Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Your Nigerian Business Needs a Podcast: Here's How.

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Your Nigerian Business Needs a Podcast: Here's How. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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Today on the podcast, we're going to be looking at
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podcasting. What is podcasting?
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How do you get into podcasting? Why should you start a podcast?
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How do you start a podcast? You know, all these kinds of
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questions. And the reason why we're going
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to look at podcasting today is because, excuse me, the podcast
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is becoming much more popular. And so lots of Nigerians are
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becoming aware of the podcasting medium and people are curious
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about how to get involved in podcasting because, you know, it
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sounds exciting. So these are some of the things
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that we're going to tackle today on the show.
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Hello and welcome. My name is Tavishima Ayedi.
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I'm the host of the podcast making today's recording at
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home. So there will be noise in the
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background. Even though we're talking about
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podcasting today. Primarily, I'm interested in
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solving business problems. So if that is your jam, then
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subscribe Spotify, YouTube, Apple, or any player of your
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choice. And if you'd love to connect,
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you can call, send me a text message or a WhatsApp message on
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08064662140. So like I said, today on the
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podcast, we are talking about podcasting and the reason why,
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like I said, people have questions.
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Podcasting is becoming even more popular.
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And there is one listener of the show.
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His name is Joshua. Shout out to Joshua.
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By the way, I will use your surname to protect your
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identity. So he reached out to me.
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You know, I give my phone number at the beginning, at the end of
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every episode. He sent me a WhatsApp message.
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He said he had a couple of questions about podcasting.
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And so I told him, sure, no problem, let's talk next week.
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And I told him, you know, send me a reminder.
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We agreed on a time. By the way, if I agree on a time
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with you and I tell you, send me a reminder, you know, this is me
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putting the ball in your court. Because to be honest, there are
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other things that I do. I have coaching clients and I
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have paid consulting gigs once in a while.
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I have speeches and appearances, you know, things like that.
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So when I say, OK, you and I can chat, I don't now want to assume
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the mental burden of trying to make sure that that meeting
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holds. So to be honest, I push the
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responsibility off to you. So if we agree that we're going
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to talk in two weeks and I've given you a day and I've given
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you a time, it's up to you. If you don't send a reminder,
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you know, it's, it's up to you because we're having a nice free
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casual chat. I cannot now assume the mental
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burden of doing otherwise. So it's not as if I'm trying to
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be rude or it's not as if I'm trying to feel as if I'm a big
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boy or like I've arrived. You know, it's not big manism.
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I'm just looking at things from a very practical point of view.
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So we will agree to these meetings.
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They won't be on my calendar. It should be on yours.
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And it is your own responsibility to follow up.
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And so yes. Oh, and by the way, it's also a
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test. It's a way to separate the wheat
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from the shaft to see who is serious and see who is not
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serious. Because those, there's some
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people that will say, send me a reminder, two weeks will pass.
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And then I'll be like, oh, that's true.
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I should have, you know, spoken to this person.
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But if you can't set a reminder, you know, that's, that's up to
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you. So it makes sure that I only
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spend time with people, you know, who are serious in the 1st
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place because they know how to keep 2 commitments.
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So Joshua, yeah, he sent reminders over the course of
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maybe like a week and a half. And then finally we had the
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conversation not long ago. And while this thing is fresh in
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my head, I say, Oh yeah, let me just grab this microphone.
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I just vomit everything one time.
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So where are we podcasting now? Joshua is a in the business of
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our developing websites. He's a front end developer and
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he has had some clients in the past that have often put him in
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sales rules and things like that.
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And so because of that, Joshua wants to start a podcast where
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he can share his knowledge, share the things that he has
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come across in reading business books.
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He's currently the CEO that's chief operating officer of
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another founder start up and he's in the process of moving
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from Port Arcot to Lagos. You know, that's where all the
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dreams are made. So the podcast that he wants to
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start could be anything around self development, sales,
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entrepreneurship is going to be a business podcast and once in a
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while he will talk about things, economics.
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So that's the scope, that's what he wants to do.
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And once he said all of this, I was like a hang.
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This is precisely the reason why I wanted to have this
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conversation with him because there are lots of you who want
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to start a podcast. Excuse me And you guys have
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wonderful ideas, beautiful ideas about the podcast because yes,
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the idea is going to work. But The thing is, podcasting is
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hard because podcasting is hard and it requires a lot of
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commitment and creativity. Lots of people who start the
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podcast actually fail. So there's some people who say
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that over 4 million podcasts, I can't remember.
