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How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy) · Productive and Paid with Jamila Payne

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(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome back to the Productive and Paid Podcast.
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I am your host, Jamila Payne, and today
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we have a special guest that I'd like
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to introduce to you.
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Gemma Bonham Carter is a trusted voice for
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ambitious entrepreneurs who want to build lifestyle-first
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online course businesses to lead a more balanced
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life.
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Gemma founded her online education company in 2017
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and has since grown it to a sustainable
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seven-figure business.
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Renowned for her expertise in online courses, email
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marketing, and now AI, Gemma has guided over
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15,000 students through her programs and is
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the host of the popular podcast, The Course
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Creator Show, and founder of the popular AI
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Unlock Summit.
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Her insights have been featured in Entrepreneur, Inc.,
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Best Company, and I'm really excited to have
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her on the show today.
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So without further ado, let's get into this
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episode.
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I am so excited today to be with
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my friend and peer and amazing business owner,
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Gemma Bonham Carter, who is going to, get
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ready, get your notebooks out, okay, because you
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can only expect that she is going to
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drop some gems today.
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So welcome to the show, Gemma.
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Gemma, I'm so excited to be here.
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Thank you for having me.
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It's been a while since we've like caught
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up and your energy is so infectious and
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bubbly and happy and it's nice to be
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like in the Zoom room with you again.
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Yeah, same here.
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I'm super pumped.
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Okay, so first let's just kind of set
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the stage and share what your business is
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and who you help.
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Sure, so for many years now, I've been
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helping digital course creators through the creation of
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their online courses, but then also through the
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marketing and growing and scaling of their courses
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as their business model.
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It's the business model I've used since 2016
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to really help me build like a lifestyle
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first business that really works within the boundaries
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of motherhood and life and wanting to travel
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and all those things.
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And at the time of this recording, I'm
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also kind of shifting a little bit.
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You've caught me sort of mid pivot into
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really teaching more now also about AI.
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So not giving up where I've been for
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the last sort of five years, but integrating
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this into the mix.
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I've really become interested in AI since I've
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been an early adopter.
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We're coming up on our third year of
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hosting the AI Unlocked Summit.
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And I am keen now to really like
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teach people how I have been able to
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leverage AI to run the backend of my
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business so much more efficiently and seamlessly and
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cheaply.
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Is that a word?
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Than ever before, so.
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Okay, so let's talk about that.
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What actually, because you know, AI has become
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significantly more popular over the last, let's say
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year or two.
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And a lot of people kind of took
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the camp of like the doom and gloom,
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like, oh my goodness, this is going to
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be a disaster.
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And you know, there's other people like you
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and I that have been like, okay, let's
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get into it.
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Like what, you know, how do we leverage
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this?
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So I maybe first speak to kind of
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what inspired you to kind of be on
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that side of the camp that was like,
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I'm going to go for this.
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And how did you get started in the
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process?
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Yeah, well, I think you and I are
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really similar in the way that we think
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about like systems and operations.
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So when a new tool comes available to
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help you do that better or do that
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more efficiently, it feels like a no brainer
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to jump in and see what you can
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do with it, right?
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So I literally can remember lying in a
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hotel room bed.
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My kids, like we're all family, whole family
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in one room.
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My kids are already sleeping.
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My husband's like reading a book.
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I'm on my phone.
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I've just read for the first time about
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this thing called Chat GPT.
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And I like signed up for an account.
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It was when they were still limiting the
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numbers.
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Do you remember at the beginning?
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And I asked it a question.
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I said something like, I went immediately to
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business things.
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I was like, write me, I think I
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said something like write me an Instagram caption
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and talk to me about evergreen funnels.
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And the caption it wrote me, I was
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like, stop, you know, like as if there's
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this thing doing this for me in a
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matter of seconds.
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So mind was blown immediately.
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And while I absolutely can understand the nervousness
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and sort of the ethical considerations of AI
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and you know, all of the other things
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that come along with that, I definitely jumped
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in to trying to understand how best to
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use the tools.
