Owen Hemsath (07:09): Yeah. Hey, you'll never know. I'll tell you- Jared Correia (07:13): So we've got Hang Scorpio here on the plot. Owen Hemsath (07:17): I like to think of myself as a little bit of a closet superhero. Jared Correia (07:23): There you go. Owen Hemsath (07:24): I got five of these shirts hanging up in my closet. I got 10 of these shirts hanging up in my closet. Jared Correia (07:32): Are you one of these guys who's like, "I wear the same clothes because the mental capacity to choose between..." Really? Wow. Yeah. You might be one of the first people I've met who's actually done that. I just have a bunch of ratty ass T-shirts and they're all different. Owen Hemsath (07:47): Well, it sounds to me like the same strategy. Jared Correia (07:50): In some ways, yes. Owen Hemsath (07:52): Manifest differently. It also helps with my on- camera presence. Jared Correia (07:59): Really? Owen Hemsath (08:00): I have a pair of shades near my cameras. I've always got a denim shirt and a white undershirt. And so I look the same all the time. And that's a media thing. It's like I want people to see me and recognize me. I've been doing that off and on for years. Jared Correia (08:19): Huh. That's interesting. Okay. So I should tell people you're really good at branding, as you just alluded to. Yeah. Can I tell you that I thought your last name was video for roughly three or four months because every- So Owen Hemsath (08:30): Did my kids. Jared Correia (08:32): Do they know now? Owen Hemsath (08:34): Yeah. We broke the news. We broke the news to them. But that was part of the brand. It was like, who's going to remember Hemsath? Jared Correia (08:45): Right. So when you get an email or when one gets an email from you, it says Owen video on it. And then it takes a little bit of digging to be like, is that this dude's real last name or does he have a more normal last name than that? Owen Hemsath (09:01): Well, I tell people when my ancestors came over, they got to Ellis Island. It was my great-grandfather, Owen newspaper, and they changed his name. They changed his name at Ellis Island. But yeah, it kind of became a hassle with SEO and LinkedIn verifications and all of this ID stuff. So it's been a little bit of an issue. But early on in my career, I was like, nobody's going to remember Hemsath. It's by itself. It's not just an interesting last name. It's not even common at all. So I'm like, I need people to remember me. And when I get invited to speak and do stuff, it says on my thing, "Do not say Hemsath." Or it did for years. We changed it because now it's like Owen video Hemsath kind of thing. But yeah, it's who I am, it's an identity I carry, but it also keeps my family safe. (10:07): You can't find Owen Video's license plate number on the web. Yes, Jared Correia (10:14): That's good. Haters going to hate. Well, I'm sorry we blew up your spot here. That's my bad. Owen Hemsath (10:19): No, I know, right? Now I'm going to get ... Yeah. Jared Correia (10:21): I wanted to talk to you about how you got into this stuff. I'm assuming you were joking when you said you have a degree in podcasting, although I wouldn't put it past you. Owen Hemsath (10:32): No, I have a degree in multimedia. Gotcha. But yeah, how did I get into this? Yeah. Multiple terminations. Multiple terminations. Jared Correia (10:43): Okay. Owen Hemsath (10:43): I spent 10 years as a waiter. Jared Correia (10:46): Really? 10 years? Owen Hemsath (10:47): Yeah. 10 years, man. And like a barback and bartender and just kind of like, and I was like, "Man, my life is going to suck if I don't get out of this. " So I got into sales for a home improvement company and the leads were ... I was out selling windows, like vinyl windows and sighting and the leads were terrible. And I'm like, "I need better leads." I started making my own marketing. Jared Correia (11:18): Gotcha. Owen Hemsath (11:19): My buddy calls me and he's like, "Come run the marketing at my company." He had a fax blasting company. So you'd have a fax machine in your office. Jared Correia (11:29): Oh, like actual fax Owen Hemsath (11:30): Machines. You get an advertisement Jared Correia (11:33): That's like Owen Hemsath (11:36): Robo dials, stuff like that. So Jared Correia (11:38): I did the marketing there- in on the fax, like a paper Owen Hemsath (11:41): Ad. Jared Correia (11:42): Oh, interesting. Yeah. Owen Hemsath (11:43): Okay. Jared Correia (11:43): Wow. Owen Hemsath (11:45): Do your rain gutters. Jared Correia (11:47): Gotcha. Yeah. Owen Hemsath (11:48): So we still an home improvement. But I got fired from every restaurant job I ever had. I got fired from that job. So I went back to school and I was like, in all the marketing that I'm doing, I'm using video. And I had been making videos on my dad's shoulder mount VHS cassette recorder. Oh wow. Jared Correia (12:12): Remember Owen Hemsath (12:13): Those things? We would do stop motion Lego sort of animations. And I was writing movies and the neighborhood kids would be in them, kind of like Adam Goldberg from the Goldberg. You ever saw that show? Jared Correia (12:26): Yes. Owen Hemsath (12:27): I relate to that kid so much. That was me. So I'm like, I'm going to go back to school and I'm not going to learn marketing. I already know marketing. Jared Correia (12:35): I'm Owen Hemsath (12:35): Going to go back to school and I'm going to learn media. And that's what I did. So year after I graduated, YouTube came out and taught everything that I learned in school for free. So hallelujah. They had school kids. So I took the camera out. So I took the camera out. Here's the landing. So I took the camera out. Jared Correia (13:00): I knew you'd bring it down. Owen Hemsath (13:01): Year after I graduated and I go knocking on doors, downtown San Diego. And I just said, "Hey, I'll make you a marketing video for this new YouTube thing." And I've been doing that ever since. It's been 15 years, 16 years I've been doing that. Jared Correia (13:14): I don't Owen Hemsath (13:15): Knock on doors anymore, but ... Jared Correia (13:17): Right. When you were doing the waiter or bartender stuff, was the goal eventually to get into media? Were you like one of these dudes who was like, "Hey, here's your drink, but also here's the script I wrote." Was it that kind of thing or? Owen Hemsath (13:34): That's close. Jared Correia (13:35): Okay. Owen Hemsath (13:35): That's close. Yeah. Jared Correia (13:36): I've heard Owen Hemsath (13:37): That origin story before. My goal was to meet someone. I worked fine dining. My goal was to meet someone that would introduce me to new opportunities and that happened all the time. So you'd go and you'd work for them for a little bit and it'd fall apart, but that was definitely my plan. And then before you know it, 10 years go by. Jared Correia (14:01): Yeah. At end of your life. Owen Hemsath (14:02): And it's like, what am I doing here? Yeah. Jared Correia (14:04): Right. All right. So let's start at the beginning. So we've got a lot of lawyers and business professionals in the audience here. Owen Hemsath (14:12): Yeah, I love Jared Correia (14:13): Them. So not necessarily people who were filming on the camcorder like you were doing back in the day. So can we start at the beginning and be like, why is video important? Owen Hemsath (14:25): Well, video is how we communicate with people. Jared Correia (14:31): I Owen Hemsath (14:31): Mean, I think a couple years ago we could argue between posting image posts versus live stream versus all these different things. But we have seen the absolute domination of video across every social media platform. Every social media platform is video. Instagram has a couple exceptions, Facebook, couple exceptions, but everybody's watching video and they're watching two kinds, vertical and long form. Everybody ... Look, I'm working with a consulting company or this business organization. I'm consulting them. And he goes, "I want you to develop me an Instagram plan." I go, "Okay, it's basically all video." He said, "Well, what about the carousels?" And I was like, "Dude, one video." He's like Jared Correia (15:26): Don Draper. Sell the carousel. Owen Hemsath (15:29): Yeah, because people think marketing is all these things. Yeah. It's one good thing. One good thing. Focus on video. Engage with people. Look them in the eyes. Show them your personality. Even if you're dry, show them that because they may not want some big fancy hotshot lawyer. Jared Correia (15:55): No, Owen Hemsath (15:55): We try to make you not as boring as you are at home, but that's where our magic comes in. All Jared Correia (16:01): Right. So I think lawyers are cheap also. I feel I can't say that because I've been in the business for a long time. So I think some people might be listening to this and they're like, "Cool video. Let me just go record shit on my iPhone." Is that viable or how will they fuck that up? Yeah, Owen Hemsath (16:17): Go ahead. Go ahead. Nothing will bring you closer to doing business with me than trying to make videos on your own. Jared Correia (16:28): I mean, you've seen that before. What if people screw up? Are there things they get wrong consistently? Other than holding the phone in the wrong direction, probably. Owen Hemsath (16:38): I don't think that's a big problem. I think it's content strategy. It's like, (16:46): What the heck kind of videos am I making anyway? And we have to think in titles. You've got to think like today I'm making a video called this, and here's the reason why I'm making that video today and not next week. Your videos are not these one-off little diamonds that exist in a vacuum. They're part of a library that responds to an algorithm. And so we create the content strategy that's going to cause viewers to find you, binge watch you, and then filter them or funnel them into your offer. Or a lot of lawyers have these really elaborate like contact me pages. Jared Correia (17:44): Yes. They love those. The more elaborate, the better. Owen Hemsath (17:49): Yeah, TV and billboards and whatnot. But YouTube, video, social is a little bit different. Jared Correia (17:56): Okay. It sounds like the authenticity helps a little bit. Aside from the algorithm, like rough cut videos are okay, right? Owen Hemsath (18:05): Yeah. I mean, you got to have a clear ... So that's maybe the second part. Jared Correia (18:09): Okay. Owen Hemsath (18:09): You got to have a clear start and a clear middle and a clear stop. Your videos need to take the viewer along a journey that ends and they know where it ends. Jared Correia (18:22): Gotcha. Okay. Owen Hemsath (18:23): Most people, they'll go, "I'm going to make a video on blah." And then they ramble. Dude, no structure. "I'm an expert. You're boring." And that's what we do. We put together a structure that allows your authenticity to shine. Jared Correia (18:47): Gotcha. So it sounds like scripting is an important thing. And I would guess that most people just turn the camera on and just start talking. Yeah. But it seems like the strategy is to not only build a content strategy, broadly speaking, but also to potentially script each and every video that you're going to Owen Hemsath (19:09): Be doing. Well, it sort of goes ... It depends on the talent of the business owner. We only work with companies and mostly we work with the main lawyer, the CEO, something like that. Jared Correia (19:22): Yeah. Owen Hemsath (19:22): So we have a VBO process. VBO stands for video build out. And what we do is our team creates structure, opening, middle, call to action, ending, right? Then we give that to the client to fill in with expertise. Jared Correia (19:50): Got you. Owen Hemsath (19:54): So we work with the client to create a piece that will best highlight their skillsets. So if you're kind of boring, you take our structure and you just be you through our structure. You'll get through a video, people will watch it and they'll Jared Correia (20:12): Call you. Owen Hemsath (20:12): If you're a little bit more wild and free, it's not like that's going to perform better for you. Okay. You might be too wild and free, and they're just