BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together

The Free to Grow CFO Podcast · May 29, 2025 · 43m

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

Key Takeaways

-Marketing and finance must collaborate for success.

-Understanding financial inputs is crucial for growth marketing.

-Data validation helps reduce risks in decision-making.

In today's episode:

00:00 Introduction to the Podcast and Hosts

03:20 The Importance of Marketing and Finance Collaboration

06:12…