Latest / Mortgage Marketing Radio / How to Feel Confident on Camera with Megan Anderson

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How to Feel Confident on Camera with Megan Anderson · Mortgage Marketing Radio

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1:03
Hey, everybody, what is up, Jeff Zim, for the host of Mortgage Marketing Live.
1:07
Welcome back to this week's show where we're bringing you the truth in what's really working
1:11
with mortgage marketing every week, and we're doing it again this week with a very special
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guest who you're going to hear from in just a moment talking about how to be confident
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on camera.
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So before we do, let's give a moment for those joining the live to come on in.
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Yeah, yeah, there we are.
1:32
There's our intro.
1:33
Welcome if you're listening live around the replay or even on the audio, I am so glad
1:36
you're here.
1:37
If you haven't yet checked it out, the new book is live, Disruptor Die, How to Survive
1:42
and Thrive the Digital Real Estate Shift.
1:44
Hey, you got some options.
1:45
You want to get the book for free, I'll pay for your shipping.
1:47
You can go to DisruptorDieBook.com or get it on Amazon.
1:51
If you like the book, if you're reading it with love or review also, and that's how you
1:55
can get the book.
1:56
So go check that out.
1:57
All right, ladies and gentlemen, I want to bring on a guest who I've been following for
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some time, respected for ever since I've been following her because she's really blazing
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a trail in the industry and making an impact.
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Please join me in welcoming Megan Anderson.
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Yes, I always love it when the audience supports my guests.
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I love that warm intro, happy to be here.
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Awesome, Grant Young says hello, hello, excited to be listening, grant virtual shout out
2:26
to you.
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Here's what I do for all my virtual listeners.
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Where's my book?
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It's like not even in Arms Reach.
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Grant, you are the first one to comment, so you get a free book.
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Congratulations, you are a winner.
2:37
Yeah, you don't want to do Grant DM me your mailing address and I'm going to give you
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a copy of the free book, Disruptor Die.
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See, that's how we start here, given stuff away, right?
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All right, all right, Megan Anderson, you trailblazer, you, for those who may not know who
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you are, you're the VP of Marketing for MBS Highway.
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I didn't want to steal your thunder there, but why don't you give us your quick backgrounder?
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Yeah, so I've been in the mortgage space now for about four going on five years.
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I honestly feel like I've been part of this space ever since I could remember.
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My dad was in construction, he was a builder.
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My mom works at a bank as well, she's an originator and it's crazy how we all just kind of
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end up, isn't it?
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Yeah, and what's really, you know, for me anyways, as I've been watching you kind of,
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if I can dare say grow or expand your influence and awareness in the industry is, it seems
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to be you've taken hold of this topic, which I want to talk about today, was how to be
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confident on camera.
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Is that, safest, is that kind of, do you own that?
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Yes, my favorite thing in the world and my passion and my purpose is solely just to help
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people feel more confident and comfortable really in this realm and just promoting themselves
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in their business through social media and social realms.
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Awesome.
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So we're going to talk about how to be confident on camera and people, if you're watching,
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put your questions in now, whether you're on Facebook or YouTube, I don't know where
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you're at, but just put your questions in because Megan has done a lot of training for
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loan officers on how to become confident on camera.
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Caitlin Shive, I got to give a quick shout out to you.
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One of my super fans out there, she loves the book, can't put it down.
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Can't tell you how much that means to me, so thank you for that.
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All right, let's start with, you know, evaluating, where do I enter this conversation?
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Let me put it this way and you tell me if you hear this as well.
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The biggest objections I hear from originators on, why they don't do more video, is first
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and foremost, I don't like how I finish the sentence.
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Yeah, I don't like how I look.
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I don't like how I look on camera.
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Okay.
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How do you respond to that?
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Well, at the end of the day, you're doing this to promote your brand, build your business,
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get more clients through the door and at the end of the day, all your clients know what
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you look like and they're going to know what you look like at some point, right?
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At some point, we can't let that little judgemental voice come in and keep us from taking
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action when it comes to anything in life.
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But that tends to be the number one dare I say it excuse on why people are not doing
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videos.
