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Transcript

Stop Wasting Money at Real Estate Conferences—Here’s What You Need to Know · The Real Estate Agent Playbook

• 0:00
  here's the deal real state conferences can be pricey
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  I spent a lot of time going to real state conferences
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  I can't ever say I completely wasted money
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  but I have seen a lot of people do a lot of uh
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  things that made me wonder
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  should I put a video out for my audience
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  for you agents
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  to understand exactly what you're getting into
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  because the truth is
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  when I started going to real estate conferences
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  I had no idea
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  so I'm here to tell you exactly how to make decisions
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  what to bring what not to do
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  so that you can maximize your potential
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  from these real state conferences
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  cause they can absolutely be business changing
• 0:39
  and ultimately life changing so stay tuned
• 0:46
  what's up guys
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  I am Jeremy Kane with real estate agent Playbook
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  super excited for this one
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  as I am a huge fan of real estate conferences
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  of attended many recently over the years
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  and I just can't wait to share
• 0:59
  that information with you
• 1:01
  so if you're going to your first one
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  or you're looking to get maximum
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  value out of the one that you spent money on
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  you are in the right place
• 1:09
  I do videos like this all the time
• 1:12
  for real estate agents tutorials
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  um how to grow your business organically through um
• 1:18
  sphere of influence
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  through social media and through all the things
• 1:22
  I'm here to help you win every single day of the game
• 1:24
  real estate if you like what you hear on this video
• 1:27
  please throw me a like
• 1:28
  I love engagement so if you comment
• 1:31
  I can promise you that I will comment back
• 1:33
  and we can build an entire community around my
• 1:38
  proposition that says I am here to help you win
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  every single day at the game of real estate
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  so without further ado let's get into it okay
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  so first things first
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  is networking and building relationships
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  real estate is an absolute
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  relationship focused business
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  and you know I always was that guy that's like
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  I'm gonna go learn
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  I know a lot of things and I don't need to
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  you know network with a bunch of people
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  which is
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  completely counter to how I built my entire business
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  but after you know opening up
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  having discussions
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  I Learned more from the people that are in the rooms
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  a lot of times than I do from the people on stage
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  and so you are doing yourself a disservice
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  if you're laser focused on that one speaker
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  if you're laser focused on the speakers on stage
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  because ultimately
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  the information that they are handing down
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  you know
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  ultimately probably will take one or two things away
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  you know
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  for the overall conference that you actually implement
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  right
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  because people are up there giving all their experience
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  giving all that information out
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  and we just wanna make sure that we understand that
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  the value is in the room right
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  I have some of my very best
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  friends that I have grown relationships with
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  starting at real estate conferences
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  and this is an absolute game changer right
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  when there's agents across the country
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  where you can plug in the people
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  I am a connector by trade
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  so you know just before I was recording this video
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  I have a friend that I met at a real state conference
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  I have another agent in my organization in Atlanta
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  she has a banger of a listening right now
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  I connected
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  somebody that I was just recently at a conference with
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  who actually spoke on stage
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  but is a good friend of mine
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  and now my friend from the conference is gonna go meet
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  uh my agent and film her luxury listing
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  so that's going to absolutely