like, people don't take you seriously. So once again, our structure helps to tone down even some of the biggest and the brightest of us. Jared Correia (20:34): Gotcha. Okay. So if I'm thinking about where I'm going to post my stuff, it sounds like YouTube is by far the most important place, but like you were saying before, everything's got video available now. Yeah. So do you view that as a hierarchy? Do you pick one? Like what is that decision making strategy? Owen Hemsath (20:53): Yeah. If I had to pick one, it's YouTube. Jared Correia (20:55): Okay. Owen Hemsath (20:56): Yeah. Right? But the YouTube Instagram punch is phenomenal because YouTube is where you'll get found in AI. YouTube is where you'll rank on the web. YouTube is where everybody is, but Instagram is where they message you. Jared Correia (21:24): Oh, interesting. Owen Hemsath (21:25): So we create comment automations in Instagram, right? So it's like you see a video and it's like comment injury below, comment, car accident below. And then we set up these automation systems that immediately reach out like a virtual sort of assistant that's like, "Hey, saw you reached out. How can we help you? " Jared Correia (21:49): Gotcha. That's cool. Owen Hemsath (21:51): Then it's your deal to lose at that point. Jared Correia (21:54): And so you're not seeing the same comment activity on YouTube. It doesn't sound like- Owen Hemsath (21:57): No, you can't do that on YouTube. But on YouTube, you let people know you have an Instagram. Message me over on Instagram or I'm very active on Instagram. People on YouTube know they can't contact you on YouTube. People don't expect you to respond to their comments on YouTube, right? So let them know you've got an Instagram, but if I only had to pick one, you pick YouTube because that's where the ROI is, right? And you've got shorts and long forms on YouTube, plus you have live streams. And I don't want to get into lives, but just picking up your phone and going live every Friday at three, that's a great idea. Jared Correia (22:38): Huh. I'm glad you brought up the long form and short form stuff because I think people have trouble deciding what to do. Do you do pick one? Do you do both? How do you figure that out for people? And does it depend on the person that you're working with? Owen Hemsath (22:57): Yeah, I think, look, it depends on what the audience responds to. Jared Correia (23:00): Okay. Owen Hemsath (23:01): So I would say if you're not working with me, because we do this whole onboarding and we have you read for us and we kind of figure out where your skillsets are before we develop a plan, right? A plan. If you're doing it on your own, I say do what you're going to do. If you are going to script out a video and do a long form, do that and enjoy it because you have to love it. But if you're better at quick tips from the back of an Uber, do that. Just get the videos up. Jared Correia (23:40): It's Owen Hemsath (23:40): Funny you Jared Correia (23:40): Say that. I couldn't imagine a lawyer doing quick tips in the back of an Uber, but maybe they do. I know. I don't know. It Owen Hemsath (23:47): Feels a little bit like taxi cab confessionals. Jared Correia (23:50): Right. I feel like they'd be like, "I can't do that. I'm not in my office." Owen Hemsath (23:54): Yeah, too much. And a lot of lawyers like to do that, but I think people want to see that you're out and about. Most lawyers are in court for a big part of the week. It's like show people that. Jared Correia (24:04): Right. That makes sense. Okay. Owen Hemsath (24:07): So do what you're going to do, but what we do is we create like a fifty fifty plan and we're like, we're going to create shorts that talk about X, Y, or Z. Jared Correia (24:18): Yep. Owen Hemsath (24:18): We're going to make some longs that talk about A, B and C. Let's put them out there. Let's see how they do in 90 days. And then we double down on the content that is responded to. Jared Correia (24:31): That makes sense. One thing I want to ask you- Nobody Owen Hemsath (24:35): Thinks about that. Nobody thinks that like, hey, people will either like this or not like this. Jared Correia (24:42): Yeah. I think people just put it out and they're like, "I've achieved my goal by putting it out. " But yeah, they're not looking at the data. Owen Hemsath (24:48): But it's like, nah man, like you could do a series on personal injury that goes viral, generates no clients. Jared Correia (25:00): Yeah. Owen Hemsath (25:00): None. Jared Correia (25:01): Yeah. Owen Hemsath (25:02): Okay. Well, you learned a lesson there. Jared Correia (25:04): Right. Owen Hemsath (25:04): Now let's do another series designed to get clients, right? And that's people want to create one video that does everything. It goes viral. Your mom calls you and says it was great. You get leads, you get sales and those sales, let me tell you, it's the richest guy in your town. That's what people think. It's like, I'm going to do a video and it's going to be the richest guy in my day. I don't want these deadbeats. Oh, you don't? Jared Correia (25:31): Really? That's a unique business strategy. Owen Hemsath (25:34): Yeah. Tell me more about this. Jared Correia (25:38): How do I attract more people that can't buy my services? Owen Hemsath (25:41): Yeah. Yeah. Jared Correia (25:43): So actually, one thing I wanted to ask you about is, what about a platform like TikTok? TikTok was like the original ... Okay, good. So TikTok was the original short form video content, right? But then it's all this political bullshit around TikTok. Is it even worth getting into? Owen Hemsath (25:59): Yeah, no. Jared Correia (26:01): Okay. Owen Hemsath (26:02): TikTok, and I have 100 million views on TikTok. We were TikTokers. Me and my family. Jared Correia (26:12): Oh, really? Owen Hemsath (26:13): Million subscribers. Yeah. Yeah. Look up Owen video on TikTok. Family sketches, all family friendly, no cursing, no Jared Correia (26:21): Profanity. Oh, you were doing like ... Oh, interesting. Okay. Owen Hemsath (26:25): Sketches I would