469: How To Cut Through The Noise And Build Awareness
Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined?
Today, we’re bringing you a recap from one of the exclusive sessions at the 2019 B2B Sales & Marketing Exchange.
In this session, Jeremy Middleton, Senior Director of Digital Marketing & Revenue Operations at Pramata, shared how his company took a step back to review how they built out, and refined, their ABM program. Jeremy reviews what they did and how they used a data-based approach to simplify their model, which increased efficiency, pipeline and deal speed, while…
The skinny
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