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170 | From “Nice to Have” to “Must Have” Coaching Offers · Women in The Coaching Arena

• 0:00
  Speaker: A
• 0:00
  Speaker: lot
• 0:00
  Speaker: of
• 0:00
  Speaker: coaching
• 0:00
  Speaker: offers
• 0:01
  Speaker: sound
• 0:01
  Speaker: good,
• 0:02
  Speaker: they
• 0:02
  Speaker: sound
• 0:03
  Speaker: thoughtful,
• 0:04
  Speaker: thought
• 0:04
  Speaker: through,
• 0:04
  Speaker: supportive,
• 0:05
  Speaker: maybe
• 0:06
  Speaker: something
• 0:06
  Speaker: that
• 0:06
  Speaker: someone
• 0:07
  Speaker: would
• 0:07
  Speaker: benefit
• 0:07
  Speaker: from,
• 0:08
  Speaker: and
• 0:08
  Speaker: yet
• 0:08
  Speaker: people
• 0:09
  Speaker: don't
• 0:09
  Speaker: buy
• 0:10
  Speaker: or
• 0:11
  Speaker: they
• 0:11
  Speaker: say,
• 0:12
  Speaker: "This
• 0:12
  Speaker: sounds
• 0:12
  Speaker: great,
• 0:13
  Speaker: just
• 0:13
  Speaker: not
• 0:14
  Speaker: right
• 0:14
  Speaker: now,"
• 0:15
  Speaker: and
• 0:15
  Speaker: then
• 0:15
  Speaker: nothing
• 0:16
  Speaker: happens.
• 0:17
  Speaker: So
• 0:17
  Speaker: in
• 0:18
  Speaker: this
• 0:18
  Speaker: episode,
• 0:18
  Speaker: I
• 0:18
  Speaker: want
• 0:19
  Speaker: to
• 0:19
  Speaker: talk
• 0:19
  Speaker: about
• 0:19
  Speaker: the
• 0:19
  Speaker: difference
• 0:20
  Speaker: between
• 0:20
  Speaker: a
• 0:20
  Speaker: coaching
• 0:21
  Speaker: offer
• 0:21
  Speaker: that
• 0:21
  Speaker: feels
• 0:22
  Speaker: like
• 0:22
  Speaker: a
• 0:22
  Speaker: nice
• 0:22
  Speaker: to
• 0:22
  Speaker: have
• 0:23
  Speaker: and
• 0:24
  Speaker: one
• 0:24
  Speaker: that
• 0:24
  Speaker: feels
• 0:24
  Speaker: like
• 0:25
  Speaker: an
• 0:25
  Speaker: actual
• 0:26
  Speaker: must-have.
• 0:27
  Speaker: If
• 0:27
  Speaker: we
• 0:27
  Speaker: haven't
• 0:27
  Speaker: met
• 0:27
  Speaker: before,
• 0:28
  Speaker: I'm
• 0:28
  Speaker: Jo
• 0:28
  Speaker: Lott,
• 0:29
  Speaker: a
• 0:29
  Speaker: business
• 0:29
  Speaker: coach,
• 0:30
  Speaker: and
• 0:30
  Speaker: I
• 0:30
  Speaker: help
• 0:30
  Speaker: qualified
• 0:31
  Speaker: coaches
• 0:31
  Speaker: get
• 0:31
  Speaker: clients
• 0:32
  Speaker: with
• 0:32
  Speaker: honesty,
• 0:33
  Speaker: not
• 0:33
  Speaker: hype.
• 0:34
  Speaker: I
• 0:34
  Speaker: have
• 0:34
  Speaker: built
• 0:34
  Speaker: my
• 0:35
  Speaker: own
• 0:35
  Speaker: coaching
• 0:35
  Speaker: business
• 0:36
  Speaker: in
• 0:36
  Speaker: various
• 0:37
  Speaker: different
• 0:37
  Speaker: niches
• 0:37
  Speaker: and
• 0:38
  Speaker: helped
• 0:38
  Speaker: hundreds
• 0:38
  Speaker: of
• 0:39
  Speaker: qualified
• 0:39
  Speaker: coaches
• 0:40
  Speaker: to
• 0:40
  Speaker: do
• 0:40
  Speaker: the
• 0:40
  Speaker: same.
• 0:41
  Speaker: If
• 0:41
  Speaker: you
• 0:41
  Speaker: are
• 0:41
  Speaker: watching
• 0:42
  Speaker: this
• 0:42
  Speaker: on
• 0:42
  Speaker: YouTube,
• 0:43
  Speaker: please
• 0:43
  Speaker: do
• 0:43
  Speaker: hit
• 0:44
  Speaker: subscribe
• 0:44
  Speaker: and
• 0:45
  Speaker: like
• 0:45
  Speaker: the
• 0:45
  Speaker: video
• 0:45
  Speaker: and
• 0:46
  Speaker: comment.
