Latest / The Nonprofit Podcast
Ep 205| Ethical Persuasion in Fundraising: Inspire Without Pressure
Send us Fan Mail
Most fundraising copy is built on urgency and guilt. It gets the gift. But does it keep the donor?
Jena and Maria Bryan make the case that ethical persuasion isn't a softer ask - it's a sharper one. And they get specific about what that looks like in practice.
From donation page mistakes that quietly erode trust, to the language of agency, to Maria's Four Cs framework for trauma-informed fundraising copy, this is all about practical, no-fluff conversation for anyone who touches donor communications.
Plus: a 10-minute audit you can run on your next campaign today.
What you'll…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.