Latest / Barking Mad Podcast / Trends to Watch in 2025, Part 1: Sustainable Ingredient Sourcing

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Trends to Watch in 2025, Part 1: Sustainable Ingredient Sourcing · Barking Mad Podcast

0:20
Jordan Tyler: Walk down any pet food aisle today and it's easy to feel overwhelmed
0:24
by the sheer number of options available.
0:27
Every bag, pouch, and can seems to tout its superiority, but
0:31
not all are created equal.
0:34
So how do you know what's truly best for your pet?
0:37
And what's up with all these new ingredients and claims that you swear
0:41
weren't such a big deal a year ago?
0:43
Pet industry innovation moves fast.
0:46
Sometimes so fast that novel concepts and new ingredients aren't always
0:51
properly studied before they hit the market, leaving consumers even
0:55
more confused and putting the long term health of our pets in limbo.
1:00
To help pet owners navigate this increasingly saturated
1:03
space, we're bringing you the top 5 trends to watch in 2025.
1:08
In today's episode, the first installment of our Trends to Watch in 2025
1:13
miniseries, we'll dive into the world of sustainable ingredient sourcing to
1:17
discuss the phenomenon of greenwashing, how pet industry brands are selecting
1:23
their raw materials more carefully to reduce their overall environmental
1:26
impact, And the question of upcycling, a practice used in the pet nutrition
1:32
industry for decades, but now taking a different approach to minimize the
1:37
hundreds of billions of pounds of food that wind up in landfills each year.
1:43
Later this week, we'll share additional episodes about four more trends expected
1:47
to shape the industry's future, including alternative protein sources, the
1:52
promising power of biotic ingredients, The state of sustainable packaging and
1:58
the rise of personalized pet nutrition.
2:01
So, as you enter 2025 with fresh eyes and a renewed commitment for going to
2:07
the gym, eating healthier, being better at self care, or whatever it is on your
2:12
New Year's resolution list, You can use the information from today's episode and
2:16
the four others we'll release this week to gain a better understanding of each
2:21
of these trends so you can ensure your furry companion is getting the very best.
2:27
Welcome to Barking Mad, a podcast by BSM Partners.
2:32
I'm your host, Jordan Tyler.
2:36
So when we were sitting down to research and put this episode together, we
2:40
came up with a long list of trends.
2:42
This was done in part through BSM Aperture, which is a powerful predictive
2:47
tool under the BSM Partners umbrella.
2:50
As well as the company's collective pet industry experience, which is pretty vast.
2:55
And while all these trends are important, we decided to focus on the five that we
3:00
felt are most likely to drive industry sales in 2025, as well as those that
3:05
pet parents may find most confusing.
3:09
Take sustainability for example.
3:11
Sustainability means something different to everyone, making it incredibly
3:16
difficult to compare one company or brand's initiatives to another.
3:21
This sentiment was shared by Emily Mesnier, Vice President of European
3:25
Operations at BSM Partners, a pet food palatability expert by
3:30
trade and sustainability guru
3:32
Emilie Mesnier: by choice.
3:33
To me, sustainability is a way of life, right?
3:36
But in pet food, it transcends simply swapping out recyclable packaging.
3:44
To me, sustainability is about a holistic shift in mindset.
3:48
Thanks.
3:49
Considering the entire life cycle of a product from farm to ball.
3:54
Because it impacts the planets, animals, people, and our industry.
3:59
Jordan Tyler: Emily explains part of why sustainability is so complex is
4:02
because it's interconnected to so many other values and purchasing decisions
4:08
and involves not only science, but also
4:11
Emilie Mesnier: human emotion.
4:12
For most U.
4:13
S.
4:13
consumers, sustainability is often a feeling rather than a concrete definition.
4:19
Pet parents might identify or associate sustainability with vague
4:23
notions of being good or doing the right thing for the environment.
4:27
And this highlights the need for clear and compelling communication,
4:32
meaningful storytelling and tangible examples and solutions to bridge
4:37
the gap between consumer perception and actual sustainability practices.
4:43
So for pet parents today, you know, in the U.
4:45
S., they do not want to compromise on health or convenience for sustainability.
4:50
In contrast, in Europe, sustainability is often seen as a baseline expectation.
4:56
You know, while in the U.
4:57
S., it can still be perceived as a premium or a niche attribute.
5:02
This difference in market maturity presents both challenges and
5:06
opportunities for pet food companies.
5:08
You know, European companies might need to focus on differentiation and innovation
5:12
to stay ahead of the curve, while U.
5:15
S.
5:15
companies may have the opportunity to leverage sustainability as
5:19
a true competitive advantage.
5:23
Jordan Tyler: Now sustainability reporting tools like lifecycle analyses,
5:27
which is a way of measuring one input against another in terms of total
5:31
environmental impact from farm to fork and beyond, As well as concepts like
5:36
Extended Producer Responsibility, or EPR, in which corporations are qualifying
5:42
environmental impacts as part of their bottom line and prioritizing the
5:46
reduction of emissions and waste across their supply chains, are advancing with
5:51
speed toward the goal of creating a more environmentally friendly industry.
5:56
However, there is a phenomenon that's caused some consumers
6:00
to proceed with caution.
6:02
Thank you Greenwashing is where companies dress up their product
6:06
packaging, websites, and marketing materials to deceptively lead
6:10
consumers to believe their products are environmentally friendly.
6:15
Deceptively is the key word here, as companies that employ greenwashing
6:19
tactics are actively misleading shoppers to a conclusion that just isn't true.
6:25
A great example of this is Dieselgate, the 2015 scandal in which well known
6:31
German car manufacturer Volkswagen was called out for greenwashing.
6:36
Now, according to a report from BBC explaining the scandal, Volkswagen
6:41
had installed what they called defeat devices, or software that could detect
6:46
when official emissions testing was being done on its car's diesel engines.
6:51
So, when the United States conducted their testing, these defeat devices
6:55
effectively altered the performance of the engines to improve emissions results.
7:01
But here's the catch.
7:02
The DEFEAT devices only turned on during official testing to warp the results.
7:08
When a regular old person bought this car and took it for a spin, the emissions
7:13
coming from that car would be much higher because the DEFEAT devices were
7:17
only meant to skew testing results, not actually reduce real emissions.
7:24
As I say to my dog when he uses his front paws, During a match
7:28
of tug of war, that's cheating.
7:31
The company was eventually called out by the Environmental
7:34
Protection Agency, leading them to publicly admit their wrongdoing.
7:39
Emilie Mesnier: So greenwashing is, uh, one of the most complex things to
7:43
address with sustainability as well.
7:45
It erodes consumer trust.
7:47
It undermines genuine efforts to make the pet food industry more sustainable.
7:53
So it is a serious problem that needs to be addressed through greater
7:55
transparency, stricter regulations.
7:59
And, and increase consumer awareness, right?
8:01
We need to arm them with how to recognize when things may not be
8:06
accurate or believable, right?
8:09
And the lack of clear definition and standardized metrics for pet food
8:12
sustainability make it easier for companies to make misleading claims.
8:16
So I think really what we need is a robust.
8:20
third party audits and certification system that could help the pet
8:24
food industry and pet parents and animals in the same token.
8:27
You know, this would help to level the playing field and empower pet
8:32
parents to make informed choices based on verified Sustainability practice,
8:37
knowing that we all have limited time on our hand to do this research.
8:43
Quick
8:43
Jordan Tyler: plug, we'll be exploring the world of pet industry sustainability
8:47
this year and beyond in our up and coming sustainability series.
8:51
Stay tuned for several fascinating episodes about regenerative
8:55
agricultural practices and initiatives.
8:58
Upcycled ingredients, sustainable packaging, cat litter, alternative
9:02
proteins, and much, much more.
9:06
Now, while greenwashing isn't the trend per se, it is an important aspect of
9:10
sustainable ingredient sourcing, which is the trend we'll get to here in a minute.
9:15
And this is important to be aware of, because pet parents and consumers in
9:20
general need to know about these shammy practices, so that they can ensure
9:26
they're not being duped by corporations and brands who want us to believe they're
9:29
doing more good than they really are.
9:32
Now let me hop off my soapbox, and let's get into this trend.
9:37
So when it comes to sustainability, being mindful of ingredient sourcing is a huge
9:42
opportunity for the pet food industry.
9:44
as most companies greatest emissions don't actually come directly from its
9:48
manufacturing operations, but rather what happens on either side of the process.
9:55
So if you're supply chain savvy, you'll understand this as upstream and downstream
9:59
activities, wherein upstream activities refer to things like raw material
10:03
sourcing for ingredients, packaging materials, and other crucial inputs.
