Latest / Speaking of Supply Chain / Half of Outsourcing Projects Never Pay Off
Transcript
- 0:00Speaker 1: Dependence has emerged as the greatest risk because of the
- 0:04Speaker 1: longer contract terms and the resulting deeper integration innerant in
- 0:09Speaker 1: a collaborative partnership, This can be exploited by the service provider.
- 0:14Speaker 1: The key term here is the lock in effect. In Germany,
- 0:18Speaker 1: eighty five percent identified dependence on service providers as the
- 0:23Speaker 1: major risk.
- 0:26Speaker 2: Welcome to Speaking of Supply Chain, where meeboch experts from
- 0:29Speaker 2: around the world unpack the real stories, strategies, insights and
- 0:33Speaker 2: innovations shaping the future of supply chain. I'm your host,
- 0:37Speaker 2: Ellen Wood. Outsourcing was once seen as a straightforward equation
- 0:41Speaker 2: reduce costs, improve efficiency, and focus on core competencies, but
- 0:46Speaker 2: that equation is getting a lot more complicated. According to
- 0:49Speaker 2: Mibok's latest global outsourcing study, logistics outsourcing is growing again
- 0:55Speaker 2: across regions, yet satisfaction remains surprisingly low. Companies are wrestling
- 1:01Speaker 2: with rising complexity, growing dependence on providers, automation investments, pricing pressure,
- 1:07Speaker 2: and a persistent lack of transparency. At the same time,
- 1:12Speaker 2: the rules of the game are changing. Outsourcing is no
- 1:15Speaker 2: longer just about labor or cost savings. It's becoming a
- 1:18Speaker 2: question of governance, trust, digital capability, and long term partnership design.
- 1:24Speaker 2: So what does the future of outsourcing actually look like?
- 1:27Speaker 2: And why are there so many organizations simultaneously outsourcing more
- 1:32Speaker 2: while also bringing critical capabilities back in house. Today we're
- 1:37Speaker 2: unpacking the findings behind the study Outsourcing under Pressure with
- 1:41Speaker 2: one of its authors to explain what these shifts mean
- 1:43Speaker 2: for supply chains, logistics providers, and business leaders across the world.
- 1:48Speaker 2: Welcome Baron Mieller Dautbert Man.
- 1:50Speaker 1: Thanks On for having me.
- 1:53Speaker 2: Great to have you here on the podcast. So let's
- 1:56Speaker 2: get into this study that just came out. The state
- 1:59Speaker 2: of outsourcing is growing again globally, but it indicates that
- 2:05Speaker 2: satisfaction is really still pretty low. What does that contradiction
- 2:11Speaker 2: reveal about the current state of these partnerships between logistics companies.
- 2:16Speaker 1: Yeah. For nearly three decades, MIBA Consultings Outsourcing Study have
- 2:21Speaker 1: been an integral part of the discussion surrounding the development
- 2:25Speaker 1: of supply chain value creation. At regular intervals, they provide
- 2:30Speaker 1: insights into market trends, decision making, logic, and success factors
- 2:36Speaker 1: in logistics outsourcing. The current survey from twenty thirty six
- 2:41Speaker 1: builds on the findings of previous studies and examines in
- 2:44Speaker 1: particular how automation, digitalization, and the increasing complexity of decision
- 2:50Speaker 1: making processes influences shipper's outsourcing behavior. In our projects, we
- 2:56Speaker 1: increasingly observe a desire among clients for atomation and digitalization
- 3:02Speaker 1: to be provided by their logistics service providers. This trends
- 3:08Speaker 1: or this trend, presents the challenge of approaching outsourcing in
- 3:12Speaker 1: a much more collaborative spirit than it was the case
- 3:17Speaker 1: in the past. Investment in automation require longer contract terms,
- 3:22Speaker 1: digitalization projects require a partnership based approach of data handling.
