Latest / Selling on Giants: The eCommerce Marketplace Podcast
Yew Nutraceuticals | How a Science-Backed Wellness Brand Launched Retail-First
Send us Fan Mail
In this episode of Selling on Giants: Going Retail, we sit down with Chris MacLean, co-founder of Yew Healthy Aging Nutraceuticals, to explore what it really takes to launch a science-backed wellness brand into retail.
Unlike many modern brands that begin online and later expand into stores, Yew Healthy Aging chose a retail-first strategy — focusing on independent pharmacies, specialty health retailers, and education-driven partnerships from day one.
Chris shares:
- Why the team spent three years developing their products before launch
- How their pharmaceutical and biopharma…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.