10:08
While downstream refers to things like transporting the
10:11
products from the facility to a warehouse or a retail location, or
10:15
directly to somebody's doorstep, depending on their business model.
10:19
So when you think about the upstream portion of the supply
10:22
chain, ingredient sourcing falls directly into that category.
10:26
And when you think about it, reducing the environmental impact of
10:28
ingredients is really a two way street.
10:32
Both the company supplying the ingredients and the company transforming those
10:36
ingredients into finished products.
10:39
Must be committed to sustainable sourcing and providing data to prove an
10:44
ingredient is more sustainably sourced than another becomes super important to
10:49
avoid greenwashing and help both parties achieve their sustainability goals.
10:54
Joining us to discuss just how the pet industry is tackling sustainable
10:58
ingredient sourcing is Allison Reeser, Director of Sustainability and
11:03
Innovation at the Pet Sustainability Coalition, an organization dedicated
11:07
to supporting pet industry companies as they seek to become more sustainable.
11:13
Allison Reser: I would say there's three topics that companies are
11:16
tackling with their sourcing.
11:19
First is low carbon ingredients, so seeing how their sourcing strategy can level
11:24
up to their overall emissions targets.
11:27
The next is traceable, so making sure that they know where their ingredients
11:31
are coming from, because that's a huge benefit for understanding the impact.
11:35
for that.
11:35
And then the third is animal welfare.
11:38
I think that makes a lot of sense for the pet industry because we inherently
11:42
care about our pets and want to feed them healthy food and think about their
11:45
animal welfare, but then also thinking about the welfare of the animals that
11:49
are being used as ingredients, the chickens and the cows in that way.
11:54
There's also two different approaches that I'm seeing a lot.
11:57
So, first, is I'm seeing brands and manufacturers take a look at existing
12:02
recipes and say like, Okay, how can we keep this same recipe but really
12:06
engage with our supply chain to improve one of those topics that I
12:09
just mentioned, or something else.
12:12
The other method I'm seeing is some companies are designing entirely new
12:17
products with these sorts of qualities, environmental and social benefit in
12:21
mind, which is very exciting to see.
12:24
Jordan Tyler: So there's actually an interesting subtrend in the
12:27
world of sustainable sourcing that we've identified, and
12:29
this subtrend is upcycling.
12:32
Now, upcycling is not a new concept, but the idea of upcycling food that would
12:36
otherwise go to waste into dog and cat food and treats is gaining traction.
12:42
And while this trend is definitely still in its early stages and its widespread
12:46
adoption in the market remains to be seen, it does pose an exciting way to
12:51
reduce the absolutely monumental food waste that we accumulate each year.
12:57
According to ed, a nonprofit dedicated to solving the systemic issue of food waste.
13:03
In the United States, the average American spent nearly $800 on
13:08
food that ended up ate in 2023.
13:12
And collectively, this totaled $264 billion worth of wasted food.
13:19
The annual greenhouse gas emissions from that wasted food are estimated
13:23
at around 205 million metric tons of CO2, which is, as ReFed equated,
13:31
the same as driving more than 49 million passenger vehicles for a year.
13:36
And the amount of water used to grow that food is projected
13:40
at nearly 11 trillion gallons.
13:43
Which is enough to fill 16 million Olympic sized swimming pools.
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So, not only is this a huge environmental problem, it's also a huge economic issue.
13:57
It is important, though, to note the current challenges facing the
14:00
upcycling movement, like how a lack of clarity around the term upcycled
14:04
could actually lead to greenwashing.
14:08
Allison Reser: Upcycling ingredients is all about maintaining
14:11
food at its highest value.
14:14
There are some really alarming statistics that, um, also come from the upcycledfood.
14:19
org site and also Project Drawdown.
14:23
One third of our food.
14:25
is never eaten.
14:26
And that leads to so many greenhouse gas emissions and just like a shame.
14:31
So making sure that that food is not wasted is a huge opportunity
14:35
for all things that eat.
14:37
But I also, again, think it's a little tricky to think about like,
14:40
okay, what would have gone to waste?
14:43
Jordan Tyler: So perhaps further defining upcycled food ingredient or
14:48
what kinds of foods should be targeted for upcycling would be helpful.
14:52
But here's another thing.
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The pet food industry has been upcycling since way before it was
14:59
cool through the use of rendered byproducts from the human food supply
15:03
chain, specifically animal byproducts.