• 0:46
  Speaker: I
• 0:46
  Speaker: would
• 0:46
  Speaker: so
• 0:47
  Speaker: appreciate
• 0:47
  Speaker: your
• 0:47
  Speaker: support
• 0:48
  Speaker: in
• 0:48
  Speaker: this
• 0:48
  Speaker: early
• 0:48
  Speaker: stage
• 0:49
  Speaker: of
• 0:49
  Speaker: my
• 0:49
  Speaker: YouTube
• 0:50
  Speaker: journey.
• 0:51
  Speaker: I
• 0:51
  Speaker: will
• 0:51
  Speaker: be
• 0:51
  Speaker: doing
• 0:51
  Speaker: a
• 0:51
  Speaker: draw
• 0:52
  Speaker: this
• 0:52
  Speaker: month
• 0:52
  Speaker: for
• 0:52
  Speaker: my
• 0:53
  Speaker: launch
• 0:53
  Speaker: on
• 0:54
  Speaker: YouTube,
• 0:54
  Speaker: so
• 0:54
  Speaker: if
• 0:55
  Speaker: you
• 0:55
  Speaker: have
• 0:55
  Speaker: commented,
• 0:56
  Speaker: liked,
• 0:56
  Speaker: and
• 0:56
  Speaker: subscribed,
• 0:58
  Speaker: I
• 0:58
  Speaker: will
• 0:58
  Speaker: have
• 0:58
  Speaker: your
• 0:58
  Speaker: name
• 0:59
  Speaker: there,
• 0:59
  Speaker: and
• 0:59
  Speaker: I
• 0:59
  Speaker: will
• 0:59
  Speaker: add
• 1:00
  Speaker: it
• 1:00
  Speaker: to
• 1:00
  Speaker: a
• 1:00
  Speaker: hat
• 1:00
  Speaker: and
• 1:00
  Speaker: do
• 1:01
  Speaker: a
• 1:01
  Speaker: draw
• 1:01
  Speaker: for
• 1:01
  Speaker: a
• 1:01
  Speaker: one-on-one
• 1:02
  Speaker: session
• 1:02
  Speaker: with
• 1:03
  Speaker: me.
• 1:04
  Speaker: So
• 1:04
  Speaker: let's
• 1:04
  Speaker: continue
• 1:05
  Speaker: with
• 1:05
  Speaker: why
• 1:06
  Speaker: a
• 1:06
  Speaker: nice
• 1:06
  Speaker: to
• 1:06
  Speaker: have
• 1:07
  Speaker: doesn't
• 1:07
  Speaker: convert
• 1:08
  Speaker: and
• 1:08
  Speaker: what
• 1:08
  Speaker: to
• 1:08
  Speaker: create
• 1:09
  Speaker: instead.
• 1:22
  Speaker: One
• 1:23
  Speaker: of
• 1:23
  Speaker: the
• 1:23
  Speaker: most
• 1:24
  Speaker: common
• 1:24
  Speaker: things
• 1:25
  Speaker: I
• 1:25
  Speaker: hear
• 1:25
  Speaker: from
• 1:25
  Speaker: coaches
• 1:26
  Speaker: is
• 1:26
  Speaker: this:
• 1:27
  Speaker: people
• 1:27
  Speaker: are
• 1:28
  Speaker: interested,
• 1:28
  Speaker: they
• 1:29
  Speaker: engage
• 1:29
  Speaker: with
• 1:29
  Speaker: your
• 1:29
  Speaker: content,
• 1:30
  Speaker: they
• 1:30
  Speaker: say
• 1:31
  Speaker: it
• 1:31
  Speaker: sounds
• 1:31
  Speaker: really
• 1:32
  Speaker: valuable,
• 1:33
  Speaker: they
• 1:33
  Speaker: even
• 1:33
  Speaker: say
• 1:34
  Speaker: that
• 1:34
  Speaker: they
• 1:34
  Speaker: would
• 1:34
  Speaker: like
• 1:34
  Speaker: to
• 1:34
  Speaker: do
• 1:34
  Speaker: it.
