Latest / B2B Marketing Podcast
Episode 109: PwC’s Antonia Wade on reimagining the relationship between marketing and our buyers
Forget what you (think you) know about the funnel. For Antonia Wade, Global CMO at PwC, it’s time to throw ‘tradition’ out the window and transform the B2B buyer journey. In just two weeks she’ll be lifting the lid on how to revamp your relationship with customers at Ignite London – the biggest B2B marketing event of the year. She joins David Rowlands, Head of Content, for a taste of her session where she’ll be taking a deep dive into her latest book, Transforming the B2B Buyer Journey, and unveiling how to win big. The pair also explore how to prove the value of marketing, the issue around…
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