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How to Become More Senior/Strategic · Content, Briefly

• 0:00
  [on-hold music] Hey, and thanks for tuning in to another episode of Content Briefly. Today, Eric and I are talking about what it means to become more strategic as a content marketer.
• 0:16
  This is something that comes up in the Slack group pretty regularly, and there was a question in our career advice channel which kicked off this discussion.
• 0:23
  There's a link to that in the show notes, so if you're a pro member, click that link, it'll take you right to the thread in Slack.
• 0:27
  And, you know, there's kinda different variations of this question that come up, like how do I become more senior? What are the skills needed? Similar to what we talked about last time about the changing skill set.
• 0:36
  There's more there.
• 0:37
  But people often wanna become more strategic because it's a way to elevate themselves away from the day-to-day work of writing, you know, into the sphere of business impact and, you know, metrics and attribution and, you know, editorial planning, and some of these things are, like they're really fun to work on, and like if you're earlier in your career, you look at people doing that and say, "Hey, that looks like a lot of fun, and these people are getting paid well.
• 0:57
  Like, how can I do that?" Anyways, that's what we discuss today. You know, what does it mean to be strategic? You know, what's AI's role in this?
• 1:03
  Because I do think AI's having a significant effect on what it means to be an individual contributor, which means that you may be able to be more strategic without taking on some of the additional responsibility of people management, which I think is probably appealing to quite a few people.
• 1:17
  Anyways, I won't tease more. There's lots of good stuff in here. Before you dive in, come check out Superpath Pro. It is better than it's ever been.
• 1:23
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• 1:48
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• 1:59
  Superpath.co. I'll get out of the way now. As always, I really enjoyed this conversation, and I hope you do too. This episode of Content Briefly is supported by our friends at dofollow.com.
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• 2:47
  Elevate your digital presence with dofollow.com, and check the link in the show notes to learn more. Hey, everybody. Welcome back to another episode of Content Briefly. Back with Eric today. Eric, how are you?
• 2:56
  I'm doing excellent. I waved, although I think like ninety-nine percent of listeners are audio, not video, but imagine me waving, like really. Well, we'll just... We'll pull this clip for LinkedIn.
• 3:06
  Instead of you saying something like really smart about content, would it be like just you waving to everyone on LinkedIn? Yeah. Here's ten tips on how to wave awkwardly. [laughs] I think we have a good topic today.
• 3:17
  We're gonna talk about something that comes up quite a bit in the Slack community, which is related to career growth.
• 3:23
  It's actually kind of related to the changing content skill set that we talked about last time, and this idea that people throughout the course of their careers, they wanna become more senior, and often that means becoming more, quote-unquote, "strategic," and that
• 3:35
  strategy is kind of like your-- the most obvious path to growing your career. Sometimes that's true. Sometimes it's not necessarily. We'll talk about that.
• 3:44
  You know, there was a thread that came up recently, Eric, that you jumped in on, a lot of people jumped in on, and it was actually great. Like some people had some really great thoughts on that.
• 3:51
  I'll try to remember to link it in the show notes 'cause I feel like this was kind of the impetus for this conversation.
• 3:56
  And this person's basically asking, like, "How do I become more strategic so that I can advance my career?" It's kind of a tough question. I mean, if you feel like just answering it, go for it, you know what I mean?
• 4:07
  But I feel like there's kind of a lot to unpack there. Yeah. I feel like, you know, what does it mean to be strategic is the real question before you can answer, like how to be- Yeah... more strategic.
• 4:16
  Before we were talking, you actually had a really good definition of strategy, so I wanna flip the question on you. Like what do you view as, like content strategy, first and foremost?
• 4:26
  So that's a good question because I think there's a few things there. I think a strategic person is-- they're an entrepreneur within the business.
• 4:33
  Like th- mindset shifts to, you know, say they've come up as a content marketer, their mindset shifts from, "I do content marketing well," to like, "I impact the business."
