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Dead stock, Chinese speed and AI fatigue: our honest K5 debrief #LTM156
When German e-commerce expert Stefan Wenzel took the stage of the K5 conference last week to show a satellite photo of the Atacama Desert — where unsold fashion goes to die — you could hear a pin drop.
His thesis: Sales-led commerce is broken, the numbers have proven it for years, and the industry has simply chosen not to look.
Ingrid and Valerie were there in the stage hall, and they have thoughts.
In this episode, we talk about the K5 theses that actually hurt: why endless growth targets have turned into margin pressure, dead stock and return chaos; why “Made in China” may no longer mean…
The skinny
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