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That is 4 million and I'd be 14 million or 14,000,000.
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Anyway, whatever the number, people say that there's tons of
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podcasts and they're correct because yes, podcasts.
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Then Boku, if you don't believe me, open your podcast player and
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then type in Nigerian podcast. You will see all of us, plenty,
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many. But then if you check one thing,
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how many people are actually podcasting every day, you will
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now see that and those of us are still in the game or very few,
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which is the reason why if you search for Nigerian business
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podcast or Nigerian sales podcast, honestly, you won't
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find one out of five or six. If you narrow it down to sales,
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you will only find 2. There's me and there's Paul 4,
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not because we're the best, but because we're the only ones that
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have continued. Paul 4's been doing this since
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2019 and coincidentally I started mine 2020 and we haven't
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stopped. So if you check sales podcast,
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you'll see that there are plenty.
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You've only seen people who are publishing in all of Niger too.
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Not only two of us remain me and I'm Paul 4.
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So the goal is not let me start the podcast, The goal is let me
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remain in this, let me sustain the habit of podcasting.
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Let me actually build up a valuable asset on this thing.
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So the goal is not to start. The goal is to stay in the game.
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So that's how I need to have these conversations because
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beautiful ideas enough aren't enough.
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They don't mean anything. How are you going to execute the
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idea? That's the main thing.
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Then I also wanted to have a frank conversation with him that
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I'm going to have with those of you who are thinking of starting
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podcasts, because I know there's at least 100 people listening
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right now on this particular episode.
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They're thinking, man, podcasting is cool.
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I want to start a podcast. Let me be frank with you.
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The way I look at it, there are two classes of people who start
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a podcast. There are missionaries and then
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there's mercenaries. Let me repeat, we have
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missionaries and then we have mercenaries.
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Now, missionary are people who are talking for love with the
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game. So for those of you who listen
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to Christian podcasts, particularly podcasts that are
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built around apologetics, you know, was Jesus Christ a real
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person? Was he historical person?
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Was he mythical? What is the gospel?
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How does the gospel relate to today?
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Why does anything exist? Is God the, is God the
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metaphysical foundation for all the things that exist?
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What do we know about God? What are the characteristics of
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God? You know, all those big, big,
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big questions. People who make those sorts of
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podcasts, those ones, they're missionaries.
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Now, of course, we know that missionaries Jackie Walk.
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Jackie walk means no salary. The work is the reward.
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Which is why if you can support any of those missionary people,
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I beg help them because, you know, they also have children,
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so you also have school fees. They also have house rent.
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So once in a while, reach out to those people and say, Bros, you
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know, I feel you. I heal you.
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I beg take the small contribution.
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But missionary work is Jackie work.
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Those people are doing it for the love of the mission.
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They're not asking us for anything.
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If we can help them, let's help them.
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Then there's mercenaries, people like me, people who are starting
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a podcast because we want to make money.
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We pick up the microphone because we have a plan that in
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one year, 2 years, three years, five years, 10 years, whatever
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the goal, we have a plan. That money will start coming
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down the pipeline. I repeat, you are either a
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missionary, you're doing this for the love of the game, or
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you're a mercenary, You're doing it for money.
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Either way, we have to be clear from the beginning.
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The problem is some people start off as a missionary, but then
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they're not clear. And then they're angry after
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year 2 that they're seeing some people make money and then
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they're wondering, why am I still doing all this?
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Be clear from the beginning. If you're a missionary, if
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you're doing it for the love of the game, then let the love of
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the game sustain you and don't be angry when you don't get
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money. Being frank here, being really
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frank with all of you, if you're a mercenary, then that's what
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will keep you going. On the days when you feel low,
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you remember that you know, I have a three-year plan.
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That is how I want to monetize. That is what will keep you in
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focus so that by the end of year one, when you're shaking and
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you're hungry, you say, you know what, I see light of the end of
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the tunnel. That year three, I will achieve
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breakthrough. That's all.
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Keep you going, but you have to be very clear.
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Are you a missionary or you're a mercenary?
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So that's the first conversation that I had.
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I asked him that who are you? Are you a missionary or you're a
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mercenary? Is this for the love of the game
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or is this about money? Be clear.
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If you want to be talking about business because you're doing it
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for the love of the game, then do it for the love of the game
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and let that love sustain you forever and ever.