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So at first, I feel like that first
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year was like figuring out prompt engineering.
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Like how do you ask it to do
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what you want it to do?
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And how do you ask it in the
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right way so you get the output that
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you want?
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In the last eight to 10 months, that
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has gone to another level of now utilizing
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what Chat GPT would call custom GPTs.
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If you're using Clode, you would call them
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projects.
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If you're using Gemini, they're gems, but essentially
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they're AI assistants, right?
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And building these little assistants, let's call them
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my bot squad, where I have trained each
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bot on doing very specific things in my
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business.
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So now instead of it just being like
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Gemma and her VA, it's like Gemma and
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her VA and like her 25 little bots
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in her squad who can do all of
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these things.
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And while I think it is still so
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important to be, you know, I think we'll
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see even more so in the coming years
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that your own voice and your thought leadership
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and your originality and your ideas will become
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more and more important through the like noise
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of same, same echo chamber AI produced stuff.
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There's still a way to utilize AI to
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help you get your message further, faster out
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into the world.
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And that's really how I'm using it.
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Yeah.
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And I love that you said your bot
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squad.
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So do you think of AI almost as
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having different positions in your business?
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A hundred percent, because what I found was
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when I was testing these, the very first
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AI assistant I tried to build, I gave
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her a lot of credit, okay?
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I was like, she is gonna be able
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to do this and that, and we're gonna
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train her on all the things.
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And I gave her like everything in the
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kitchen sink and asked her to do everything
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in the kitchen sink.
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And she got confused.
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She hallucinated a little.
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She was like, not really on point.
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And at first that can make you feel
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like, okay, this is kind of garbagey.
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I'm not gonna bother with this.
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But then I thought, okay, let me make
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it really simple and like have one task
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for this one bot and make sure that
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she is totally informed.
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Like imagine bringing on a team member who
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is so specialized in one thing and what
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you would need that person to be trained
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on and what they would need to know
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about you or your team.
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Or your brand or whatever it might be.
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And when I realized like, if I got
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laser specific in what I was training it
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on, whoa, the outcome was amazing.
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So then that like flourished into more, right?
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I was like, okay, if I can do
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this for this one thing, like, let me
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see the other things I can do it
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for.
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So I do want me to tell you
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the one that kind of blew me away.
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The first one I did that like, I
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kind of got it.
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So it was a podcast assistant and I
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called her pod pal.
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And what pod pal did was I love
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podcasting.
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I love hopping on the mic, talking about
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something.
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What I hated was afterwards being like, okay,
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I got to write the show notes.
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Then I got to think about my title.
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And then I need to think about the
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SEO description and put all these pieces together
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so we can actually publish the show.
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So pod pal, I built her to, oh,
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and I should say, I use AI to
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try and do these things, right?
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I was like, hey, ChachiPT, here's my podcast.
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Give me some show notes.
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And the show notes were so generic.
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They sounded not at all like me.
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They didn't vibe with my style of brand
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voice.
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And even when I told it some stuff,
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still didn't do an excellent job.
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But when I trained this AI assistant to
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be bang on and went through a little
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bit of optimization and iterations, now in pod
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pal, I literally will take the, I'll record.
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I have a free little tool for transcriptions.
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Then I copy paste the transcription.
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I don't even have to give it instruction.
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I just paste and drop the transcription in.
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And within seconds, it gives me back my
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show notes that are exactly tailored to me,
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including like, Jamila, if I had you on
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the show, it'd be like, here's the links
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for all of her things.
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And I don't even need to ask you
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for them anymore.
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As long as you've mentioned it in the
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show, it knows to go and pull it,
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right?
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So I don't even need an intake form
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anymore because it's all, it's doing it for
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me.
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It would give me like 10 titles based
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on the titles that I, you know, that
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sound like me.
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It would give me my SEO blurb, like
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all the things in one spot.
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I could send that to my VA and
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she publishes and it's like done and dusted.
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There's probably something I could even automate.
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So she wouldn't even have to put it
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into WordPress or whatever anymore, right?