• 4:41
  But then there's the idea of strategy also, and there's, you know, I think that as a term that gets thrown around that sometimes means like what strategy actually is, which is like it's your go-to-market.
• 4:51
  Like it's everything that goes in to growing the business and where content is just one part of that.
• 4:56
  But I think sometimes the word strategy is used to talk about like a content strategy document or con- tactics that a content marketing team will pursue that like maybe level up to a strategy.
• 5:08
  I think those are different things. Like a bucket of tactics does not equal a strategy, although a strategy does require a bunch of tactics in order to be executed. Yeah, absolutely.
• 5:18
  I agree, and, uh, kinda just to echo back what you said, I think there's being strategic as a content marketer in terms of, you know, here are the channels we should pursue, here are the tactics we're gonna use to follow through the strategy, you know, here's our audience, like that kind of...
• 5:33
  the types of things you would type up in a document and be like, "Here's our content strategy."
• 5:38
  There's that side of being strategic, but then there's also the sort of maybe more internal-facing side of that, which is being a strategic operator. So like how do you get buy-in for your ideas?
• 5:50
  How do you report on content marketing? How do you know when something isn't working?
• 5:55
  There's that sort of front facing, "Here's our strategy document," and then there's all the soft skills and like ongoing work that support that strategy. And, and so I think-It's tough to say.
• 6:06
  When people ask, "How do I be more strategic?" I think they're often asking, like, how do I put a content strategy together? But what they really should be asking is, yeah, how do I become a more strategic operator?
• 6:15
  Yeah, that's a great point. I wonder if maybe the simplest answer to how to become more strategic is go work at the smallest business you possibly can. Absolutely.
• 6:23
  Because then you're just plugged into the business, whereas if you work at Microsoft, y-you know, you're like 18 layers of management removed from revenue. Yeah.
• 6:32
  That's my advice for- If you work at a four-person startup, then you're strategic. You have to be. [chuckles] Almost every time anyone asks me a question of, "How did you first get experience with X?"
• 6:42
  Like, "How did you get into product marketing on top of content marketing?"
• 6:45
  It's almost always because the team I was working on was so small that, you know, if you're a two or three-person marketing team, you're gonna touch every single aspect of marketing and therefore you're gonna end up doing more s-strategic work.
• 6:58
  So I think, like, it's harder if you're a freelance writer and you're just writing blog posts all the time, like the answer to how do you become more strategic.
• 7:05
  I didn't personally go through that path, so I'm not the right person to answer that question.
• 7:09
  But for me, most of the strategy I absorbed was by sitting really closely to other people in the business, like work more closely with sales, work more closely with your founder, whoever it is.
• 7:19
  That's sort of how I got there. Yeah. I wonder, can you do it a different way? I mean, like, could you go to Microsoft and make your way there? Like, how much longer would it take?
• 7:29
  I mean, it's a completely different experience, obviously. There's... Rand Fishkin wrote this blog post, I mean, uh, 10 years ago, maybe longer, and it was titled, If Management Is the Only Way Up, We're All F'd.
• 7:40
  It just kind of explains this like journey that...
• 7:42
  He talks about his wife, she was, you know, a marketer and a copywriter and kinda got-- She was good at it and, like, therefore was pushed into management because that was the only way to advance and she hated it and then burned out of the role.
• 7:52
  And I think there's actually a name for this. I think it's called the Peter Principle, where it's like managers are bad because the things that made them good at their individual contributor role- Right...
• 8:01
  are the exact things that make them not good at management.
• 8:04
  And this is like sort of tangentially related to this discussion, but I feel like for content marketers it's important to understand, like, as you move from IC to senior or strategic or kind of whatever we're gonna call that, like there are new skills that you have to adopt.
• 8:18
  Go listen to the last episode if you want kind of a deeper dive on, like, what those skills are. Mm-hmm.
• 8:23
  But I think it's important to understand that, like, you can't just take your writing skills and parlay that into a strategic role. It's probably not that simple. Yeah.