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But don't be angry because eventually I'm going to buy my
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Ben's S class. So don't be doing it for the
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love of the game. You now see me in my S class and
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now start getting angry. No, be honest.
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So we had the conversation. He started sounding one kind.
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I told him like, look, you can't say it's both.
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And I'm telling you please, you can't say it's both.
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Pick a lane. You're either a missionary or
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you're a missionary. Eventually it turns out that,
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yeah, it's money focused. But you know, in this part of
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the world, you know, people question money motives.
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And yes, I understand if you have money motives in this part
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of the world, people look at you as a greedy bastard.
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But to be honest that The thing is, so long as you're an average
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Nigerian person, there's nothing to worry about because you can't
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be money focused. But then, you know, life is
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multifaceted, so money doesn't permeate everything.
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So yes, some of us are greedy bastards and we want to make
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that money. But The thing is, I'm also a
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father. I'm also a husband, you know,
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I'm a son, you know, all kinds of things.
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And you know, money can't enter into every single aspect of your
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life. It can't.
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So as long as you're an OK normal person, you're good.
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Now, there are some psychopaths who see everything in terms of
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narrow and cobo. Those are the people who they
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will let their mom see die because, you know, as far as
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they're concerned, you know, moms, you don't old wildlife
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waste money. You know, our time don't reach
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and all those kind of things. So as long as you're not one of
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those bastards, you're right, you're good.
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So don't be worried. Don't be worried about being
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money motivated because life is multifaceted and no matter how
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much you like money, you won't always think of money.
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You won't always. So don't worry to pick a side.
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So that's why I told him and I'm telling you to don't worry about
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picking a side. So let's say you're a girl
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listening to this podcast, maybe from your tribe, your culture,
11:15
your age, you're expected to be cute and the mural and
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something. You're not supposed to tear eye,
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your eye not supposed to shine. You know, there's absolutely
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nothing wrong with loving the money.
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You know, loving money and pursuing money does not mean
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that your eye would tear so much that you lose your morals.
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I don't think that will be the case.
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I don't think those kinds of babes listen to this kind of
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podcast. They don't.
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So you want to start a podcast and you want to be missionary
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about it. No problem.
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It's no problem at all. So no problem.
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So I told him, pick 1. So it's clear I want to make
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money because he wants to build a personal brand and he also
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wants to create distribution for products and different ideas
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that are going to come down later, later on down the line.
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And I say beautiful, fantastic, you have a target.
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Now we can start having some serious conversations.
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And I had to tell him that look, you're trying to create
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distribution for products that will come in the future.
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I'll be you guys say yes. So what that means is we're
12:14
going to have to do audience building and community building
12:17
with the podcast. And I told him let's be
12:18
realistic about time frames. Audience building and community
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building is a long term play. I've said it on the podcast
12:25
before. I'll say it again.
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When it comes to traditional business, maybe now times have
12:30
changed. But back when I was in school,
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of course, before the Internet era, people used to break
12:35
business timing into like 3 stages.
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The short term, there's midterm and then there's long term.
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I repeat short term, mid term, long term.
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Short term is usually 0 to one year that is short term.
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So in other words, if you start your business in January and you
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blow you hammer in December, you you would think it was a long
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Slough. Actually it was no long that
13:03
you're an overnight success. If you start in December, you
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blow in December, you're an overnight success because that's
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very short term. People don't do that.
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People don't start business on day one.
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And then in less than 12 months, you know, I arrive, you pull up
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in a grand style. So that's short term.
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Then medium is or you know, or mid is 2 to three years.
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I repeat, mid is 2 to 3. This is the old way of thinking
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about it. I don't know what business, what
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professors say nowadays. Then long term is 3 to 5.
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That's long term, right? So when we're in secondary
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school doing business studies, that is what our teachers taught
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us. Short term, 0 to one year, mid
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is 2 to 3, and then long term is 3 to 5.
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Now audience building, community building.
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There's no audience building or community building.
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That happens in the short term. Not possible.
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It's not possible. There's some people who do it,
14:05
but there's some other factors, you know, behind you'd like
14:08
Donald Trump. You see that the guy kind of
14:10
build an audience, you know, sharp, sharp, sharp.