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Like there's probably another automation level that I
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haven't untapped there, but just pod pal on
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her own, I was like, this is it.
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Nice, nice.
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Now, is it ChatGPT, the tool that you're
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using to create your pod pal?
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Well, I use both.
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I was very loyal to ChatGPT for a
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long time, but I heard all these people
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talking about Claude.
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So I went over and I tried Claude
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and I think they're both great.
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I think some things do better in one
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versus the other.
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I can't say I have a particular favorite
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at this point.
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And I also feel like they're always changing,
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right?
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Like I have found Claude to be better
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for long form writing and like maybe more
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like deeper thought, deeper research and ChatGPT better
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for succinct, quick tasks.
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And also better for being a little like
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sassy and bold for like social media captions
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or things of that nature.
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Like she's a little spicier.
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And so, but who knows, right?
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Maybe in six months, they'll be, the playing
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field will have leveled.
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I think both are great.
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And it's sometimes it's just like user preference.
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Okay.
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And for someone who's kind of new to
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this whole AI world, will you give a
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little bit of insight when you say training
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the tool to be able to, training your
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pod pal can help them to understand kind
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of what you're doing to train?
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Yeah, so the idea with any of these
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assistants that you wanna build is the more
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concrete, specific stuff you can give it, the
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better the output will be.
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So imagine it's like a person, right?
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So if you've hired, let's say it's a
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copywriting thing that you're trying to build.
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If you've hired a copywriter, you likely need
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to give that copywriter maybe samples of your
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past work.
11:30
You maybe need to give it words that
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you do say and don't say.
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The don't say is almost more important.
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Like I'm like, I will never say these
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words and here's the list.
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And then very clear instruction.
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And I will say like my instruction files
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for my different AI assistants, like they're pretty
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thorough.
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ChatGPT gives you an 8,000 character limit.
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I pretty much use all 8,000 like
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every time.
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And then I add in what they allow
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you to do, both Clo, ChatGPT, they allow
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you to add in supplemental, like they call
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them knowledge files, but it's basically like, let
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me give you extra things so you can
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do this job really well.
12:13
So it's almost like if you had like
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a training manual for a new staff person,
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it's like putting that on.
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So I will give you one like hot
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tip.
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I created for my own business, like a
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brand book and that brand book has not
12:29
only what are my offers and that kind
12:31
of thing, but it has pages on my
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target audience, like the most in-depth stuff
12:36
about who they are and has writing samples
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of mine, stuff about my tone of voice,
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all the things and stuff about me, my
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personality, things like that.
12:48
And that brand book, I can attach it
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as a knowledge file to every AI assistant
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I build.
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So I don't need to recreate the wheel.
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I have it in this one document and
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I put it in all the places.
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Yeah, love that.
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That's super awesome.
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And I totally agree with you that it
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is important to tell it what not to
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say.
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I found myself telling a chat GPT that
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I do not use the words work-life
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balance.
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It does not exist.
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Do not put that in anything.
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Same.
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There's like the jargony stuff like that.
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And we're like, no, we're not gonna be
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using that.
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And then there are words that probably also
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won't align with your own, like your values
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and how your values come through your writing.
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So for me, like I would never use
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the word tribe and chat GPT likes to
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use the word tribe and that's not for
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me, right?
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So I have that very clear in my
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thing.
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Even like sometimes gendered stuff, like I try
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and stay away from that.
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So things of that nature, I just think
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you can be really clear about that in
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the beginning.
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And the more effort you put into that
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work, the better and closer your results are
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to being perfect.
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And then you don't need to go with
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this like back and forth thing.
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Okay.
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Now I know Gemma, you are an epic
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email writer.
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Have you been able to get any of
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these tools to a point where you feel
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like it can start writing some of your
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emails?
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Yes.
14:15
Yeah.
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Like I have an AI assistant that is
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built out on, so I gave it my
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brand book.
14:20
I also gave it a ton of my
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emails to show like, hey, here's what this
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should sound like.