write. Me and my family would write them together. Jared Correia (26:28): Oh, that's kind of cool. Owen Hemsath (26:30): Oh, it was great. It got tough after a while when monetization ... That's why we stopped. But the biggest reason we stopped is because TikTok is not an America friendly app. Yes. And that matters to me. That's true. It matters to me that China is blocking our TikTok content, but then actively stimulating, what do they call it? Phone rod or brain rot. Jared Correia (27:03): Yeah, the brain rod stuff. Yeah. Owen Hemsath (27:06): My Jared Correia (27:07): Kids talk about that all the time. Owen Hemsath (27:10): TikTok, I say it's for kids. Jared Correia (27:11): Okay. Owen Hemsath (27:12): Adults are on Instagram and YouTube. Jared Correia (27:15): Interesting. Okay, cool. Owen Hemsath (27:17): And I don't mess. We connect our Facebook to our Instagram, so it auto posts. But we don't do posts, we don't do carousels, we don't do stories, we don't do Snapchat. It's like, these are our bullseyes. We know them better than anyone else. Jared Correia (27:40): Yeah. Owen Hemsath (27:40): Let's run those until we make $100,000 or whatever. Jared Correia (27:47): Yeah. Let's talk about that for a second. So I think a lot of people get on social media and they have this notion of virality. They want to be like the lawyer version of Mr. Beast. But what you're telling me is like the best way to do this is to do it in such a way that they can generate money for your business. Seems simple, but I don't know that people think about it that way. Owen Hemsath (28:11): Yeah. Jared Correia (28:11): I mean, I guess if I'm listening to this and I'm an attorney, I kind of want to get a sense of like ... I don't want to look at the vanity metrics. Like you said, you get a hundred million views on a post and it may generate any business. So what are you looking at? How do you connect all that stuff and figure out this video I did is making me money, getting me clients. Owen Hemsath (28:33): Yeah. First of all, YouTube can show you the one video, right? You will see it. You can see it in the analytics. And that's a really cool thing because you can see, oh, that video is making me money. Let's make more like that. But what we do is we think in this one video, we think in this scarcity mindset, when I want you to think of like, we're going to do a show on YouTube for three seasons, three years, and then if we have an ROI, we'll quit. But the reality is when you make videos for a specific person and you tell them what to do, you'll make ROI your first year. The problem is you do want the views and I hear it all the time. "Oh, I just want the ROI. "Video comes out, gets 10 views. Well, these videos are, " Hey, you told me you didn't care. (29:50): I said 10 qualified people, pay up. "You have to have a press pulse. You have to have these get views, these convert customer ... Jared Correia (30:03): That makes sense. Owen Hemsath (30:04): That's the content strategy. Jared Correia (30:06): Okay. So when you get people in your program and let's say they've never recorded a video before in their life, how do you get there feeling comfortable with that? Owen Hemsath (30:19): Man, that's my favorite cutup person versus the guy who's already got 10,000 subscribers, Jared Correia (30:26): I know Owen Hemsath (30:27): It all. Step into it. Jared Correia (30:28): Yeah. Okay. Owen Hemsath (30:30): Yeah. So we took this personal injury guy in Canada, just moved into an office, has never recorded videos in like this kind of way. And we built out everything for him. We got him the microphones, the background. He bought a monitor- Oh, so he started completely Jared Correia (30:52): From scratch with him. Owen Hemsath (30:54): Yeah. Yeah. Built out the channel and let him fly. So when a person comes to me with no bad habits, that is someone who's going to make money fast. In fact, we just brought on a yacht guy. He sells yachts. Okay. So you can imagine that buyer. Who's that buyer, dude? Jared Correia (31:17): It's not me. Owen Hemsath (31:17): So 10 videos, three inquiries. Jared Correia (31:24): Really? Owen Hemsath (31:24): In his first two weeks. Jared Correia (31:25): Yeah. Wow. Owen Hemsath (31:26): Because he's like, "Dude, just tell me what to do. " Jared Correia (31:28): Yeah. Owen Hemsath (31:29): That's pretty Jared Correia (31:29): Impressive. Owen Hemsath (31:31): It is. And these are yacht buyers, man. Yeah, Jared Correia (31:34): That's like the highest ticket of high ticket items, I feel like. Owen Hemsath (31:36): Yeah. Yeah. So we're excited about that. That's what we do. It's harder with the $97 product stuff. Jared Correia (31:50): Sure. Owen Hemsath (31:51): Yeah. When you got a 10,000, $15,000 program ... Jared Correia (31:55): But legal is a big ticket item too for a lot of people. Owen Hemsath (31:58): I think it is. That's what Jared Correia (31:59): I was Owen Hemsath (31:59): Referring to. Jared Correia (32:00): Yeah. Owen Hemsath (32:01): But it's not going to be your $1,200 thing that sells, right? Jared Correia (32:06): Yeah. Owen Hemsath (32:06): You got to bring them in. You got to pitch them 15,000. Yeah. Jared Correia (32:09): Yeah. Yeah. You got to Owen Hemsath (32:10): Get good at that pitch. Jared Correia (32:12): That's great that you help people in that way from scratch, make them feel comfortable. Owen Hemsath (32:18): They're Jared Correia (32:19): Better at it, Owen Hemsath (32:19): Man. Jared Correia (32:22): Yeah. I get that. Nobody's got any bad habits in place. Do you find that lawyers in particular are good when they get in front of a camera? Just because of all the public speaking and advocacy they have to do. Really? Okay. I was a quick no. Owen Hemsath (32:37): Yeah. I've worked with handful, man. When I was out knocking on doors, who has an office? It's like doctors and lawyers. Yeah, pretty much. So that's a big part of our business. But some of these guys, they're doing filings and not everybody's in ... PI is a good one. Jared Correia (33:04): Yes. Owen Hemsath (33:06): Defense. I love defense. Like trial. Trial guys, criminal. Those are the best. But lawyers struggle to manage their time. You have to produce videos. It's half hour a week or two hours a month. And we do everything for you. So you just show up, you shoot them. You can even show up with us in a Zoom and we'll just film it right there. Send its editor. But you got to do your part. The other thing is that lawyers are concerned about the liabilities, the disclaimers. Can I say this? Am I allowed to? Well, if I say that, then they could use this against. It's like, dude, it's YouTube, bro. Jared Correia (34:02): Yeah. I like how you distill that down. I was just talking with somebody else this morning about that very topic. Everybody wants a disclaimer on a thing. And the problem is you start throwing that stuff up there and people are just like, "Oh my God." They're Owen Hemsath (34:17): Long enough. Jared Correia (34:17): Yeah, exactly. Owen Hemsath (34:18): They're logging off. And you seem like a coward. Oh, I'm going to go and work with this guy and then he's going to be like, "Whoa." I heard a great quote. It was like, "I don't ask my lawyer what I can do. I hire a lawyer to find out how I can do what I want to do. " A person wants a lawyer to win for him. So whatever it is, the type of law that you're doing, because real estate law type stuff, it's not bad either. Jared Correia (34:49): Yeah. Owen Hemsath (34:49): That's a good little niche. Jared Correia (34:50): Yeah. That's funny you describe lawyers that way. I kind of feel the same way about accountants. Please don't audit me. Owen Hemsath (34:55): Yeah. I tell you, never add a successful accountant channel. Jared Correia (35:04): So one thing you brought up before that I think is interesting is the YouTube culture is kind of like, if I want to learn how to do something, I'm going on YouTube. If I want to learn how to put together a fan, and I'm not vibing with the instructions that come with it, I'm going on YouTube. Yeah, yeah. Can lawyers take advantage of that too? Talking about like, okay, this is how the legal process works. Owen Hemsath (35:27): Yeah, man. That's what we should be doing is like walking people through the processes that they fear. I think what lawyers are used to is gatekeeping that with fees. So it's like, well, I can't tell them what I do. They got to pay for that. So you end up making a YouTube channel full of commercials. "Hey, were you in an accident? Call me. " That's not YouTube. Jared Correia (35:54): Right. Owen Hemsath (35:56): What you do is you walk them through the system and you become the person that they can trust and you ask for their business. They're not going to navigate a personal injury case against Starbucks Jared Correia (36:13): On Owen Hemsath (36:14): Their own. And here's the other one. Oh, lawyer down the street will steal my content. The lawyer down the street thinks you're an asshole and he thinks he's so much better than you. He would look at your stuff and he would go, "I'm so much better than that. " Like this idea that your competitors are out there going like, "Oh, what's Jared up to? " Jared Correia (36:37): Yeah. They're like, "Fuck that guy." You got Owen Hemsath (36:38): To go and do you. Feels like I'm striking a chord. Jared Correia (36:43): No, that's really funny. No, I have conversations with lawyers like this all the time, and that's the exact way. If I showed one lawyer another lawyer's YouTube channel, they'd be like, "Oh, look at this asshole. I'm so much better than this guy." This Owen Hemsath (36:55): Guy. Jared Correia (36:56): Guaranteed. Guaranteed. Owen Hemsath (36:58): Yeah, yeah, Jared Correia (36:58): Yeah. All right, this has been great. So I have one more question for you, which is not related to the video stuff, but how does one do the move from Southern California to Utah as you have done? Because I think it's supposed to go the opposite way. Owen Hemsath (37:15): Yeah. Yeah. Let me tell you something. COVID, born and raised in California my whole life, born and raised. So family was raised there. But when COVID happened, man, they're bouncing the kids around. They're doing all this stuff. And it's like, we need to move to a free state. We looked at a couple states, but I got a lot of Mormons in my family. Yes. I'm myself like a born again Christian, but my family is a lot of Mormons, so I have grandma and grandpa out Jared Correia (37:53): There. Owen Hemsath (37:54): But Utah is also the second biggest YouTuber community outside of LA. Jared Correia (38:01): I was hoping you would say that. And I would ask the question, how on earth did that happen? Owen Hemsath (38:07): Yeah. It's like grew up in the suburbs. I was already YouTube channel. Dude, I was just trying to stay alive growing up in LA. Jared Correia (38:17): Right. Right. Owen Hemsath (38:19): Trying to tell the difference between a car back fire and a gunshot. Jared Correia (38:23): Yeah. Right. Owen Hemsath (38:24): I wasn't making. But they're performing people. So there's a company out here, Angel Studios, and I work with them on and off. There's a TV show called The Chosen, which started out here. I work with them a lot. Oh, Jared Correia (38:43): Interesting. Owen Hemsath (38:44): Well, I work with them on a regular basis. Jared Correia (38:47): Gotcha. Owen Hemsath (38:48): So I was like, I'm going to move out there to where the second Hollywood is and see what happens. And it was a good move for us, but it's been difficult. Sun just came out yesterday. Jared Correia (39:00): Like for the first time in months? Owen Hemsath (39:03): Yeah. Neighbors are like ... Jared Correia (39:07): Waking up from hybridatus. Owen Hemsath (39:09): So snow is new for me. Jared Correia (39:12): This has been fun. I would tell people if they want to learn more about video production, you would be a tremendous person to contact. I think you're excellent at this, which is why I want to have Owen Hemsath (39:21): You on the show. Thank you. We're done for you service. We have done for you YouTube service. We