• 1:35
  Speaker: They
• 1:35
  Speaker: don't
• 1:36
  Speaker: get
• 1:36
  Speaker: their
• 1:36
  Speaker: credit
• 1:36
  Speaker: card
• 1:36
  Speaker: out
• 1:37
  Speaker: and
• 1:37
  Speaker: take
• 1:37
  Speaker: the
• 1:37
  Speaker: next
• 1:38
  Speaker: step,
• 1:39
  Speaker: and
• 1:39
  Speaker: that
• 1:39
  Speaker: gap
• 1:40
  Speaker: is
• 1:41
  Speaker: between
• 1:41
  Speaker: the
• 1:41
  Speaker: interest
• 1:42
  Speaker: and
• 1:42
  Speaker: the
• 1:43
  Speaker: action,
• 1:44
  Speaker: and
• 1:44
  Speaker: that
• 1:44
  Speaker: is
• 1:44
  Speaker: where
• 1:44
  Speaker: your
• 1:45
  Speaker: business
• 1:45
  Speaker: can
• 1:45
  Speaker: stall,
• 1:46
  Speaker: and
• 1:46
  Speaker: you
• 1:46
  Speaker: can
• 1:47
  Speaker: become
• 1:47
  Speaker: really
• 1:48
  Speaker: frustrated.
• 1:49
  Speaker: A
• 1:49
  Speaker: nice
• 1:49
  Speaker: to
• 1:50
  Speaker: have
• 1:50
  Speaker: offer
• 1:50
  Speaker: usually
• 1:51
  Speaker: sounds
• 1:51
  Speaker: like
• 1:51
  Speaker: this:
• 1:52
  Speaker: something
• 1:53
  Speaker: that
• 1:53
  Speaker: would
• 1:53
  Speaker: be
• 1:53
  Speaker: helpful,
• 1:54
  Speaker: maybe
• 1:54
  Speaker: something
• 1:55
  Speaker: that
• 1:55
  Speaker: would
• 1:55
  Speaker: really
• 1:55
  Speaker: improve
• 1:56
  Speaker: things
• 1:56
  Speaker: for
• 1:56
  Speaker: people,
• 1:57
  Speaker: something
• 1:58
  Speaker: that
• 1:58
  Speaker: would
• 1:58
  Speaker: be
• 1:58
  Speaker: good
• 1:58
  Speaker: to
• 1:59
  Speaker: do
• 1:59
  Speaker: at
• 1:59
  Speaker: some
• 2:00
  Speaker: point,
• 2:01
  Speaker: but
• 2:01
  Speaker: it
• 2:01
  Speaker: doesn't
• 2:01
  Speaker: feel
• 2:02
  Speaker: urgent.
• 2:03
  Speaker: It
• 2:03
  Speaker: doesn't
• 2:03
  Speaker: feel
• 2:03
  Speaker: necessary.
• 2:04
  Speaker: It
• 2:05
  Speaker: doesn't
• 2:05
  Speaker: feel
• 2:05
  Speaker: like
• 2:05
  Speaker: a
• 2:05
  Speaker: must-have,
• 2:06
  Speaker: so
• 2:06
  Speaker: it
• 2:07
  Speaker: gets
• 2:07
  Speaker: pushed
• 2:07
  Speaker: down
• 2:08
  Speaker: the
• 2:08
  Speaker: list,
• 2:09
  Speaker: not
• 2:10
  Speaker: because
• 2:10
  Speaker: it's
• 2:11
  Speaker: not
• 2:11
  Speaker: valuable
• 2:11
  Speaker: when
• 2:11
  Speaker: they
• 2:12
  Speaker: actually
• 2:12
  Speaker: do
• 2:12
  Speaker: it,
• 2:13
  Speaker: but
• 2:13
  Speaker: because
• 2:13
  Speaker: it
• 2:14
  Speaker: doesn't
• 2:14
  Speaker: feel
• 2:14
  Speaker: like
• 2:14
  Speaker: their
• 2:14
  Speaker: top-of-mind
• 2:15
  Speaker: priority.
• 2:18
  Speaker: So
• 2:18
  Speaker: a
• 2:18
  Speaker: must-have
• 2:19
  Speaker: offer
• 2:19
  Speaker: is
• 2:20
  Speaker: different.
• 2:21
  Speaker: It
• 2:21
  Speaker: speaks
• 2:21
  Speaker: to
• 2:21
  Speaker: something
• 2:22
  Speaker: that
• 2:22
  Speaker: is
• 2:22
  Speaker: already
• 2:23
  Speaker: on
• 2:23
  Speaker: someone's
• 2:24
  Speaker: mind,
• 2:25
  Speaker: something
• 2:25
  Speaker: that
• 2:25
  Speaker: they
• 2:25
  Speaker: are
• 2:26
  Speaker: already
• 2:26
  Speaker: thinking
• 2:26
  Speaker: about
• 2:27
  Speaker: solving
• 2:28
  Speaker: in
• 2:28
  Speaker: some
• 2:28
  Speaker: way,
• 2:30
  Speaker: something
• 2:30
  Speaker: they
• 2:30
  Speaker: don't
• 2:30
  Speaker: want
• 2:31
  Speaker: to
• 2:31
  Speaker: stay
• 2:31
  Speaker: stuck
• 2:32
  Speaker: in.