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Do you think it's legit though?
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Let's pause for a second.
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By the way, I see your questions coming in.
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We'll get to them, Caitlin and Grant.
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Thanks for putting the questions in.
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Grant, you already won a book, so I don't know what you want next, but thanks for the question.
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Do you think it's legit though?
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Look, look, you and I are on camera.
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Do you think camera changes how you look a little bit though?
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Or is it just much more pronounced?
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I think that we, whether it's photo or video, I think we just come in and judge ourselves.
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Now, angles have a lot to do with it.
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Before I got in the mortgage space, I did a lot of modeling, I did bodybuilding shows,
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and I'm telling you 90% of how I would look was based off of angles.
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So one that leads us in to realizing that one way to feel more comfortable on video
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is to make sure that you have angles that flatter your face.
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So I like to lift the camera up so we get this nice kind of lean look in my face.
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You can't see the double-trip everything coming up and on here.
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Make sure that people can't see up your nostrils, that you feel better.
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So it's these little tips and tricks and light.
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So that it makes your face glow and you look nice.
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There's just little tips and tricks that you can kind of take notice of.
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And posture has a big thing to do with it as well.
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You know, if I was to sit here like this and tell you guys,
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hey, you need to be doing video, you'd be like, this is gross.
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She does not look confident at all, but the second you kind of sit up straight,
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roll your shoulders back and have all these little things in place,
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that can really make a difference with how you feel like you appear on camera.
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Right on, right on.
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You're so right there.
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Angles and lighting are important because all of us have that kind of non-flatter.
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I used to think it was a joke like when we would take my photos or my wife and I would
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take photos with a fan or whatever and she's like, you know, no, no, no, no over here,
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get my good side.
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And I was just like, what are you talking about?
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But there is a good side, huh?
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Is that what you're saying?
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There are good sides.
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There are good angles.
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You just have to find them.
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All right.
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So speaking of angles, here we go.
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Grant Young.
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He's hot on the buttons here today.
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Congratulations.
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He's asking, how do I learn good angles?
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It's all about practicing.
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You have to start practicing in order to perfect it, but I would just say in general, make
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sure that you lift your camera up and listen, it's not always pretty.
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I'm traveling all the time, you know what I've been using this week because I've been
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in the office in New Jersey.
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I've been using a big Starbucks cardboard box to pop my computer up on and I've seen
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people get creative with this from books to whatever the case may be.
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But just by propping that up a little bit, you're going to have a longer, leaner face
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and appearance.
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Yeah.
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So that's the best practice as well is have the camera at pretty much, you know, head
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level, eye level, whatever.
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Don't be looking up.
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Don't be looking down.
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I mean, we're trying to do that right here if you're watching on the video here.
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That's what we try and do.
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If you can't see behind me, the webcam is actually up higher.
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And I'm actually, as you're saying this, I'm like, oh, I need to sit up straight and
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listen.
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But it is a process.
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It's not like he comes instantly out of the box and you're and you're rocking, right?
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You learn and you evolve.
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Yep.
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Yep.
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Okay.
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Let's see.
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Grant's also asking, Grant is just a winner today, man.
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Caitlin, I see your question.
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We'll get to it.
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How should I start or open a video?
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What's your recommendation?
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Ooh, I loved it.
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Question.
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Yeah.
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I would start it with what I call a hook and you've probably heard this before.
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It's really, when you think about who am I creating this video for?
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So maybe it's for a first time home buyer, whatever the case may be.
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I want you to think about those questions that you could ask repetitively.
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What is the pain point that they often experience?
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What's an emotion?
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Just think about everything that they're going through and start the video by relating
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to them.
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Because then what you're going to do is you're going to go into providing a solution to
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whatever that pain point or question might be.
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But we people have short attention spans as we know and we have to hook them into why
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they should watch the video or they're just going to keep scrolling to the next one.
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100%.
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And that is, of course, also one of the secrets, if you will, of people that are successful
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on YouTube is if you watch the players on YouTube, it always opens up with a hook to your
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point, Megan, which is telling which is the old sales thing, right?