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This is the type of, this is my
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style.
14:30
And then gave it instructions and trained it
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on sort of best practices to do with
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email marketing.
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And, but here's the thing.
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I come to that AI assistant always with
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my idea.
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So I'm always like, hey, I already know
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what I want you to write something about.
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And usually what I'll do these days is
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take my phone and I tell it.
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Like I voice, I, you know, get my
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AI assistant up and like, here's what I
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want to write an email about.
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And I will brain dump for, sometimes they're
15:00
like two and a half, three minutes of
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just like me rambling on about something, send
15:06
it into my, you know, assistant.
15:10
And then it pulls out for me a
15:12
really good email that sounds like me.
15:14
And sure, there might be little things I
15:16
edit, but if it's like 90% of
15:18
the way there, and it was from my
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original idea, right?
15:22
And so I can layer in, that's why
15:24
it's like I can layer in a funny
15:26
story or an anecdote or whatever it might
15:28
be that's going to make it like a
15:30
Gemma email.
15:31
Yeah, yeah.
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I love that.
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So good.
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I'm like, if Gemma can get her emails
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to sound like her, listen, there's hope for
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me yet, because I'm still writing my emails
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and I will use, you know, a little
15:47
AI to kind of tweak or clean it
15:49
up.
15:50
But I definitely, you know, got to do
15:53
some more training to really get it to
15:56
sound like me.
15:56
And some people feel really strongly that they
15:58
don't want to use AI in their email
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or at their copy.
16:01
And that's cool too.
16:02
Like you do whatever works for you, right?
16:05
Yeah, yeah, absolutely.
16:07
Okay, but you didn't just stop there with
16:08
creating these AI assistants and all of that.
16:11
You took it to the whole next level
16:13
and launched a summit around AI and helping
16:18
other people, you know, in the industry to
16:21
learn the skill of AI and how they
16:24
can utilize it in their business.
16:26
And I just think, number one, not only
16:29
is that brilliant to help yourself kind of
16:32
stand out as a leader in this new,
16:35
you know, industry and new modality that's being
16:38
brought up, but it also is a great
16:42
opportunity.
16:43
Hosting a summit is a great opportunity for
16:46
business owners in general, and there's so many
16:48
ways that it can impact your business.
16:50
So for those that are, you know, interested
16:53
in the strategy of summits, you know, for
16:56
their business, could you share a little bit
16:58
about why this is a good strategy for
17:02
business owners?
17:04
Absolutely.
17:04
So I had been really hesitant to host
17:06
a summit for a few reasons.
17:08
Like I never felt like I had a
17:10
specific enough idea.
17:12
And you know, summits have become so popular.
17:14
And so if they're very broad, I think
17:16
it's hard to attract in both speakers and
17:19
audience members, unless you happen to be tapping
17:21
into a niche where summits aren't a thing,
17:25
right?
17:25
Like, I don't know, maybe your niche is
17:27
like dog training and maybe there are no
17:29
summits on dog training.
17:30
Like that's amazing, make it broad, right?
17:32
But in my world and in your world,
17:35
in B2B and in marketing and online business,
17:36
there's like a summit every other day, right?
17:39
So I was always kind of waiting, not
17:42
really sure that I was going to use
17:43
this strategy.
17:44
And then when this stuff with AI happened
17:47
and I was seeing already, like not only
17:49
was I personally really excited about it, but
17:51
I was seeing already events happening and they
17:54
were either all for e-commerce or they
17:58
were very much in the bro space.
18:01
And I was like, okay, where are the
18:03
women?
18:04
Where are the women?
18:05
And also like, let's talk about it for
18:09
course creators and coaches, because we're a specific
18:12
demographic who are going to use AI in
18:14
a very specific way.
18:17
So I went ahead, honestly, I conceptualized and
18:21
then went live with that summit, like within
18:24
eight weeks because I was just, when I
18:26
get an idea and I want to go
18:27
for it, like, I don't know if you
18:28
do human design, but I'm a manifesting generator.
