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182. The Recipe For A High-Converting Website with Ingrid Urena
A beautiful website means nothing if it doesn’t make people click, book, or buy. Ingrid Urena of Penguin Designing joins this episode to answer the question: what actually makes a website convert? She walks through the foundational “ingredients” every high-performing website needs: crystal-clear messaging rooted in your audience’s language, strategic site structure that supports SEO and discoverability, and intentional design choices that guide visitors toward action. You’ll hear why clarity beats clever every time, how smart structure boosts both SEO and conversions, and the sneaky copy and…
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