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Tell them what you're going to tell them, right?
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I had a time.
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So yeah, why should I watch and listen to this video?
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Mark, I see your question there or statement or comment about using reams of paper.
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I don't know what that means, except maybe that's how you're setting up your camera or something
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possibly.
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It works.
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Whatever works.
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Yeah, whatever works.
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So you said Amazon Box.
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You can't see it here.
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I've got a box down here as well.
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That's what I use on the laptop.
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If I'm using the laptop camera, okay, stuff, keep the good questions coming in.
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Caitlin, she's one of our advanced students.
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Do you do much editing?
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And I'm just curious if you have any editing software platform recommendations and recording
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tools?
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Two-part question.
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Two-part question.
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Well, we have a team that edits a lot of, you know, more of the content that we're going
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to go ahead and post.
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Yeah.
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But I do use things to edit videos that I'm slightly proficient in, I'm a movie.
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I'm also a big supporter of the simple fact that you can make videos with any tools that
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you have.
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Now, yes, I would obviously recommend that people do a little bit of editing.
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Liz, I know we don't have a lot of time.
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You're writing refides, you're doing loans, you're selling homes, but it doesn't take too
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long to at least crop a video down to where there's not that awkward intro and that awkward
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outro where you're either starting the camera or shutting the camera off.
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So I think that there's a few moves that you can go ahead and do to ultimately increase
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the quality of that video.
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And obviously, the more you edit it and the more kind of equipment that you have to create
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a higher definition, higher quality video will be better.
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But I'm a firm believer that you do not need anything other than your cell phone to get
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out there and start doing videos that people will engage with and listen to.
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100%, and what I can do is in the show notes, I'll put links to some video editing tools
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like Wii Video, iMovies, obviously one for Microsoft, Videolicious is another good one
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on your phone app.
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So we'll put the link in the show notes because it is a little bit more of an involved conversation.
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Wow, the questions are pouring in now, Megan, our most popular guest on the live show.
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Well, the cuddle of it.
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Dennis is asking if you're using backdrops like that behind you, he's thinking that might
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be a green screen.
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This is not a green screen.
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I don't mind green screens if they look good, I feel like a lot of the time green screens
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can actually lower the quality of your video depending upon how good it is.
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But I would say that try not to do it, you don't have to go out and get me special equipment
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but try not to be in like a plain white background wall.
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I've done that before, people have told me I looked like I'm going to jail cell.
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Just find a place that looks homey.
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You don't have to have a green screen if you're doing a video at your home, make sure
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that you clean up behind you because that's really going to lower the quality of your
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video as well.
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And people are going to be like, is that a nana peel on the floor?
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Versus actually listening to your message.
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So you don't need a green screen if you do want a green screen, great.
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Just make sure it's high quality.
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I see people all the time having these kind of like shower curtain backdrops as well.
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Like I know Steve Sims uses that, there's another girl that I'm thinking of that uses it
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as well.
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She has just kind of a fabric backdrop.
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And those are great but I also recommend on those that you make sure the bottom is attached
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to the floor because I've seen where air comes on and it looks like you're in like an
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LSD.
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Not that we would know with that is like one can only assume, all right, that's good
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stuff.
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Yeah.
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So Dennis is saying he doesn't like green screens either actual backdrop.
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Look, I agree with with Megan.
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I think green screens can be problematic especially if you don't have the right clothing
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on and then you see that separation and you get the pixelating and all that kind of jazz.
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So you just need a good decent backdrop and that's a whole process enough of itself.
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You can see here, I always joke with people behind me, this has been a work in progress.
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I had the white wall, prison cells, until I got this whole thing set up and now I joke
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with people that the hardest part of this backdrop was the brick layers they had to come
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in.
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I can redo the whole, okay, no, they didn't, that's a joke, okay?
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So no, it's clearly wallpaper, that's it, right?
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With a little blue light which helps accenten, I just haven't loved the signs because I think
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that speaks the truth.
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And so you make it yours.
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Like if you're going to have this, by the way, I'm not to take away from your thunder.
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Let me pose you this question.