14:11
But you know, that's different. He already had a brand
14:14
beforehand and, you know, he already had traction and a
14:16
couple of things. So when he announced I entered
14:18
into politics, you could quickly coalesce a certain audience
14:21
around him. But The thing is you ain't
14:23
Donald Trump. So, you know, except we have a
14:27
couple of things working for you.
14:29
Forget, just give up that you can now do short term audience.
14:33
Like it's not going to happen. You're not building an audience
14:35
in less than one year. Let's be realistic.
14:38
So if the gods of business smile on you, you're probably building
14:44
this audience that's to the stage where you can monetize.
14:47
It's probably going to take, you know, two to three years.
14:50
So I asked him, are you OK with that not seeing progress on to
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year 3? He said he is, that's OK.
14:56
Good. Now, Oscar scenario, you know,
14:58
three to five, are you OK? We're not seeing any kind of
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progress on to Year 5. Are you OK with that?
15:03
He said, OK, some of you say Tarish man, what's wrong with
15:06
you now? Like, why are you slowing this
15:07
guy's role? I'm not trying to slow his role.
15:09
I'm just being frank. And I asked him, do you know
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Gary Vaynerchuk? He said yes.
15:14
I said fantastic. I'm glad you know Gary
15:16
Vaynerchuk because Gary Vaynerchuk is very, very public
15:19
about this, that he made his videos, wine library, the daily
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videos. He said he did it for five years
15:26
straight every single day, Didn't miss a single day, may
15:30
have missed some days, but he didn't miss a single day.
15:32
He did it for five years straight before people started
15:36
to notice. Did you guys hear that right
15:41
now? Gary Vaynerchuk is a big boy.
15:44
He's he's what do you call his media agency, you know, in a
15:50
collect like 400 M every single year dollars not Niger.
15:55
But he recorded videos every single day five years straight
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without missing a day before people started to take notice.
16:07
In his own words, things didn't start to pop off until about
16:09
year 8. Imagine that you set up this
16:13
thing. It's supposed to bring in money
16:15
for your Pop C's wine business, but for five years, you know
16:19
they see Shishi. It is on to year 8.
16:21
Where do you think it starts bringing in money?
16:23
This is the kind of patience that is required in this game.
16:27
Long form content production. This is the kind of patience
16:30
that is required now. It mirrors my own experience
16:36
because the first three years I only had 5000 downloads.
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I repeat it, I only had 5000 downloads.
16:42
Over three years. I started getting serious about
16:44
promotion and distribution and then in another, yeah, also I
16:49
was able to get to 15,000 downloads, but it's taking me
16:56
five years and a couple of months to get to 50,000
17:00
downloads. And I didn't get my first
17:02
inquiry for business until about, yeah, like 3 1/2.
17:07
That's the first time somebody reached out to me to say, oh,
17:09
boy, what's up? How far?
17:11
How much are you available? What can we work out?
17:14
Was not a year, 3 1/2. So I'm being frank with you
17:17
here. So have your expectations,
17:20
right? All of you who want to get into
17:22
podcasting because you think podcasting is sexy.
17:24
You like the fact that you're hearing my voice right now.
17:27
You think I sound cool. You want to have that same
17:29
effect. It it it takes a while.
17:35
Then Joshua said he wants to talk about sales.
17:37
So I asked him, OK, cool, have you sold before?
17:39
He said yes. I said was your experience.
17:41
We spoke about where he has sold us.
17:42
OK, no problem. Because two things, number one,
17:46
there's lots of crappy sales content out there where people
17:48
are talking about sales, meanwhile they know nothing
17:50
about sales. They're just giving their own
17:52
idea and that's rubbish. And so I told him, you guys to
17:55
be grounded before you start spitting on the mic, you have to
17:59
be grounded because it is the right thing to do.
18:03
It is the honest thing to do. And then I told him another
18:05
thing. The thing problem with long form
18:08
content is that it lives forever.
18:11
It lives forever. You make it.
18:14
The thing is out there on the Internet, people can see you see
18:16
it. People can't judge you by it.
18:20
You quickly want to take it down is a problem.
18:22
Some people don't download, some people don't screenshot.
18:25
You know, nothing happens all the time.
18:27
You know the Hollywood people who get into trouble for all
18:29
these sort of things. You put something out there,
18:32
there's more controversy, you want to delete it.
18:34
Next you see that people don't screenshot.
18:36
So yes, you deleted the post. What?
18:37
People can still see what was there.
18:39
They can still hear what was there.
18:42
So you will mess yourself up, mess mess yourself up.
18:47
Seriously, if you go around talking about things that you
18:49
don't know because people will call you out.
18:52
They do Trust me. I get challenged on stuff.
18:56
You said this in episodes. So, so, so and so I disagree.
18:59
But then I can have that conversation with the person
19:01
because I know my stuff. I know my onions.
19:04
And I cannot even come back and say, you know what?
19:05
That previous podcast episode, perhaps I didn't explain this
19:08
properly, These and these and these, the other ways of looking
19:11
at it and these are, these are these are other things that we
19:14
have to consider. So only pick up the microphone
19:16
and talk about only what you know #1 because it's honest and
19:21
because #2 if you're bullshitting, people will call
19:23
you out straight. It's like Tokyo Mackay.
19:26
Well, for instance, you know, her first podcast was on
19:27
relationships and all that when her marriage with her husband
19:30
and that people begin to drag her anyhow, you know, and you
19:34
know, it's understandable. You're talking about
19:36
relationships. You now find out that your
19:39
husband, they do your own kind, you know, So just talk about
19:42
what you know. I'm not blasting talking back.
19:45
And what if I love her? I love her spirit.
19:49
And it's not because, you know, she went to the same school as
19:51
my wife. I just love her spirit, her
19:53
tenacity. She don't try.
19:55
She's been in the game for a while.
19:56
So I respect her. So me, I'm not dragging her.
20:01
I respect her, but only talk about what you know, because if
20:06
people if people think you're bullshitting, they will call you
20:08
out. So I told him to be honest.
20:11
Be honest with yourself here. Only talk about what you know or
20:13
else there's trouble ahead. Then, OK, expectations.
20:18
Now, we now know that if you're entering into this podcasting
20:21
game, it's not for one year. We're talking three to five
20:24
years at least before you can say attire.
20:26
I'm giving up three to five years at least.
20:29
So those of you who are listening now, you're being
20:31
seduced by the sound of my voice, realize that this is not
20:34
a one year game. This is not a six months game.
20:37
If you start podcasting in January, by February, you say,
20:40
Oh my, don't tire. You are not serious.
20:44
You have not started. Just know I'm making this
20:48
podcast because I'm receiving lots of these questions.
20:50
I just want you to know before you ask me a question, I want
20:54
you to already know where we're heading.
20:58
By the way, you want to start the podcast, you reach out to
21:00
me. You want my guidance and
21:01
everything like, yeah, sure, I'll take your money, I'll help
21:04
you start off the podcast. But at least I'm telling you
21:06
ahead of time, this is the amount of work that is required
21:09
so that tomorrow you will say Tavish and I LED you a stream.
21:12
I told you ahead of time, this is what I what is required
21:16
before you gave me money and before we started this journey,
21:20
Everything doesn't work out. It's on you, it's not on me.
21:24
Then we also now had the other conversation about distribution
21:28
and promotion. And I told him, now, look, when
21:30
you said distribution and promotion, my heart was glad.
21:32
My heart was singing. It means we're on the same page
21:35
because this game is also a game about distribution or promotion.
21:40
In other words, if you're making something and you're not sharing
21:42
it with people, nobody will hear your stuff.
21:46
And I told him, this is the reason why things go on all the
21:49
time. You make a podcast, the podcast
21:52
is dope, but then before you know it, you know, Donald Trump
21:57
drops a bomb somewhere, you know, then, you know, media
22:02
people begin to debate left and right, and then Middle East Gaza
22:05
will drop a bomb. People will now start debating.
22:08
And then Beno State stuff will happen from Beno State, by the
22:11
way, Beno State stuff will happen.
22:13
People begin to debate Fulani versus this, then Peter Obi
22:17
versus Tinobu, and then a scandal will break out.
22:20
You will now hear that some Hollywood celebrity was found,
22:25
you know, in an affair with another Hollywood celebrity's
22:27
life and or not wife. And then before you know it,
22:31
like stuff is going on, the Internet is crowded.
22:36
This is the world we live in. You now record one podcast
22:39
episode and then you put it out. You expect that people will
22:41
flock to your podcast episode. They won't.
22:43
There's more interesting things to look about to, to to listen
22:46
to. So you have to promote.
22:49
You have to constantly push to be out there to have an
22:51
opportunity of being heard. The people say that I promote
22:54
excessively, like of course I do.
22:56
It's the only way people will hear my stuff.
22:59
Let's be honest. I'm making this podcast episode
23:01
today about podcasting. Let's say I drop it today and
23:04
then today Kim Kardashian announces that she's reconciling
23:07
with Kanye West. You think people will listen to
23:09
my podcast over Kim Kardashian and Kanye West?
23:13
Let's, let's be real, Kim Kardashian recording,
23:19
reconciling with Kanye West I think will carry the day.
23:22
Maybe The thing is even that she's reconciling with Kanye
23:24
West and she's not pregnant for triplets, forget that.
23:26
Don't carry the day. Nobody will hear my small
23:29
podcast. I have to promote excessively.
23:31
I have to or else nobody's going to hear.
23:34
So if you're starting a podcast, be ready to promote this thing.
23:37
And I had to tell Joshua, Now, look, if you're going to promote
23:40
your podcast once every two weeks, you're not serious.
23:43
You haven't started. At least you have to be
23:46
promoting this thing every day. You say you're going to be
23:49
promoting once a week and no problem.
23:51
I know to shout because I understand coming up with ideas
23:54
is hard, but maybe ready to be promoting this thing every day.
24:00
Be ready. People will not flock to your
24:02
podcast. That's not how it works.
24:04
Now there are some people who already have star power.
24:07
They really have some traction in other areas and who can get a
24:10
following. Like, trust me, if Donald Trump
24:12
should start a podcast today, his podcast will be top 10
24:17
today's Monday before the end of the week.
24:19
If Donald Trump starts a podcast today before the end of the
24:23
week, his podcast will be top ten because he is Trump.
24:27
The same thing with Tenable. If Tenable should start the
24:29
podcast today before the end of the week, his podcast will be
24:32
top ten in Nigeria because he's tenable.
24:34
Just how the world works. Unfortunately, you know, some of
24:39
us have not achieved either in politics or movies or, you know,
24:42
whatever. So we don't have that kind of
24:44
clout and I told him that that's part of the reasons why Obama's
24:48
wife their podcast. That's the reason why I was
24:49
successful. No one no, you know, the pre
24:53
launch was not to you know it does give small pre launch
24:59
coming soon within three weeks podcast drop next in podcast top
25:03
five all over the world. Of course, because she's Mrs.
25:07
Obama, that's why. So for the rest of us on more
25:12
distribution promotion, die on a daily or else nobody is
25:19
listening to your podcast. I'm being frank with you.
25:23
But like I said, you still want to start a podcast.
25:25
You still want me to advise you to help you, stuff like that.
25:29
Yeah, sure, we'll talk money and I will take your money, but the
25:32
rest is up to you. I'm telling you what needs to be
25:35
done ahead of time. So whether it's a podcast
25:40
succeeds or not, it's on you. I'm telling you what is
25:42
required. So promotion now goes to promote
25:46
die my own opinion daily. You need ideas on how to promote
25:51
your podcast daily. That is what ChatGPT is for.
25:54
Use it to come up with ideas. If you want to go the let me
25:58
just manager out. OK no problem promote it once a
26:01
week. But just know that promoting
26:02
your podcast once a week means that in one month you have only
26:06
promoted your podcast 4 times. Please realize that if you're
26:10
promoting it once a week, it means that in one month you have
26:13
only promoted your podcast 4 times.
26:15
Do you really think that is enough to get a podcast or a
26:19
business or whatever going that you only promote this thing four
26:23
times in a whole month in a 30 day cycle?
26:27
Only four times because some of you say now that promoting every
26:33
day is excessive. I'm being real with you.
26:35
If you want to start a business and you only promote your
26:37
business four times in a month you really think that is enough
26:40
to get your business going? Reason I'm think it, think it
26:45
then and I told him you know what we now have an expectation
26:48
straight now the next thing is this people who want to get into
26:51
the podcasting game, next thing they start talking about
26:53
equipment. Equipment, which microphone,
26:55
which laptop, which memory card, which DS, which backup system,
26:58
which everything. And I told him, I look, I don't
27:00
want to hear anything about equipment at all.
27:05
The time for equipment will come.
27:07
Your primary assignment now is something called content
27:09
calendar. I repeat, your primary
27:12
assignment now is called something called content
27:14
calendar. Content calendar just means,
27:17
what am I going to be saying on this podcast?
27:20
Who am I going to be talking to? How am I going to be talking
27:24
with them? What is the cadence?
27:25
We'll be talking every day, every week, every month.
27:29
By the way, if you want to do your podcast and say only going
27:32
to be podcasting every month, you are not serious.
27:34
You are not you have not started the people that have been
27:37
calling now Kim Kardashian also named Kanye West, Donald Trump,
27:46
who else Peter will be if Peter will be decides to start the
27:49
podcast. If people like that want the
27:50
podcast once a month, that's no problem.
27:52
They already have some kind clouds from other spheres that
27:55
will carry over. People will listen.
27:57
If Peter is only podcasting once a month, people will listen.
28:00
They'll say ah, today is 1st of October on Kobe's podcast drops
28:04
on the 7th. They will listen.
28:06
You are not there yet. That's the reason why people
28:10
like Tony Robinson and Oprah Winfrey can drop 1 episode, you
28:13
know, once a month. But people will still flock and
28:16
that podcast will still rank because it's them.
28:19
So if you say you're only going to be podcasting once a month,
28:21
once a month, you are not serious.
28:23
You have not started be ideal cadence.
28:28
I'll leave that up to you. You don't have to be a maniac.
28:30
You know, like me podcasting, you know, 3-4 times a week, but
28:33
just know that once a month you are not serious.
28:36
You have not started. So content calendar, what are
28:43
you going to say? Who you be talking to?
28:45
What is the tone, what is the style?
28:47
How often you be talking to them?
28:48
That is the main thing because that is the reason why people's
28:51
podcasts die. Because you start the podcast in
28:54
January, you don't think through about your content calendar,
28:57
what you're supposed to say, who your audience is.
28:59
And then in February you are tired.
29:01
You're like, I have to think of another thing to say again and
29:05
then you say, but you know be, but you know be would I can't
29:08
come and kill myself. Let me rest now your one week
29:11
rest went out two weeks. Now your two weeks went out one
29:13
month. Now your one month and one day
29:16
in three months. Somebody asked you that busy.
29:18
How far now you have recorded your party.
29:19
As you said, I beg my sister. And then that's how your podcast
29:22
will die. So the first thing is not to
29:24
start asking me question about equipment.
29:26
The first thing is content calendar, and this is my own
29:29
honest opinion. If you can't come with a content
29:32
calendar, do not start the podcast.
29:34
You will waste your time and you will waste your money buying all
29:37
this fancy equipment. If you can't come up with a
29:40
content calendar things to say my own opinion, I say come up
29:44
with one for the next one week. So I say one week for one year.
29:48
The reason why I say one year is because at least we'll give you
29:50
the reduce the mental load. You'll be able to be calm that
29:54
you know what I've already thought of what I'm going to say
29:56
for the next year, you'll be able to relax and to start your
29:58
podcasting game. If you can't think of content
30:01
calendar for one year, don't even start.
30:03
You're wasting your time. How do I come up with a content
30:06
calendar? That's not a problem.
30:08
There are lots of podcast episodes that I've made in the
30:10
past to, to give ideas about that or by the way, it's now
30:14
easier that we have Charge EPT and Gemini and all these things,
30:18
but we'll talk more about that later.
30:20
See those of you who want to start podcasts for business
30:22
purposes, I hope you guys are hearing now you're in business
30:26
no matter what your business is, whether it's fashion or whether
30:28
it's consulting, whether it's logistics or whether it's tech.
30:31
You want a podcast to promote your business.
30:33
You're thinking how do I enter it?
30:34
I hope you're hearing the things that you need to be paying
30:37
attention to Too many of you are going to go on book your space,
30:41
buy the building, buy the microphones, buy the lighting,
30:45
buy the whatever. Meanwhile, you have not even
30:47
decided on content calendar. What am I going to say?
30:50
You know, buy all this equipment and then, you know, I was
30:54
wondering, oh, what are we going to say in this podcast?
30:56
Why are we going to interview, please?
31:00
Content calendar is the main thing.
31:02
Forget equipment, the time for equipment, we'll get there.
31:05
And I repeat, if you cannot come up with a content calendar, do
31:08
not even start. Don't.
31:14
So that's the gist of all the things that we spoke about.
31:16
Basically, you know, I had some questions that's why we had the
31:20
money conversation and I told her, look, my brother, I
31:22
understand in this part of the world, you talk money, money,
31:24
money. Do say this guy no gear focus.
31:26
I understand. Don't look at you.