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  impact both of their businesses
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  and that's what I love to do
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  so in the business it's not always about oh well
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  you know who's gonna have a referral that comes to
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  you know my city right
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  I live in Denver
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  so it's pretty common to have people move to this area
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  but uh
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  you know say you're in a small town
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  maybe in Idaho maybe in Montana
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  maybe Wyoming wherever you're at
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  and you don't go to conferences
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  or you don't decide to network
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  because you don't think
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  anybody's going to have that
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  one client that's gonna move to that small town well
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  there are so much more to gain from these networking
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  opportunities uh masterminds
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  the ability to level up what are you doing
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  have you seen this I'm looking to move
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  you know into their market for investment properties
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  all of these things are
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  specific things that I have already done
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  as a result of meeting people
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  these conferences
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  so you got to put your networking cap on
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  there's plenty of time for dinner drinks
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  happy hours lunch
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  whatever it is
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  to really get to know a lot of these people
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  with that said a lot of us
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  especially in the Wolf Pack
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  really roll in a pack right
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  we roll together
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  I challenge you that when you're at a conference
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  try to certainly make those connections
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  continue those connections
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  build those relationships
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  but find somebody that you don't know
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  that's maybe not in that crew that you go with to
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  you know build a relationship
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  maybe one a day maybe five a day
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  whatever that is
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  depending on who you're going with and so on
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  but it's just an opportunity
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  for you to make an individual connection
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  that could change your business forever
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  no not by one referral here
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  one referral there certainly
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  that couldn't be a game changer if it's a big one
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  but more so for um
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  the camaraderie the ideas
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  the support
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  all of the things you can gain from those relationships
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  so it's a lot more than just the speakers on stage
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  it's a lot more than just trying to get referrals
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  and make referral partners
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  there's so much more to gain from the people
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  in that room and if there's 1,000 people in the room
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  you need to try and you know
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  get to know as many of them as you can
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  for my introverts out there
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  I know that sounds crazy
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  but also you have the opportunity to grab coffee
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  to grab lunch with a smaller group
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  or one or two people
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  which maybe is a little more comfortable to you
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  I just challenge you to really venture out and do that
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  and not be surrounded by the same people that
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  you go to every single conference with
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  change it up network
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  work the room as they say
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  and you will take maximum value
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  just out of the networking piece from these events next
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  obviously learning from you know
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  the industry is best the keynote speakers
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  the panels the workshops
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  all of the things but
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  you have a unique opportunity to
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  sit at the front of the room right
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  sit at the front of your ticket level
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  if your VIP get your butt in the front row
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  if you're you know
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  platinum or gold or whatever they call it
