Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / SEO, Content, Email: The Long Game for Nigerian SMEs

Transcript

SEO, Content, Email: The Long Game for Nigerian SMEs · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Today on the podcast, we're going to be talking about
0:04
inbound marketing for real estate professionals.
0:07
And the reason why is because I was asked that question by a
0:12
real estate professional. Apart from that, the things
0:15
we're going to talk about over here today can apply to every
0:18
single business. So it doesn't matter if you're
0:20
in construction or if you sell tires or you sell catfish or you
0:24
sell consulting or you sell generator sets, you can just
0:29
remove real estate every single time you hear me say real estate
0:34
and just include whatever business you're in.
0:38
And you will find that the ideas, the principles, the tips,
0:41
the tricks, the tactics that we discussed will apply to your own
0:45
business. So today that's what we're
0:47
discussing, inbound marketing ideas, strategies in general,
0:53
but the case study that we're going to use to flesh it out and
0:56
to illustrate how these things work are going to be realistic
0:59
related. And that's because on my radio
1:01
show, I received a call from Jackson about two weeks ago who
1:05
wanted to know about these sorts of things.
1:08
So welcome to the podcast. My name is Tavishima Ayede, I am
1:12
the host. If you would love to connect
1:13
with me then call, send me a text or WhatsApp message on the
1:17
08064662140. And also if you enjoy these
1:25
sorts of things then subscribe on Spotify, YouTube, Apple or
1:29
any player of your choice because we have over 1200 more
1:34
of these free resources. So if you want to know about
1:37
inbound marketing, outbound marketing, other ideas around
1:42
marketing, other business philosophies, how to grow your
1:44
business, how to deal with customers, how to handle
1:47
customer service problems, you know, all these sorts of things,
1:50
especially from the Nigerian context, then you should be
1:53
listening to this podcast. And like I like to tell my
1:57
folks, as you're listening, please listen with a pen and the
1:59
paper, write down stuff that makes sense, you know, see what
2:03
works. And if you have any questions,
2:05
comments, queries, I've already given you my phone number, then
2:08
reach out. Apologies.
2:10
Making today's recording at home.
2:12
So there's going to be some noise in the background, then
2:16
let's see. All right, so let's head
2:17
straight into it now. First off, let's just define
2:19
what inbound marketing is because there are lots of you
2:22
who are listening to this for the first time and you've never
2:25
heard of this term before. So inbound marketing or inbound
2:31
philosophies of business growth are just ideas around business
2:35
where you try to be attraction based.
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Now when I say attraction based, I'm not talking about law of
2:39
attraction. We're not talking about any of
2:41
that new age stuff. If you've been listening to this
2:43
podcast for any length of time, you know that there is no new
2:47
age here. New age people, you are not
2:48
allowed. If you're a new age, unsubscribe
2:51
from this podcast and leave because I'm going to say stuff
2:53
that will offend you and you know, there's no point listening
2:57
to a podcast where you don't agree with the podcast host.
3:00
You find the things that he says offensive.
3:02
So if you're a new age, please unsubscribe and then leave.
3:06
So when I say attraction based, what I just mean is with inbound
3:10
marketing, you're going to be putting out layers into the
3:13
ether, into the world, into, you know, the Internet or into your
3:19
environment or whatever. You're trying to put out little
3:21
bits and pieces of things that will attract people to you.
3:26
The idea being if you're an inbound organization, you want
3:29
to be able to sit down at the comfort of your office with your
3:32
AC blowing on fool or just chilling enjoying yourself.
3:36
And then people are knocking on your door to start asking you,
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oh boy, how far are you available?
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How much do you cost? Do you deliver to Lagos or
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people are sending you DMS? Do you have it in big size?
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You have it in small size? Do you send to Sokoto?
3:51
So that's the idea behind inbound.
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You're chilling, you're staying where you are.
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And so either online or in the real world, not them, they rush
4:00
you. So that's the idea about inbound
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and that is why it's called inbound.
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Bound just means heading somewhere and then of course in.
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So people are heading inwards to you.
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That is the whole idea behind inbound marketing.
4:15
Now, for most people, inbound marketing is the Holy Grail
4:18
because we all want that situation where we're sitting
4:21
down and then people are chasing us.
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I mean, who doesn't want that kind of lifestyle where you just
4:26
achieve and then, you know, options, options, options.
4:28
So everybody wants that and everybody tries to teach you how
4:33
to do that over on the Internet. But then there's one thing that
4:37
people forget to mention. People forget to mention that
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inbound marketing strategies, long term strategies, not short
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term. In other words, inbound
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marketing, it doesn't work. If you're talking short term,
4:51
you know, six months, one year doesn't work, it's mid to long
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term. So over one year, 2 years, three
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years more than that. When we start looking at
5:02
particular examples, you understand why that is the case.