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In terms of consistency with video, what do you recommend, how should people set up their
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home environment or office environment, so it's easier, how do they be more consistent?
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So I like to have a specific place where I film all my videos and I use ring lights.
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I have whole set up so I'll have light in front of my face, light on the side and like
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you have a little bit of light in the background, so it really creates this in-depth experience
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when I'm filming video.
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Right.
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And I find that that is really helpful when it comes to being consistent with video because
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you don't have to get in and set up the whole process in order to start filming.
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Yes.
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The ideas and then you have the place.
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100%.
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If everybody who's watching or listening right now, if that is probably one of the best
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pieces of advice that I've ever heard, which is have a dedicated place that you don't
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have to set up and break down every time, that gets tiring.
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Crazy tiring.
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Hey, let's make a pivot real quick for a second.
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If you don't mind, Megan, for those of you who aren't aware, Megan is also a host of
15:21
a highly acclaimed podcast behind the breakthrough, which I had the good fortune of being a guest
15:26
on.
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Why don't you tell us a little bit about that in terms of what you, it's not your normal
15:32
quote mortgage slash real estate podcast, what are you trying to do with that podcast?
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Yeah.
15:38
So of the podcast out there in the mortgage and real estate realm, what I found is that
15:43
most of them are about tactics, you know, to get an increase your business exponentially
15:47
by this.
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But one thing that I've always been fascinated with are people's stories.
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How did they reach that level of success?
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What did they have to go through?
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What pain?
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What lessons?
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What hardship?
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And that's really what I wanted to bring into this.
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And so that's what behind the breakthrough was all about.
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It's about those stories, those pain lessons, hardships, that everyone had to go through
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in order to reach their current level of success.
16:15
So of course, there's tactics in there as well.
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But it's really just a great place to be on there and connect with people's stories.
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Yeah.
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And I find it different and refreshing because tactics are great.
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But at some point, we need to go deeper in some cases and understand, because it's one
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thing to hear somebody talk about tactics that they applied to be successful.
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But oftentimes, it's the mindset of philosophy or beliefs behind that that make those tactics
16:40
even work.
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Yes.
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A hundred percent.
16:43
I can't tell you how many people on that podcast have suffered with things like imposter
16:49
syndrome.
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Just feeling like they aren't worthy of the level of success, they aren't worthy of that
16:58
job title.
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And just hearing their stories on shifting those beliefs, it's so powerful.
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I've learned so many lessons through that podcast.
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And everyone should go listen to the episode.
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I think I did.
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It's great episode.
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Yeah, I enjoyed it.
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You're also a great interviewer.
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So kudos to you for that.
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All right.
17:16
We got a couple other questions here.
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I want to get to Joseph.
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Of course, Joseph wins the award for world's longest question.
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It's like two paragraphs.
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I'm trying to find the real nut in here.
17:29
I'll just read it out loud.
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So if 99% of your competition isn't using video yet, because of whatever is holding
17:35
them back, using videos huge competitive advantage, blah, blah, blah, blah, blah, blah.
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I've 10xed my mortgage business in my community, all organic from leveraging consistent videos
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that add value to my audience.
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Take that leap of faith and just do it.
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Yes.
17:54
I think that deserves a book.
17:56
Congratulations.
17:57
You are a winner.
17:59
There you go.
18:00
Joseph, the enemy man, get a free copy of this rep or die if you don't have one already
18:04
or get one and gift it to a real estate agent.
18:06
All right.
18:07
Let's get back into the question thread here.
18:08
Good job, people.
18:09
Dennis, started with bomb bomb.
18:12
Great concept.
18:13
Poor execution.
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Do you mean on your part, Dennis?
18:15
Of poor execution.
18:17
And then you switch to loom.
18:18
What are your thoughts about screen recording software?
18:23
Wow.
18:24
This sounds like a nice little curve balls at Megan.
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Whoops, whoops, whoops.
18:29
Here's how I feel about software like that is one, I love it.
18:35
And I've seen it firsthand through MBS Highway, because we have this tool called Social
18:39
Studio, which turns your computer screen into a teleprompter.