- 3:29Speaker 1: This apparent contradiction points to a market driven by bio
- 3:33Speaker 1: strategic imperative to avoid managing logistics in house, which is
- 3:38Speaker 1: precisely why outsourcing continues to grow. However, success depends on implementation, governments,
- 3:47Speaker 1: and the quality of partnership. Consequentially, overall economic and qualitative
- 3:53Speaker 1: success is achieved in only about half of all projects,
- 3:58Speaker 1: the economic success only one third in Germany.
- 4:03Speaker 2: Oh wow, those are some scary numbers. So why is
- 4:07Speaker 2: the dependency on service providers now viewed as a bigger
- 4:11Speaker 2: risk than traditional concerns like coster quality.
- 4:14Speaker 1: Yeah, indeed, dependence has emerged as the greatest risk because
- 4:20Speaker 1: of the longer contract terms and the resulting deeper integration
- 4:25Speaker 1: innerant in a collaborative partnership. So this can be exploited
- 4:30Speaker 1: by the service provider. The key term here is the
- 4:33Speaker 1: lock in effect. In Germany, eighty five percent identified dependence
- 4:39Speaker 1: on service providers as the major risk.
- 4:42Speaker 2: Wow, that's a lot. You had mentioned automation and data
- 4:47Speaker 2: digitalization earlier. How are those changing that the economics behind
- 4:51Speaker 2: that decision to outsource or not to outsource.
- 4:55Speaker 1: They make outsourcing less of a simple cost comparison, or
- 4:59Speaker 1: to make solutions require capital, system integration, ramp up planning,
- 5:05Speaker 1: high data quality, IT testing, and as I said, long
- 5:10Speaker 1: term operating models as labor cost advantage shrink, decisions shift
- 5:15Speaker 1: towards implementability, transparency, control and who carries investment risk.
- 5:22Speaker 2: True, So I guess that leads into that transparency and
- 5:26Speaker 2: the trust that needs to be there between those two
- 5:28Speaker 2: partners and that the visibility of those KPIs become such
- 5:34Speaker 2: major pressure points between shippers and those logistics providers.
- 5:39Speaker 1: Yeah, exactly. Our customers increasingly ask us what I'm paying for.
- 5:45Speaker 1: The study identifies KPIs and transparency, pricing, IT, digitalization, quality,
- 5:52Speaker 1: and automation as the top dissatisfaction drivers. Rising provider cost
- 5:57Speaker 1: can be legedi made, but without CLEO cost structure and
- 6:01Speaker 1: KPI with ability, price increase feel arbitrary and damage trust.
- 6:08Speaker 2: Absolutely, you know, it just feels like prices are going
- 6:11Speaker 2: up rather than they're getting value for the increased in cost.
- 6:15Speaker 1: Exactly.
- 6:16Speaker 2: So, when it comes to the outsourcing process of finding
- 6:21Speaker 2: a provider getting the contract signed, how much of that
- 6:26Speaker 2: success or failure is determined before the operations even start
- 6:32Speaker 2: during that tendering phase, During that searching phase, and I
- 6:36Speaker 2: guess even the contracting phase getting to those agreements.
- 6:40Speaker 1: Exactly, a large share of success is determined before go life.
- 6:45Speaker 1: Poor information later changes, tight schedule, unrealistic KPIs and weak
- 6:50Speaker 1: governments create problems that operates operations intererant. The study stresses
- 6:56Speaker 1: detailed documents, process description, implementation plan, and it testing enough
- 7:02Speaker 1: resources and site visits as critical success factors. Moreover, if
- 7:07Speaker 1: a project gets off to a poor start, it can
- 7:11Speaker 1: become trapped in a vicious circle from which is extremely
- 7:15Speaker 1: difficult to break free.
