Latest / The Real Estate Agent Playbook / How I Post So Much Content as a Real Estate Agent (My Exact System)

Transcript

How I Post So Much Content as a Real Estate Agent (My Exact System) · The Real Estate Agent Playbook

• 0:00
  agents ask me every single week Jeremy
• 0:02
  how are you actually posting so much content
• 0:04
  while still running a real estate business
• 0:06
  they think the answer is waking up at 4:00am
• 0:08
  or having endless motivation
• 0:10
  it's not most agents are not inconsistent because they are lazy
• 0:14
  they're inconsistent
• 0:15
  because they do not have a repeatable back end infrastructure
• 0:19
  today I'm pulling back the curtain on my exact manual content system
• 0:22
  and showing you the tool we built
• 0:24
  to completely automate the hardest parts of it
• 0:26
  without losing your actual voice
• 0:33
  let's get something straight
• 0:35
  you are a real estate agent first
• 0:36
  not a full time content creator
• 0:38
  but in today's market if you aren't producing content
• 0:41
  you're losing market share
• 0:43
  the problem is most of you are treating content like a hobby
• 0:47
  you sit down at your computer
• 0:48
  stare at a blank screen and hope inspiration strikes
• 0:52
  that is not a business strategy
• 0:53
  if you rely on how you feel that day to post
• 0:57
  your pipeline will mirror that exact same inconsistency
• 1:00
  here's the truth you do not have a content idea problem
• 1:03
  you're having real estate conversations every single day with buyers
• 1:06
  sellers and lenders you have a content capture and execution problem
• 1:11
  let me show you what the actual anatomy of a single post looks like
• 1:15
  it is never just hitting record
• 1:17
  here is the 9 step manual grind I've used to build my channel
• 1:21
  and if you're having problems with your social media getting organized
• 1:25
  book a realtor game plan
• 1:26
  call below and we can talk about all the options
• 1:29
  I can walk you through these steps to make them make sense to you
• 1:33
  but we can also talk about some solutions
• 1:35
  that I'll talk about at the end
• 1:36
  let's start here first the first is a singular anchor idea
• 1:42
  so what I'm gonna do here is you can go back through your emails
• 1:46
  you can go back through your conversations
• 1:48
  you can look through any conversations
• 1:50
  or questions that you have asked
• 1:52
  there's also many websites
• 1:55
  ask the public dot com all kinds of different things
• 1:57
  I don't use those typically
• 1:59
  we have that now with AI
• 2:01
  so for this week's post over here in in actually why Invest Wednesday
• 2:07
  I'm actually gonna come to here to a chat
• 2:11
  I'm going to say I am going to
• 2:17
  plan next week's why Invest Wednesday
• 2:23
  remember this is the live version
• 2:30
  of my content can you come up with some ideas that we haven't covered
• 2:39
  that are affecting the Denver real estate market today
• 2:46
  so I'm going to ask it the question
• 2:48
  that's all I have to do um nowadays with AI
• 2:53
  so we'll see kind of how this comes out um
• 2:56
  but it will eventually pop up with information
• 3:03
  so it's doing the searching for me
• 3:04
  I saw my realtor board pop up there I saw realtor
• 3:07
  com pop up there Denver government pop up
• 3:10
  let's see what this does and full disclosure
• 3:14
  I planned last week's episode up here
• 3:17
  so we'll see if it pulls that in
• 3:19
  or if I should have started a new chat
• 3:21
  now
• 3:22
  it's important that you understand that this is built out in projects
• 3:24
  and there's
• 3:25
  all kinds of things in the back end that we can talk about
• 3:28
  if you're interested in learning more about that or again
• 3:32
  the all in one system we'll get to that at the end
• 3:38
  so here we go
• 3:39
  Denver has two housing markets and one is getting punished
• 3:42
  the core angles
• 3:43
  the market is no longer dividing cleanly between buyers and sellers
• 3:47
  it's dividing between homes that are updated and and not
• 3:50
  that's a pretty good one Denver condos are coming back
• 3:53
  but the rules are changing
• 3:54
  don't love that Denver spring housing market ended in April
• 3:59
  Denver has high inventory but good homes still feel scarce
• 4:04
  new constructions competing with Denver homeowners
• 4:10
  I'm actually gonna pull this one in
• 4:14
  because I actually have a strategy that I want to do so I'm gonna say
• 4:20
  okay this is the one I wanna go with
• 4:25
  to go with
• 4:29
  can you please start deep research on this topic
• 4:38
  one thing I do want to highlight is the Lenard
• 4:46
  down payment assistance program
• 4:51
  that is allowing buyers to come to the table with $500 total
• 5:03
  including a down payment grant and seller concessions for other costs
• 5:13
  so I'm gonna do that I'm gonna add in deep research here
• 5:16
  it's going a little slow so hopefully the prompt just does it
• 5:19
  I do need to paste it
• 5:25
  alright so we're back here
• 5:27
  and we're looking through this current market conditions
• 5:30
  I'm always gonna talk about this
• 5:32
  I won't ever speak the interest rates but here they come um
• 5:36
  especially because my videos are usually long form
• 5:39
  like this one you're watching um
• 5:42
  for now we'll show you the back end as we go
• 5:47
  so it's walking through all of this
• 5:50
  and it does talk about the Leonard deal
• 5:53
  which I want to which I want to do
• 5:57
  um as an example why the rate matters
• 6:03
  these are good numbers
• 6:08
  like that
• 6:08
  it goes to significant advantages what this means for sellers
• 6:15
  great so I love this right
• 6:16
  it's a it's an outline that I can go with
• 6:19
  we're going to move forward with it um
• 6:24
  and let's see what it's saying
• 6:28
  new construction is better than resale
• 6:31
  it is not
• 6:31
  builders are forcing Denver sellers to compete on monthly payment
• 6:34
  cash close total ownership cost
• 6:36
  not just price so I love that okay we talk about this
• 6:43
  okay great
• 6:44
  I love the talking points
• 6:47
  can you include a final script outline
• 6:55
  great scripted hook as well as calls to action throughout
• 7:05
  to reach out
• 7:08
  to comment your area
• 7:14
  I can
• 7:18
  send you a comparison
• 7:22
  of resale and builder options where you want to be
• 7:29
  so I'm just telling it okay
• 7:33
  please also include a
• 7:39
  strong closing with the exact positioning you recommend above
• 7:48
  so I'm basically saying okay
• 7:50
  here's this go through here
• 7:52
  edit it right all this is time consuming
• 7:54
  it's a lot so we're gonna go through that
• 7:57
  it's gonna pop something out and then we will have a script
• 8:04
  as you can see here fairly quickly
• 8:06
  it's generating a script
• 8:09
  opening hook boom
• 8:13
  and what it did was it put it all in this section 1
• 8:17
  got the bullet points I love that
• 8:21
  and then I can manually scroll through my teleprompter or my screen
• 8:26
  whatever you have and I can see all of this at once
• 8:30
  now it's gonna take a little bit of time to get this all there
• 8:36
  has some warnings in there based on the research it did on Lenard
• 8:43
  since we're talking interest rates
• 8:45
  I will also add a disclaimer
• 8:47
  not gonna have it at it right here
• 8:49
  but I'll show you how I will add that
• 8:53
  so boom this is a great
• 8:54
  I like to go 30 40 minutes on my lives
• 8:57
  so it gives me what I need to say directly here
• 9:00
  and then it has my bullet points that I can work through manually
• 9:04
  and then you'll see at the end it comes back to a scripted end
• 9:11
  perfect and then look at here
• 9:13
  it has my comment area and will help you compare builder options
• 9:17
  I'm gonna make sure that's in there a few times
• 9:18
  cause CTAs are so important
• 9:20
  so I'm gonna copy this here
• 9:23
  then I'm gonna come over to my content calendar
• 9:25
  I'm gonna create a new one for why invest Wednesday on seven
• 9:32
  I believe the date is the 22nd on here so we'll just call it that
• 9:39
  alright we're gonna add a card now I want that script to be in here
• 9:44
  it's going to say that it's too long and I'll add it as attachment
• 9:49
  it'll be here so I'm gonna type script attached
• 9:55
  my editors and my VA have access to this
• 9:59
  so there are some others behind the scenes
• 10:02
  I'm gonna come back over to my chat
• 10:08
  great now can you help me with title and thumbnail combos
• 10:18
  remember we will be doing Facebook YouTube Instagram and TikTok
• 10:31
  Live
• 10:33
  I will need
• 10:36
  titles for all and a B title thumbnail combinations
• 10:46
  for YouTube Bam
• 10:50
  I'll do that
• 10:51
  it's gonna give me a list of titles see how long this takes
• 10:58
  again like the time right
• 11:00
  it's it's a long process yes
• 11:02
  recording the videos 30 to 40 minutes um
• 11:05
  because I've done it a lot however
• 11:08
  um when we're we're doing this
• 11:10
  the creation piece is extreme and I have a lot of support
• 11:15
  so Denver sellers have a new competitor okay
• 11:20
  how builders make new homes look cheaper like both those
• 11:23
  we're gonna a B test those
• 11:26
  um I always like to have the thumbnails say something different
• 11:31
  that's the same thing it's important that it says the same thing
