How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

Productive and Paid with Jamila Payne · Feb 12, 2026 · 52m · transcript

Most virtual summits generate attention.

Very few generate real revenue.

In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch.

We talk real numbers.

Real pricing decisions.

Real strategy.

If you've ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn't.

You'll learn:

The pricing change that reduced revenue — and what she's doing differently next time…