5:05
But I'm saying it now at the beginning that we haven't even
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hit 10 minutes, so that if this is an episode you want to skip,
5:13
you can go ahead and skip. If you need cash now, if you
5:18
need customers now, if you need business growth like yesterday,
5:22
then inbound marketing strategies are not for you.
5:29
I repeat, if you're looking for money now to pay for DSTV, now
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to pay for fuel now to pay for school fees now so that you can
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flex, your wife's birthday is coming up.
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You need money now to buy a gift.
5:40
Your boyfriend's birthday is coming up.
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You want to book a stake in Sheraton.
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These are not the ideas you should be playing with now.
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Now the input. The the opposite of inbound
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marketing is outbound marketing. I will get to that in another
5:57
episode. The reason why I'm pointing this
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out is this. Some people say, OK, if inbound,
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you know, can give immediate results, why should I waste time
6:04
with it? The reason why I should waste
6:05
time with it is this because inbound marketing works
6:08
eventually and the idea where you prime an audience to
6:12
continue chasing you is a very good idea.
6:14
So you build businesses on on both fronts.
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You go to chase once in a while and then people go to call you
6:21
once in a while. So that's how it is.
6:24
You go out and things come in. So businesses should be trying
6:29
to do both, both inbound and both outbound.
6:32
Outbound is the opposite. It just means that you are the
6:34
one chasing after customers. And by the time we have a lot of
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outbound marketing or outbound business philosophies, you
6:42
understand, you know where we're coming from.
6:45
So even though inbound is going to take a long term, shall be
6:49
doing it. If you've been doing Instagram
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for like 6 months, you know, likes and engagement and saying
6:55
that engagement that good job, I'm not seeing money, don't
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worry, continue. Are you seeing engagement in the
7:01
right direction? You know, then continue.
7:03
There might be a few things we need to change about your
7:05
offers. You know, about your offers,
7:08
about your copy, maybe about the kind of posts that you put.
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No, I have to tweak one or two things.
7:16
But The thing is, if they share some kind of engagement, you're
7:19
on the right track. If you're not seeing any
7:22
engagement at all, OK, then there's a problem.
7:25
It means that the thing that you're putting out, people are
7:28
not feeling it. But assuming that we have some
7:32
sort of engagement, don't worry, you're on the right track.
7:36
Continue with time, you will start seeing results.
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So repeating my warning one last time, inbound marketing is a
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long term thing, not a short term thing.
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So if you need money today, don't bother with all this.
7:56
Should you be doing this? Yeah, you should, because it
7:58
will pay off in the long term. Remember, you remember what
8:01
Chinese people say that the best time to build, I'll be the best
8:03
time to plant a tree was, you know, 10 years ago so that the
8:08
thing would have given you shade today.
8:11
But since you didn't plant it 10 years ago, well, go ahead, plant
8:14
it now. So that's the same philosophy.
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So the best time to have been doing inbound was three years
8:21
ago so that the thing would a yield harvest today.
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But if you didn't start it three years ago, well, no problem, let
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us start doing it today. So inbound marketing, now people
8:32
will talk about SEOSEO stands for search engine optimization.
8:37
That's for those of you who are coming across this word for the
8:40
very first time. Now, search engine optimization
8:43
is just the answer to the question, how do people find me
8:45
online? How can people find me online?
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How should people find me online?
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How do people find me online? The answer to that is SEO Now,
8:53
because we are Nigerians and everybody in Nigeria uses Google
8:56
because as far as we know, nobody uses Bing.
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The only person I know who uses Bing is my mom and she only uses
9:03
it for comparative purposes. She will still start with
9:06
Google, wasn't it? While she'll end up being just
9:09
to see, you know any difference so just take it out in Nigeria,
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everybody uses Google. So when we say SEO in Nigeria,
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we just mean how do people find me on Google full stop that's
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what we're trying to do now to get that bit of inbound
9:23
marketing working. Remember I said that inbound
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marketing is about putting out layers, is about putting out
9:29
things that will attract people to you.
9:31
You're trying to look good, trying to look in Tyson, trying
9:34
to look sweet, trying to look nice, trying to look poppable so
9:38
that people are chasing you. So to do that, what you're going
9:42
to do is you're going to make sure that your website is
9:46
resource rich. Let not just be a stagnant page.
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You'll be updating it with content once in a while.
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You're putting on video, putting on blog post, putting up OK
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audio. Should I say audio?
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Well, no problem For those of us who have podcasts, you know, you
10:01
put up, you load up the audio on the podcast for sure.
10:04
You're putting up content and the content has to be keyword
10:07
rich. Now when we say keyword, we mean
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those terms that people are going to be searching for.
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So remember now that we're talking about real estate, the
10:16
fellow who called us Jackson Jackson is based in Abuja.
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So Mr. Jackson, if he has a website and he wants to do SEO,
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that means you should be putting up stuff that have the words
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real estate in the title and then maybe the choice C parts of
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town, you know, like Metama, what else goes up here, you know
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all those areas. So you know, the top 10 tips
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about how to find the best house in Maitama.
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You know, that's the kind of article kind of things that he
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can put up on the website or the top 15 ideas about how to avoid
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real estate scams in Abuja. You know, something like that.
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That is, those are things that people will find valuable and
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then they are keyword rich. The main words that people will
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be looking for when they go online, how to buy a house in
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Maitama or how to buy a house here or how to secure, you know,
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whatever it is you know in your industry, you'll be familiar
11:09
with what your customers are supposed to be searching their
11:12
potential customers. So as long as your content is
11:18
valuable, valuable means the people who are reading, who are
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perusing, who are browsing while checking out your website, as
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long as they find stuff there that when they see it is like,
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OK, OK, let me explore. And then it's keyword reach.
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Then it will be easy for people to find you on Google because
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you're creating content using the keywords that people are
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already searching for. So that's how SCO works.
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But as you can see, remember I said it's a long term strategy.
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You are not going to start putting out blog posts on your
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website January 1st and then you start seeing business come from
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those blog posts February 1st. They don't work that way.
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Needs a lot of time. The Internet is vast.
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The Internet is huge. The Internet is wide.
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The content that you're making is just a drop in the bucket.
12:08
It needs some time to gain some organic engagement.
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When we say engagement, we mean people are looking, people are
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reading, people are downloading, people are liking, people are
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sharing, you know, people are commenting.
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That's what we mean by engagement.
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So it's going to take some time. So you can see the SEO is
12:29
inbound and it's a good inbound strategy.
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If you're able to get this thing to work, it will be beautiful
12:35
because you'll just be sitting down in your office and then
12:38
your phone will be buzzing and pinging because people are
12:40
searching for you online. And that's what we're trying to
12:43
build. That's where we're trying to get
12:45
to. However, SEO, it will take some
12:50
time. This is the reason why I say if
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you need money today, inbound marketing, it's not for you Now.
12:55
Another SEO strategy is backlinks.
12:58
Backlinks are when you take your online assets or the OR let's
13:03
say no the address of your website.
13:05
Are you able to get other people to share it in different
13:09
locations that have heavy traffic?
13:11
Now during the radio show when I was answering this question of
13:15
the way that I explained it to them was this, I started off in
13:18
the event space as a wedding photographer.
13:21
Now back in those days, the website that was huge when it
13:24
comes to events in Niger, the website that was the main domain
13:29
was called Bella Niger. Now it's been a while, so I'm
13:32
not sure if Bella Niger is still here or how Bella Niger compares
13:36
to, you know, whatever other businesses out there.
13:41
What should the goal as a young photographer back in the day was
13:45
we just wanted Bella Niger to bless us just to put write one
13:48
story and just drop your Instagram handle or just drop
13:53
your website link. If you like these guys
13:57
photographs, click here for more.
13:59
That is all we wanted Bella Ninja to bless us with.
14:03
That's why they called him back link because Bella Ninja will
14:07
put up the link, people will click on it and then we'll come
14:09
back to me, back to us wedding photographers, wedding video
14:14
people. So that's the strategy back
14:17
link. Now, of course, the problem is,
14:20
excuse me, if you're trying to get to Bella Ninja, it would
14:25
take some time. Everybody wants to be there.
14:29
You might have to do some notable work, shoot some notable
14:31
weddings or do some networking, connect one or two people.
14:36
You see how somebody writes a post, you know, they can somehow
14:40
smuggle your link there. There's some of the games that
14:44
people play. Like you're looking for Nigerian
14:46
podcast. I'm sure you've checked you
14:48
know, Nigerian podcast and then you saw a list of 10 the top 10
14:52
Nigerian podcasts and then you click on it and you see that
14:56
this podcast self the guy know they publish like this podcast
14:58
is dead. How did he make it to this list?
15:01
The reason why the guy made it on the list is because
15:03
networking the guy knows one or two people who spoke to somebody
15:06
say guy about how far help your brother out put my podcast on
15:10
this thing. And yes, those are some of the
15:13
reasons why you won't find my podcast on some of those lists
15:16
because me, I'm not playing the SEO game.
15:18
I mean, I know get connect, so there's nobody that I can go on
15:22
beg twist bribe Kajo to say, Oh boy, what's up now or baby, how
15:26
far I beg this my podcast link. I beg jaws Rev one article just
15:30
drop on there. I beg help your boy.
15:33
So I don't play those games. So that's the answer to your
15:37
question for those of you who found the podcast and you're
15:40
like, what? So this guy don't these scenes?
15:44
How come people are not writing about him?
15:46
It's because I'm not playing those games, but if I did play
15:48
those games, you will see how it would work.
15:51
You would go on Google because remember keywords top Nigerian
15:56
podcast for business and then the list will come out top ten.
16:00
I'll be on it. You would click and you would
16:02
come back to me. Remember backlink, That's the
16:06
name of the strategy. But as you can see, trying to
16:10
hook that up to improve your SEO, to improve you being found
16:14
online, you know, take sometimes take some connections.
16:17
So as you can see, this is not the kind of strategy that will
16:21
guarantee you results. Now, now, now, I repeat, you
16:24
need money now you need cash now you need customers now you need
16:28
results like day before yesterday.
16:30
This is not the thing for you. Then there's also a technical
16:34
aspect to SEO where you try and beef up your websites.
16:39
You index it properly index. I think indexing is what they
16:42
call it every anyway. Basically, you set up the
16:44
infrastructure of your website such that web crawlers, web
16:47
bots, because remember, Google is essentially an algorithm and
16:51
algorithms don't understand what's there on the website.
16:53
Like if I have a picture there, the bots know that it's a JPG,
16:56
it's a picture. JPG is a picture format, but
16:59
they don't know whether it's a dog that's in the picture or
17:02
there's a woman in the picture. So you have to, you know, index
17:06
your site properly. You have to use the right term
17:09
metadata and or not where you tag it.
17:12
And this is the picture of a happy bride so that when the
17:16
algorithms, because remember algorithms don't have eyes when
17:18
the algorithms see the thing picture of a happy bride, you
17:21
know, he now knows that if somebody's searching brides in
17:26
Abuja or something or top bride of photography, they don't know
17:29
to serve and to show up that photograph.
17:33
So that's a technical XSEO. Now, as you can see, all of this
17:39
will be expensive and time consuming because you want your
17:43
site to be properly indexed and be properly, you know, you
17:48
arrange everything so that the web crawlers and the algorithms
17:52
can understand what's on your website.
17:53
That kind of thing cost money because you got to pay boys and
17:57
girls who are knowledgeable in nothing to hook you up if you
18:00
don't know that thing yourself. And of course, I'm non tech so I
18:07
don't know those sorts of things.
18:08
So someone like me and Someone Like You who is listening, who
18:11
is non tech, you gas to pay somebody.
18:14
So SEO for the average person turns out being expensive or
18:21
time consuming. Time consuming.
18:23
You know, don't be say like you have the skill so you will do it
18:27
yourself. You will now be time consuming.
18:30
You don't want to waste time. You want the thing done quick,
18:32
quick, quick, quick, quick. You have to pay somebody so that
18:35
him and their team or her and their team can sort this thing
18:38
out. So SEO, it's not for novices,
18:41
it's not for first time people and it ain't cheap.
18:46
How much is it? Well, I don't know.
18:47
I can't say because like any other, all I say like any other
18:54
endeavour, you know, it depends who do you find, how experienced
18:56
is the person? What's that target market?
18:59
You know, things like that. That's that's what will
19:00
determine. So that is SEO.
19:04
What you can see that if we can get SEO to work and to work very
19:09
well, you will be chilling in your office and then people will
19:14
be pinging you, message pinging, pinging, pinging.
19:17
They'll be sending you e-mail. They'll be buzzing your phone,
19:20
blowing up, making phone calls. And I had a taste of this
19:23
because remember, we wanted to be on Bell and Nigel, all of us
19:26
back then. And I got featured one time, one
19:31
time. And in two days, I got 16 calls,
19:35
16 phone calls. Back then, I wasn't on
19:37
Instagram. So who knows, I would have been
19:39
able to got some to get some. Forgive me, I double, I were
19:43
able to get some DMS, but I wasn't on Instagram.
19:45
But in two days, I got about 16 calls.
19:47
Guess how many of those deals I closed?
19:50
Zero. I didn't close any.
19:53
Those are some of the things that I was meditating upon so
19:55
that later on in my journey, I realized that you know what,
19:58
Tara Shima, you need to up your sales game.
20:01
You need to know how to have conversations with potential
20:03
customers or potential clients. You need to know how to engage
20:07
them in conversation. You need to be able to figure
20:09
out what it is that they want. You need to be able to move the
20:11
relationship forward. You need to be able to learn how
20:14
to close. And that is part of the reason
20:17
why I am where I am today with this podcast because these
20:21
skills are absolutely essential. In case I haven't figured it
20:24
out, what I'm just saying is even if you figure out this
20:27
inbound thing, but then you absolutely suck when it comes to
20:31
being on the phone with a customer or responding to an
20:35
e-mail, you just be wasting money.
20:39
So inbound marketing, it's all good.
20:41
Do it. But still learn how to have
20:45
business conversations, how to have sales and selling
20:48
conversations. So excuse me.
20:53
All right, where was I? OK, so that is SEO now.
20:59
OK, let's look at content marketing.
21:01
Content marketing is when you take entertaining content,
21:05
educational content, valuable content, whatever content, and
21:08
put it out on the Internet because you're trying to get
21:10
engagement. Now, I remember I said for this
21:13
particular episode, every single time we hear engagement, which
21:16
just means that people are #1 they're putting eyeballs on your
21:20
stuff because people have to see it first.