• 2:32
  Speaker: It
• 2:32
  Speaker: feels
• 2:33
  Speaker: really
• 2:33
  Speaker: relevant
• 2:34
  Speaker: right
• 2:34
  Speaker: now,
• 2:35
  Speaker: not
• 2:35
  Speaker: just
• 2:36
  Speaker: one
• 2:36
  Speaker: day,
• 2:37
  Speaker: and
• 2:37
  Speaker: that
• 2:37
  Speaker: shift
• 2:38
  Speaker: often
• 2:38
  Speaker: comes
• 2:39
  Speaker: down
• 2:39
  Speaker: to
• 2:39
  Speaker: a
• 2:39
  Speaker: few
• 2:40
  Speaker: things.
• 2:41
  Speaker: The
• 2:41
  Speaker: first
• 2:42
  Speaker: is
• 2:42
  Speaker: how
• 2:43
  Speaker: specific
• 2:44
  Speaker: is
• 2:44
  Speaker: your
• 2:44
  Speaker: offer
• 2:45
  Speaker: and
• 2:45
  Speaker: how
• 2:45
  Speaker: specific
• 2:46
  Speaker: is
• 2:46
  Speaker: your
• 2:46
  Speaker: target
• 2:47
  Speaker: audience?
• 2:48
  Speaker: What
• 2:49
  Speaker: exactly
• 2:49
  Speaker: are
• 2:49
  Speaker: they
• 2:50
  Speaker: dealing
• 2:50
  Speaker: with?
• 2:51
  Speaker: Because
• 2:51
  Speaker: if
• 2:51
  Speaker: someone
• 2:52
  Speaker: can't
• 2:52
  Speaker: quickly
• 2:53
  Speaker: see
• 2:53
  Speaker: themselves
• 2:54
  Speaker: in
• 2:54
  Speaker: your
• 2:54
  Speaker: offer,
• 2:55
  Speaker: they
• 2:55
  Speaker: won't
• 2:55
  Speaker: feel
• 2:56
  Speaker: drawn
• 2:56
  Speaker: to
• 2:57
  Speaker: it.
• 2:58
  Speaker: The
• 2:58
  Speaker: second
• 2:59
  Speaker: is
• 2:59
  Speaker: the
• 2:59
  Speaker: problem.
• 3:00
  Speaker: Is
• 3:00
  Speaker: it
• 3:01
  Speaker: something
• 3:01
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• 3:01
  Speaker: they
• 3:01
  Speaker: recognize,
• 3:02
  Speaker: something
• 3:03
  Speaker: that
• 3:03
  Speaker: they
• 3:03
  Speaker: are
• 3:03
  Speaker: already
• 3:04
  Speaker: experiencing
• 3:05
  Speaker: and
• 3:06
  Speaker: actually
• 3:06
  Speaker: think
• 3:07
  Speaker: that
• 3:07
  Speaker: there's
• 3:07
  Speaker: a
• 3:07
  Speaker: solution?
• 3:08
  Speaker: So
• 3:08
  Speaker: for
• 3:08
  Speaker: example,
• 3:09
  Speaker: if
• 3:09
  Speaker: you
• 3:10
  Speaker: are
• 3:10
  Speaker: a
• 3:10
  Speaker: mum
• 3:11
  Speaker: who's
• 3:11
  Speaker: overwhelmed,
• 3:12
  Speaker: often
• 3:13
  Speaker: that
• 3:13
  Speaker: is
• 3:13
  Speaker: a
• 3:13
  Speaker: really
• 3:14
  Speaker: hard
• 3:14
  Speaker: niche
• 3:15
  Speaker: to
• 3:15
  Speaker: sell
• 3:15
  Speaker: to
• 3:16
  Speaker: because
• 3:17
  Speaker: people
• 3:17
  Speaker: think,
• 3:17
  Speaker: "Well,
• 3:17
  Speaker: that's
• 3:18
  Speaker: just
• 3:18
  Speaker: all
• 3:18
  Speaker: there
• 3:19
  Speaker: is
• 3:19
  Speaker: to
• 3:19
  Speaker: it.