18:43
We have scripts already in there, like when the Fed cut rates to zero, when everyone was
18:47
getting bombarded with phone calls, and they said, I have to say here and explain this
18:51
again.
18:52
So they could have done it, just gotten recorded that video, posted it, sent it to everyone
18:57
that was asking that question, and that's an example of how you work smarter instead
19:00
of harder.
19:02
But my thoughts on this is one, if you're the kind of person that when you get really
19:07
passionate about something and you want to talk about it, and you start to film a video
19:12
and a five minute conversation, turns into a 20 minute video, then tools like that
19:16
can really be helpful for you.
19:20
It also, I find that tools like that are so beneficial for people just getting into
19:26
doing video, because there's a lot that we have to overcome, from that mental judgment
19:30
to a voice, to what do I say, am I going to sound salesy, the list goes on and on and
19:36
on.
19:37
So when we can take some of these variables out of the equation, and now all we have to
19:41
focus on is, okay, everyone knows what I look like, everyone knows what I sound like,
19:45
I already know what I'm going to say, because it's in here, I just have to read a script
19:50
when you can do that and get consistent with that.
19:53
And then you start to see the benefits that come from doing video and posting it.
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That starts to internalize our, it gives us, you know, what's the word, the confidence.
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It gives us confidence to start to go out there and want to do more video.
20:09
So that's where I find those tools being extremely beneficial and helpful.
20:14
So it's a way to kind of get your feet wet, get your muscles work in when it comes to
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video.
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If you don't have to be on camera, if that's going to throw you off, just do a screen
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share kind of thing.
20:21
Right?
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Yeah, just turn it into a teleprompter, read a script, script, boom, bam, post it, go.
20:29
Were you always so confident in front of the camera?
20:32
No, I was always so confident in front of the camera and it's kind of a story in there.
20:40
I feel like I've always struggled with body image issues since kind of the beginning of
20:45
time, you know, I started going on diets when I was probably in middle school.
20:52
In high school, I got really into doing them.
20:55
That's when all my friends started to either become bulimit or anorexic or whatever the
20:59
case may be.
21:00
And then you have to deal with all the boy things and puberty and life.
21:05
And so I really didn't have the best body image.
21:09
And that's when I started doing body building shows.
21:11
And I thought, this is a really healthy thing for me to do.
21:15
And so I competed in body building shows and I thought that that would help my confidence.
21:21
But what I noticed during that time period is that it was hiser lows.
21:25
There's stage ready where I was extremely confident in my body, but I would still sit
21:30
there and nitpick everything.
21:33
I would roll the fat on my skin.
21:35
I would look in the mirror and be like, well, that's good, but that's not good.
21:40
Or I would be on the super low where I would be out of competing.
21:43
So I wasn't stepping on stage for a show and I was binging.
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I was essentially overeating and binging and justifying it because I had been so restrictive
21:54
during that time period.
21:55
And so it really just became these highs and lows.
21:58
And when I stopped competing, that's when I really had to sit down and deal with my
22:03
body image issues firsthand because now all of a sudden it was, I am no longer going
22:08
to restrict just to control my fear of gaining weight.
22:12
And that's when I really had to step in to being okay with my body and where my body
22:17
is at.
22:18
And that was also the time period where I started doing a lot more video within the mortgage
22:23
realm as well.
22:24
So I sat there and one of my little fears and voices when I started doing video is I
22:30
thought people were going to look at me and be like, that girl's gained like 25 pounds
22:35
like what happened to her.
22:38
And I had to get over that in order to be consistent with videos.
22:42
But at the end of the day, you have to remember your why on why you're posting these videos.
22:48
And that helps you get out of that little judgmental head and not let that small voice become
22:53
not big voice and keep you from taking action.
22:55
Yeah, there's a lot in there, by the way.
22:57
Thank you for sharing your story.
22:59
Can we, do you mind if I share that photo?
23:02
I mean, from when you were, let me see if I can get this in a better, there we go.
23:07
Back in the day, what are the feelings when you look at that photo, like what comes up
23:14
for you?
