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Mail Isn’t Dead! Is Now the Time to Double Down on Mailers? (Podcast Ep#105)
You’ve no doubt heard the whispers that direct mail just isn’t cutting it anymore…is it true though?
Not according to JT Olmstead who’s finding HUGE success by scaling up his direct mail operation.
In fact, he’s built his entire business around direct mail.
Listen in as we peel back the curtain on how he’s been able to consistently make big gains with mailers. We’re digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers).
You’ll also learn how diligently tracking KPIs has helped…
The skinny
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