Latest / Influencer Confidential / How to Get Brands to Come to You (Without Waiting Around!) #301

Transcript

How to Get Brands to Come to You (Without Waiting Around!) #301 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the currentin Well,
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  Speaker 1: let's jump in. I'm an adamant believer that in order
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  Speaker 1: to get brand partnerships you need to put yourself out
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  Speaker 1: there and pitch. But I also think two things can
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  Speaker 1: be true. You can be a strong outbound pitcher and
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  Speaker 1: also do things to get brands to come to you
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  Speaker 1: and reach out to you, because when a brand reaches
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  Speaker 1: out to you, it definitely changes the position of power
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  Speaker 1: negotiating in a lot more. And what I want to
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  Speaker 1: cover in today's episode are some strategies that you guys
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  Speaker 1: can do to get brands to reach out to you. First. Now,
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  Speaker 1: the first things first before we even implement any sort
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  Speaker 1: of strategy to get brands to reach out is the
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  Speaker 1: importance of doing a self audit. You guys, put yourself
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  Speaker 1: in the brand position. They come over to your Instagram
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  Speaker 1: because your bio, a hot mess is your email in
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  Speaker 1: there are your highlights easy to navigate. Are you ready
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  Speaker 1: to receive? Because I can share with you these strategies
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  Speaker 1: and then a brand comes to your bio or to
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  Speaker 1: your page and it's sloppy. You don't have like certain
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  Speaker 1: covers on your reels, the text is off frame, and
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  Speaker 1: then you lose that opportunity. So strategies are important, but
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  Speaker 1: make sure you, guys, do like a quick self audit
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  Speaker 1: to make sure that you are ready to receive. Speaking
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  Speaker 1: of the bio, the first thing I'm going to tell
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  Speaker 1: you guys today is really lean on the power of search.
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  Speaker 1: Brands are searching for creators. I have done this many
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  Speaker 1: times being on the brand side. I will literally go
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  Speaker 1: in to TikTok or Instagram or wherever and like search
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  Speaker 1: Miami influencer, New York Fashion influencer. These keywords help you
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  Speaker 1: become more discoverable. So having specific keywords in your bio
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  Speaker 1: are going to help you rank and be found first.
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  Speaker 1: Also in your content. I did a big campaign and
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  Speaker 1: the way I found the creator is I typed in
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  Speaker 1: the words hidden gems and I put in the destination
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  Speaker 1: and the people that popped up for those videos, I
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  Speaker 1: pitch them because I was like, oh, they rank for
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  Speaker 1: these videos, right, So making sure your content is also
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  Speaker 1: search optimized, having you know, not just like a little
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  Speaker 1: caption just there, but really putting those keywords that a
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  Speaker 1: brand would be searching inside of your bio, but also
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  Speaker 1: inside of your caption and your content, because that is
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  Speaker 1: how you rank. TikTok is really a great place for this,
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  Speaker 1: and I think that if you could test it for yourself,
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  Speaker 1: like literally go and pretend you're your dream brand. Right,
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  Speaker 1: let's just say you want to work with like the
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  Speaker 1: Portugal tours board. I'm sure if you go into TikTok
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  Speaker 1: right now and put like Portugal day trip or best
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  Speaker 1: things to do in Portugal, people are going to pop up,
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  Speaker 1: and those people have a better chance because again, if
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  Speaker 1: I was searching, I would want to see people who
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  Speaker 1: have the certain keywords already in their content to maybe
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  Speaker 1: do a second video or a third video. Right. The
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  Speaker 1: second thing you need to know is that brands care
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  Speaker 1: about outcome, So you have to ask yourself the serious question.
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  Speaker 1: Does your content show transformations? Does your content show problem solution?
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  Speaker 1: Does your content have the brand able to envision themselves
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  Speaker 1: in it? Do you already create content that the brand
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  Speaker 1: could easily be like, oh, this makes total sense for
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  Speaker 1: us to jump on in or would it be a
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  Speaker 1: random opportunity You want brands thinking oh, we could plug
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  Speaker 1: ourselves into this, right, So you have to actually audit
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  Speaker 1: your content and make sure you're already creating this style
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  Speaker 1: of content to begin with, so that when they come
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  Speaker 1: to you, you are set up for success. Now with this,
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  Speaker 1: you could also create what we like to call brand
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  Speaker 1: bait content, so bait the brand in your content. What
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  Speaker 1: do I mean by that. Let's say you're doing a
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  Speaker 1: video that's like three products i'd actually pay for again,
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  Speaker 1: or three products that I can't live withol. First of all,
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  Speaker 1: when you do this type of video and you're being honest,
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  Speaker 1: your audience is going to appreciate it. You are showing
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  Speaker 1: that brand by tagging them that you are a law
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  Speaker 1: user of them and that you actually prowd to represent them.