• 11:33
  but you have 4 different spots for YouTube
• 11:36
  to provide text for the algorithm
• 11:39
  so you might as well use it and they shouldn't be exactly the same
• 11:43
  Facebook Live gives me the Facebook one and we're good to go
• 11:47
  so what I'm gonna do here
• 11:48
  I'm gonna copy all of this and I'm gonna put it right into this
• 11:57
  it knows how long TikTok cause TikTok's extremely uh titles
• 12:04
  I'm gonna come here gonna have all those in there
• 12:08
  then I am going to say great
• 12:12
  can you help me with description
• 12:19
  slash captions for this video for all platforms
• 12:27
  okay so now we're going to get the description
• 12:29
  the on the you know automations as far as that goes
• 12:33
  and for sakes of this video
• 12:35
  I'm not like really going through and reviewing it
• 12:37
  but please make sure that you go through and review anything
• 12:40
  that you're posting on social media
• 12:42
  even if you have you know a service that is doing it for you
• 12:46
  so as you can see here we got the YouTube description alright
• 12:50
  message me compare this is gonna
• 12:53
  I'm gonna go down the rabbit hole mini chat on that one
• 12:55
  so there we go
• 12:58
  looks a little better now
• 13:01
  boom description for YouTube
• 13:05
  come over here pull the Facebook one put it here
• 13:14
  come down
• 13:17
  pull the Instagram one
• 13:24
  put it here uh and TikTok is in there
• 13:30
  so I'mma come over here and find TikTok
• 13:33
  Boom so now I have all of that
• 13:37
  save that cause in Trilo it won't let you do that
• 13:42
  and then I'm gonna come over back up to my thumbnails
• 13:47
  and take these I'm gonna go into a different category
• 13:54
  and I'm actually going to
• 13:58
  try I like how some of these thumbnails started looking
• 14:05
  perfect so I'm going to say
• 14:08
  can you help me create my next why invest Wednesday
• 14:16
  with these I'll call I'll just say TN with these titles and direction
• 14:31
  and we go here I'm also going to pull in a picture of myself
• 14:35
  because that will help it go quicker
• 14:38
  uh because as you can see here
• 14:40
  this is what it comes up with and that is definitely not me
• 14:43
  so I uploaded a picture and it added it in
• 14:50
  so I'm gonna come over here come into my thumbnails
• 14:56
  I'm gonna leave this here
• 15:00
  partially because my computer is not responding great
• 15:03
  I'm gonna come up here and search headshots
• 15:11
  so I'm gonna come over here and I'm going to pull
• 15:14
  find my marketing file
• 15:18
  there it is I knew you were there going to come into my headshots
• 15:26
  and since I had that shirt on the last one
• 15:30
  I'm going to come over here and find a different one
• 15:41
  please use attached headshot for the image
• 15:48
  I need 2 separate thumbnail images
• 15:56
  all right so these are the two that it showed me
• 16:00
  and they're both pretty much my brand colors
• 16:04
  ready to go have some thumbnail things that are built in um
• 16:09
  so I'm gonna go ahead and say yep those are great
• 16:14
  I'm gonna download both of these images to my computer
• 16:17
  I'm gonna come back over here
• 16:20
  and I'm going to add them as attachments
• 16:26
  and we are done with those
• 16:29
  those are both very good first try
• 16:32
  not always the case but it is the case this time
• 16:35
  and then what I'm gonna do is I'm gonna come back to here
• 16:42
  and I am going to create short form based on those two
• 16:51
  and what I'm gonna do is
• 16:52
  I'm actually gonna come over here and go back to my
• 16:56
  script that I'm working from
• 17:00
  I'm gonna copy and paste that
• 17:04
  I'm going to ask this
• 17:09
  attached is the script for the next y Invest Wednesday
• 17:17
  I would like to do three short form pieces
• 17:23
  one that will be posted 24 hours before driving people to the live
• 17:34
  and one that will be posted after as a hot take and a carousel
• 17:47
  and I'm gonna paste in the script
• 17:52
  and I'm going to ask it to create that
• 17:56
  which it will create that pretty quickly
• 17:59
  so as three projects
• 18:00
  obviously the stuff that's built in the background has my brand
• 18:05
  my speaking style and everything else built in
• 18:10
  so that really helps make this a lot easier
• 18:12
  if you're just using a new chat and it has no context
• 18:16
  it's going to give you
• 18:18
  what everyone's calling the AI generated content um
• 18:22
  so as you can see I'm creating my content with AI
• 18:24
  but it's very much planned out
• 18:27
  strategized and I will be recording it so it won't be you know
• 18:32
  the the tough avatars that are out there alright
