664. Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy
In this throwback episode, Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.
------------
Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.
Here's the one-click invite: https://evt.mx/mSGV4Ka8
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.