Latest / I Don't Know Who Needs to Hear This, But...
The NFL's Ratings Fell. The Audience Didn't
NFL Week 1 viewership averaged 19.5 million per window, down 13% year over year and the least-watched opening week since 2023 — but total consumption across the slate actually rose 3%, because the league scheduled more games into a more fragmented window. That gap between the headline number and the real story runs through the whole brief: Sporteurope keeps building a real business out of rights the American majors don't want, college football's $40 million-a-year roster spending has turned the jersey into unsold inventory, financial services firms have become the Premier League's biggest new…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.