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305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.
We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.
Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time…
The skinny
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