18:31
So it's like, when I got an idea,
18:32
I'm like, okay, everybody ditch what we were
18:34
doing, this is the new thing.
18:36
Yeah, I'm just a manifesting generator.
18:38
Totally.
18:39
I had to really tap into my network
18:41
that first year because I had an unproven
18:45
summit, right?
18:46
So I couldn't like just put a call
18:48
out for speakers and expect that I was
18:49
going to get a lot of speakers.
18:51
And so this is something that your listeners,
18:53
if they're thinking about doing a summit, you
18:54
know, you really need to think about like,
18:56
if this is the first time you're hosting
18:57
something of that nature, you are going to
19:00
need to do the legwork of like inviting
19:02
people and creating like that personal touch and
19:06
really making sure it's going to be a
19:07
win-win for them, not just a win
19:09
for you.
19:10
And so that was also, and has remained
19:13
true.
19:14
Part of that summit is like, I, you
19:17
know, want my speakers to, sure, maybe it's
19:19
a visibility win for them because I have
19:21
an existing audience, but I also want them
19:25
to feel like, like we have a very
19:27
generous affiliate commission.
19:28
So if they send any people over to
19:30
the summit and those people make sales, or
19:33
those people purchase the All Access Pass, like
19:35
they're winning in terms of like, they get
19:36
a paycheck at the end of that event,
19:38
right?
19:39
So I also didn't do any, you know
19:43
how summits often, it's like, you have to
19:44
send two emails and you have to do
19:46
four social posts, especially for that first year.
19:49
I was like, I'm just going to be
19:50
happy if I get people speaking.
19:51
So like, I'm not going to put requirements
19:53
on you.
19:54
If you're going to like participate and show
19:56
up with a talk, we're good.
19:58
Like, I'm excited about that.
20:00
So I think that really helped get it
20:02
off the ground.
20:03
And then after the, we had a raving
20:06
success after that first year, like great feedback
20:09
from the speakers in terms of like the
20:10
organization and the, how it went, but also
20:15
incredible testimonials from the participants.
20:17
And like, it showed in the numbers, you
20:19
know, we just, we felt like we really
20:21
knocked it out of the park.
20:22
So then when year two came, I was
20:25
able to just say, call, you know, I
20:27
just put the call out for speakers and
20:29
we filled it.
20:30
Like, I was astounded at how many applications
20:34
we got within a week and we had
20:36
to close it down.
20:37
So yeah, so, and to get back to
20:40
your question of like, why is it a
20:41
good strategy?
20:42
Like, it's a great strategy because A, it
20:44
is expanding your network.
20:46
And I really do believe that your network
20:48
is your net worth.
20:49
And I went through years of not sort
20:53
of pouring into networking.
20:56
And the, ever since I've sort of made
20:58
a conscious decision of doing more of that,
21:00
it has always come back to me in
21:01
spades.
21:02
So it's really nice from that point of
21:04
view, but then it's also really nice to,
21:06
you have the opportunity to get in front
21:08
of all of your speakers, audiences, if they
21:10
do share about it, right?
21:12
There's just like a really collaborative thing that
21:14
happens.
21:15
You can really grow your email list with
21:17
a strategy like that.
21:19
And I also personally loved that I, it
21:22
wasn't like the Gemma show.
21:23
You know, like I loved it being a
21:26
stage for many minds, not just mine.
21:29
It really, I don't know, somehow like reduce
21:31
the pressure.
21:33
Yeah.
21:34
Okay, so much to unpack there.
21:35
So first let me just tackle that little
21:38
piece about the not being the Gemma show,
21:40
because I think sometimes people can feel like,
21:44
if I'm not interviewing the person, if I'm
21:48
not being seen, they're not gonna see me
21:51
as the expert.
21:52
So help us with the thinking behind that.
21:55
Like, how do you still benefit if you're
21:57
not the center of attention in every interview?
22:00
Yeah, that is such a good question.
22:03
And I think it, part of my answer
22:05
is in the way in which I saw
22:08
this summit as a product was not as
22:13
a, you know how people often use summits
22:15
as like a launch event.
