Stop Losing Customers After They Click Buy Now
Less than 30% of customers buy a second time, and subscription brands lose 50% within 90 days. Ken Rapp from BluStream reveals why this isn't a marketing problem—it's a post-purchase problem that's costing brands millions in repeat revenue.
Episode Summary
The conversation explores what Ken calls the "doorstep to delight" phase—that critical window between clicking buy and becoming a loyal customer. Through stories of dog probiotics, cracked guitars, and missing vanilla extract, Ken demonstrates how brands lose connection with customers the moment a purchase is complete. He breaks down his…
The skinny
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