21:24
So seeing this part of engagement, OK, well, not really
21:28
seeing is not really engagement, but people have to see it, then
21:32
they have to read it or download it or view it or play it or
21:36
whatever. Then they have to like it or
21:42
share it or whatever it is. So that is what we mean when we
21:48
say engagement. Put our content so that people
21:51
will engage from the people who engage.
21:56
Hopefully you start one or two conversations from the
21:59
conversations that follow, hopefully be able to get
22:01
possible business like currently at the moment.
22:06
You know, I took some time off, had a lunch break, came back to
22:08
my desk, just open up my phone and I saw a message, Message
22:11
said hello, Sir. And then from there, that's how
22:13
we started having a conversation.
22:15
I've got a problem with my marketing strategy.
22:17
You see, that's how it works. Content marketing put out
22:20
valuable content. For me, valuable content equals
22:23
podcasting. So I put out the podcast and
22:27
then he drives some engagement. Some eyeballs see it.
22:31
The eyeballs are see some people who play, some people who play,
22:35
they say this is cool. Some people subscribe.
22:39
For those who subscribe, some people who share, there's some
22:42
people who see it. I'm like, OK, this sounds cool.
22:44
It's not my kind of thing. But I think my friend, my
22:48
flatmates, you know, only had the goon like this sort of
22:50
thing. And then they share, they
22:51
forward it to him. So see that's engagement.
22:54
Then from there I started getting conversations with
22:56
people like the person would say, good morning Sir, I want to
22:59
ask about your coaching services, your consulting
23:03
services. So from that conversations, so
23:08
we lead to possible business. So that's the idea behind
23:11
content marketing. Now when we say content, I've
23:15
said it before, but let me just say it again.
23:17
When we say content, we mean photos, we mean videos, we mean
23:20
text, we mean audio, motion graphics, whatever, all those
23:23
sorts of things. Sorry about that.
23:25
You guys heard correctly. The chicken growing in the
23:28
background, they're not supposed to be any pets in this estate.
23:31
But if I does, one of the reasons why we like to this
23:35
estate because my wife doesn't like animals.
23:38
So when excuse me, when the agents had no pets allowed, we
23:42
were very well done. Me anyway because I can't be
23:45
bothered. My wife was very, very happy
23:47
when they were moved in or more we found out that you know these
23:50
Nigeria. Now we don't follow rules.
23:52
Every single animal is here. There are chickens here, there
23:57
are dogs here, there are dogs here.
23:59
And when we say dogs, we mean there's bingo.
24:02
There's also alterations. There's also Bulldogs, there's
24:06
also Maltese, there's also chihuahuas.
24:10
Then there's also those white fluffy ones that look like
24:13
they're really suffering under this Nigerian sun.
24:16
I mean, we have it all. There's every single thing in
24:19
this estate. The only one that is not here is
24:21
snake, where even there somebody said that there's somebody who
24:23
has a snake in the estate. Well, anyway, we'll see.
24:26
So yes, and that's where the chicken growing, cause some of
24:30
my neighbors keep chickens. We will have lots of stray cats
24:33
here. And those are the beautiful
24:35
things about living in Niger. You go to an estate and they
24:38
say, ah Madam, no pets here. You say no problem.
24:40
You pay, you move in, only to discover that there's every
24:43
single kind of pet here underneath the sun.
24:47
The only thing I haven't seen is pet cockroaches or maybe pet
24:49
scorpions. All right, now where was I?
24:55
Yeah, content marketing. And I think I explained content
25:01
marketing enough anyway. So put our content, hopefully
25:05
we'll get some engagement from the engagement.
25:09
Hopefully one or two conversations will start and
25:11
from there we possibly might be able to get some business.
25:17
So that is content marketing. Now a word on content marketing
25:22
because we see people like Bro Shaggy, because you see people
25:27
like this one, one guy, what's his name?
25:30
What's his name again? Can't remember.
25:33
The guy likes to form lousy, wears green, a green shirt.
25:37
Is it Brain Jotter and Brain Jotter and Mr. Macaroni and rest
25:41
of them? Now, because of guys like that,
25:44
a lot of us assume that every single time we have food
25:46
content, we have to be funny. But guys, here's the thing.
25:50
Funniness, humor, you're ever born with it or you can acquire
25:54
it as a skill. Yes.
25:56
However, business is hard enough as it is.
25:59
You are already trying to learn a couple of things.
26:02
That's the reason why you're listening to this podcast.
26:04
You're trying to learn how to be better at sales and marketing.
26:07
Why go on add the burden of learning another skill on your
26:10
head like humor. So if they don't born you with
26:16
humour, just let it go. Don't do this humour thing.
26:22
Don't do this entertaining thing.
26:24
Create educational content, content that answers all the
26:30
questions that your potential customer has.
26:33
I'll be your potential customers have.
26:36
Sorry, forgive me, this is primary school, this subject
26:38
verb agreement thing, you know, it's not intuitive now.
26:42
So where was I? So valuable content.
