Is It Time We Talked About Turning Off Your Ads? (And Yes, You Read That Right)
Your best-ever ROAS month can still lose you money. Brenden Delarua explains why the number on your ad dashboard rarely matches the number in your bank account, and what to measure instead.
Summary
Brenden Delarua spent 11 years in paid media, hitting and smashing ROAS targets across Meta, Google and Criteo, until a CFO asked him a simple question at a quarterly review. If the ad numbers are this good, why is revenue down? That question sent him into causal measurement, and he now runs Stella (Growth Intelligence), a marketing-measurement company that helps brands work out what is actually…
The skinny
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