22:16
It's like, we're gonna run this summit and
22:18
then I'm opening the doors to my offer
22:19
on the backend.
22:20
And that's fine.
22:21
But that wasn't my goal here.
22:23
My goal was the summit is the product.
22:26
And so I didn't need to be the
22:29
center of it because I wasn't trying to
22:31
warm people up to buying something from me
22:33
at the end of the day.
22:33
I was warming them up to buying the
22:35
summit.
22:36
And so the, and it's also when it
22:39
came to like AI, and this might be
22:42
different for different niches, but for AI, it's
22:45
like, I wanted tutorials, right?
22:47
I wanted like very, you know me, you
22:49
know, I'm like strategy, I'm nitty gritty.
22:52
I want you to show me the how
22:54
to, I don't just want interviews.
22:57
And so that also was part of the
23:01
decision-making there of like, yeah, this summit,
23:04
it's not a bunch of interviews, me interviewing
23:06
people, it's them coming in and sharing their
23:08
expertise and brilliance.
23:10
And what we make money from with the
23:13
summit is people buying it for the all
23:16
access pass because they're like, wow, there's like
23:18
50 tutorials in here.
23:19
It's like an AI course.
23:21
And I'm gonna buy that so that I
23:23
can go back and watch these things and
23:26
use it in that way.
23:28
Does that make sense?
23:29
Yeah, absolutely.
23:30
Totally makes sense.
23:31
So instead of the summit being a vehicle
23:37
for launching into a program like a high
23:40
ticket program or something like that, the summit
23:42
itself was actually the product that people were
23:45
purchasing.
23:46
So there was no need for you to
23:48
be center stage because you weren't leading them
23:51
directly into a specific offer.
23:54
Now, do you think that makes a difference?
23:55
Like, do you think if a person is
23:56
actually using it as a launching tool for
24:01
something that they're offering that they should be
24:03
more centered in the content?
24:06
I mean, maybe, yeah, maybe they should be.
24:08
And so maybe each day you want to
24:11
like, depending on how many days your summit
24:12
is, maybe there's something that where you're involved.
24:15
So it doesn't necessarily have to be that
24:17
it automatically means it's interview style, but maybe
24:20
it means that you are giving talks and
24:24
tutorials or hosting live things on the days
24:28
of your summit more than I did.
24:31
Yeah, yeah, okay.
24:32
Just integrating yourself essentially into the content, whether
24:35
you're doing a kickoff session each day or
24:38
something like that, totally makes sense.
24:40
So let's talk about some of the numbers
24:42
behind your first year versus your second year.
24:45
So if you think about year one, you'd
24:49
say you launched it in eight weeks.
24:52
But now I also want to preface this
24:54
for anyone who's new to this, Gemma already
24:57
has an existing audience that she's been building
25:01
over the years.
25:03
So she had an established online brand and
25:05
business and an email list to go with
25:08
that.
25:08
So just want to kind of make that
25:11
clear, she wasn't starting from scratch, building a
25:14
summit.
25:15
Yeah, yeah.
25:16
So numbers wise, like it shocked me in
25:20
the first year, from a gross revenue perspective,
25:22
we did 90K in year one.
25:26
So, and that largely came from these all
25:30
access pass purchases.
25:31
That was the main monetization channel in year
25:35
one.
25:36
And we had, so we would sell the
25:38
all access pass and then we also had
25:40
a little bump and an upsell offer.
25:42
So it was, it could be the average
25:45
cart value went up kind of thing from
25:47
what the baseline cost was.
25:51
Now, interestingly in 2024, so our second year,
25:55
that actually went down to 78K.
25:58
And here's where I think, and our numbers
26:00
were almost the same in terms of participant
26:03
numbers.
26:03
So we had like 5,000 participants year
26:05
one and around 5,000 participants year two.
26:08
I think one of the things, and this
26:10
is why I'm a big believer in like
26:12
testing things in your business and then learning
26:16
from those tests, is we, I shifted the
26:20
pricing model.