• 3:19
  Speaker: Like,
• 3:20
  Speaker: there's
• 3:20
  Speaker: a
• 3:20
  Speaker: lot
• 3:21
  Speaker: to
• 3:21
  Speaker: do,
• 3:22
  Speaker: and
• 3:22
  Speaker: I'm
• 3:22
  Speaker: just
• 3:22
  Speaker: gonna
• 3:22
  Speaker: be
• 3:23
  Speaker: overwhelmed."
• 3:24
  Speaker: So
• 3:24
  Speaker: it's
• 3:24
  Speaker: not
• 3:24
  Speaker: as
• 3:24
  Speaker: simple
• 3:25
  Speaker: as
• 3:25
  Speaker: it
• 3:25
  Speaker: may
• 3:26
  Speaker: seem.
• 3:27
  Speaker: So
• 3:27
  Speaker: even
• 3:27
  Speaker: if
• 3:27
  Speaker: they
• 3:27
  Speaker: are
• 3:28
  Speaker: already
• 3:28
  Speaker: experiencing
• 3:29
  Speaker: this
• 3:29
  Speaker: problem,
• 3:30
  Speaker: it
• 3:30
  Speaker: really
• 3:30
  Speaker: needs
• 3:30
  Speaker: to
• 3:31
  Speaker: be
• 3:31
  Speaker: something
• 3:31
  Speaker: that
• 3:31
  Speaker: they
• 3:31
  Speaker: believe
• 3:32
  Speaker: that
• 3:32
  Speaker: they
• 3:32
  Speaker: can
• 3:33
  Speaker: actually
• 3:34
  Speaker: solve.
• 3:35
  Speaker: So
• 3:35
  Speaker: you
• 3:35
  Speaker: really
• 3:36
  Speaker: need
• 3:36
  Speaker: to
• 3:36
  Speaker: know
• 3:37
  Speaker: what
• 3:37
  Speaker: their
• 3:37
  Speaker: top
• 3:37
  Speaker: of
• 3:37
  Speaker: mind
• 3:38
  Speaker: problems
• 3:38
  Speaker: are
• 3:38
  Speaker: that
• 3:39
  Speaker: they
• 3:39
  Speaker: actually
• 3:39
  Speaker: will
• 3:39
  Speaker: pay
• 3:40
  Speaker: to
• 3:40
  Speaker: solve.
• 3:41
  Speaker: The
• 3:41
  Speaker: third
• 3:41
  Speaker: thing
• 3:41
  Speaker: we
• 3:42
  Speaker: want
• 3:42
  Speaker: to
• 3:42
  Speaker: focus
• 3:42
  Speaker: on
• 3:42
  Speaker: is
• 3:43
  Speaker: the
• 3:43
  Speaker: result.
• 3:44
  Speaker: What
• 3:44
  Speaker: is
• 3:45
  Speaker: going
• 3:45
  Speaker: to
• 3:45
  Speaker: change
• 3:45
  Speaker: as
• 3:46
  Speaker: a
• 3:46
  Speaker: result
• 3:46
  Speaker: of
• 3:46
  Speaker: working
• 3:46
  Speaker: with
• 3:47
  Speaker: you?
• 3:48
  Speaker: What
• 3:48
  Speaker: becomes
• 3:48
  Speaker: possible?
• 3:49
  Speaker: And
• 3:49
  Speaker: is
• 3:49
  Speaker: that
• 3:50
  Speaker: something
• 3:50
  Speaker: that
• 3:50
  Speaker: they
• 3:50
  Speaker: genuinely
• 3:51
  Speaker: want?
• 3:52
  Speaker: Not
• 3:53
  Speaker: in
• 3:53
  Speaker: a
• 3:53
  Speaker: really
• 3:53
  Speaker: vague
• 3:54
  Speaker: one-day
• 3:55
  Speaker: type
• 3:55
  Speaker: of
• 3:55
  Speaker: way,
• 3:56
  Speaker: but
• 3:56
  Speaker: in
• 3:56
  Speaker: a
• 3:56
  Speaker: really
• 3:56
  Speaker: practical
• 3:57
  Speaker: must-have-now
• 3:58
  Speaker: sense.
• 3:59
  Speaker: There's
• 3:59
  Speaker: something
• 4:00
  Speaker: that's
• 4:00
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• 4:01
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• 6:14
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• 6:16
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• 6:17
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• 6:17
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• 6:17
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• 6:18
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• 6:18
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• 6:19
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• 6:20
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• 6:21
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• 6:21
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• 6:21
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• 6:21
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• 6:22
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• 6:23
  seed.