Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Leaders in Customer Loyalty, Powered by Loyalty360 · Mar 15, 2023 · 30m

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Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings.