Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Grow a Podcast Without Using Social Media

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How to Grow a Podcast Without Using Social Media · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today we are going to continue the conversation around
• 0:07
  podcasting, around content marketing, establishing a
• 0:10
  personal brand and how to grow your sales.
• 0:14
  So this is your first time listening to the podcast.
• 0:16
  Please be aware that this is more like a Part 2 or part
• 0:20
  three. I've lost count.
• 0:22
  So after you listen to this episode, just get back, listen
• 0:25
  to the prior one and then from there you will get a larger
• 0:27
  context. And yeah, from there I'll refer
• 0:30
  you to the earlier episodes. Now the reason why this is what
• 0:35
  I'm looking at today is because I have been interacting with a
• 0:41
  podcast listener that's just called the guy Shinorambo.
• 0:44
  Now I'm not calling the guy Shinorambo because he's an
• 0:46
  Olier. I'm just calling him Shinorambo
• 0:49
  because to be honest, I cannot remember why I started calling
• 0:52
  him Shinorambo in the 1st place. Well, anyway, so Shinorambo is
• 0:57
  based in Lagos Financial services sector Wealth Advisory
• 1:03
  and he and his partners have decided that they're going to
• 1:06
  come up with the podcast as a way of growing the business.
• 1:09
  So if you want more details, just listen to that episode and
• 1:11
  you get the whole context. Basha, in the conversations that
• 1:15
  I've had with Shino Rambo, there have been a couple of matters
• 1:20
  arising. You know, some issues that are
• 1:22
  pertinent that I think the rest of you who are listening to the
• 1:25
  podcast, who are also trying to consider having a content
• 1:28
  marketing strategy or a podcasting strategy.
• 1:31
  There's just a bunch of stuff that I think you guys might find
• 1:34
  interesting. Now, for those of you who are
• 1:36
  listening for the first time, apologies because I'm making
• 1:40
  today's episode out and about. I'm on the road, I'm in a
• 1:43
  parking lot because I have some small paros like this and I
• 1:46
  actually have to chill for about 45 minutes.
• 1:49
  So I said, let me just record this podcast Sharp sharp.
• 1:53
  So if this is your first time listening to the podcast, I beg
• 1:55
  Nov X. You know, this is how I make my
• 1:56
  podcasts. If I'm in a quiet place, it's
• 1:58
  quiet. If I'm in a noisy place, it's
• 2:00
  noisy. But I always do my best to make
• 2:02
  sure that I deliver value to you guys.
• 2:05
  Now, if anybody would like to connect with me, you want to say
• 2:08
  what's up or you have a couple of questions, you can call, send
• 2:11
  me a text message or a WhatsApp message on 08064662140.
• 2:18
  So if you want to be like Shinorambo who reached out, then
• 2:21
  that's my phone number. If you want to be like Debo,
• 2:24
  Debo just sent me messages a couple of minutes ago.
• 2:28
  So we're going to schedule our first session tomorrow, Monday,
• 2:33
  tomorrow, Monday at 10 AM, if I remember correctly.
• 2:35
  So if you want to be like any of these gentlemen and all or
• 2:39
  gentle ladies, because before them, I think the last podcast
• 2:45
  episode I did was from the lady I called Mary Kay.
• 2:48
  Yeah, the pig farmer, the potential pig farmer.
• 2:50
  So if you want to be like them, reach out 08064662140.
• 2:56
  All right, now let's get started.
• 2:58
  Or rather let's continue. So remember, this is a part
• 3:00
  three. I'll be a part 4.
• 3:02
  Honestly, I've lost count, Boscha.
• 3:04
  It's about podcasting, it's about content marketing.
• 3:07
  It's about establishing a personal brand and doing all of
• 3:10
  this so that we can grow our sales.
• 3:12
  Because remember, for me anyway, when we get involved in all
• 3:16
  these sorts of things, you know, money is key.
• 3:18
  Money is Coco. That's the main reason why we're
• 3:20
  doing these things. If you deceive yourself and say
• 3:22
  that money is nice, if they can factor for you, no problem.
• 3:25
  Continue, continue. I'll give it a few months.
• 3:28
  You'll be one of those people who, hey, but what's up now?
• 3:30
  How far would the podcast say? You know, I wasn't consistent.
• 3:34
  You know, one thing, one thing, one thing, one thing.
• 3:37
  It's money. That was the problem.
• 3:38
  All right now, so Shinoambo now. Oh, I see.
• 3:44
  OK, so for the last episode now, I think I mentioned that
• 3:47
  promotion is key. So if you're creating a podcast
• 3:50
  and you're publishing episodes, but you not get any promotional
• 3:54
  strategy, you're just wasting your time.
• 3:56
  You are wasting your time. You're making a whole bunch of
• 3:59
  noise, but nobody's listening. Even if people are listening,
• 4:04
  it's not the all I put it, it's not the the quantity or the
• 4:08
  quality of people that you want to listen that you will even
• 4:10
  have. So promotion, promotion,
• 4:13
  promotion, make sure that you have a promotion strategy.
• 4:15
  I think that is what we spoke about in the last episode.
• 4:20
  So now continuing on this, that's the reason why I even
• 4:23
  broke it into two self because when it comes to promotion, I
• 4:26
  think in the last episode I looked at how you can use AI
• 4:29
  tools, artificial intelligence tools to create the collateral
• 4:33
  that you can use to promote your promote your podcast then.
• 4:39
  So today what I want us to look at is let me see the proper way
• 4:47
  to promote. How will I put it?
• 4:50
  And then let me just continue you you'll catch adrift.
• 4:52
  So whenever we say promote your podcast, a lot of people are
• 4:55
  going to assume that the best way to promote your your podcast
• 4:59
  is on social media. Let me repeat a lot of the ideas
• 5:05
  that we discussed in the last episode and a lot of times that
• 5:08
  I said you need to promote your podcast and you have to come up
• 5:11
  with a promotion strategy. A lot of you heard that you're
• 5:15
  supposed to promote your podcast on social media.
• 5:19
  In fact, I don't like a lot of times when I was talking about
• 5:22
  it, I was hinting that you should promote on social media.
• 5:26
  But unfortunately, I have some bad news for all of you who want
• 5:30
  to start creating podcasts. I have some very, very bad news.
• 5:34
  Very bad news, but don't worry, every problem has a solution.
• 5:39
  Now the problem is this podcasts.
• 5:43
  Unfortunately, they don't grow through social media.
• 5:50
  Let me repeat that again in case there's some of you who are
• 5:54
  wondering, Did I hear this guy correctly?
• 5:56
  Yes, you heard me correctly and you heard me loud and clear.
• 6:01
  Whether we like it or not, research is now coming out, of
• 6:05
  course, from the West because in Nigeria, you know, what do we
• 6:07
  measure? So in America and in the Western
• 6:11
  Europe, research is coming out that shows quite conclusively
• 6:15
  that podcasts do not grow through social media.
• 6:20
  First of all, there's a mismatch because social media nowadays is
• 6:23
  mostly short form. You know, these quick, quick
• 6:26
  video, you know, one, one minute, you know, stuff like
• 6:28
  that. People are scrolling, scrolling,
• 6:29
  scrolling. And so there's a mismatch
• 6:32
  because you have this podcast, even if your podcast is short,
• 6:35
  your podcast will be 15 minutes now compared to all those one
• 6:38
  one minute reels that you guys are scrolling.
• 6:40
  You know, it's a very, it's a very long something.
• 6:43
  So when people are in TikTok mode or when people are in
• 6:47
  Instagram mode, you really think they will see something about
• 6:50
  your podcast and then they will now leave this short, short one,
• 6:53
  one minute and then go and consume your 15 minute thing.
• 6:57
  Or for those of us who now make podcast episodes that last 30
• 7:01
  minutes, 45 minutes, one hour, you think somebody will skip
• 7:04
  their one, one minute something and go and listen to your one
• 7:06
  hour something? Now, it's not absolute.
• 7:10
  There will be a few people, you know, who do that.
• 7:13
  But you can see that that is not where you will get most of your
• 7:16
  growth. It won't be from people who are
• 7:18
  flipping through on social media.
• 7:19
  And then they'll think, oh, you know what?
• 7:21
  Tavishima's podcast. That sounds really interesting.
• 7:24
  Let me give it a try. Don't be like that.
• 7:27
  That's not how podcasts really grow.
• 7:30
  Also, social media platforms are trying to discourage people from
• 7:34
  kicking off of their platforms. So if LinkedIn understands and
• 7:39
  if Facebook understand and all these other platforms know that
• 7:42
  you are trying to get people to leave Instagram, leave LinkedIn,
• 7:46
  leave TikTok, and go over to your podcast, they would deep
• 7:50
  prioritize your posts. They'll make sure that your post
• 7:54
  is not getting plenty of rich. And trust me, I know this from
• 7:58
  personal experience. That is precisely the reason why
• 8:03
  I share like a maniac on social media.
• 8:07
  Because I know that my reach is being curbed.
• 8:10
  That is the reason why I'm sharing sometimes 10 times a
• 8:13
  day. Now, the difference is clear.
• 8:18
  When I try to write posts without putting in a link, you
• 8:22
  know, the reach is is bigger, is broader.
• 8:25
  And some of you say, OK, if that's the case, then why not
• 8:28
  just try and promote your podcast that way?
• 8:32
  You know how I put it? Basically, when I'm sharing on
• 8:37
  social media, my goal is to try and get as many people as
• 8:40
  possible to go through to the podcast, you know, no matter how
• 8:42
  few. I don't like writing all these
• 8:45
  long posts that get plenty of reach.
• 8:48
  But at the end of the day, I don't like the fact that, you
• 8:50
  know, they're consuming my content and then they're staying
• 8:52
  on platform. I'm trying to get some people to
• 8:54
  click off, no matter how small. So just know that podcasts don't
• 8:59
  grow through social media. And if you're one of those
• 9:01
  people who thinks you can grow your podcast through social
• 9:04
  media, be prepared. I've already told you guys
• 9:07
  before that you should be sharing like a maniac.
• 9:09
  Be prepared to share like an extremely crazy maniac.
• 9:15
  Like you have to be on another level because it's hard work to
• 9:18
  get people off of native platforms like Instagram,
• 9:22
  TikTok, LinkedIn, whatever, and get them to go to your podcast.
• 9:26
  It's very, very hard work. So that's just it.
• 9:29
  There's a, a mismatch in the, in the content type.
• 9:35
  People are doing one, one minute, 1, one minute, 1, one
• 9:37
  minute. They're enjoying themselves.
• 9:39
  And then you're saying, hey, come and listen to my thing.
