197: How Much Should I Be Spending on my Business [Podcast]

Podcast Archives - Dale Callahan · Oct 13, 2020

How much should I be spending on my business? Like all other things in life, modern businesses tend to overspend, Especially small businesses that are not making money yet.

I constantly am running into startups who are “investing” money to help the business grow. But, too often, they are only growing in the wrong direction.

Instead, it would be best if you focused on spending that will generate sales.

Too many people are spending money on things that will likely not move the needle. Perfect tools that are overkill. Logos design. Software that is way too big for the budget.

Focus…