15:06
So think of like you go to the store, you buy a steak that steak.
15:10
It's not the only thing that came from that cow, right?
15:13
There are all sorts of other parts that never even make it to the meat section
15:18
of the grocery store because culturally, there are certain parts of the animal
15:21
that we simply won't eat as Americans.
15:24
We'll get to that a little bit later.
15:25
The point I want to make here first is people get really worked up about
15:31
byproducts being nasty and gross and unfit for consumption, but I'd like to
15:36
point out that while meat byproducts like trimmings and organ meats.
15:39
Get a bad rap.
15:41
They're actually really, really great sources of nutrition for pets, and they
15:46
save valuable nutrients, those meaty ingredients that used up a ton of natural
15:52
resources for the chance to become food from just wasting away in a landfill.
15:58
Allison Reser: The pet food industry complements the human food industry
16:01
really beautifully because there are some parts of plants and animals that are
16:06
super nutritious for pets and healthy, but not necessarily, again, they don't
16:11
find their way into human food a lot.
16:14
Animal byproducts fit into that category, and I, again, byproducts kind of needs
16:19
a brand refresh because it's such a, ugh, that word doesn't feel very good,
16:24
but it's all the organ meats that tend to be sent to rendering or something.
16:29
Those have a huge opportunity in pet food, um, and can complement
16:32
the human food industry.
16:34
Jordan Tyler: Now, in a minute, we'll hear about some of the companies
16:36
making upcycled ingredients for use in animal food, as well as some
16:40
brands that are proudly incorporating such upcycled ingredients into their
16:44
finished pet food and treat products.
16:46
But first, while we're talking about rendering and greenwashing, I want
16:51
to address a statistic that's been Floating around for some years now and
16:56
maybe deserves another closer look.
17:00
This statistic comes from a peer reviewed paper by Gregory Okun
17:03
published in 2017, which states that through their diet, the American dog
17:09
and cat population constitutes about 25 to 30 percent of the environmental
17:15
impacts from animal production.
17:17
In terms of the use of plant, water, fossil fuel, phosphate, and biocides.
17:23
By way of solution, Okun suggests in the paper that reducing the rate
17:28
of dog and cat ownership in the United States, as well as industry
17:33
wide efforts to reduce overfeeding, waste, and find alternative sources of
17:37
protein, would reduce these impacts.
17:41
So, we could just stop having pets.
17:43
Although that comes off to me as a little eco fascist, and you'd really
17:48
have to twist my arm to make me believe that that's the only solution here.
17:53
And the industry is already exploring alternative proteins, which we will
17:57
discuss more in our second Trends of 2025 episode coming out tomorrow.
18:02
But, as we're 30 percent statistic, what about the rendered
18:08
byproducts we just mentioned?
18:11
These byproducts are made up of all the parts of an animal
18:14
that humans refuse to eat.
18:16
So, organ meats, bone meal, and other parts we find unsavory but are perfectly
18:21
edible and actually super nutritious.
18:24
And if we don't do something with them, they're just going to go to waste.
18:27
Now, I'm going to read a passage from this report that kind of serves to
18:31
make the point I'm trying to make here.
18:33
He says, It could be argued that dogs and cats eat meat that humans cannot consume.
18:39
And, which is simply a byproduct of production for human use, and
18:43
therefore should not be counted as consumption beyond that of humans.
18:47
To some extent, this is certainly true.
18:49
Humans, for instance, do not generally consume bone meal, a common ingredient.
18:55
But other ingredients in pet food that are byproducts of human meat production
18:58
are certainly edible after processing.
19:02
Now, the phrase, certainly edible after processing.
19:07
And another, which is readily accepted at the dinner table,
19:11
are completely different things.
19:14
Like, yeah, organ meats are a delicacy in certain cultures, but you would be
19:19
hard pressed to find a tried and true American that isn't skeptical about
19:24
adding those ingredients into their diets.
19:27
And I'm not saying that's a good thing.
19:28
You know, incorporating more animal byproducts into our own diets is
19:33
maybe something we should look into.
19:35
And I know Personally, I'd certainly try that before giving
19:38
my own dogs and cats the boot.
19:41
And you know, I'm not doing this to bag, and Okun does make some arguments
19:45
in here that are more compelling, in my opinion, like how the humanization
19:48
of pet food, like using human grade meats to produce pet food instead of
19:52
byproducts of those ingredient streams, is actually placing dog and cat food
19:57
in direct competition with human food, in terms of the supply chain.