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  get in the front row if your general mission
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  get in the front row truth is
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  that you have the opportunity in the hallways
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  and around to meet some of the speakers certainly
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  you know the uh
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  the president or whoever's there may not be in the
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  in the hallways but at this last event
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  I literally talked and shook hands with almost every
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  person that was on stage
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  I think with the exception of one
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  and that was just cause it didn't
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  you know work out but I had
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  you know the day before I arrived early
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  had you know
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  an appetizer with a couple of the speakers
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  had conversation
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  so be alert because you never know when you're able to
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  you know see those keynote speakers
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  the people that maybe follow on Instagram
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  or you listen to their podcast
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  and the ability to
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  actually connect with them in person
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  is a lot easier than you think
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  so
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  make sure that you are being available and being aware
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  because you
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  can take a lot of things from what they're
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  saying on stage and obviously that's why you're there
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  you're taking notes
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  you're doing the thing at the end of it
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  you know I challenge you to go through it
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  we'll talk about in a second
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  but you're only gonna take
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  one or two things that are possibly implementable
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  into your business so while this is super important
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  the industry partners the vendors that are there
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  take this time to meet as many people as you can
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  that might see the world a little bit differently than
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  you because it can absolutely help your business
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  in one way or another right
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  whether it's vendors lenders
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  you know title company
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  if you know anything about me or my course
• 7:53
  I have an entire pillar on leveraging industry partners
• 7:56
  if you're interested in the course
• 7:58
  comment course below
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  and I'll absolutely get you that information
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  but also once you're you're really in it
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  it's really important to make sure that you are
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  making as many of those connections with people
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  that maybe your
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  you know
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  heartbeats a little bit when you're walking up to
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  because you're a big fan or
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  or this or that grab a picture
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  say hi introduce yourself
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  thank them for what they do
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  what they've done for your life
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  and you would be surprised at the response you'll get
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  next we talk about a massive opportunity
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  to put your personal brand on display
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  to create content based on you being
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  you know
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  a professional that's looking to advance your career
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  meeting with other people
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  so make sure that you're presenting yourself on brand
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  right we don't wanna
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  you know completely be somebody else in our brand
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  so this is an important piece
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  and keep this in mind
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  because people will remember your brand
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  people will remember your story
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  especially in the networking side
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  but understand that okay yes
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  I'm a real estate agent but I can go to a conference
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  to find out all these investment strategies or
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  you know different ways to help me build my business
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  so I can serve you better and all the things
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  so incorporate that on your brand
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  create that content
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  you have a massive opportunity for content at the end
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  I will talk about things
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  that you should definitely have
• 9:14
  and some of them will surprise you
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  but as we go from there
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  make sure that you are aware that it's not just like
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  complete vacation right
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  if you're a suit and tie guy
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  don't show up in flip flops and shorts right
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  I show up in flip flops and shorts and polos
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  so that's what you get at conferences
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  but um as you go
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  understand that
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  it's a massive opportunity to build your brand
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  and surround yourself with people that are like you
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  so that's that's my favorite part there
• 9:39
  next I wanna talk about the goal setting piece
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  and I actually went to this last conference
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  the Atlas Alliance Summit
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  I just did a video on it last week 10 takeaways
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  go check it out it was absolutely life changing
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  somebody that's been to many conferences
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  if that was Alliance Summit happens in 2025
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  I better see you there but um
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  I created a GPT
• 9:59
  if you want access that GPT comment GPT below
• 10:03
  and I'll absolutely give it to you
• 10:05
  it'll walk you through exactly this
• 10:07
  after the converse
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  after the conference on the airplane
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  I was take went through all my notes
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  I took how I was feeling that day
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  how I was feeling the next day
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  wrote and wrote and wrote
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  wrote all these notes
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  what I ended up doing is going through my notes
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  one last time
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  and talking about exactly what I needed to do
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  I made a 7 step process that I took from this event
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  the beauty of that event if you watch the video
• 10:31
  was that the Atlas Alliance is based on core values
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  much like my business much like a lot of other
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  you know people businesses
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  much like the Wolf Pack is going um
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  we're gonna implement some core values into there
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  because I love this idea so much um
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  create those core values
• 10:47
  everything goes in through those core values
• 10:50
  this entire event
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  was based on speakers that were pouring into these
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  core values and
• 10:55
  and all of the things
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  but if you can start a business from core values
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  you can absolutely make every single decision
• 11:03
  your business will never infiltrate your personal life
• 11:06
  if you're sticking to those core values and so on
• 11:09
  so I created this seven step process
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  it starts with core values
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  goes through morning routines
• 11:14
  goes through all your pillars of business
• 11:16
  absolutely gives you an outline
• 11:18
  or a business model to really take forward
• 11:21
  and that's exactly what I took from
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  this last conference as you saw in that video
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  so again
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  if you want that it'll ask you all the questions
• 11:29
  the bot will walk you through it all
• 11:31
  will ask you exact specific questions
• 11:33
  as I went through my 7 step process uh
• 11:35
  it'll ask you those same questions
• 11:37
  and build you an outline that you will absolutely uh
• 11:41
  fall in love with and it'll absolutely change the game
• 11:43
  even if you do have core values
• 11:45
  I'm a guy I have core values right here I've updated
• 11:47
  I've gone through it after this event using this GPT
• 11:51
  and it is absolutely life changing
• 11:53
  so the events life changing
• 11:54
  you can create something from the notes
• 11:56
  from your takeaways that is life changing
• 11:58
  that's when implementation happens and so um
• 12:01
  again if you want that comment below
• 12:04
  but this is something that I do
• 12:06
  you walk through you take notes
• 12:08
  you know your main takeaways
• 12:09
  maybe some goals
• 12:10
  maybe your mindset shift because you are so pumped up
• 12:13
  right the energy from the event
• 12:15
  the energy from the rooms
• 12:16
  the energy from the speakers
• 12:17
  you take forward in your business
• 12:19
  and in your family life and everything you do um
• 12:22
  but we have to bottle that and capture it
• 12:24
  so that we don't have to pay
• 12:26
  you know $2,000 to travel across the country
• 12:29
  to go to these events um
• 12:30
  every single day right
• 12:32
  so bottle some of that up
• 12:33
  take it away
• 12:34
  get your main takeaways and absolutely dial those in
• 12:37
  and then you also have all your people you can network
• 12:40
  you can tag them in social media
• 12:41
  as you go through the process of defragmenting from
• 12:45
  the event definitely if there was impact
• 12:47
  connect with those people
• 12:48
  message those people reach out and thank them
• 12:51
  whatever it is you're able to do that right
• 12:54
  I've connected with almost all the speakers based on
• 12:57
  you know
• 12:57
  following on social media and all of those things
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  just because as I go through the day to day life
• 13:03
  I'm running into things and I'm sharing their posts or
• 13:06
  you know whatever that
• 13:07
  you know had the impact on me
• 13:09
  so finally what to bring to the event
• 13:11
  this is a big one uh
• 13:13
  first and foremost business cards
• 13:15
  a lot of people use social media as their business card
• 13:17
  now totally cool
• 13:18
  virtual business cards are awesome cause you can uh
• 13:20
  make that switch a little bit quicker
• 13:22
  and if you're still old school
• 13:24
  sometimes it's nice to just pull out a card
• 13:26
  and throw it out there um
• 13:27