also do consulting if you've already got a team and you just want to grow. But website is owenvideo.com. And I have a much longer website, the official website, but you'll remember- Jared Correia (39:39): Owen video. Owen Hemsath (39:40): Owenvideo.com. Jared Correia (39:41): Oh, man. I brought it back around. Owen Hemsath (39:44): See, full circle. That's what they call me in high school. Jared Correia (39:47): Call me full circle. We'll played. Can you hang around for one more segment? You got some time? Owen Hemsath (39:52): Sure. Yeah. All Jared Correia (39:52): Right. We'll close this one down and then we'll be right back, everybody. Welcome back everybody. That's right. We're at the counter program. It's a podcast within a podcast. This is a conversational space where we can address usually unrelated topics that I want to explore at a greater depth with my guests. Expect no rhyme and very little reason. As you've just heard, Owen is in Utah by way of Southern California. So Owen, I want to bring back a new version of one of our favorite segments where we talk about regional dialects and we're going to do something called Shit Uton's Say. So basically, I'm going to relay some Owen Hemsath (40:43): Locally- Utah, by the Jared Correia (40:44): Way. Utan, did I say Owen Hemsath (40:46): It wrong? Utah and Croutons. Jared Correia (40:49): We're already off to a terrible start. Every now and then- I've only Owen Hemsath (40:53): Been Jared Correia (40:53): Here five years. Oh, see, now I feel terrible. Don't edit that out, Evan. Leave that in. I want to sound hassle. It'll teach me. Shame. We do stuff like we've done Yuper dialects. We've done all kinds of different stuff from different parts of the country. This is the first time we've ever covered Utah. So basically what I'm going to do is I'm going to mention some local Utah phraseology and then you can explain it to me as a non-local. Owen Hemsath (41:20): Okay. All right. Let's see. We'll see. Jared Correia (41:24): Well, yes. So I do have the definitions just in case we get stuck. Okay, good. All Owen Hemsath (41:30): Right. Jared Correia (41:31): Let's start with something called fry sauce. Are you familiar with fry sauce? Because I was not- Owen Hemsath (41:39): Fry sauce. Okay. That's good to know. I did not know about fry sauce until my 20s, because like I said, I've got family here. Yeah, you've been out there. So we would come out here once a year, Easter or whatever. And it's like fry sauce is the ketchup. It's a special mix. I think it's ketchup Jared Correia (42:03): And- The internet told me two parce mayonnaise, one part ketchup. Owen Hemsath (42:08): There you go. And then this guy will add his Cajun spice. This guy will have six kinds of fries sauce. Yes. But fry sauce is, would you like fry sauce with that? And then I don't even know last time I saw ketchup. Jared Correia (42:24): It sounds nasty. Is it actually good? Owen Hemsath (42:29): Ketchup sucks. Give me that fry sauce. We go to places like, we go to Florida for vacation and it's like, no fry sauce. Jared Correia (42:39): You'll be at Disney. Where's my fry sauce? Owen Hemsath (42:43): Yeah. What in God's green earth are you talking about? Jared Correia (42:48): All right. Owen Hemsath (42:49): You become accustomed to it because everybody here does it. Jared Correia (42:53): That's so interesting. All right. I got to try that the next time I come out because I'd never even heard of it until I was doing some research for this episode. Owen Hemsath (43:00): It was at the table when we had lunch. Jared Correia (43:02): Oh, shit. Next time. Owen Hemsath (43:04): You didn't touch it. Nobody touched it. Jared Correia (43:07): We were probably like, "What is this pale ketchup?" Owen Hemsath (43:10): I'm over here like, yeah. Let's coagulate. Jared Correia (43:14): More for me. Owen Hemsath (43:16): Yeah. Jared Correia (43:17): I've got some more food ones, but apparently there's a lot of unique foods in Utah. But let's go to my next one, which is sloughing off or sloughing. Are you familiar with this term? I've heard it. Okay. Owen Hemsath (43:31): I've heard it. Jared Correia (43:32): Do you know what it is? Owen Hemsath (43:32): Don't know what it means. Jared Correia (43:33): Okay. Apparently it means skipping school or work without a valid excuse. Owen Hemsath (43:42): It's like hookie. Jared Correia (43:43): Yeah, basically. But that's not been used in your household, it doesn't sound like. Owen Hemsath (43:48): No, I think it's probably where I've heard it. Jared Correia (43:50): Okay. Owen Hemsath (43:51): I got teenagers sloughing off. And you hear it as a kid from the '90s and it sounds like that thing your neighbor was doing in the car and your mom caught him and it was just like a neighbor. It's Jared Correia (44:07): Not that. Owen Hemsath (44:08): Yeah. Jared Correia (44:09): Bill? Bill was sloughing off in the Buick. Owen Hemsath (44:11): Yeah. Yeah. Once again. Jared Correia (44:15): It's funny how Owen Hemsath (44:17): They get their terms. Where did they get this term from? I Jared Correia (44:20): Don't know. I didn't get the derivation for this one, but it is interesting because we just call it Skip out here, like Skip Place. Yeah. All right. I got another food one for you. It's called a Dirty Soda. Owen Hemsath (44:32): Yeah. Jared Correia (44:33): Okay. Owen Hemsath (44:33): Okay? Cool. So there's soda places all over this place. Literally it's a shop called Fizz and all they sell is soda. Jared Correia (44:46): Is it like an old soda like Jimmy Stewart? It's a wonderful lifetime soda fun. Owen Hemsath (44:53): I think we want that as a consumer, but it's 17 year old kids working at a slop shop. So kind of kills the experience because you want this old timey- That's what I would want. Jared Correia (45:09): Yeah. Owen Hemsath (45:10): Yeah. It's like next. I like that. But that's a litle disappointing. There's a bunch of them. Well, really their drive-throughs is really the thing. Jared Correia (45:23): Oh, really? Okay. Owen Hemsath (45:24): So you