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  Speaker 1: Tagging brands featuring them. It gets them this alert and
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  Speaker 1: then they go and see the video and they're like, oh,
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  Speaker 1: like this creator can actually make the style of video.
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  Speaker 1: We should probably reach out to her. But again, it's
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  Speaker 1: making videos very intentionally. It's not just tagging random brands
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  Speaker 1: for spam. It's being intentional in what you are creating,
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  Speaker 1: so when the brand sees it, it's almost like they're
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  Speaker 1: seeing a portfolio piece. Now, I've had people tell me, well,
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  Speaker 1: you know, why should I do that for free and
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  Speaker 1: then ask them to pay for it. Right, the value
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  Speaker 1: you are providing us to your audience. You can't hold
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  Speaker 1: brands tight to your chest. It just doesn't work that way.
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  Speaker 1: I remember being on the brand side and a creator
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  Speaker 1: was like, I love your product, I'd love to work
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  Speaker 1: with you. I'm like, you don't even follow us, We've
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  Speaker 1: never even heard of you. Like, there's this girl. It
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  Speaker 1: took her four years to land her an espresso partnership.
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  Speaker 1: Now it was a big partnership, but it took her
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  Speaker 1: a long time. You also don't want to go into
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  Speaker 1: it with a scarcity mindset of like, oh, I can't
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  Speaker 1: tag brands because then they're not going to pay me.
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  Speaker 1: You're doing it to get their attention and to get
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  Speaker 1: them to come to you, and then once they come
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  Speaker 1: to you, you send them your gorgeous media kit, You
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  Speaker 1: get them on a call, you put together an offer packages,
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  Speaker 1: and you close the deal. Another tip I would strongly
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  Speaker 1: suggest is almost like take the attitude that you already
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  Speaker 1: work with brands because here's the thing. I have paid creators,
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  Speaker 1: and there is a psychology that goes behind it. Like,
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  Speaker 1: as a brand that's paying a creator, we don't want
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  Speaker 1: to pay a hobbyist or an amateur. Businesses want to
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  Speaker 1: pay other businesses. Like think about your wedding day. If
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  Speaker 1: you're like makeup artists, was like, yeah, like sometimes do this,
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  Speaker 1: Like you'd be like whoa, whoa, whoa, Like why am
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  Speaker 1: I paying you? Right? It feels like scary if that
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  Speaker 1: person's a hobbyist versus if you're like very confident in
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  Speaker 1: your work and your product and how you present yourself. Right,
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  Speaker 1: So acting like you work with brands is having a
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  Speaker 1: portfolio that has mock videos in it. That's having an
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  Speaker 1: email address that is designated for your work. Maybe it's
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  Speaker 1: a website or a portfolio site that you've developed. It's
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  Speaker 1: really treating it as a profession and not as a hobbyist.
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  Speaker 1: Because if you're just like kind of looking like you're
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  Speaker 1: waiting around to get picked, it gives off an energy
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  Speaker 1: that our brand doesn't feel confident in working with you.
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  Speaker 1: So you really want to also kind of play that
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  Speaker 1: part from not only a design perspective in your sales, assets,
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  Speaker 1: and how you look, but also in an attitude because
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  Speaker 1: brands want to work with businesses, they want to pay businesses.