  sometimes we as real estate agents
• 13:29
  struggle to get those in the databases and things
• 13:31
  so that might not be as lasting um
• 13:33
  as the other next is comfortable shoes
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  usually a lot of walking at these big venues
• 13:38
  getting to different conference rooms
• 13:40
  getting here and there
• 13:41
  it's a long day so make sure you have comfortable shoes
• 13:44
  could be three days could be 2
• 13:45
  1 whatever always always go for comfort
• 13:49
  if you know me um water immune boosters right
• 13:53
  I'm not sick actually
• 13:55
  I just talk too much to the camera but um
• 13:59
  you know something like that
• 14:00
  I use something called ACON item
• 14:01
  that every time I get sick Bam
• 14:03
  and hits me I'm ready to go
• 14:04
  so um a lot of that a lot of people use emergency
• 14:08
  whatever it is to kind of keep that immune system up
• 14:10
  cause hopefully you're shaking a lot of hands
• 14:12
  talking to a
• 14:12
  lot of people and spreading a lot of germs
• 14:15
  uh so make sure that uh
• 14:17
  you're taking care of that
• 14:18
  water does the trick as well
• 14:20
  so make sure you're staying hydrated
• 14:22
  um next thing is like a coat or sweater
• 14:24
  cardigan whatever it is
• 14:25
  whatever matches your brand
• 14:26
  whatever matches your outfits
• 14:28
  because these rooms are so big and so full of people
• 14:31
  sometimes even in the wintertime
• 14:33
  they're pumping these ACs into there
• 14:35
  and it does get a little chilly
• 14:36
  so dress in layers if you can
• 14:39
  hopefully that doesn't mess up your vibe too much
• 14:42
  but definitely I've seen you know
• 14:44
  actually my good friend Nicole throws events
• 14:46
  and she talks about
• 14:47
  the smartest thing she ever did was
• 14:49
  you know get blankets that were branded to the event
• 14:51
  because they are a hit
• 14:53
  and people look for them every single year
• 14:55
  which is kind of crazy um
• 14:57
  next is obviously your phone
• 14:59
  uh your Lapel mic
• 15:00
  whatever recording content
• 15:02
  taking videos taking pictures
• 15:04
  taking pictures with people
• 15:05
  you can create some banger content
• 15:07
  you know reels and things like that and your stories
• 15:10
  all the things allows you to tag and again
• 15:13
  you know get
• 15:14
  get a little bit closer to those uh
• 15:16
  those speakers those people that are
• 15:18
  you know quote unquote untouchable
• 15:19
  which are not at real estate conferences
• 15:22
  um so that's
• 15:23
  that's super important
• 15:24
  a Lapel Mike if you wanna talk about it
• 15:25
  talk about your experience
• 15:26
  talk about uh the game changing you know
• 15:29
  whatever start with accountability right
• 15:31
  if you're you're making a promise to yourself that hey
• 15:34
  this is what we're gonna do
• 15:35
  this is what we're doing at this event right
• 15:37
  you can create that content if you have that Lapel Mike
• 15:39
  uh and your video guy like me
• 15:41
  that's absolutely game changing um
• 15:43
  so the tech stuff is is crucial
• 15:45
  I'm still not there yet
• 15:47
  where I have a video crew following me around
• 15:48
  at events but someday
• 15:49
  hopefully that happens um
• 15:51
  but there's all kinds of content that you can garner
• 15:54
  from these events
• 15:54
  people put a lot of money into these productions
• 15:57
  into these you know
• 15:58
  lights and stages and things like that
• 16:00
  so that you can have the opportunity
• 16:03
  to absolutely create um
• 16:06
  you know content that is amazing
• 16:08
  next level
• 16:09
  that is really beneficial to your audience and so on
• 16:13
  so make sure that you are prepared for that
• 16:16
  next is a variety of clothes
• 16:17
  I've already talked about this a little bit
• 16:19
  in the branding but business casual
• 16:20
  business formal and casual
• 16:22
  there's a lot of different
• 16:24
  you know things that you do
• 16:25
  maybe you're going to a formal dinner
• 16:27
  cause you're the VIP dinner
• 16:28
  maybe the next night you're going out
• 16:30
  you know on the town and
• 16:32
  and it's you know
• 16:32
  you don't wanna be walking around Nashville
• 16:34
  in a sports coat like I did the first day haha
• 16:36
  at that last event uh
• 16:38
  because we went from a formal dinner to downtown
• 16:40
  but lots of opportunities to do different things
• 16:43
  so make sure that you are prepared for what is to come
• 16:46
  because as you know sometimes at these events
• 16:49
  people like going to these fancy dancey restaurants
• 16:51
  and sometimes
• 16:51
  you can't get in there in your beach gear so um
• 16:54
  I would definitely suggest looking into it
• 16:57
  but also just planning to to have a variety of of uh
• 17:02
  dress codes as you go through these different events
• 17:05
  and the next bring an open mind connect
• 17:07
  Connect connect learn some things
• 17:09
  take notes and then at the end
• 17:12
  absolutely defragment put it on the table
• 17:15
  write it out
• 17:16
  you know type it out whatever you have to do
• 17:18
  listen to it anything you can do to relive that moment
• 17:23
  make sure you're you know
• 17:24
  pairing your notes down cause when people are on stage
• 17:26
  writing really quickly and make an outline
• 17:29
  or take something from each and every single thing
• 17:32
  you do cause you paid good money to be there again
• 17:35
  if you want that GPT comment GPT
• 17:38
  you don't even have to be at the event
• 17:40
  it'll walk you through exactly the steps
• 17:41
  it'll talk about different things that
• 17:43
  that the people talked about
• 17:45
  but I just wanted to bring that to you as part of my
• 17:49
  moving forward
• 17:49
  and my takeaways from the last event I was at
• 17:53
  so make sure you're following up
• 17:54
  you're implementing and at the end of the day
• 17:57
  do not waste your money unless
• 17:58
  you are ready
• 17:59
  to make game changing decisions at conferences right
• 18:04
  make sure that you can make those life adjustments
• 18:06
  make sure that you are ready
• 18:07
  you're open minded
• 18:09
  you are not the best realtor on the planet
• 18:10
  nor am I um
• 18:12
  so that's exactly the mindset that I go into it with
• 18:15
  I can learn something from the agent that's on stages
• 18:18
  never sold a house never come to my town
• 18:20
  never done anything
• 18:21
  I can learn something from that person on stage
• 18:24
  where I can learn something from that brand new agent
• 18:26
  or that experienced agent sitting right next to me
• 18:29
  so it's all about connection
• 18:30
  it's all about taking as much as you can
• 18:32
  being a sponge and if you do these things
• 18:36
  I promise you
• 18:37
  you will absolutely not feel like you waste $1
• 18:39
  I don't care if you paid for the double VIP or the GA
• 18:43
  you will absolutely
• 18:45
  make life changing decisions at events
• 18:47
  so I hope this helps you have any questions
• 18:49
  let me know leave a comment
• 18:50
  tell me what's the best real estate event
• 18:52
  you have ever been to below
• 18:54
  and I would be happy to engage
• 18:56
  and hopefully I can help you with your business
• 18:58
  hopefully this helps you get a win
• 19:00
  someday in the real estate game
• 19:02
  we'll talk to you soon bye bye