23:15
Oh, man, well, for one, I'm always going to miss that body.
23:19
I know, like I had killer abs in cool when you can see how just 25 grams of carbohydrates
23:28
affects your body and what it does to your body and how food manipulates it.
23:32
But in the same stance, I look at that girl and I see, I see someone that was just afraid
23:41
of herself at the same time and afraid of food.
23:46
You know, I would sit there and I would spend forever calculating what I could eat, what
23:50
I couldn't eat.
23:51
And now I just have this sense of freedom and there's so much more about me.
23:56
I feel like I have a lot more energy to dive into work and my passions versus just trying
24:00
to control my body image.
24:03
Would it be safe to say then that back then the old you had an identity caught up in how
24:10
you look outwardly versus now it's about who you are as a person and what you have to
24:15
give?
24:16
Yes.
24:17
Which is why I can't be afraid to do video either.
24:20
It just reiterates the whole lesson.
24:23
People are not watching your videos just based off the way you look.
24:26
They're watching your videos because you are providing value.
24:30
And I had to see that too.
24:31
You know, I had to see that I had value within myself and my words.
24:35
Yep.
24:36
100%.
24:37
Just my outer shell.
24:38
Right.
24:39
And so that I think leads us into the second and final point of our time here today, which
24:42
is the second biggest objection.
24:43
The first one just to recap is I don't like how I look on video.
24:47
And you know, the final words are on that people is, you know what?
24:51
I think that the message I'm taking from you, Megan, is you got to embrace who you are
24:55
outwardly.
24:56
However, to be okay with how you quote look outwardly, you've got to be okay with yourself
25:04
inwardly.
25:05
Right.
25:06
However, what leads to you being okay with you, who you are, is like you said, as you're
25:12
not focused on this, the face, the look, with a package, the reason why you can be comfortable
25:18
being on videos because you're coming from here, heart centered, and you're focused on
25:23
a message or a difference you want to make for somebody.
25:26
100%.
25:27
Okay.
25:28
So then how do we translate that for us as mortgage originators who, I think part of
25:32
the problem is this relates to imposter syndrome, perhaps in some ways, like, well,
25:36
well, what am I going to say, right?
25:38
Oh, that was the second biggest objection.
25:39
Number one, I don't like how I look.
25:40
Number two is, I don't know what to say.
25:43
How are we, how can we help people with what to say?
25:46
Well, one really easy exercise that is really helpful is I want you to stop for a second
25:51
and I want you to think about who are those people that I work with that give me more
25:57
energy than take from me.
25:58
You know, they might be a hard client with a lot of problems, but at the end of the day,
26:02
like, oh, I got to help those first time home buyers purchase their first home and you
26:07
love that or maybe it's, you know, recently divorced mothers with children that you've
26:13
just feel so good at the end of the day and you're like, this is why I do what I do.
26:17
So I want you to take that.
26:19
Maybe it's first time home buyers.
26:20
I want you to write it across a piece of paper, put your phone away, shut off your email,
26:26
set a timer for 10 minutes.
26:28
And I just want you to write down every single question, pain, concern, emotion that comes
26:34
up for these clients.
26:35
And at the end of 10 minutes, I guarantee you, you're going to have at least 25 things
26:40
written down on that piece of paper.
26:43
Those are what you turn into video and it's, it's, honestly, it's that simple.
26:48
There's another site that I really love called the answer the public.com where you can type
26:52
in like key phrases and it will bring up everything that everybody is googling and if you do
26:57
that, you're going to have like hundreds of topics at your fingertips in a while.
27:02
Yeah.
27:03
For sure.
27:04
So take the most common questions you get from your favorite client, if you will, like
27:09
first time home buyers, for example.
27:11
Yeah.
27:12
And so that's, that's an obvious place to get started right there.
27:16
What do you, how do you feel about scripting videos versus just trying to wing it?
27:22
I feel like scripting videos and all goes back to how I feel about getting started.
27:27
If you're a person that sits there and you have a hard time articulating, keeping it
27:31
short, then I think scripting videos can be really beneficial for you.
27:35
If you're just getting started in video, you're nervous about it.