• 18:36
  so as you can see here we now have the promo reel
• 18:40
  it has my script my main points
• 18:42
  my CTA gives me some information about how to edit it uh
• 18:48
  and so on gives me captions for the different platforms
• 18:53
  then we have piece 2 so I'm gonna come up here
• 18:59
  built out my second piece
• 19:02
  and I can use this or I can just merely start with that
• 19:07
  which I usually do Facebook captions Instagram
• 19:10
  TikTok for that live carousel gives exactly
• 19:16
  directions on what the slide should look like
• 19:20
  gives how to design it and gives the captions there
• 19:26
  so now when I scroll up to
• 19:30
  this I can come over here and close this out
• 19:36
  I'm actually gonna start a new one for shorts
• 19:42
  boom the first one
• 19:46
  the second one
• 19:49
  the third one
• 19:52
  just make sure that this is the carousel yep
• 19:54
  so we're good to go again
• 19:57
  make sure you save it this is gonna be an attachment so that's
• 20:01
  fine
• 20:04
  and I'll just make a note for my VA
• 20:09
  shorts are in attachments
• 20:15
  I can even hopefully change this one so shorts
• 20:22
  and this one
• 20:25
  so it's scripts
• 20:28
  perfect
• 20:29
  so now she knows what to do I'll save that and we will be good to go
• 20:35
  I always like to make the title the same here
• 20:43
  uh that's not the right title this is the right title
• 20:51
  we'll do that and we can close out of this
• 20:55
  so now I'm fully ready to do that in a pretty short amount of time
• 20:59
  using AI but now obviously I have to record
• 21:02
  I would come into that area
• 21:05
  copy and paste it onto my teleprompter and we will be good to go
• 21:09
  it's how I built my brand
• 21:10
  but it takes hours we haven't even recorded
• 21:14
  edited or posted
• 21:15
  and it is the exact reason most producing agents quit by week 3
• 21:19
  so what do most agents do when they hit that wall
• 21:23
  they get lazy they open up standard chat GPT
• 21:26
  type in write me a real estate post about buying a home
• 21:29
  and they copy and paste the most generic
• 21:31
  soulless garbage onto their Instagram
• 21:34
  let me be very clear if your underlying strategy is generic
• 21:37
  using AI just helps you become generic faster
• 21:40
  the real magic in that 9 step system I just showed you isn't the steps
• 21:45
  it's the brand brain behind it
• 21:47
  it's your voice your local market knowledge
• 21:49
  and your actual real estate experience in the trenches
• 21:52
  AI cannot replace your perspective
• 21:54
  if you strip your brain out of the content to save time
• 21:58
  the content becomes worthless
• 21:59
  the goal here is leverage
• 22:01
  not replacement so that manual path is unsustainable
• 22:04
  if you're actually out there closing 30+ deals a year
• 22:07
  that is exactly why we built Hiveo AI I want a system
• 22:17
  that is exactly why we built Hivo AI
• 22:20
  I wanted a system that took the 9 step grind
• 22:22
  and condensed it without sacrificing my voice
• 22:25
  so here we are inside of Hivo AI
• 22:28
  and I just wanna show you it has post
• 22:30
  I need reviews if I come over to my content schedule
• 22:34
  you can see here they're right here
• 22:36
  but I can also show you everything that's scheduled
• 22:39
  all ready to go
• 22:40
  and what is already posted using our alpha test on this system
• 22:45
  so if I come over to scheduled as you can see
• 22:48
  I have multiple pieces of content long form YouTube videos
• 22:53
  carousels another long form video reels
• 22:59
  shorts for YouTube and all of the things and this will go to TikTok
• 23:05
  Instagram and YouTube at this stage
• 23:09
  we're looking to build out more as well as a listing platform here
• 23:12
  but let's look at that process a little bit
• 23:15
  when I come over to content that needs my review
• 23:18
  I can come over here I see that this is generated here
• 23:22
  it gives me the information
• 23:24
  I can come down here and I can request a change or I can approve it
• 23:28
  I can see my script here and we'll be good to go
• 23:32
  so then I click approve
• 23:35
  and as we move through the process through the content
• 23:38
  Hyvo's gonna work on that and we won't
• 23:40
  we won't go too crazy into that
• 23:41
  but then it will pop up into Hive OS
• 23:44
  creating content and then ready to record
• 23:46
  I can iterate with it back and forth
• 23:49
  it has all of my brand all of my brain
• 23:51
  all of my target avatars
• 23:53
  and all of my channels built into the back end
• 23:56
  and then as you can see here
• 23:58
  it's waiting on the finished video
• 24:00
  so once I record it and I send it off to the editor