• 8:30
  And I think when, when you're an individual contributor, creator, whatever you wanna call it, you're so focused on the craft and the quality, and I think part of becoming more strategic is understanding, like, how much craft is enough or how much quality enough, how much time spent on a piece is enough.
• 8:48
  That was-- I always talk about this 'cause that was my biggest challenge going from...
• 8:52
  Like, people know me now as a person who thinks about scale, but I think about scale and 10X'ing myself and automation, all that stuff, because I was so trapped in the IC mindset of writing.
• 9:03
  You know, I would edit someone else's piece and go, "Ah, this clearly needs an em dash," and get all worried about- Yeah. [chuckles]... the comma goes here. The, oh, this isn't following our style guidelines.
• 9:11
  And, like, the first time you lead a content team, I feel like you get or become maybe more strategic, if you wanna think of it that way.
• 9:18
  You get so trapped in what you're good at as a writer that you're just trying to, like, enforce your skills on other people, which isn't the job.
• 9:26
  The job is, like, how do you create something with enough momentum and velocity and scale across a lot of individual contributors that gets results, right?
• 9:37
  And so I think it took me a couple years really to pull myself out of that. Like, okay, 80% good enough is good enough, right? Yeah. And then, you know, what's the job?
• 9:46
  The job is thinking more about business outcomes and things like that, right? And so I think that is such a trapping, I think, is that, yeah, you get caught in, like, the writing skill set, for example. Yeah. Yeah.
• 9:58
  That resonates so much. Like, I recall, it's like spring 2016, I've just joined Animals, and I'm managing people, like really for the first time, and editing was a big part of the role.
• 10:09
  And I just remember spending, like, so much time, like, leaving comments and, you know, offering feedback on writing and, like hours and hours of this all the time.
• 10:18
  And Walter, the founder, one day was like, "No, stop doing it. Like, coach them on how to do it. That's-- The point isn't that you are the editor, the point is that you make them a better writer."
• 10:28
  And I was like, "Oh, right. New skill." Like, don't just do the thing I know. Like, level up so that I can help. The only way this scales is if I figure out a way to teach people to do it better themselves.
• 10:39
  Yeah, exactly. And that ties to the theme of being more outcomes focused, which applies kind of everywhere in the strategy, right?
• 10:44
  It's not just, did I write this blog really well and I'm really proud of the words I put on paper? It's, will this achieve the business outcome that we're, we're trying to get to?
• 10:54
  And that applies to giving other people coaching feedback. You know, is, is the outcome gonna be that next time this person is a better writer? I hope so. And so you have to kind of shift everything you're working on.
• 11:06
  It's what's the outcome I'm trying to get to? And, you know, am I wasting my time leaving 1,000 comments? Because really that's not gonna lead to the business outcome that I'm, like, hired to, to get to. Right.
• 11:16
  As a one-person marketing team, are you both an individual contributor and a senior strategic marketer? I mean, you're kind of doing both, right? Yeah, absolutely.
• 11:27
  And I mean, I'd say 70 to 80% of the writing that happens at Dock happens through freelancers, so in some ways, like, yes, I'm a player-coach and still in that model.
• 11:42
  Uh, but I still have to focus on my own time as an IC.
• 11:46
  Like, I have to manage myself in terms of, you know, don't overindulge in writing this piece, for example, because, you know, it's, it just needs to get the job done and move on. So- Yeah...
• 11:57
  I'm, I'm not sure if that was, like, the motivation of your question, but... Yeah. Well, totally. I guess what I'm... There's a few things happening here, like one is like internal teams are shrinking. And so- Yeah...
• 12:05
  I think with that, one of the many-Downstream effects of that is that everyone is a little bit more of an indivi-individual contributor. If you are in a company- Yeah...
• 12:16
  that has a small team, like, if you are like a manager in the way that we think of it, like, I imagine, like, people in the '90s going to an office in a suit, you know, and like running meetings and stuff.