• 9:41
  It's 10 minutes. You know, there's a mismatch.
• 9:43
  Not a lot of people are going to say, oh, you know what, let me
• 9:45
  leave this one, one minute videos, all these quick, quick
• 9:48
  skits. Let me just leave and go and
• 9:50
  listen to this thing. So there's a mismatch.
• 9:52
  And then Zuckerberg doesn't want you to leave.
• 9:54
  Facebook doesn't want you to leave.
• 9:55
  Leave Instagram. So when you put your links
• 9:58
  there, they are deprioritizing your posts, which is the reason
• 10:01
  why people start coming up with all kinds of tricks, you know,
• 10:04
  to trick the algorithm by putting the link in the comment
• 10:07
  section and you know, all these sorts of stuff.
• 10:11
  Some people do link in bio, but I hear that link in bio is no
• 10:14
  longer effective. But then again, you know, I'm
• 10:17
  not a social media pro. So don't take these, don't take
• 10:22
  these things from me. So most of your podcast growth
• 10:25
  is not going to come from social media.
• 10:27
  But I must confess to you that because I am stubborn and I was
• 10:31
  willing to post like a maniac and I've been posting like a
• 10:33
  maniac for the last All I say now for the last 2 1/2 years,
• 10:41
  yes, I have been able to grow my podcast using social media or or
• 10:45
  at least I think it's social media because as far as I can
• 10:48
  tell, there's not anything else that I've been doing.
• 10:50
  So I don't know how to attribute the growth except to say social
• 10:54
  media, but I've been doing doing that like a maniac.
• 10:57
  So this is from my own personal experience.
• 11:01
  You want to go to your podcast through social media and you
• 11:03
  want to be posting like a maniac like me.
• 11:05
  On average, I do it maybe about 810 times a day.
• 11:10
  If I have a smooth day and I start loading up my my loading
• 11:15
  up my links on time because I pre what's that word?
• 11:19
  I schedule my posts. So if I have, you know, smoothly
• 11:23
  and I can schedule everything on time, yeah, I might schedule
• 11:25
  about 12. So, yeah.
• 11:30
  So that was the bad news. The podcast is not going to grow
• 11:32
  through social media. At least that's what's happening
• 11:35
  in the West Now. You guys will be asking why are
• 11:39
  you the bringer of bad news? What is the solution?
• 11:42
  What is the way forward now? This is the way forward.
• 11:45
  Podcasts are not going to grow through social media.
• 11:48
  However, podcasts are going to go grow rather through 2 main
• 11:54
  things, 2 main dynamics. One of them is organic
• 11:57
  recommendation. As in Banker will listen to it
• 12:01
  and she likes it and so she will tell Kemi.
• 12:04
  Or Abdul will listen to it and he likes it and he will tell
• 12:08
  Mahmoud. Or Chinasa will listen to it and
• 12:12
  she likes it. And so she will tell Chingere.
• 12:17
  So organic recommendations, that is why.
• 12:22
  So excuse me. That is why some podcasters.
• 12:25
  So excuse me. It's been a long day.
• 12:29
  Yeah. So that's why some podcasters,
• 12:31
  you know, try hard about this whole community building thing
• 12:34
  because if you're able to build vibrant communities, then yes,
• 12:38
  you can get that dynamic going. If you have a healthy community
• 12:42
  and people, they feel you like they're in your community and
• 12:44
  they're getting value. That is the kind of thing that
• 12:46
  will cause an Abdul Rahman to listen and say, Kai, this guy is
• 12:52
  the truth guess here. And then he will now refer you
• 12:56
  will now refer your podcast to Abdul Karim.
• 12:59
  Now look, listen to this thing. This guy is the truth.
• 13:04
  So organic recommendations, community building, very, very
• 13:08
  important if you want to grow your podcast.
• 13:10
  So start doing your research. Start doing your research now
• 13:16
  once we remove that one now, right?
• 13:19
  Organic recommendations, by the way, I don't do that.
• 13:23
  I don't have a community. Now for those of you who didn't
• 13:25
  listen to I think like two or three episodes ago, what we have
• 13:29
  here, those of you who are listening to me, you are not a
• 13:32
  community. You are an audience.
• 13:34
  An audience is people that you talk to.
• 13:38
  A community is people who talk to each other.
• 13:42
  So if you have a podcast, even if you have 10,000 subscribers,
• 13:48
  do not deceive yourself that you have a community.
• 13:50
  A community is not by size. A community is about the see is
• 13:55
  in the name self, community, commune.
• 13:57
  When people don't, they commune amongst themselves, then it is a
• 14:01
  community. So when you have an audience of
• 14:04
  10,000 or like in my case, you have an audience of 4000 to you
• 14:08
  are still talking at people. It's not a community.
• 14:11
  If you're able to set up a Facebook group and you're able
• 14:14
  to ginger the dynamic so that people start talking to each
• 14:17
  other and people find themselves as a valuable resource.
• 14:20
  Like my guys in on this podcast again, who is a construction
• 14:25
  podcast in America. And so they have this community
• 14:28
  that they call the Shinfu Shinfu, where they teach people
• 14:32
  in the trades how to sell people in the construction trades.
