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Latest / AI for Founders with Ryan Estes

The B2G Playbook Nobody Talks About (And It's Printing Money)

Most founders spend their careers chasing customers who are already convinced. Nick Lopez spent his learning to find customers who don't even know they need you yet, in a market worth hundreds of billions of dollars that most of the startup world has never touched.

Nick is the co-founder and CEO of Prosal, a capture intelligence platform built for federal defense contractors. But before you write that off as too niche or too complicated, stick with the story, because the principles buried inside this conversation are universal.

Nick started at Lockheed Martin as an engineer out of Georgia…

The skinny

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