• 12:26
  Like, there's a modern version of that, obviously. Totally. But like when you're a people manager, you are often also the strategic person and also the most senior person and whatever.
• 12:35
  But, like, now, mostly because of AI, there's an opportunity to be an individual contributor in a- Yeah... a different way, right? Absolutely. I actually saw a job posting today.
• 12:45
  It was a director level content role, and it basically said, "You're gonna be our writer." And I thought- [laughs] Wow. That, right, that was int- or, you know, you're the main contributor.
• 12:56
  I-I'm assuming there was a freelance budget or something, but it was a director level role. I think that's happening more and more.
• 13:01
  And I, I do think it's very different managing freelancers from managing employees because- Yeah...
• 13:07
  you know, managing employees, you have to be invested in their growth and there's way more of that feedback cycle and things like that, versus in my role now where I'm hiring a bunch of...
• 13:16
  or where I work with freelancers, it's kind of, it's expected that they come to the table with the skills and you're just having to give them the inputs on, like, your company.
• 13:25
  You know, how does my product tie to this blog post or whatever I'm asking them to make, right? And so, so I think that bring, that Rand Fishkin blog post you brought up earlier,
• 13:37
  I'm not really a people leader in that sense, but I am leading people to get a job done, but it's not to the same degree that I need to have all these, like, soft management skills that I probably would have had to have before.
• 13:47
  Now it's like, "Okay, you're getting this. Great job with this blog. Next." Right? So it's more of a project management people leadership style than, you know, coaching thing, which, uh, is- Yeah...
• 13:58
  one of the side effects of smaller teams, I think. Yeah.
• 14:01
  This is interesting 'cause it's kind of revealing, like, my bias of, like, associating the word strategic with people management, and there probably is a Venn diagram where strategic senior people management and a few other things overlap somewhere in the middle, but there's distinctions, too.
• 14:17
  Yeah. And it's getting to the root of the... I'll, I'll just interrupt you before you get to that. Yeah, it goes back to the root of that question of how do I become more strategic.
• 14:24
  Like you said at, at the top, most people are asking how do I become, like, more senior or make more money, or how do I make the next step? Like, that's the root of the question. And so I think- Yeah... yeah, there's...
• 14:36
  So yeah. So when I'm talking, we're, we have, like, a different definition of strategy because we're both just thinking in terms of, like, how did my career progress. Totally.
• 14:44
  You know, actually, there is, like, buried in the Superpath blog, there is an article about, like, the seven ways content marketing, or the seven skills that content marketers rely on or something like that, and part of it is mapping out the different ways that careers in content advance and then the skills required.
• 15:00
  So like in content you have the, kind of the management route. There's also the freelance route, which is, I think, different from some other careers.
• 15:07
  There's an entrepreneurial route, like, there's lots of entrepreneurs in the space creating content businesses. There's the IC role.
• 15:15
  And the thing I was gonna mention before was that I saw a job posting the other day from AirOps for a content engineer. Mm-hmm. And AirOps is, like, doing some marketing around this idea of a content engineer.
• 15:25
  Similar, like, Clay is doing the same thing with the GTM engineer and- Yeah, the go-to-market engineer. Yeah, which we've already hired one at Dock- Whoa... like, as a, as a, as a contractor, but yeah.
• 15:35
  So basically just someone to build outbound lists and, you know, I ki- came to them and say, "We wanna target people who are both sales ops people and sales enablement. Can you build that list?
• 15:48
  And then here's the messaging. Go hit them." And then they go out and go boop, boop, boop, and then somehow build a list with Clay and LinkedIn and- That's crazy... somehow find thousands of people for us.
• 15:58
  So yeah, that's a job that didn't exist six months ago.
• 16:01
  Does that mean that Clay is great at marketing, or does that mean they just, like, uncovered this obvious need and now companies are like, "Oh, yeah, how did we miss this?"
