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Reborn in the USA? DAZN targets Hispanic growth
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream?
Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonathan Rest to dive into SailGP’s expansion plans, its celebrity investors and where the ROI is coming from.
We also look at what’s new at Wimbledon, what to expect from Uefa Women’s Euros viewer interest…
The skinny
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