26:48
So if you're in the real estate space, that's the reason why I
26:50
gave a suggestion by saying the top five things to do to avoid
26:55
scams in Abuja because people who buy land, who want to buy
26:59
land in Abuja, they are worried about scams.
27:03
So if you're putting out videos, blog posts, whatever about how
27:06
to avoid scams, In fact, let's say you do.
27:10
Maybe it's a five part series. Part 1 is the five most popular
27:15
real estate scams that are run in Abuja.
27:18
Then #2 How to identify if you've come across any of these
27:22
scams recently #3 How to deal with the scam #4 You've already
27:28
bought a property and you've been scammed.
27:31
How to escape from the busy. You know, these are things that
27:39
your potential audience will find valuable.
27:43
So focus on educating them and answering all the questions that
27:46
they have. If you do that, I can promise
27:52
you one thing. Number one, you're not going to
27:55
blow. You're not going to trend
27:57
because it's educational content and educational content just
28:00
does not trend. So I can do whatever it is that
28:04
I want, but I will never, I will never achieve the kind of
28:09
numbers and the kind of engagement that Brain Jotter and
28:12
that Mister Macaroni and who else all those people get.
28:16
It's not possible because let's face it, let's say I dropped
28:22
this podcast right now and then the thing comes up in your feed
28:27
that Tavishma has dropped a new podcast.
28:29
But then there's a video from Brain Jotter showing how Lagos
28:35
girls are mummy water. To be honest, you will watch the
28:38
mommy water video first before you come back and listen to this
28:41
one. The problem is just that as you
28:43
watch the mommy water video, another video will come up.
28:45
You know, Mr. Macaroni, he's always using as a big bum bum.
28:48
So from mommy water, big bum bum, before you know it, you're
28:51
on a teenable video. Something, something, something,
28:53
one hour don't pass. And he'd be wondering, there was
28:55
something I wanted to do. What was that?
28:58
That was my own podcast he wanted to listen to.
29:00
And then you forget. So it's perfectly normal.
29:04
So when you make educational content, you're not going to
29:07
trend, you're not going to blow. However, the people that listen
29:11
to that content, that kind of content will be most likely will
29:17
be the right kind of audience that you're looking for.
29:23
So when it comes to content marketing, in my own humble
29:27
opinion, except if you're born funny, forget this entertainment
29:32
thing and just focus on educational content.
29:37
My honest advice then let's see. Obviously you've seen that
29:44
content marketing is affordable because you don't need a lot to
29:47
start, but you can see that it needs time.
29:50
You're not going to record one podcast episode and then of a
29:52
sudden you blow. You're not going to write one
29:55
blog blog post and then all of a sudden you blow, you know, is
29:58
the culminative effects of releasing blog post after blog
30:01
post, podcast after podcast, the video after video that will help
30:06
you to garner some attention. So you can do this affordably.
30:10
But you can see, again, just like with SEO, so also with
30:15
content marketing, this kind of moves will require time.
30:20
So do not do content marketing if you need cash now, now, now,
30:26
if you need customers now, now, if you need the business to blow
30:31
like last year, don't do content marketing.
30:36
However, should you be doing content marketing?
30:38
Oh yes, by all means, we all should because since it's a long
30:42
term play videos that you put together now you might see some
30:46
money, you know next year, 2 years, never know.
30:51
Funny enough, there's one video that I made.
30:56
It was about business in a certain sector.
30:59
I made it or supposed to be a series.
31:02
But after doing it, I was like, I beg, nobody will pay attention
31:05
to this thing. I posted it anyway.
31:08
No. And behold, four years later,
31:10
somebody calls me and it's like, yeah, I saw this, your video.
31:15
I think that I think that shit's tight.
31:17
So I'm glad you like it. I said, oh, so how do we roll?
31:23
I want you to coach me, I said. And then we started having the
31:26
conversation and after the engagement, I just thought about
31:30
it and I told my wife that isn't that odd?
31:33
The one video, the one video that I thought this thing won't
31:37
amount to anything That one I got a buyer straight.
31:41
They call a client St. direct. I watch this thing.
31:46
I thought it was tight. So how far?
31:49
How much? And then we go business.
31:52
So yeah, this thing works. These things do work, they just
31:58
require time. Now, if you're going to be
32:01
engaged in content marketing, what you need is what you need
32:05
to succeed is you need a content calendar.
32:07
The content calendar is a plan that says this is how many times
32:12
I'm coming up during the week, when I'm up during the week,
32:14
whether it's photo, video, blog, whatever, these are the
32:20
questions I will answer. These are the questions.
32:22
These are the topics that I'm going to make content about.
32:26
You know, those sorts of things. Now, the reason why a content
32:32
calendar is essential is because creating content was hard work.
32:36
If I waited until this morning to decide what it is that I'm
32:40
going to create content about, you know, I'll be scared, I'll
32:43
be tired, I'll be lazy, I'll be overwhelmed.