• 14:35
  So, you know, you'd be Carpenter waters, Carpenter roof repair,
• 14:40
  you know, solar, all those people, they teach them how to
• 14:42
  sell. Now they have this community in
• 14:44
  the Shinfu where people go and then they do role-playing and
• 14:47
  then stuff like that. Now the role-playing usually is,
• 14:50
  you know, senior members of the community, you know, who are
• 14:53
  grilling younger members of the community.
• 14:56
  And then people also when they have sales issues, they come
• 14:59
  into the community and then they ask questions.
• 15:02
  And then there are older members of the community who answer and
• 15:05
  then other people who try to be supportive to say, have you
• 15:07
  tried this? Have you tried this?
• 15:08
  Have you tried this? Now the guy who runs the
• 15:11
  podcast, the guy who is responsible for starting the
• 15:14
  community, he doesn't answer these questions.
• 15:16
  He rarely chooks mouth because he trusts the senior members of
• 15:20
  the communities. He trusts that guy.
• 15:21
  Don't train them well. So moderation is taken care of
• 15:25
  so he doesn't have to chew him out because the community is
• 15:29
  talking by itself and everybody's helping each other
• 15:31
  solve problems. So that guy, the Shinfu
• 15:33
  community, they have this team unlock, community unlock.
• 15:37
  That is a community. So don't say, oh, I have 1010
• 15:41
  thousand subscribers. I have a community, you know,
• 15:43
  get community. What you have is an audience.
• 15:45
  So what I have is an audience. And I just confessed it that,
• 15:48
  you know, for me, I'm not doing any community play because, you
• 15:52
  know, I'm not a community marketing specialist or whatever
• 15:56
  these people call themselves my special, my specialty sales.
• 15:59
  So this community thing or more, it sounds like hard work and I'm
• 16:02
  not ready for that yet. So since I don't have the
• 16:07
  strength, I don't have the stomach for community, there's
• 16:12
  another option that's available to me and it's going to be
• 16:15
  available to you guys. So I think it was starting a
• 16:17
  podcast and that is called Podcast SEO.
• 16:20
  Now SEO just means search engine optimization and search engine
• 16:24
  optimization traditionally used to mean how do people find you
• 16:27
  online? The answer to that question used
• 16:30
  to be how do people find you on Google Now?
• 16:34
  Because podcasts have to be listened to through a, what are
• 16:40
  they called the podcast playing app or some other podcast
• 16:45
  medium, you know, like Apple iTunes, like Stitcher, like what
• 16:49
  else podcast addict, like Amazon Music, like YouTube Music,
• 16:54
  YouTube, you know, on and on. Because that is the case,
• 16:58
  podcast SEO now means how do people find you on those podcast
• 17:04
  playing platforms? So podcast SEO now means when
• 17:08
  somebody opens Apple iTunes, how would they find you?
• 17:12
  That's the question. Hope you guys are feeling me.
• 17:15
  The philosophy is still the same, it's just that we're no
• 17:17
  longer talking about Google. All right now the Google thing
• 17:21
  is still important, sure, no problem.
• 17:22
  But research has shown that that is how podcasts are really
• 17:25
  growing nowadays. Somebody will open Apple iTunes.
• 17:28
  While the person is in Apple iTunes, they will see your
• 17:31
  podcast and say this thing looks interesting.
• 17:33
  Then they will click on all your podcasts within the app and then
• 17:37
  from there you'll subscribe and then begin to consume you.
• 17:40
  That is how podcasts are growing nowadays.
• 17:43
  Hope you guys understand what I'm saying.
• 17:45
  So social media podcasts are not really going through social
• 17:48
  media organic. Yes, they're going through
• 17:50
  organic. So if you can hook up a
• 17:52
  community to help that dynamic, wonderful, very good.
• 17:55
  But for the rest of us, when we'll get power for community
• 17:59
  podcast SEO, that's the remaining game.
• 18:03
  That's the remaining thing that we can play with so podcast SEO,
• 18:12
  like I said, sorry about the noise in the background.
• 18:14
  You know, I told you I'm in the parking lot and I am in, you
• 18:19
  know, I'm based in Abuja. For those of you who are just
• 18:21
  listening to the podcast, Oh my, my name is Tavish.
• 18:23
  My, I'm a former lawyer turned business consultant.
• 18:25
  I'm Abuja based. I know in Abuja now where boys
• 18:29
  get money, they'd like to flex anyhow.
• 18:31
  So you know, people super up their cars and they super up
• 18:34
  their bikes. So you just remind your
• 18:36
  business, you just be here. All those vehicles.
• 18:44
  So all that noise you're hearing in the background, that's all
• 18:46
  those boys, all of them, just the flex.
• 18:49
  So you know, Mercedes-Benz, BMW, what again, they'll just be
• 18:55
  souping up their cars and then with their motorbikes and
• 18:57
  everything. So that's the noise in the
• 18:59
  background. So no vex.
• 19:01
  In fact, me, I'm waiting when I have money, I'll join them.
• 19:04
  I'll join them as well. I'll become a nuisance where
• 19:06
  they make noise. Anyhow, where was I?
• 19:10
  So podcast says you now. Now when I said SEO used to mean
• 19:14
  how do people find you online and particularly how do people
• 19:19
  find you on Google. I said that deliberately so that
• 19:22
  you people will remember that all those tactics that you will
• 19:25
  used to play with on Google, you will now now going to use those
• 19:29
  same tactics but inside the podcast player.
• 19:33
  So all those moves that people used to do on Google so that
• 19:36
  people will find you those very same tactics in principle, could
• 19:41
  a dorm on the podcast playing platform.