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  Speaker 1: Another strategy that I love, love love is to create
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  Speaker 1: content that gets brands to come to you. Now this
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  Speaker 1: creator I love, she's a comedian. I think she did
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  Speaker 1: so well. She basically did this whole proposal of like,
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  Speaker 1: which brand wants to take me to Coachella? Sound off
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  Speaker 1: in the comments, and brands were actually in the comments
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  Speaker 1: like tagging her, like talking to her, and her audience
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  Speaker 1: was tagging brands like, oh my gosh, you should reach
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  Speaker 1: out to her, you should reach out to her. Why
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  Speaker 1: do I love this because she was very bold in
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  Speaker 1: what she wanted. She wanted to go to Coachella, she
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  Speaker 1: wanted a brand to sponsor her, but she also made
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  Speaker 1: it so her audience participated in tagging these brands. So
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  Speaker 1: imagine now these brands are getting like notifications that you've
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  Speaker 1: been tagged in this content, They're going to go ahead
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  Speaker 1: and take a look and be like, okay, wait, we
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  Speaker 1: want to work with her. I've also seen creators do
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  Speaker 1: you just like really good storytelling pieces. I had a
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  Speaker 1: friend do this with like pirates, Booty and people in
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  Speaker 1: the comments were like, oh my gosh, Pirate's Booty. You
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  Speaker 1: have to hire her to do your next campaign or
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  Speaker 1: Pirates Booty. Have you seen this? Like getting your audience
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  Speaker 1: to activate for you is such a solid way to
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  Speaker 1: then get the brand to reach out to you. I
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  Speaker 1: love this strategy. Also, y'all on your LinkedIn or on
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  Speaker 1: your stories, you can tell a brand. Hey guys, I'm
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  Speaker 1: working on like a signature series. I'm looking for brands
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  Speaker 1: to reach out. If you want to be involved, hit
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  Speaker 1: me up, Like, don't be afraid to ask for what
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  Speaker 1: you want, Like, go for it. You know, don't be
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  Speaker 1: shy if you are working on a series and you
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  Speaker 1: need a sponsor for it to come to life, say it.
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  Speaker 1: You never know who is watching your content. I have
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  Speaker 1: that belief embedded in me. You know, some of our
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  Speaker 1: videos on our channel don't have a lot of us,
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  Speaker 1: but the people that are watching it have been beyond quality.
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  Speaker 1: Like I have had people tell me, oh my gosh,
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  Speaker 1: we've played your videos at Harvard before. I'm like, people
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  Speaker 1: at Harvard are watching my videos. I've had celebrities reach
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  Speaker 1: out to me being like, can you make us our
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  Speaker 1: media kit? I'm like, you're literally a celebrity. I was like,
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  Speaker 1: I've watched your movies, so you don't know who's watching
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  Speaker 1: your stuff, So don't get tripped out by your view count. Right,
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  Speaker 1: that's not the piece that's important. Go ahead, make your
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  Speaker 1: ask and if people reach out, great, you got them
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  Speaker 1: to come to you. Now. Something I see a lot
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  Speaker 1: of more creators doing is reaching out for press opportunities,
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  Speaker 1: speaking opportunities. You know, they're getting visibilities. So I'll have
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  Speaker 1: like a creator be at like a big conference as
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  Speaker 1: a speaker so that the brands there reach out to her.
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  Speaker 1: I think it's a smart play or press like. You know,
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  Speaker 1: when you're featured on a big press outlet, people are
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  Speaker 1: seeing you and wanting to reach out to you and
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  Speaker 1: like learn about how they can work with you. Right,
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  Speaker 1: So anything that also gives you like a higher leverage
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  Speaker 1: or stage or visibility in your space, you can do
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  Speaker 1: these things strategically to again get those brands come to you.
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  Speaker 1: And the live conference example is something that I see
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  Speaker 1: a lot of creators do, going as a speaker to
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  Speaker 1: have brands pitch them. Same thing with podcasts, like going
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  Speaker 1: on different people's podcasts, doing different takeovers with creators collaborating
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  Speaker 1: with other creators. If you collaborate with another creator and
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  Speaker 1: you guys do like story swaps or an Instagram collab posts,
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  Speaker 1: their whole audience is seeing you. And that may mean
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  Speaker 1: brands that are following that creator are now seeing you
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  Speaker 1: because you collaborated together, and vice versa, your brands that
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  Speaker 1: are following you are now seeing that creator. So collaboration
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  Speaker 1: is so important and swapping you know. So many of
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  Speaker 1: the creators in my Inner Circle program they have said, hey,
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  Speaker 1: do you mind passing this contact to me? Or can
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  Speaker 1: you recommend me to a brand partner. There was this
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  Speaker 1: creator that was couldn't go on a press trip and
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  Speaker 1: she couldn't go, but she was like, hey, you should
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  Speaker 1: reach out to my friend so and so, and now
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  Speaker 1: that brand reached out to her. The toursm Board reached
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  Speaker 1: out to her because of a referral because of that recommendation.
