181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · Jan 17, 2023 · 49m · transcript

You know how you wish more people knew about your company and products, but they don’t?!

One way to fix this is to start a podcast for your company. But it can seem so daunting. Where do you start?

Lindsay Tjepkema, co-founder and CEO of Casted explains all this in this weeks episode. Listen in to learn:

What could a podcast do for a company

What results to expect

As you grow, why the podcast should be at the center of your content strategy

And, importantly, does she prefer a dive bar or cocktail bar

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