• 19:43
  All right, so all those things were used to do on Google
• 19:45
  before. Now that you are in Apple iTunes
• 19:48
  be doing that same thing. All those things that people
• 19:51
  used to do on Google before now that you are in podcast addict
• 19:56
  be doing that same thing. The thing you used to do on
• 19:58
  Google. Now that your podcast is on Pod
• 20:00
  Bing, be doing the same thing before on Google.
• 20:04
  All those same tricks they used to do.
• 20:06
  Now that you're on which one? The game Stitcher.
• 20:10
  You'll be doing it. You'll be doing those same
• 20:12
  tricks. Podcast FM be doing those same
• 20:15
  tricks. Amazon Music be doing those same
• 20:17
  tricks. Which one again?
• 20:20
  Yahoo music be doing the same thing.
• 20:23
  I say Yahoo Music. What's it called?
• 20:25
  Not Yahoo this thing now YouTube, YouTube Music be doing
• 20:31
  the same tricks. YouTube again be doing the same
• 20:33
  tricks. So all those tricks that used to
• 20:35
  do before on Google, everything applies over here.
• 20:38
  All right, now the first trick, one one that people used to do
• 20:42
  was key terms. So now that you have a podcast,
• 20:47
  I'm sorry if you did not like doing key terms, Wahala on
• 20:51
  Google, I'm sorry, but we're back to square one.
• 20:53
  We just play that game now on podcast SEO.
• 20:56
  And what key terms just means basically is all those words
• 21:01
  that you know that your potential customers, your
• 21:03
  potential listeners of your podcast, your potential
• 21:05
  audience, all the words that they'll be looking for, all the
• 21:08
  words that they will be searching for you guys, put them
• 21:11
  in your podcast. You hear me?
• 21:14
  Put it in your podcast title, put it in your podcast
• 21:16
  descriptions, put it, put it everywhere so that whenever
• 21:21
  somebody is in a podcast player and then they search, your thing
• 21:24
  will come up. That is how do we find you?
• 21:27
  That is where the real growth will come from.
• 21:30
  That's the reason why 15,000 people on a daily are searching
• 21:33
  for my podcast. By the way, the number don't
• 21:36
  don't be like, wow, 15,000 is not that sweet.
• 21:40
  Because actually what happens is about 15,000 people are
• 21:43
  searching daily using the key terms of the people that find
• 21:46
  only about 1200 or so actually are interested.
• 21:51
  But then sadly for that 1000 after that 1200 is now only
• 21:56
  about 800 and something that actually play to listen to a
• 22:00
  couple of episodes. And unfortunately out of the 800
• 22:02
  is only a few that subscribe. I think I'm only getting maybe
• 22:05
  like, is it like 200 subscribers a week?
• 22:08
  I'll be a month, I can't remember.
• 22:10
  But you can see it's not it's not fantastic.
• 22:11
  So yes, when I say 15,000, some of you must have been like, Oh
• 22:15
  my God, 15,000. No, it's not as if I'm getting
• 22:18
  15,000 subscribers. It's just that 15,000 people are
• 22:24
  searching the key terms that I use.
• 22:27
  OK, so with that in mind, for those of you who are trying to
• 22:34
  name your podcasts, I'm begging all of you, can you please use
• 22:39
  common sense and put those key terms in your podcast title.
• 22:44
  Right now, nobody knows you. You're titling your podcast
• 22:48
  Chilling with Kunle. Nobody knows Kunle.
• 22:50
  Kunle means nothing. If you're in the financial
• 22:54
  services sector and you're starting a podcast, why are you
• 22:57
  be calling your podcast Chilling with Kunle?
• 23:00
  When people are looking for financial advice on in the
• 23:02
  podcast, are they going to be typing chilling?
• 23:05
  Are they going to be typing Kunle?
• 23:08
  Don't you think they'll be typing finance or typing stocks
• 23:11
  or typing investing? Put those keywords in your
• 23:16
  title, my guys, nothing blows my mind.
• 23:21
  You do do party. You launch the podcast, you, you
• 23:24
  know, tell your family this da da da da and then oh, what's
• 23:27
  your podcast name? Oh, chilling.
• 23:28
  We Kunle. How are people supposed to find
• 23:30
  you? Come on now, do you know how
• 23:32
  many podcasts are on podcast playing platforms?
• 23:34
  How will somebody come and find you?
• 23:36
  What does chilling mean? What does Kulai mean?
• 23:41
  Come on. So key terms, podcast episode,
• 23:47
  key terms in your title, those of you who listen to my podcast,
• 23:50
  you think I'm, you think I'm, I'm stupid, you think I lack
• 23:53
  creativity. There's a reason why I have
• 23:56
  given my podcast the most boring name ever.
• 23:59
  It is called sales for the Nigerian businessperson for a
• 24:02
  reason. So that every single time
• 24:04
  anybody goes into a podcast and they type Nigeria, my podcast
• 24:07
  will show. If they type sales, my podcast
• 24:10
  will show. If they type marketing, my
• 24:12
  podcast will show. If they type business, my
• 24:14
  podcast will show. Do you feel me?
• 24:17
  You see the strategy now? That is how I've been growing
• 24:21
  organically. So I'm connected to nobody.
