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How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336
If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong.
Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy.
Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than…
The skinny
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