• 24:03
  which is still the user's you know responsibility
• 24:06
  then I can say okay this one's waiting on the finished video
• 24:09
  I can go into the next one and go from there
• 24:11
  but then it asked me one final time for approval
• 24:15
  it'll run it through our um compliance robot which has equal housing
• 24:21
  it has your commission position
• 24:22
  statements for your state built into it
• 24:24
  as well as RESPA and some other things
• 24:27
  so we are going to
• 24:28
  be giving you the opportunity
• 24:31
  to not have to go through it with a fine tooth comb
• 24:33
  now you do have to finally approve it
• 24:36
  because obviously
• 24:37
  if you're posting it or hyvo is doing it on your behalf
• 24:40
  then we will be ready to go but as you can see here
• 24:44
  these ones that have posted
• 24:47
  have my script in it it has hook options
• 24:51
  it has caption drafts it has descriptions
• 24:55
  and then it has a thumbnail concept as well for this one
• 24:58
  because this is uh on the YouTube side
• 25:01
  so we're good to go there and then I would just hit okay
• 25:05
  that looks good approve it
• 25:06
  it has the video built in and it 100% will then go post it right
• 25:13
  so if I go over here to the three mistakes Denver buyers make
• 25:16
  most to that cost them thousands
• 25:19
  and I come over to my YouTube channel
• 25:25
  I can show you
• 25:28
  that it was posted
• 25:32
  and so that is exactly what we're looking for
• 25:36
  when it comes to Hive AI it's going to optimize it
• 25:39
  it's going to do all of that
• 25:41
  but the beauty is when you have this content and it's up and running
• 25:46
  it's gonna give you a lot at first
• 25:48
  but the beauty is once this content is posted and out there
• 25:52
  then Hyvo has a built in channel auditor
• 25:54
  it's going to audit your channel every single week
• 25:57
  see what hit what didn't hit
• 25:59
  and it's going to continue to ideate with you through the process
• 26:04
  using the analytics
• 26:06
  and essentially all you have to do is record the video and edit it
• 26:11
  after you've approved the scripts
• 26:12
  it'll build those out in a short amount of time
• 26:14
  and you will be ready to go
• 26:16
  this is something that my team and I have been working on
• 26:19
  and if you are interested in learning more
• 26:22
  please comment hivo below
• 26:24
  or simply book a real estate agent game plan
• 26:26
  call with me and we can talk you through is this the right time
• 26:30
  are you ready and see if we can save you a seat in our beta test
• 26:34
  which should be launching shortly or maybe already is
• 26:38
  so if you're interested in learning more about hiveo
• 26:40
  please please reach out
• 26:42
  so the big win here is your time
• 26:45
  this is exactly what we wanna do
• 26:46
  we wanna make sure that we are operating at the highest level
• 26:49
  using AI
• 26:51
  as something that props you up and doesn't affect your mental health
• 26:56
  your day to day
• 26:57
  why does solving this infrastructure problem matter so much right now
• 27:01
  because future clients are doing their research in the shadows
• 27:04
  they're watching your shorts
• 27:05
  your YouTube videos and your Instagram reels for six months
• 27:09
  before they ever submit a form
• 27:11
  send a DM request a Buyer's Guide in 2,026
• 27:15
  if you are silent
• 27:15
  because you didn't have time to outline a video or write a caption
• 27:19
  you are invisible to the modern buyer and seller
• 27:22
  you cannot afford to let operational friction keep you a secret
• 27:26
  it is time to stop trying to motivate your way into consistency
• 27:30
  build the system if you're a serious agent
• 27:33
  who wants to build a true content machine
• 27:35
  around your voice and your local market
• 27:37
  click the link in the description
• 27:39
  to get discounted beta access to Hivo AI
• 27:42
  right now and if you're looking at your business
• 27:44
  and realizing you need help building the entire system
• 27:47
  your production your wealth building and your content
• 27:50
  click the link book the one on one game plan call
• 27:52
  we can walk through all of it and we can see what best suits you
• 27:57
  the manual process to get up and running and get everything going
• 28:00
  or the fully automated social media manager
• 28:04
  that can absolutely take so much off of your plate
• 28:07
  save you money on VA save you money on everything
• 28:10
  that is involved in the social media process
• 28:13
  and we can see if Hiveo AI is right for you
• 28:17
  let me know
• 28:18
  can't wait to see you inside and we'll talk to you on the next one