• 16:09
  Yeah, probably more of the latter, but I think als- and, [laughs] I mean, we're getting into a bigger discussion, but that's always the challenge of people attribute.
• 16:16
  It's like, oh, wow, this company's really into marketing, but 99% of the time they just have a product that everyone needed. Yeah, yeah.
• 16:22
  And they just have to tell people about it, and they can use the same tactics everyone else did and it works for them. But- Yeah. But yeah.
• 16:28
  So, okay, so going back to your question about the engineer, the, the content engineer.
• 16:32
  Yeah, that's something that immediately got my attention because it beautifully put a term on something that we, you and I have talked about a lot, right?
• 16:40
  And like, b- so the idea of the content engineer is basically somebody who will be using automation and AI to scale up a content program.
• 16:49
  So presumably, they'll still be a writer or something, but basically they're able to 10X themselves with, by slapping a bunch of tools and AI together. Yeah.
• 17:00
  And so I think that's definitely, that's in line with what we talked about last time.
• 17:03
  But I think that is kind of a new role that's gonna pop up on teams now, or it'll be more the mindset of these small content teams, people like me, who, yeah, how do I, how do I make enough noise as a small team that will get people's attention?
• 17:20
  I'm curious what your take is on the engineer. I think it's pretty interesting. I mean, we've talked about, you know, I have this kind of loose idea in my brain of, like, a new type of marketer that's emerging. Mm-hmm.
• 17:30
  This, like, kind of super marketer that is, like, kind of a generalist, but knows AI and all the associated tools really well, and, like, they're as good as a marketing team on their own.
• 17:40
  And I feel like this is kind of similar to that. Like, could you hire someone that can do 1,000 blog posts a year? I mean, I think you can, but they're not gonna have time to do anything else, you know?
• 17:52
  So it's like you need to give that person a title, and they have their own skill set. And I think it's kind of cool, actually.
• 17:57
  Like, the thing I don't fully understand isHow does the output of this compare to the output and the results, output and results, I should pair those two together, of this versus kind of the old-fashioned, more editorial way?
• 18:08
  I don't know. I mean, is it spray and pray?
• 18:10
  I don't know enough about it, and I feel like it's one of those things that, like, I do feel like this is going to become a thing, it's just, like, too early to know, like, should everybody do this? Yeah.
• 18:18
  You know, actually Ahrefs wrote a cool blog post about it called The Rise of the 10X Content Engineer. I'll put it in the show notes if people wanna read it. Yeah.
• 18:25
  And I think one thing, the sort of philosophical question I ask myself of, okay, if everybody does this, if everybody has a content engineer, the 10X's thing, we all are just producing 1,000 times as much content and, you know, obviously the value of content gets diluted down to nothing, unless you're doing it in a way that you're hitting, you know, the sort of like long tail queries and questions and stuff people wanna know.
• 18:51
  But I do often find there's a danger in saying, "Well, if everybody did this, it wouldn't work," because that's true for all marketing. [chuckles] It's like things... they...
• 18:59
  and normally people don't execute it that well. Like, that's always the argument against SEO, right?
• 19:04
  Is well, you know, once it's too saturated, then it doesn't work as well, and, you know, there can only be so many winners. It's, it's a zero-sum game. But then, you know, if you do it really well, you can succeed.
• 19:16
  And so some [chuckles] and lots of businesses are built only on those tactics that everybody say are diluted.
• 19:21
  So part of me argued my way out of the content engineer idea, but then realistically, there's gonna be a handful of companies that do it really well, or ICs who do it really well and succeed there.
• 19:33
  So I didn't wanna write that off purely, 'cause I know some people go there, right?
• 19:37
  They say, "Well, if everyone's writing with AI, everything's happening at scale, then nothing is valuable anymore," and I think that's a dangerous kind of slippery slope to go down. Yeah.
• 19:47
  You know, back like in the early days at Animalz, we had this idea, I kinda wish we had done it.