20:01
That I actually agree with, and there's a delicate balance
20:04
to be struck there, for sure.
20:06
But my point here is this, if byproducts are lumped into the environmental
20:11
impact of our dogs and cats consumption of animals, and then we stop feeding
20:15
animals byproducts, or stopped keeping pets altogether, there would
20:20
be no market for these ingredients.
20:22
It would just mean a pile of animal products deemed unfit
20:27
for human consumption under today's conventional standards.
20:30
And that pile would grow and grow with nowhere to go but the landfill
20:35
or contaminating our oceans.
20:37
So really, if we didn't have pet food as a viable stream for these
20:40
ingredients, They would be going to waste.
20:43
And, in my opinion, this makes rendered byproducts an OG champion of upcycling.
20:51
I don't remember getting back up on my soapbox, but here we are.
20:54
I just felt that was a really important point to make because that 25 30 percent
20:59
statistic gets thrown around a lot, but I fear it's actually serving to exaggerate
21:05
what's really going on to the point where it could be considered greenwashing.
21:09
Especially for the positive impact that rendered ingredients
21:12
in pet food already have on the environment and have for decades.
21:17
Okay, let's get back to upcycled ingredients.
21:21
Today and in the future, ugly produce and food items that don't sell in the store
21:25
but are perfectly delicious and nutritious otherwise have another way to be recovered
21:30
through a company called California Safe Soil, or CSS, which originally used
21:35
these food products to create all natural fertilizers and is now bringing their
21:40
business model to the pet nutrition space.
21:43
CSS works closely with grocery stores to recover food, maintains a strict cold
21:48
chain, in other words, transportation that keeps the food cold and fresh
21:53
between the store and CSS facilities, and sorts out any garlic, onions,
21:58
or other food items known to be harmful to pets before embarking on a
22:03
process called enzymatic digestion to create its final pet food ingredient
22:08
for manufacturers to incorporate.
22:19
Dan Morash: It's basically biomimicry.
22:22
What we're doing is the same thing that happens in your stomach where
22:25
you digest your food with enzymes, which therefore breaks the food down.
22:30
That process of enzymatic digestion is something that is
22:34
very efficient at breaking food down into its constituent elements.
22:40
Thanks.
22:41
Uh, that can then, particularly once it's pasteurized and stabilized.
22:46
You can get the value of the food the same way you get value from
22:50
food when you digest it yourself.
22:53
Jordan Tyler: So if any of y'all listened to the Barking Mad trailer,
22:56
you know that I have a dog with exocrine pancreatic insufficiency,
23:00
or EPI, which basically means his pancreas doesn't naturally produce the
23:05
enzymes he needs to digest proteins, fats, and sugars properly on his own.
23:11
So When Dan started explaining enzymatic digestion, I was like, this sounds
23:16
a lot like what we have to do for Lenny every morning and every night.
23:20
So to help him be able to digest the nutrients in his food, we sprinkle a
23:25
blend of digestive enzymes on every meal.
23:29
We slosh it around with a little bit of water.
23:32
And then let it sit and digest in the bowl for up to 20 minutes
23:35
before he can actually dig in.
23:37
So, this pre digestion is essentially what CSS is doing
23:43
just on a much, much larger scale.
23:45
And for the good of not just my dog, but other dogs and the planet.
23:50
Anyway, enzymatic digestion is one great way to upcycle, but just to kind of drive
23:57
this trend home, there are a handful of brands that have launched products
24:00
made with upcycled ingredients in the recent years, including Shameless Pets,
24:05
which takes misfit and surplus produce.
24:08
Eggshells, seafood, and other ingredients, and incorporates them
24:13
into nutritious pet treats that also pack a punch of functional
24:17
health benefits at the same time.
24:20
Another company, Phelps Pet Products, which co manufactures
24:24
jerky style treats for a variety of brand names and private labels,
24:28
has robust capabilities for putting upcycled ingredients in its treats.
24:32
Including through an exclusive licensing agreement with Disney inked
24:35
in 2021, through which the company has created a line of Disney character
24:41
inspired trades, most of which carry the upcycled certified label.
24:47
And then there's also Ag Alchemy.
24:49
Another co manufacturer based in the Midwest that incorporates upcycled
24:53
bakery products and produce into its pet treats, but then goes a step
24:57
further and also includes biotics.