27:39
I think that scripting videos can be a great idea for you to start to feel comfortable
27:43
and confident.
27:44
Me personally, I've been doing videos so much now that I don't really like to script
27:49
videos.
27:50
I will if it's something very specific that I want to say, I will write it out and I do
27:55
this, honestly, with anything that I want to remember, I'll write it out or type it
27:59
out.
28:00
And then I'll go and I'll highlight key points, and then I'll just have those key points
28:04
up on my computer, like up by my camera.
28:08
And those are just to spark my memory and remind me of what it is and how I wanted to
28:13
flow into each segment.
28:15
So I find that that's really helpful, but scripts, I do see that they have a place especially
28:20
when you're starting to get into video.
28:25
Do people need a bunch of very expensive cameras and microphones and all that to get started?
28:32
I would say invest in a good webcam or just use your phone because we have great cameras
28:38
on here nowadays.
28:39
And then if you wanted to up it a little bit, get a ring light, something like that so
28:44
that it can be consistent if you're going to be doing these all the time.
28:48
And then I would invest in a microphone.
28:50
You know, I have a blue Yeti microphone here, I think it's like 150 bucks or something
28:55
like that.
28:56
And you want good audio, audio when it is crappy can really ruin a video.
29:03
But these are things that you don't necessarily need.
29:06
You could honestly just start with your phone and if you're going to do it in that case,
29:10
I would not just like hold the phone up and start talking.
29:12
I would use your earbuds so that you at least get a little bit better audio quality.
29:19
Yeah, and look at it.
29:20
It doesn't have to be Hollywood polished, right?
29:22
That's not what people are coming to you for.
29:24
They're coming to you for you.
29:25
Yeah.
29:26
In another tip to if people are struggling with what to say, I would say one key thing that
29:32
you should just adopt anyways if you're not already doing this is spending time studying
29:38
your area of expertise because when you know what's going on, when you know where the
29:43
market's headed, it's going to make you feel more comfortable and confident just in general
29:48
when you show up to be on camera.
29:51
So make sure that you're prepared and you're not just doing refives, writing mortgages,
29:57
get out of that routine a little bit and really step in and be that trusted advisor.
30:01
Yeah, we're on the person.
30:03
We got a question here that was buried in the earlier ones real quick.
30:07
How long should videos be from brands?
30:11
It depends on what you're using them for.
30:14
I would say when it comes to just a video that you're going to post on Facebook or Instagram,
30:20
I like to keep those relatively short, you know, within like 30 to 90 seconds.
30:26
Now there is a limit on Instagram.
30:28
If it's over 60, it'll have to be an Instagram TV, which really isn't a bad thing.
30:33
But there are places for longer form content, you know, for example, like the podcast or
30:38
like this Facebook live, this is a longer form content, which is fine.
30:44
You just have to make sure that you're doing it within the right space and the right time.
30:49
I love long form content because then from there you can create little micro pieces of
30:53
content and then it makes it really easy to stay consistent.
30:57
Absolutely.
30:58
Pillar content and micro content.
31:00
Here's an idea.
31:01
I often suggest this to loan officers, be curious to get your input is it's one of the easiest
31:05
ways to start with video is interviewing somebody.
31:10
And I always suggest look interview a real estate agent, you know, and like talk about the
31:14
market of the moment, which is like a lot of the questions are, hey, can I buy a house
31:17
right now?
31:18
What's happening?
31:19
Is this a housing crash?
31:21
Like if you are an MBS subscriber, which everybody here watching and listening pretty
31:25
damn well better be or it's a, you know, so if you're not, you need to get on MBS
31:31
highway because that will also help you with what to say, talking points.
31:36
What's happening in the market?
31:37
Is this going to be a housing crash recession, et cetera?
31:41
Any quick, final points on that, you know, leveraging that kind of content for what to
31:44
say?
31:45
Interviews?
31:46
I think interviews are great.
31:48
You can interview real estate agents, interview local places around, you know, people don't
31:54
just purchase the home to purchase the home, they purchase it because of the neighborhood
31:57
as well.