• 24:24
  I know nobody. I'm not doing any advertising,
• 24:27
  blah, blah, blah, blah, blah. So if you just want to like this
• 24:29
  guy podcast, you know the guy, they show consistency.
• 24:32
  Like how come that is how I'm playing the game?
• 24:35
  Use terms, key terms that your people will, will, will, will
• 24:38
  find. So I didn't tell Shinorambo
• 24:43
  this, by the way, not his real name.
• 24:44
  The guy who runs the financial podcast.
• 24:46
  I didn't tell him that. You know when, when we talk,
• 24:49
  eventually I'll, I'll, I'll tell him, Bob, you know, Sha, the
• 24:54
  rest of you who are listening, please take dressing key terms.
• 24:58
  We're back to it again. Key terms, key times should be
• 25:01
  reflected in the title. Key times should be reflected in
• 25:04
  your description because people are not going to be searching
• 25:08
  for your name. They don't know you.
• 25:11
  People will be searching for certain key topics, certain key
• 25:14
  titles. You know what those things are.
• 25:16
  Let it reflect. That is what will make you show
• 25:18
  up. That is podcast, SEO, search
• 25:22
  engine optimization. That is how people will find
• 25:25
  you. Take you from me.
• 25:30
  Almost everybody who reaches out to me, I ask the question, how
• 25:32
  did you find me? It's always a variation of
• 25:35
  something I was looking for in Nigerian podcast.
• 25:38
  That's why I can't remember what I typed in.
• 25:40
  I must have typed in Nigeria or sales or marketing or some.
• 25:43
  And then they find me now because I talk about some other
• 25:46
  tangential issues like strategy. Last month, there were a couple
• 25:49
  of you who found me because you are typing in strategy.
• 25:54
  How did the search engine know to show them my podcast that I
• 25:57
  talk about strategy? Let me guess, could it be
• 26:00
  because I put strategy in the topic title or I put strategy in
• 26:07
  the podcast description? Do you think that's possible?
• 26:10
  Do you think that's the reason why people who are also looking
• 26:14
  for strategy advice are finding me?
• 26:16
  Can you see the connection? You will should stop putting
• 26:20
  your names in the podcast. Your name means nothing yet.
• 26:24
  The time will come when your name will mean something.
• 26:26
  So like now my name means nothing, but when I'm a
• 26:28
  certified big boy, I will blast, I will put my name in my
• 26:31
  podcast, my podcast title. When I'm a certified big boy,
• 26:34
  when I'm on the level of Cosmos Maduka or, you know, that's
• 26:40
  Coschari's guy, or or Dangote or Obi Cubana and all of them, all
• 26:44
  those big, big, big boys. When I'm at that level, how
• 26:46
  could they blast my name everywhere?
• 26:48
  Tavish Maidi, Because then people will be searching for me.
• 26:52
  But until then, keywords, please.
• 26:55
  Keywords. If I see any of you, you're a
• 26:58
  listener of my podcast, and then your podcast is named Chilling
• 27:03
  Week only. I'll disown you.
• 27:04
  I'll say I do not know you. I see you in public.
• 27:08
  I'll say I do not know that guy. Podcast says you.
• 27:14
  This also goes for podcast art. Some of you you start the
• 27:17
  podcast no problem. You're coming up with podcast
• 27:20
  that you now go and put your picture there.
• 27:22
  Where are you put in your face? Then nobody knows you.
• 27:27
  Why are you doing this? Why except if you're very
• 27:31
  attractive, like supermodel kind of attractiveness that somebody
• 27:34
  will be scrolling and then they'll say see fine boy or see
• 27:38
  fine girl. What are you putting your face
• 27:39
  there? Nobody knows you podcast SEO
• 27:43
  search engine optimization. There are some people who are
• 27:46
  already known quantities and so they put their face there
• 27:48
  Michelle Obama. There's a reason why her name
• 27:53
  isn't her podcast title because she's Michelle Obama.
• 27:57
  If you do scroll and I see Michelle Obama you'll say
• 27:59
  Michelle Obama. She get podcast, you will see
• 28:02
  her face and say now I believe so let me try one or two
• 28:06
  episodes. Search engine optimization.
• 28:10
  What are the kinds the kind of things that people are looking
• 28:12
  for, the kind of things that make somebody stop, like don't
• 28:15
  put your face there. Nobody knows you, nobody.
• 28:20
  So Michelle Obama, our podcast is I think it's called in my own
• 28:23
  opinion. And then, you know, the subtext
• 28:26
  or whatever is conversations with Michelle Obama and
• 28:28
  something, something, something. So of course, once people hear
• 28:34
  the gist that, oh, Michelle Obama has a podcast and what's
• 28:37
  the name of the podcast? I don't know what they're going
• 28:39
  to the they're going to iTunes and then they type in Michelle
• 28:42
  Obama. What do you think is going to
• 28:43
  show up? How we show up?
• 28:46
  Of course, other episodes where people spoke about Miss Obama
• 28:49
  in, in other, sorry, other podcasts where people spoke
• 28:52
  about her, it will show. But then you will see the one
• 28:55
  that has her name in the title and then has her profile
• 28:57
  picture. You click on that one and you
• 28:59
  try that one first. So please, in the beginning,
• 29:02
  these early days, nobody knows you.
• 29:04
  That is why I took my face off my podcasts that because nobody
• 29:09
  knows me. Yes, I'm a fine boy, but I'm not
• 29:12
  fine enough that when babes are scrolling, they'll stop.