25:00
Another fascinating trend we'll discuss here in a minute to not only
25:04
recover food waste, but Also support a pet's gut microbiome and how ag
25:10
alchemy is also USDA organic certified.
25:13
So really hitting on some important priorities for consumers there.
25:18
Now there are others of course, but as the supply chain infrastructure
25:22
for upcycling ingredients ramps up alongside new companies entering
25:26
this space, this will certainly be a trend to watch in 2025 and beyond.
25:32
There's one more ingredient sourcing subtrend I want to bring up today
25:36
before We wrap up this episode, and that's regenerative agriculture.
25:41
The Pet Sustainability Coalition has its boots on the ground in this
25:44
space, facilitating the adoption of regeneratively sourced ingredients
25:50
through a USDA Climate Smart Commodity Grant called Growing
25:53
Grass, according to Allison.
25:56
Allison Reser: It's all about increasing the use of regeneratively raised beef
26:00
and bison byproducts in pet food.
26:01
So that's been a really fun initiative.
26:04
And just a few sentences on regenerative agriculture.
26:06
It's a way of farming and ranching that uses grazing animals over the land and
26:11
their hooves and a variety of things are really good for soil health and carbon
26:16
sequestration among many benefits.
26:19
Jordan Tyler: Now, the 21st century has seen a sizable push for
26:23
farmers and ranchers to adopt more sustainable practices and really
26:27
be positive stewards of their land.
26:30
And in recent years, this has evolved into a sharper focus
26:34
on regenerative agriculture.
26:36
Which, according to the National Resource Defense Council, or NRDC,
26:41
is a holistic land management philosophy that recognizes how soil,
26:47
water, crops, people, and animals are elements of one interconnected system.
26:53
And while there is no one definition for regenerative agriculture, at
26:58
least not yet, these practices aim to empower farmers and ranchers by
27:02
helping them to reduce their carbon emissions, conserve water, keep
27:06
it clean, safeguard biodiversity within the soil and on the farm.
27:12
Reduce the use of synthetic fertilizers and other chemicals, grow foods that
27:17
are actually healthier and more nutrient dense, and fairly compensate and support
27:23
farm workers in the communities in which crops are grown and animals are raised.
27:28
All of this, according to the NRDC, is to ensure the long term vitality of the land.
27:36
In the pet industry, there are a few brands proudly partnering with
27:39
regenerative farmers and ranchers, but We're not doing spoilers today.
27:44
You're going to have to wait for an upcoming episode in our sustainability
27:48
series, in which we'll sit down with regenerative agriculture
27:51
champions inside and outside of the pet nutrition space to learn more
27:56
about why this trend is important and how it might evolve over time.
28:01
Sorry not sorry for the cliffhanger, but be sure to stay tuned as that episode will
28:06
come out in the first quarter of 2025.
28:10
And with that, we've reached the end of our first Trend to Watch in 2025.
28:15
From understanding greenwashing to exploring the exciting world of upcycled
28:19
ingredients, debunking reservations around rendered byproducts, and the potential
28:24
of regenerative agriculture, it's clear that sustainable sourcing is here to
28:28
stay and will continue to shift how the pet food industry thinks about and works
28:33
to address its environmental impact.
28:37
Be sure to come back tomorrow as we dive into our second trend
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of 2025, alternative proteins.
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You will not want to miss a fascinating conversation about how cultivated and
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fermented meats and insect proteins Might reshape the future of pet nutrition, but
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the keyword here is might, and that's all I'll say ahead of the episode.
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In the meantime, thank you for tuning in to Barking Mad, a podcast by BSM Partners.
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If you'd like to learn more about us, please visit our website at www.
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bsmpartners.
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com.
29:14
Don't forget to subscribe on Spotify or Apple podcasts, and if you enjoyed
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today's episode, share it with a fellow pet lover and leave us a review.
29:24
Lastly, be sure to stay tuned for more insights this week from our Trends
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2025 miniseries, as well as future episodes on pet care innovation,
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sustainability, and other hard hitting topics you won't want to miss.
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We'd like to thank our dedicated team in support of this episode.
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Ada-Miette Thomas, Neeley Bowden, Kait Wright, and Dr.
29:46
Katy Miller.
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A special thanks to Lee Ann Hagerty and Michael Johnson.
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See you next time!