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Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins
Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins
The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").
Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how…
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