Is Your Email List Ready for Black Friday?
You have 20,000 contacts on your email list—but is sending all of them your Black Friday campaign a good idea? Monica Badiu sits down with Radek Kaczyński, CEO of Bouncer, to discuss email verification, ageing lists, and the risks of increasing sends after months of inconsistent contact. You’ll learn what to check before a promotion, how verification differs from double opt-in, and why a technically valid address still needs a thoughtful sending strategy. Radek also shares Bouncer’s own deliverability setback and a 20% first-purchase offer for listeners.
00:00 — Is your list ready for Black…
The skinny
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