• 19:50
  We never actually took action on it, but we had this idea to build our own site, content about content, but that we were gonna limit ourselves to like 10 or 15 articles, and that was all we would ever write.
• 20:02
  And any energy that went into the site would be to create those, you know, initial 10, and then everything else was updating those. And then distributing and building links and that type of thing. Mm-hmm.
• 20:11
  What we were trying to get at was like, what's like the minimum effective dose of content? Like, if you just poured all your energy- Yeah... into a couple things. And I feel like that's gonna happen again too.
• 20:19
  Like, it'll look different.
• 20:21
  Like, some companies probably will win by, with having one person publish 1,000 articles a year, and some companies are gonna win with, you know, kinda like conceptual, like editorial narrative-driven content, you know?
• 20:34
  It's like- Mm-hmm... the exact opposite. You'll need a lower dose of it to be effective, and both are probably equally as difficult. Yeah, absolutely. And I can see that bearing out in a few ways.
• 20:45
  Like, even at, at Dock, for example, like, I wouldn't say I came in spray and pray, but, you know, we were publishing 10 blogs a month, and now that I've been at Dock for three years, we have something like 250 blog posts.
• 20:56
  And now that we're two, three years in, I'm really focusing more narrowly on, okay, these are the 20 blog posts that like, if we're gonna be a successful business, these are the ones that have to hit, and like these have to- Yeah...
• 21:09
  be in the SERPs, and like we're gonna win only if these win, right? And so now I'm going back and doubling, tripling down my effort on those and making sure we're building back links to those.
• 21:19
  And so there was a lot gained by doing like a high quantity thing for a while and seeing what worked and what landed and, and allowed us to test different formats, and I learned a lot from that.
• 21:29
  But now I can kind of go back and say, "Okay, now I'm gonna narrowly focus on these 20 and make sure that these rank really well, or these are the ones that get shared, or these are what...
• 21:39
  we- we'll actually share this one with customers," that kind of thing, right? Yeah. And so there's so many lessons learned on that front.
• 21:44
  I'm having a vague memory of a LinkedIn argument that happened related to this, probably like a year ago. [chuckles] Yeah. Where someone was pushing back saying like, "No, every piece should be good."
• 21:55
  Like, there's no, in content, there's no such thing as like, you know, only like 10 or 20% of what we do is actually like effective or whatever. Yeah. I think- We don't have to go down that.
• 22:04
  People could find it if they really wanted to read it. Yeah. No, no, I actually, I totally understand the other person's...
• 22:09
  So the crux of the argument was, what I've learned at, at Dock, this is like an SEO rabbit hole, is that there are some search terms that, like synonyms wouldn't...
• 22:19
  Like, I couldn't get the same article that was like d- super deep on a topic to rank for synonyms.
• 22:24
  But it was like client questionnaire, like how to make a client onboarding questionnaire, how to make a client onboarding survey, how to make a client on- onboarding form.
• 22:33
  They're all the exact same topic, and the traditional advice would be, you know, if you're just making content for the sake of being thorough and helpful and et cetera, that you would only need one piece.
• 22:44
  And what I discovered was I needed to make synonyms and rewrite an article, and no one likes to do that.
• 22:51
  But this goes back to the strategic mindset versus the, I mean, in reality of what was working and what wasn't, is that, you know, the craftsman in me, it really annoyed me to have to go back and write the same article three times.
• 23:05
  But we did, and then we ranked for all three of those terms with each article just being kind of like a basic rewrite, and there's a philosophical sense of like, that's kind of spammy.
• 23:14
  But on the other hand, if your content is good and you had to do this to get it discovered, then why wouldn't you? You know, why wouldn't you, you know, do it in all these variants, right?
• 23:25
  And so I think that's the exact kind of thing is like once you have...
• 23:28
  there's your strategy of like, here's our idealistic view of what we're gonna do in terms of content, and then in reality, when your boots are on the ground, like what are you seeing happen and how are you gonna adjust?