32:47
But I have a content calendar. I have a framework I'm that I'm
32:52
following. So today's podcast episode, I
32:55
didn't decide today. I decided, you know, a long time
32:58
ago, the one I'm supposed to do tomorrow, It has already been
33:01
decided. All I have to do is just wake up
33:03
tomorrow, open up my phone and say what is the next on the
33:07
list? And then I make the content.
33:10
So get yourself a content calendar.
33:11
It will help you. It'll reduce the stress.
33:15
It'll also keep you disciplined because and focus because you
33:18
can just get on the phone or the computer or whatever and back,
33:22
back, back shop, shop, create your content.
33:26
So everybody should have a content calendar.
33:28
You want to know what the content calendar is?
33:30
You're curious, how do you make one?
33:32
That's not a problem. If you subscribe to this podcast
33:35
on Spotify, all you have to do is to search within the podcast
33:39
and you will see, excuse me, you will see other episodes where I
33:43
have spoken about having a content calendar.
33:48
Sorry, my voice is a little messed up.
33:50
I've had some calls today and then yesterday was the radio
33:53
show. And of course, I also made
33:54
podcast recordings then. So I need to learn how to take
33:57
better care of my voice. In fact, one of the radio show
34:00
hosts, excuse me, when I was leaving the studio, the guy saw
34:03
me holding cold water. The guy said, oh boy, no big
34:05
water. I said he said, he said he said
34:08
no, it's a cold water that he shrinks the vocal chords.
34:11
They're supposed to be using water of room temperature.
34:14
I said I said, OK, sure. I'm making a note because other
34:20
broadcasters, because you know me, I'm new in the broadcast
34:22
game when it comes to broadcast properly speaking.
34:25
I've only been doing this since January of 2025.
34:28
But the podcast I heard that one I don't do since, you know, five
34:31
years. Maybe I will beat my chest and
34:34
send me. I'm a vet, I'm a veteran and
34:36
they don't mind me. I know that people who have been
34:38
podcasting for much, much, much longer.
34:43
OK, sorry about that. A phone call was coming in and
34:45
you know, I used my phone to record.
34:47
So I'll call the guy back. It's my lawyer need to discuss
34:52
something I entered into. I'm busy, so I need the lawyer
34:55
to help me out and I'll give you get that.
34:57
I'll give you guys just when I when I finish the busy.
35:01
Basically, it's stuff that we all need to be looking at, be
35:07
paying attention to. So where was I?
35:11
Now, where was I? I can't remember.
35:15
Anyway, so that's about content marketing.
35:16
Then there's also e-mail marketing, another idea.
35:19
Oh, OK, I didn't give example. So for content marketing now if
35:24
you are in the real estate space, then you would have to be
35:27
putting out material like OK, I think I've already given
35:30
examples. You know, what are the top five
35:32
scams to avoid in Abuja, How to make sure that the title for the
35:38
property you're looking for is legit.
35:40
You know, you know, stuff like that, valuable content, things
35:43
that people will, things that give value to people and answer
35:47
questions that your potential customers have.
35:50
Then there's also e-mail marketing as part of inbound.
35:53
E-mail marketing is not going to be viable for most of you,
35:56
especially real estate professionals because it
35:59
requires massive volumes, massive volume.
36:02
When we say volume now we mean number of contacts.
36:04
No, plenty, plenty contacts. But I think the average sales
36:08
Rep in Abuja probably has, you know, 20-30 customers.
36:15
You can't really build an e-mail marketing campaign based on that
36:19
because you're trying to collect hundreds and thousands of e-mail
36:24
addresses and then do lead nurturing.
36:28
Now lead nurturing or contact nurturing is when you have a
36:34
list of contacts and you keep sending them emails over time.
36:38
And the whole point of the emails is to get people to be
36:40
familiar with you, comfortable with you, relaxed around you,
36:45
get people to know you, to like you and to trust you.
36:48
So that eventually when you send an e-mail saying I have a new
36:51
product drop in, you know, January 5th, if you want to
36:54
pre-order, click here. Buy now, do it now.
36:58
You will be able to have those opportunities to make some
37:01
revenue from your business or from your skills.
37:05
So e-mail marketing, this requires massive volume and most
37:11
of the real estate professionals I've seen that in Abuja, you
37:14
guys won't have that kind of volume yet.
37:19
So to do that, what you do is you create a lead magnet.
37:21
A lead magnet is just something valuable that you put out over
37:24
the Internet so that when people want to see that thing, view
37:28
that thing, sample that thing, they have to give you their
37:30
e-mail address. So let's say I create a video
37:34
saying, let's see, let's say I create a video saying growth
37:39
Master class Abuja 2025. Sorry about that.
37:46
I'm a bit tired so I'm yawning small.
37:48
Let me just round out this episode before I fall asleep
37:51
over here. So where was I now?
37:57
So let's say I create a video saying master class business
38:06
boot camp master class 2025, you know something like that.