• 29:14
  I say see, fine boy, so I'm good looking.
• 29:19
  Why not up to that level. That's why I took my picture
• 29:21
  off. And that is the reason why the
• 29:24
  two iterations that I've had since I took my face off for my
• 29:28
  podcast that they always have the words sales in bold.
• 29:33
  Then it also has marketing in bold so that anybody who is
• 29:39
  scrolling through iTunes or Apple or YouTube or Stitcher or
• 29:48
  Podcast Addict or you know, on and on and on, anybody who sees
• 29:58
  it, once they see sales and they see marketing, guess what?
• 30:02
  They will think? They will think this podcast
• 30:05
  must be about sales and marketing.
• 30:08
  And then they will say, let me try this guy.
• 30:12
  When they click on it and say, oh, the guy is even Nigerian
• 30:15
  himself. You see, that's how my podcast
• 30:18
  is growing. Because I'm sure that some of
• 30:22
  you who wonder how this guy like who is he?
• 30:25
  Who is he connected to? How come The thing is growing?
• 30:28
  That's the answer to your question.
• 30:30
  It's not through Connect, that's it.
• 30:35
  So please take your face off. If you're very fine, yes, put
• 30:38
  your face there because we'll cause people to stop.
• 30:42
  Let's see any. So that's it basically.
• 30:45
  I think I've said pretty much what I want to say today.
• 30:48
  So podcast episode, your show description, put the key terms
• 30:52
  there. Key terms should be there.
• 30:53
  I beg key terms should be there. That's the reason why the things
• 30:57
  I was talking to people about in the last podcast episode about
• 31:00
  using notebook LM to create show descriptions, please use it so
• 31:04
  that for every single episode you will create good, good, good
• 31:08
  show descriptions and put it there.
• 31:11
  That's how you do it. Podcast steps, SEO, show title
• 31:15
  key terms should be there. The episode description key
• 31:18
  terms should be there. Use terms that your ideal
• 31:21
  audience will be searching for, right?
• 31:25
  That way when people search within the podcast algorithm,
• 31:28
  the podcast is going to show you.
• 31:31
  Now there's one more way that your podcast can grow and that
• 31:35
  is by advertising on different podcast platforms.
• 31:39
  Now I cannot talk to you guys about that, at least not first
• 31:42
  hand because quite frankly, I haven't done the research.
• 31:45
  So I, I don't know how they do it.
• 31:48
  Well, I have a sense of how they do it, but that's one option
• 31:51
  that's available. So go and research advertising
• 31:53
  on other shows. Then you can also be a guest, do
• 31:57
  guest appearance on other people's shows.
• 31:59
  That is another way that your podcast will grow.
• 32:02
  Now listen carefully. Some of you don't appreciate
• 32:05
  this one. Why do you think people like
• 32:07
  Gary Vaynerchuk? You guys a maniac.
• 32:11
  He's been doing this for how long?
• 32:13
  But why do you think anybody that invites him, like if I was
• 32:16
  connected, if I could find a way to be connected to the guy and I
• 32:19
  say, bro, Sabe control for my podcast and he's like, oh, where
• 32:22
  are you from? I say Nigeria, you know, he
• 32:24
  might think, Oh, you know what, that's true Nigerians.
• 32:26
  And then you hop on the mic like that because I've heard the guy
• 32:30
  on some podcast. I'm like this broadcast because
• 32:33
  I've heard from, oh, I've even seen Gary Vaynerchuk on the
• 32:37
  podcast as one guy based out of Poland.
• 32:40
  I said I'll Poland again, that's why they get, I guess like crazy
• 32:44
  on other people's podcasts. There is a correlation.
• 32:48
  There is a correlation. So these are the ways that
• 32:52
  you're going to be able to promote your podcast.
• 32:54
  And remember, you have to pick one, all right, that you like or
• 32:57
  that you can do easily. You have to pick something
• 33:00
  because your podcast is not going to grow without some sort
• 33:03
  of promotion. So if you're going to do the
• 33:05
  social media thing that is hard work, be ready to post like a
• 33:07
  maniac. Me personally, I'm doing 8 * 10
• 33:10
  times every day. If I have a good day, OK, maybe
• 33:13
  12 times I schedule the post. All right, then your podcasts
• 33:18
  really, really grow so that people will find you.
• 33:20
  It's not going to be social media, all right?
• 33:23
  It's going to be on the podcasting platforms themselves,
• 33:26
  OK. There's also community, so
• 33:28
  organic recommendations so you can build communities to promote
• 33:32
  your podcasts. But then to grow on the
• 33:34
  platforms, we're going to have to do what we call podcast SEO.
• 33:37
  Podcast SEO just simply means all the same tips, all the same
• 33:41
  tricks, all the same tactics that we used to do on Google
• 33:45
  before before because when I left legal and I started as as a
• 33:50
  wedding photographer, those are the games that we used to play.
• 33:54
  All those key terms, wedding photographer in Abuja, best
• 33:58
  wedding photographer, wedding photographer in Nigeria, wedding
• 34:00
  photographer near you, wedding photographer specialist Abuja,
• 34:04
  wedding photographer northern weddings, Kaduna wedding photo.
• 34:08
  All those key terms, how we used to play with key terms.
• 34:10
  Just just a choke Google. Don't be throwing everything in
• 34:13
  Google. It's the same thing.
