How Matt Sullivan Built a 7-Fig Marketing Agency (by Accident) - #03
Today we chat with Matt Sullivan. Founder and CEO of Torro Media.
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0:00 Meet Matt Sullivan
0:45 The "Oh Shit" moment, "I can't do this alone"
2:07 Why hiring generalists was a mistake
7:10 "We were the guinea pig" testing on yourself before selling
11:22 Hiring the Mac and Cheese reviewer
15:06 Mrs. Monday, The COO who fixed everything
24:08 AI vs humans, where each wins
28:14 How Matt checks capacity and forecast hiring
34:36 ChatGPT recommended…
The skinny
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