drive through with your family, get like seven custom sodas, right? It's going to be like, they'll have names. It'll be like Bermuda Mama. And it's like a Sprite with watermelon punch and then maybe like a shark floating on the top with a cherry. It's a cool thing. Mike love it. We love it. Yeah. But there's a bunch of them. Jared Correia (45:49): Do you have a favorite place? Fizz, you said? Is that a good place or is that just like the chain version of this? Owen Hemsath (45:54): I think Fizz is where we go. Jared Correia (45:56): To Owen Hemsath (45:56): Me, dude, I'm not a soda guy. To me, these guys, this is like a lollipop store. For Jared Correia (46:02): The children. Owen Hemsath (46:03): A big thing. Jared Correia (46:03): Huh. Owen Hemsath (46:04): Yeah. Jared Correia (46:05): Okay. Good. We're two of three. Here's another one I found, which sounds very much like something a Mormon would say, which is, oh my heck. Is this- Oh yeah, dude. Is this the thing? Because I've never heard anyone east of the Mississippi. Owen Hemsath (46:23): Yeah. No, that's a good one. I've heard Omaha from my cousins since I was a kid and it was like Dork. Utah Dork. But yeah, oh my heck, thou shalt not take the Lord's name in vain. Jared Correia (46:41): Right? Right. Right. Owen Hemsath (46:42): So the idea is not oh my, this is funny. It's not oh my God because that's blasphemy or whatever in this belief. Jared Correia (46:51): Yes. Owen Hemsath (46:52): But then, oh my gosh, is too close. Jared Correia (46:58): Oh, really? Owen Hemsath (46:59): So Jared Correia (47:00): Wow. Owen Hemsath (47:00): Oh my Jared Correia (47:02): God. Owen Hemsath (47:04): They're committed. They're committed. Jared Correia (47:07): Clearly. Owen Hemsath (47:08): And there's this guy who does this bit where he's like, he's a comedian. It's on dry bar comedy. He goes, when I was a kid, we couldn't say but. He's a Mormon guy. He goes, we couldn't say but. So we said bum. And then my dad's like, no, stay bim. Jared Correia (47:25): Oh, wow. Owen Hemsath (47:26): I mean, it's a joke, but- This Jared Correia (47:28): Is like the Kevin Bacon game. It's like how many degrees of separation can we get from blasphemy? It Owen Hemsath (47:34): Speaks to that whole, like stay far from evil kind of thing. Jared Correia (47:40): Wow. Okay. This is real good insight. I'm so glad I brought this up with you. Owen Hemsath (47:44): My kids say it now. Mike, do Jared Correia (47:46): They really? Owen Hemsath (47:47): Yeah. Jared Correia (47:47): Oh, that's funny. All right. I got two more food ones for you and they're just two randoms. Two more things I had ... Like one of them I know, but this one I never heard of before, which is a jello salad. Is this a common food stuff in Utah and is it good? You don't Owen Hemsath (48:04): Know what a jello salad is? Jared Correia (48:07): The one I'll tell you in a second I have heard of, but yellow salad I've never heard of in my entire life. Owen Hemsath (48:12): Oh, I've eaten it since I was a kid. So it's like orange. It could be any kind of yellow. Orange jello with mandarin, orange slices, pineapple chunks floating in it. Jared Correia (48:30): Okay. Owen Hemsath (48:31): Oh, it's fantastic. It sounds like it's good. I love it. It's certainly a kid's item or it might be like at the dessert section of the buffet. Jared Correia (48:42): Oh, sure. Owen Hemsath (48:44): I love it. I always have. I make an orange. I make that jello salad every year Jared Correia (48:49): For Thanksgiving. You have your own jello salad. Owen Hemsath (48:52): Well, it's for Thanksgiving. It's like my contribution. Jared Correia (48:55): I would love that. It's all price to pay. I would love to try that one day. Owen Hemsath (48:59): They're excellent. Jared Correia (49:00): Try not to invite myself to your house for Thanksgiving, but at some other- Owen Hemsath (49:04): Oh, I was picking up what you're putting down. Jared Correia (49:05): Okay. Owen Hemsath (49:06): Yeah. Jared Correia (49:06): It sounds- Owen Hemsath (49:07): We'll make three. We'll make three different. We'll taste test. Jared Correia (49:10): Thank you. All right. Now here's the one I've heard of before, which is funeral potatoes. I have heard of that before. I don't know if that's just the Utah thing or if that's more of a ... I think you've heard about it. Owen Hemsath (49:22): What is it in the Midwest? Jared Correia (49:23): So from what I understand, it's hash brown casserole, like cheese and cornflakes on top. Is it the same thing in Utah? Owen Hemsath (49:33): Yeah. Okay. Okay. Yeah. Potatoes out grotten with shredded potatoes is kind of how I ... But it's like shredded potatoes, cheese, maybe just butter. Corn flakes on top, optional. I don't see a lot of that out here. I think that's the difference. Okay. That's the Midwest shakeup. Jared Correia (49:58): What do they do instead? Like frosted flakes or just like chips, like potato chips? Owen Hemsath (50:02): No, dude, the Jared Correia (50:03): Casserole's enough. Owen Hemsath (50:03): No Jared Correia (50:03): Covering. Okay. Okay. And is it actually like, is this something that actually people bring to funerals and waves like Owen Hemsath (50:09): That? Oh, it's everywhere. Are you kidding me? We were just talking in the car two days ago. There were no funeral potatoes at Thanksgiving because my sister-in-law was in the car. She was supposed to bring it. She said, "Well, I wanted to get away from funeral potatoes. We don't want to get away from funeral potatoes." Jared Correia (50:25): You're like, "You fucked up. Next year, funeral potatoes back again." Owen Hemsath (50:30): We need the room, Whitney. Jared Correia (50:34): Sorry, Whitney. Whitney's catching strays here on the pod. Owen Hemsath (50:38): Yeah. All Jared Correia (50:39): Right. Two more for you. Owen Hemsath (50:41): Cool. Jared Correia (50:42): One is a jockey box. Have you heard of that before? Don't Owen Hemsath (50:46): Know that one. Jared Correia (50:47): Okay. So apparently, according to the internet, people in Utah