- 7:17Speaker 2: One thing I remember reading in another paper that was
- 7:22Speaker 2: put out by me back was the difference in the
- 7:25Speaker 2: way that they approach these perspectives or these areas of
- 7:33Speaker 2: the conversations and the contracting So are those regional are
- 7:37Speaker 2: the Is that a regional difference in how those priorities
- 7:41Speaker 2: are determined in the contracting phase.
- 7:44Speaker 1: Not always, but there are differences. Germany, for example, is
- 7:49Speaker 1: very cost and control driven, with high outsourcing maturity and
- 7:55Speaker 1: rising share of insourcing. Europe shows stronger construms runs around expertise,
- 8:02Speaker 1: loss and transparency, and in Latin they show a strong
- 8:07Speaker 1: growth and capacity expansion logic with shorter tender cycles and
- 8:13Speaker 1: higher reported economic success. Priorities are therefore diverging biomaturity and
- 8:21Speaker 1: market pressure.
- 8:22Speaker 2: It's interesting, So you mentioned insourcing and some of those
- 8:26Speaker 2: those hybrid models where it's not just all or nothing
- 8:29Speaker 2: with a third party logistics provider. Why are more companies
- 8:33Speaker 2: embracing those types of models and doing both insourcing and
- 8:37Speaker 2: outsourcing at the same time.
- 8:39Speaker 1: Yeah. Indeed, hybrid models are growing because companies want outsourcing
- 8:43Speaker 1: benefits on one side without overdependence, and they selectively insource
- 8:49Speaker 1: critical capacities world control, differentiation, knowledge retension, or flexibility matters.
- 8:57Speaker 1: Why while still outside scalable operational activities.
- 9:04Speaker 2: That is great to hear that it doesn't have to
- 9:07Speaker 2: be an all or nothing proposition for companies, they're looking
- 9:11Speaker 2: to get some assistance with that distribution of their materials
- 9:15Speaker 2: that they don't have to give everything away. They can
- 9:20Speaker 2: create a model that works specifically for their business, that
- 9:24Speaker 2: utilizes the benefits of those those service providers while still
- 9:29Speaker 2: maintaining the adherence to their brand, the product quality and
- 9:34Speaker 2: insourcing the more important things to the company, and just
- 9:38Speaker 2: letting distribution centers handle the distribution. So what will define
- 9:43Speaker 2: successful outsourcing partnerships in the next five years?
- 9:47Speaker 1: Say? Yeah, The consequence will be that successful partnerships over
- 9:52Speaker 1: the next five years will be defined by transparent economics,
- 9:56Speaker 1: realistic KPIs, strong governance, capability, wilvast implementation planning, and shared accountability.
- 10:06Speaker 1: The winning model is not make or buy, but deliberately
- 10:10Speaker 1: managed partnership architecture. Excellent.
- 10:14Speaker 2: So where can our listeners get a copy of this
- 10:17Speaker 2: outsourcing report?
- 10:19Speaker 1: It's available on the METBA website.
- 10:22Speaker 2: Well, thank you Burned so much for joining us today
- 10:25Speaker 2: and giving us some insight into what is happening within
- 10:29Speaker 2: the area of outsourcing for distribution.
- 10:33Speaker 1: Thank you, thank you, it was a pleasure for me.
- 10:37Speaker 2: Outsourcing may still be growing, but this study makes one
- 10:40Speaker 2: thing clear. The future won't be defined by who can
- 10:42Speaker 2: offer the lowest cost. It'll be shaped by who can
- 10:45Speaker 2: run the most transparent, adaptive, and trusted partnership. Thank you
- 10:51Speaker 2: so much again to Burn for joining us and helping
- 10:54Speaker 2: us uncover the realities behind the data, and for challenging
- 10:57Speaker 2: how we think about the future if ofgistic collaboration. Thanks
- 11:01Speaker 2: for listening and see you next time on Speaking of
- 11:03Speaker 2: supply Chain.
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- 11:21Speaker 3: the latest in supply chain information. Thanks for listening. Until
- 11:25Speaker 3: next time.