31:58
So don't do that interview with the local coffee shop individual or whatever the case
32:03
may be.
32:04
They're going to be one more than willing to right now as places continue to open back
32:07
up and they drive business.
32:10
But it can really just help make you feel more comfortable on camera and on MBS highway
32:16
speaking of that.
32:17
We actually have a tool called presentation expressway, which is pre-created PowerPoint
32:21
slides and coaching fields.
32:23
I've seen loan originators turn that into Facebook live interview styles with their real estate
32:29
agents where they don't share the slides, but they kind of just like back and forth to
32:34
talk about these things together.
32:36
So there's tools out there to help you.
32:38
You do not have to come up with all the content.
32:41
You just have to find a piece of content that you like and reiterate it in your own kind
32:45
of light.
32:46
Yeah.
32:47
And I guess the kind of the last point on this is folks, hey, guess what?
32:50
There is the option on software and wherever the heck you'd be posting your video to hit
32:55
that little button called delete.
32:59
It doesn't have to live forever, you know?
33:02
So what's the risk there?
33:06
Okay, cool.
33:07
So let's do this, Megan, for those who want to connect with you real quickly, this has
33:10
been awesome, great kind of crash course on how to have confidence on camera.
33:14
I would say the last thing just to reiterate is you've got to get started, right?
33:17
I mean, just get started.
33:19
It's kind of like, well, it's kind of like fishing, isn't it?
33:22
I mean, you're a fish.
33:24
What do you say?
33:25
Fisher person?
33:26
Fisher woman?
33:27
You're a Fisher woman.
33:28
You're a Fisher woman.
33:29
Yeah.
33:30
So I don't know if everybody knows this about Megan.
33:31
I know if you follow you on Instagram, you see it.
33:34
You're a badass Fisher person out there early.
33:38
What time do you get up to go frogging?
33:40
I get up at like five, five, thirty to go frogging.
33:42
You have to get the first light.
33:45
All right.
33:46
So we were talking before the record.
33:47
I used to live in Maine, right?
33:48
And that'd be the best time to go early in the morning, right?
33:52
I mean, forget about midday.
33:53
They're hiding.
33:54
Whatever.
33:55
What about dusk?
33:56
That's OK, too.
33:57
Yeah.
33:58
OK.
33:59
So we've gone from video tips to fishing tips on this, on this live.
34:02
But that's OK.
34:03
I mean, listen, I think that's awesome and that's the fact that you get out there and
34:06
just like roll your sleeves up, so to speak, figuratively, get dirty, get yourself a
34:10
worm, hook it in the fish, you know, do you mostly throw them back?
34:13
I'm curious.
34:14
I choose throw them back.
34:16
Now when I go deep sea fishing and I catch myself tuna, it's like bigger, I keep it
34:21
nothing.
34:22
Seriously, you've reeled in a tuna?
34:23
No, not yet.
34:25
That's on the bucket list, right?
34:28
Yes.
34:29
Got that sushi up before you get back.
34:31
That's awesome.
34:32
All right.
34:33
So for people who want to connect with you, where's the best place for them to do that?
34:35
Yes.
34:36
So you can email me.
34:37
It is just Megan, MEG, AN, at mbshighway.com.
34:41
If you want to stay up to date with me, everything's social, my podcast, you can just text
34:48
Megan again, MEG, AN, to 3, 3, 7, 7, 7, and you'll be good to go.
34:56
And don't forget to subscribe to her podcast behind the breakthrough, an industry syndicate
35:00
original.
35:01
And I am a member of the industry syndicate as well, which is a network of real estate
35:05
mortgage-related shows and podcasts and all that.
35:08
So you can find that app also on your app store, industry syndicate, check that out.
35:12
So Megan, I just want to thank you so much because you're busy and thank you for sharing
35:15
your nuggets today.
35:16
Yes.
35:17
Thank you for having me.
35:19
And everybody once again, you know what to do tune in every week at this time to get
35:23
truth and mortgage marketing.
35:24
We're going to end on that note.
35:26
So we'll see you on the next one, links and all that will be in the show notes.
35:29
Bye for now.
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