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  Speaker 1: So don't sleep on friendships, community collaboration. People are happy
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  Speaker 1: to swap you know info and recommend you with the
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  Speaker 1: understanding that you're also going to do that for them.
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  Speaker 1: So in order to have a village, you need to
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  Speaker 1: be that good villager, right, So this is an important piece.
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  Speaker 1: But friendship and community is so important now. Like I said,
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  Speaker 1: you guys know I have my Inner Circle community. I
• 10:02
  Speaker 1: love it. It is my favorite place on the internet.
• 10:04
  Speaker 1: If you're looking for a community of creators to connect with,
• 10:07
  Speaker 1: go ahead and speak to our success manager. She can
• 10:09
  Speaker 1: share with you, guys, how you can get started and
• 10:11
  Speaker 1: how you can join my inner circle and come to
• 10:14
  Speaker 1: our weekly events and our zoom calls and just make
• 10:16
  Speaker 1: friends with other people honestly and authentically. And when you're
• 10:19
  Speaker 1: a good person in business, business comes to you. So
• 10:23
  Speaker 1: it is just such an important piece to get brands
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  Speaker 1: to come to you is who you know and who
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  Speaker 1: you're networking with, because your network is definitely attached to
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  Speaker 1: your net worth. We briefly spoke about this earlier in
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  Speaker 1: the bio. Just making it really easy for brands to
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  Speaker 1: contact you. I can't tell you the amount of times
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  Speaker 1: a brand will just get annoyed and move on because
• 10:40
  Speaker 1: it can't find your contact or it's difficult. Make it
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  Speaker 1: super easy, guys, make it visible. Make it simple. Also
• 10:46
  Speaker 1: in your content, don't be afraid to like reintroduce yourself
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  Speaker 1: right like these reintroduction style posts. I had a creator
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  Speaker 1: wants to a carousel that was like, hey, a bunch
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  Speaker 1: of new faces here, like, here, here's who I am,
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  Speaker 1: Here's what I do, Here's who I work with with?
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  Speaker 1: Adding that, here's who I work with. Slide again, reintroducing
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  Speaker 1: yourself maybe every quarter or every couple of months or
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  Speaker 1: every six months, so that the new people that follow
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  Speaker 1: you can see, oh, like, this person is open for business,
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  Speaker 1: this is what they do, this is what they're looking for.
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  Speaker 1: Same thing for LinkedIn. Brands hang out on LinkedIn, So
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  Speaker 1: if you're turning to network with brands, ask yourself, are
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  Speaker 1: you engaging with them on LinkedIn? Are you liking their
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  Speaker 1: content saying congratulations on the job promotion? Are you connected
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  Speaker 1: to all your past brand partners on LinkedIn? Again, anytime
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  Speaker 1: you connect with someone on LinkedIn, you're connecting to their
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  Speaker 1: network if you want to be visible on that platform.
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  Speaker 1: I have so many influencers I work that are killing
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  Speaker 1: it on LinkedIn. A lot of my coaching clients like,
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  Speaker 1: we do a full deep dive on LinkedIn because we
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  Speaker 1: want brands to come to them. But the brands are
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  Speaker 1: hanging out on LinkedIn, so you really want to make
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  Speaker 1: sure that you are also hanging out on LinkedIn. So
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  Speaker 1: I hope this has helped you guys. Remember, inbound alone
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  Speaker 1: is not a strategy, but it's something that you can
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  Speaker 1: absolutely activate. Inbound plus outbound consistent pitching is the perfect
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  Speaker 1: winning formula to helping you guys get paid. Like I said,
• 12:05
  Speaker 1: if you need our support in the creator world, jump
• 12:08
  Speaker 1: on a call with our success manager at below. We'll
• 12:11
  Speaker 1: share with you how we can support you and I'll
• 12:13
  Speaker 1: see you guys in the next video. I hope you
• 12:16
  Speaker 1: enjoyed today's episode. If you did, make sure to rate, review,
• 12:20
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 12:24
  Speaker 1: for more resources on all things influencer marketing and social media.
• 12:28
  Speaker 1: Until next time,