• 34:15
  We have to be doing the key terms too.
• 34:19
  So your show notes, the podcast title, your description, giving
• 34:24
  a podcast that is part of podcast SEO.
• 34:27
  Use the kind of thing that somebody will stop and look, if
• 34:29
  you are not a supermodel, there's no point in putting your
• 34:32
  face. Nobody will stop and look.
• 34:34
  Nobody will stop and say, wow, right?
• 34:37
  So if you have that look, then yes, use your face.
• 34:39
  But if you don't have that look, my friend, remove your face from
• 34:41
  the podcast that you're better off putting key terms there.
• 34:45
  So somebody would see it. They will know.
• 34:47
  So if you're in the financial services space, you're starting
• 34:50
  a podcast in Nigeria. OK, why me?
• 34:55
  I should Rambo talk, You know, I'll tell you face to face.
• 34:57
  But just in case, Shinarambo, you're listening to this, you
• 34:59
  know now Novex, I plan to tell you when we talk eventually.
• 35:06
  So you take your face off and then whatever your face your
• 35:09
  podcast is about, you put the key terms there.
• 35:12
  Now, if you notice even people who have, who have fame, even
• 35:19
  those who use their face, if you notice, they also still put the
• 35:22
  key terms there. So like this guy, what's his
• 35:25
  name? Pat Flynn.
• 35:27
  So you notice Pat Flynn, what does he have on his own?
• 35:30
  Is it passive investing or something?
• 35:32
  I can't remember. So Pat Flynn, you see his face
• 35:35
  with his behavior and then next to his head.
• 35:37
  What is there? Passive investing?
• 35:41
  So passive investing or passive income?
• 35:42
  I can't remember passive income investing or something.
• 35:45
  That is one that is big bum next to his head.
• 35:48
  Then his name Pat King is small. You people now because you want
• 35:53
  to build brand, you're starting the podcast.
• 35:55
  You will now put your face big. You now put your name big.
• 35:59
  Then the key terms will now be small.
• 36:00
  How please it's in reverse, reverse order.
• 36:05
  Then also you can advertise to grow your podcast or guest on
• 36:09
  other people's shows. So that's it.
• 36:13
  Remember, if you'd love to connect, you can call, send me a
• 36:16
  text message or a WhatsApp message on 08064662140.
• 36:22
  And just in case you are like Maniga de Bo, you're in the
• 36:26
  podcasting space, You're trying to use podcasting as a
• 36:31
  deliberate strategy to grow or you're like Shino Rambo and you
• 36:35
  also want to grow through podcasting and you have a couple
• 36:38
  of ideas or something. Reach out 08064662140.
• 36:45
  I'm OK with giving people free business advice.
• 36:48
  So don't be afraid that I'm going to ask you for money.
• 36:50
  I don't ask you for money immediately.
• 36:52
  In fact, I remember when I spoke to Mary Jane, OK, Mary Jane, I'm
• 36:55
  going to Dion podcast episode soon.
• 36:57
  When I spoke to Mary Jane and we started talking, when I said 400
• 37:00
  kids, she said, ah, Jesus. I knew now that's the reason why
• 37:02
  I didn't want to reach out. But I say relax, don't worry
• 37:05
  that there are other options, right?
• 37:09
  So if you want free advice, it's not a problem, just hit me up.
• 37:14
  Make sure you've stated clearly in the message when you reach
• 37:18
  out that free advice is what you're looking for.
• 37:20
  I have no problem with that. I'm cool.
• 37:22
  But I will answer only one question.
• 37:25
  If you're asking for free business advice, if you want me
• 37:29
  to look at your business situation, your business
• 37:32
  strategy, what you've been doing for lead generation, how you've
• 37:35
  been trying to get customers, or maybe you have problems with
• 37:38
  conversions. When you're having conversations
• 37:39
  with people, you don't know how to get them to take the next
• 37:43
  step. You don't know how to collect
• 37:44
  the deposits. You know, you're, you're having
• 37:46
  issues here and there. You want me to sit down and look
• 37:49
  at everything in total and do a proper dissection.
• 37:52
  Let's come up with a plan for how we can fix this thing.
• 37:54
  Then we'll have to schedule a consultation.
• 37:57
  We'll need to sit down and have a proper consultation, right?
• 38:02
  But no problem. You say you don't get money.
• 38:05
  No problem, just tell me you want free consultation.
• 38:08
  Ask one question and I'll answer one question only.
• 38:11
  So that's it. I will catch you all some other
• 38:13
  time. There's still a few more issues
• 38:15
  that I have to talk about concerning podcasting because
• 38:17
  you know the all the matters there in are plenty.
• 38:21
  So I think I'll still have maybe like two more.
• 38:25
  Yeah, I'll say maybe like two more like 2 more parts.
• 38:31
  So sorry, I know it's becoming plenty.
• 38:32
  Part 1, Part 2, Part 3, part 4, part 5.
• 38:34
  I know it's becoming plenty, but I just want to put this thing
• 38:38
  out there exhaustively also so that in the future, if somebody
• 38:42
  asks me a question or broadcasting, I can say, you
• 38:44
  know what, listen to this episode and then just send them
• 38:47
  the link. So that's it.
• 38:49
  Thank you very much for listening.
• 38:50
  Remember, I'm waiting to hear from you guys. 08064662140.
• 38:56
  I'll catch you all some other time.