38:10
And I say that all the first video is free.
38:12
Now to watch that video, click here on YouTube or click here
38:16
and then direct you to my site. And then as the video starts, if
38:22
you will now pause and so to continue watching, give me your
38:24
e-mail address. That's a lead magnet.
38:29
Here's some valuable content. You like it?
38:31
You like what you see or yeah, take no before you take it, give
38:36
me your e-mail address. That is how you build up a
38:39
contact database. So you do that for a few, you
38:43
know, 1000 people, a few 10s of thousands and you get an e-mail
38:48
list. And then you can now start doing
38:50
lead nurturing or contact nurturing.
38:52
You're managing a contact your database.
38:58
OK, sorry about that. What was it?
39:02
OK, one thing to note though, if you're going to be doing this
39:05
e-mail marketing game, your emails had better be valuable.
39:09
You need to be sending correct emails.
39:11
You can't just be sending emails.
39:12
I say bye bye, bye, bye bye. So if you're a real estate
39:15
professional, instead of just sending emails, buy now, buy
39:18
now, subscribe now, subscribe now, it should be valuable
39:21
content. OK, back to that whole top five
39:25
scams to avoid. You can send that in an e-mail.
39:29
Good morning dear readers. This is Archangel Real Estate
39:36
again today sending you an e-mail because in Abuja there
39:40
has been an optic in 4-9 scams regarding terrorist duplexes.
39:48
Something, something, something. Since you are a good trusted
39:54
customers, we don't want you to fall for that kind of scam.
39:57
So here are the top five things to look at to avoid being
40:01
scammed in Abuja. You send that in an e-mail that
40:06
is valuable content. Those are the kind of things
40:08
that people want to listen to. Sorry that people want to read.
40:13
Yes, since we're sending an e-mail.
40:15
Now another thing to note, please only send emails out to
40:21
people who have said yes, you can send me emails.
40:25
Because if you send emails to people who have not opted in,
40:30
some of them will ignore you, some of them will not subscribe.
40:33
A lot of them I think will block.
40:39
But either way that is going to be hurting your deliverability.
40:43
Deliverability just means you're trying to put out messages
40:46
through e-mail. But then the e-mail carriers,
40:49
let's say like Google, you know, Gmail, the e-mail carriers are
40:55
not letting your messages go through because they think that
40:58
you're not valuable. So let's say you are putting out
41:02
content. The content is sorry, you are
41:07
sending emails. Yes, because we're on emails
41:09
now. They're sending emails.
41:13
It's supposed to be an real estate newsletter.
41:16
You're not writing about real estate or you're writing about
41:18
real estate, but you're not writing about things that people
41:21
want to hear about or you didn't ask permission.
41:23
And then people start ignoring, people start blocking people
41:26
start spamming. The algorithm will now get the
41:28
impression that you know what this thing that this guy has
41:31
been sending, you know, it's not sweet.
41:34
People don't like it. So therefore we're going to de
41:37
prioritize it. That is the reason why some
41:40
messages that you get when they come to your Gmail to go
41:44
straight into promotions tab, because Gmail has done the
41:47
homework to realize that these emails that people are sending
41:50
now jaws promotion, promotion just want people to buy stuff.
41:54
So they make sure that you don't even see it.
42:00
So I think I'll stop here for I fall asleep on the phone.
42:04
And yeah, these are just some of the ideas around inbound
42:07
marketing. But like I said, well, first of
42:11
all, there's more and this when it comes to inbound marketing.
42:14
So go do your research. Like I said, just know that this
42:17
is a long term strategy. So it's not for people who need
42:21
money now, who need customers now, who need business growth
42:24
now. However, we should keep doing it
42:27
because these things yield results in the future.
42:30
And I've given my example of the podcast time and time again that
42:33
are podcasted for just over three years before I started
42:41
getting some enquiries, you know, like, oh boy, how far, how
42:44
much do you cost? Are you based in Abuja?
42:46
Are you based in Lagos? What does your training look
42:49
like? You know, all those questions,
42:50
they didn't start in day one, started year three-year 3 1/2.
42:57
So we should be doing inbound and we should be doing our
42:59
bound. So that's it.
43:01
Thank you very much for listening.
43:03
I will get to our bound soon. If you've been enjoying the
43:07
things that we talk about over here also one moment yeah, set
43:13
the alarm so that I can call the lawyer back.
43:16
So let me just going to call the lawyer.
43:17
So if you've been having fun and you would love to connect, call,
43:21
send me a text message or WhatsApp message 08064662140.
43:28
So thank you very much for your time and attention.
43:32
I will call you guys soon and don't worry when I'm done with
43:35
the lawyer and we're done with this busy, How come and give you
43:37
guys list so you 2 can be prepared.
43:43
You guys can tighten your belt and make sure that you make the
43:46
kind of mistake that your boy has been making.
43:48
Because anyway, we'll just leave it like that.
43:51
So I'll catch you guys some other time.