refer to the glove box in a car as a jockey box. And the reason they do that- You know it's so funny. It Owen Hemsath (50:59): Sounds like the internet Jared Correia (50:59): Is Owen Hemsath (51:01): Running out of five Utah expressions. Jared Correia (51:03): I think so. I think maybe I tapped out at six or whatever and now we're done. Owen Hemsath (51:07): I once heard this. I never heard that, but cool. Jared Correia (51:11): Cool storybrow. Owen Hemsath (51:12): Well, Jared Correia (51:12): Apparently it's supposed to be horse and carriage stuff. Jockeys would be the ones who would drive the horse and carriage and then they put their jockey stuff in the box. I Owen Hemsath (51:23): Thought it was like the pouch in your boxer shorts. Jared Correia (51:27): As far as I know, no. Moving on. Owen Hemsath (51:30): And I was like, "Maybe I don't think Mormons are going to talk about that. They're not going to have a name for that. Jared Correia (51:36): " Although would that be far enough away from blasphemy? Possibly. Owen Hemsath (51:39): I don't know. Jared Correia (51:40): See, Owen Hemsath (51:40): That's what I'm saying. Jared Correia (51:41): How many degrees Owen Hemsath (51:42): Are it? The Mormons are the ones with the horses and buggies, right? Like jockey box, that's a good one. The Amish. Jared Correia (51:50): Yeah. It's more like an Amish thing. Owen Hemsath (51:53): Mormons are the soccer moms with the Mazda. They're serious. They came to play. Jared Correia (52:01): Is there Mormon wives or Salt Lake City? There's like a real housewives of Salt Lake City, right? Owen Hemsath (52:06): Mormons are all over the media nowadays. Mormons are all ... Mormon wives, but also there's American Prime Evil. Jared Correia (52:14): Oh, I don't know what that is. Owen Hemsath (52:15): Is Jared Correia (52:15): That a TV show or? Owen Hemsath (52:17): That's a six-part series about the formation of the West. That's a good one. And then there's some other stuff. There's like Stay Sweet. But the Mormons listening don't want me talking, "That's not about us." Jared Correia (52:30): And Owen Hemsath (52:30): It's like the sex and different things, the different branches. Jared Correia (52:33): Oh, stay sweet. All right. I'll check that one out. You've got me convinced. Owen Hemsath (52:36): I enjoyed them. They're good movies. Jared Correia (52:38): Okay. Owen Hemsath (52:39): Or serieses. I'm Jared Correia (52:40): Glad.This kind of plays into my last one, which is again, something I've never heard of. It is referred to as NCMO. Do you know what this is? Owen Hemsath (52:51): NCMO. Do you know what that means? NCMO? Jared Correia (52:53): Oh, we got an extra- Owen Hemsath (52:54): My wife came in. Jared Correia (52:56): Perfect timing. All right. Yeah, Owen Hemsath (52:58): She doesn't know. Jared Correia (52:59): Apparently, this stands for non-committal makeout, which is a slang term among college students and young Mormons. Casual, spontaneous kissing or hooking up without any emotional commitment. Acting as a loophole to maintain physical intimacy standards without breaking strict dating rules. I was unaware that there were strict dating rules that plays, but barely not. Owen Hemsath (53:25): Very much so. Jared Correia (53:26): Really? Owen Hemsath (53:27): Very much so. Jared Correia (53:31): I'm glad I grew up in SoCal. Owen Hemsath (53:35): Let me tell you, my friend had a VW Beatle. I didn't want to tell you what was going on. Jared Correia (53:40): It's all over. Owen Hemsath (53:41): What was going on back there. Yeah. But there's a lot of verbiage around physical intimacy out here. Jared Correia (53:49): Interesting. Owen Hemsath (53:50): And largely in ways to explain away certain. Jared Correia (53:56): Right. Right. I'm getting a sense of- I Owen Hemsath (53:59): Haven't heard that term. Jared Correia (54:00): Yeah. I'm getting a good sense of how many degrees of separation there needs to be from being blasphemous. And it sounds like it's at least two. So this is good guidance from the next time I head up. Pop, Owen Hemsath (54:12): Skipping a jump. Jared Correia (54:13): Okay. Owen Hemsath (54:13): Yeah. Jared Correia (54:15): Oh, and thank you. This was a lot of fun. Thank you for putting up with our shit for 50 minutes. I appreciate it. Owen Hemsath (54:21): Thanks for putting up with my cough. I keep trying to mute myself. Hopefully the audience didn't hear. I'm over here hacking up along. I was fine until I turn on the lights in my basement here. Jared Correia (54:31): We have a tremendous editor. Evan, who I sometimes refer to as the bearded band of white. But anyway, come back again sometime. Owen Hemsath (54:39): Now that you say it, that makes sense. Jared Correia (54:40): Right? People love it. It's going to be a thing. We're going to make t-shirts about it. Thank you for coming on. Come back anytime. Owen Hemsath (54:47): Love to. Thanks for having me. Jared Correia (54:49): Thank you. Thank you. Okay. Owen Hemsath (54:50): We'll see you. Jared Correia (54:51): Thanks for our guest, Owen Hemsath, the CEO of Accelerators Media. To learn more about Owen and Acceleratus, visit acceleratusmedia.com. That's A- C-E-C-E-L-E-R-A-T-U-S media.com. Acceleratusmedia.com. Check them out. Now, because I'll always be a 90s kid who could regularly be found perusing the aisles of the local blockbuster video, but whose true passion is burning CDs for anyone who would listen. I'm now just doing the modern version of that, which is creating Spotify playlist for every podcast episode that I record where the songs are tangentially related to an episode topic. For this week's playlist, we've got a special selection of songs celebrating the season. Winter is almost fucking over, so it's time for the spring playlist and is sponsored by Summer's Eve Cleansing Wash. Ah, okay. I can't even do that seriously. No, we're not sponsored by Summers Eve, but don't worry. I have my own stockpile at home. (55:49): Join us next time when I wax poetic about my love for cauliflower, the other, other white meat.