26:21
And I, because year two, we had more
26:23
speakers.
26:24
It was a more established event at that
26:26
point.
26:26
I thought, okay, I'm gonna put the price
26:28
of the all access pass up.
26:30
And it actually decreased our conversion rate.
26:34
So what I did was I increased the
26:36
front end price, but I decreased the bump
26:40
price.
26:41
And first year I had a lower initial
26:44
all access price and a higher bump price,
26:47
and it grossed more revenue.
26:50
So that was interesting to me.
26:51
So like this year, we will go back
26:53
to the year one model of having like,
26:55
it be quite low on the front end
26:57
to get the all access pass, and then
26:59
be a little higher for the bump and
27:00
upsell to bring up the cart value.
27:03
So that was, that's an interesting test.
27:05
But I think that generally speaking, having your
27:08
all access pass be like under $100 makes
27:10
it like an easy buy for people.
27:14
And then the other thing, the other way
27:16
that we monetized in year two, which I'm
27:19
excited to explore again this year is through
27:22
sponsorships.
27:23
And so I had never done that before.
27:25
And I was actually having lunch with a
27:28
friend who is, some of you might listen
27:30
to her podcast actually.
27:31
Her name is Ellen Yin of Cubicle to
27:33
CEO.
27:34
And she was like, Gemma, you're having a
27:37
virtual summit with 5,000 participants and you're
27:40
not getting sponsorship.
27:41
Like that's crazy.
27:43
She was, she does that a lot and
27:45
she gets brand sponsorships for events of all
27:49
sizes.
27:50
So I really took that on board and
27:53
opened up a couple of options for sponsorships.
27:55
And I think we made, I'm just looking
27:57
here.
27:58
Yeah, we made about 8,500 bucks on
28:00
that first year of doing sponsorship.
28:02
So that was like an interesting new angle
28:04
that I think has the potential to even
28:06
eclipse like the all access pass numbers.
28:10
Do you know what I mean?
28:10
Like if I were to really double down
28:12
on sponsorships, I feel like I could make
28:14
that a much bigger play.
28:16
Yeah, so those were the two main monetization
28:19
angles.
28:20
Nothing sold sort of on the backend in
28:22
terms of my programs.
28:24
Yeah.
28:24
Okay, so just to clarify, you could attend
28:28
the summit for free, right?
28:30
Like it was a free option to attend
28:33
the summit but then the all access pass
28:36
basically gave them the replays, right?
28:38
So if you couldn't watch everything, you'd get
28:40
the replays with the all access pass.
28:43
Yeah, and we kept the free versions of
28:46
the videos.
28:46
They were, they timed out, right?
28:48
Like you only had less than a day
28:51
to watch them before it ticked over to
28:53
the next day.
28:54
So yeah, if you wanted to watch ones
28:57
you missed or I knew a lot of
28:59
people who bought it to share with their
29:01
VA or to share with their team, right?
29:03
To have their team implement some of these
29:04
things.
29:05
So that was a big driver as well.
29:07
And there were a few other things like
29:09
we would add additional worksheets or things like
29:12
that in the all access pass offer.
29:15
And this year I'm kind of, I haven't
29:17
sort of made up my mind yet but
29:18
I'm thinking about like, is there an opportunity
29:20
for like a, you know, maybe a VIP
29:23
track or something that has maybe some more
29:26
accountability built into it.
29:28
I may not leave the videos up for
29:30
a full 24 hours this time.
29:32
The window might be shorter.
29:33
So TBD on all of those things.
29:36
But this is, I mean, this is the
29:38
advantage of like doing an event or a
29:41
launch or whatever it might be in your
29:43
business over and over and over again is
29:45
that you can try new things.
29:47
Yeah, yeah.
29:48
Kind of tweak.
29:49
And what did you use for the expiration?
29:51
Was that like a deadline funnel link or
29:53
something like that?
29:54
No, we manual over here.
29:57
We just, we illiterate.