• 23:40
  So that goes way back to the beginning of the discussion of how to be strategic. I never would've sat down on paper and wrote, "Okay, we're gonna write three var...
• 23:47
  Here's our list of 1,000 keywords, and we're gonna list one blog post." Like, that's kind of traditionally bad advice, right? But then as it bore out in reality, that's what we needed to do to get that traffic.
• 23:57
  So you just have to be paying attention, right? To what's working and what's not. Dude, the last like 10 years of content have been like the Tour de France from 1995 to 2005. It is like everybody's juicing.
• 24:08
  [chuckles] They just don't know what they're on.
• 24:10
  Like-There's, like, an artist in you, the creative side that, like, cares so much about the final product, and then there's, like, the business side, which we're just gonna do anything we have to do to get this done.
• 24:19
  A-and that is a very... I mean, like, setting aside, like, actual, like, anything that would harm others, you know what I mean? But, like, we're gonna be, like, really get our hands dirty and figure this out.
• 24:29
  And, you know, just quickly, I've been reading this book that, like, three people recommended to me, which I would recommend to p- anyone who wants to advance their career and become more strategic.
• 24:38
  It's called Buy Back Your Time.
• 24:40
  It's meant for business owners, and the whole idea of it is, like, there's this kind of, like, ladder that you follow in your entrepreneurial journey, where you're always buying back your time so that you can take an-another step on that ladder.
• 24:52
  So, like, if you have a lot of busy work, you delegate it, and you buy that time back by hiring someone else.
• 24:57
  Then you go to the next level, and the next time you do it, you're buying back your time from someone who you probably have to pay more because the work is harder, and you continue up this ladder until, you know, at the end, whatever, you know, you're Jeff Bezos, I guess, or I...
• 25:10
  Whatever. Like- [laughs]... you know, like, everybody does everything for you, and you're a billionaire.
• 25:14
  But the point of it is basically, like, understanding, like, what is the most valuable use of your time at all times and figuring out how you can spend the most amount of your limited hours on the most valuable stuff.
• 25:26
  Like, what's gonna move the business forward? If it's not gonna do that, delegate it. You know what I mean? Hire somebody else to do it if you're a freelancer.
• 25:32
  And I feel like that's actually a super valuable mindset as people progress their careers. It's a really good way to practice planning, time blocking, delegation, management, et cetera.
• 25:42
  So whether you're an entrepreneur or not, I think it's a pretty good book.
• 25:44
  Yeah, and it's a necessity because as you get more strategic or more senior, you're expected to sort of bear hug more responsibilities, is the way that Alex, my boss, always says to me.
• 25:54
  He's like, "I just want you to, like, bear hug this thing. Just take it. Just accumulate things."
• 25:59
  But the problem is, if you're not delegating, then as you bear hug, that becomes untenable, and so you, by necessity, you have to offload more things to other people. Yeah, yeah.
• 26:10
  Bear hugging is such, like, a nice way to put it. Makes it feel so- Yeah... warm and fuzzy and comfortable. [laughs] Yeah. As, as content marketing
• 26:18
  Eric and I were just getting ready to close down the episode by promoting a few things that are happening around Superpath these days. We ran into some technical difficulties, so I'm just gonna take over here.
• 26:28
  Superpath Pro, as you know, you can get thirty days free, so learn all about that at superpath.co. I will also promote our Vibe Coding Hackathon happening on May 22nd, two hours.
• 26:39
  We'll have promo codes for a couple popular Vibe Coding tools. We'll bring ideas for you of things you might build, and we're gonna give you time and space to just go deep on it.
• 26:47
  We're also doing monthly onboarding calls.
• 26:48
  If you do join, you'll be invited to an onboarding call where we'll get on Zoom and show you everything you get as part of your membership, where to find it, answer questions, and all that. So superpath.co.
• 27:00
  Hope to see you there. Thanks for listening, and take care. [outro music]