31:27
One kind is everything. You know money like oh, I
31:32
thought you came from a good family.
31:33
Why you sounding so I understand, you know I get it.
31:37
But like I say, you know, don't don't worry.
31:39
Life is multifaceted, so nobody is about money, 100% nobody, so
31:46
don't worry. Then he also had questions
31:50
around hosting and is what I told him, hosting is where your
31:54
files are going to live, your audio files to live on the
31:56
Internet. I wanted to know my idea about
31:59
one particular host, Buzz Sprout.
32:04
This is what I'm going to tell you.
32:05
Don't look at things from one provider versus another.
32:09
Those somebody who say Buzz Grout, Buzz Prout or Spotify,
32:12
which one is better? That's the wrong way to think
32:14
about it in my own opinion. First of all, we think about
32:17
free versus paid. The best services your way to
32:21
get are with those where you pay money.
32:23
I'm sorry, my brothers and sisters, but that is just life.
32:27
You want good quality treatment, go and pay for it.
32:30
That it's that's, that's just it.
32:32
I'm sorry, it's how it works. So from the beginning, you
32:35
either have a budget or you don't.
32:36
So that's why I say that's the best way to look at it.
32:38
Free versus paid. Then when it comes to paid and
32:42
hey, we can start talking about, you know, other things, but let
32:45
me leave that paid conversation. Then there's free, my own
32:48
podcast. I host it for free.
32:50
I'm on Spotify and I'm not paying Spotify Shishi.
32:53
In fact, that's why it makes me makes me wonder sometimes
32:55
Spotify, how do you guys make money?
32:56
How do you monetize this thing? Because we're listening to music
32:59
for free. I'm hosting my podcast for free.
33:02
You know, as far as I know, everybody free, free, free,
33:04
free, free. So like, how do you guys make
33:06
money? I guess it must be the people in
33:08
the West, you know, who pay for downloads and everything.
33:10
Maybe that's what supporting all this.
33:11
You know, I don't know what's up.
33:14
I'm hosting for free on Spotify now.
33:17
When you're free, you also now need to check some people are
33:19
free, free, free like Spotify is free.
33:21
Then there's some people who are free for a time, free for your
33:24
first 100 episodes, free for the first three months, free for the
33:28
first one year. You need to know those people.
33:33
I wanted to do free, free, free. So I now started looking for
33:36
free options. Then when you're now at the
33:41
level of OK, free options. Now distribution is also another
33:44
important thing because remember, distribution is the
33:46
name of the game. It's not enough to record these
33:52
things. People need to find you.
33:53
People need to hear you. So when I start to start
33:55
worrying about the reach of the other platforms, and that's the
33:58
reason why I'm on Spotify, because Spotify has reached and
34:01
Spotify, whether they like it or not, they're the ones that own
34:04
Nigeria. If you're able to get your song
34:07
to blow on Spotify, you will blow in nature.
34:09
That's just how it works for now in 2025.
34:12
If you're listening to this podcast in 2035, you know, of
34:15
course things would have changed.
34:17
But right now, Spotify is where the reach is.
34:20
And by the way, when I started, it wasn't called Spotify, it was
34:23
called Anchor. And that is what Anchor
34:25
promised. Anchor promised distribution to
34:27
other platforms. So you host your podcast on
34:30
Anchor and then they will go through the pains of making sure
34:33
that your podcast shows up on iTunes, on Buzz Sprouts, on
34:39
Google Podcast because there used to be a Google podcast
34:41
player everywhere. And so that's why I picked
34:44
Anchor because it was free and then he had the distribution
34:47
that I was looking for. So that's the reason why I'm
34:49
here. So you can see that this is how
34:52
you think about it. Don't start saying should I do
34:56
Lib sync or should I do, should I do Spotify?
35:02
Should I do buzz sprouts or should I do pod be now?
35:04
That's how you think about it. So first of all, ask yourself,
35:07
first of all, do you have money to invest or not?
35:09
If you don't have money, look for the free options and look
35:11
for the purely free options. But I've already told you and
35:16
I'm saying it again, the people that have the best deal are
35:18
those who are paying. So like for me, for instance,
35:21
Spotify can wake up tomorrow and say, Mister man, we don't like
35:23
your podcast with the platform you be gone.
35:25
They can delete all my episodes and there's nothing I can do.
35:29
The most I can do is kind of why I cry.
35:32
I say what kind of basis is this where my uncle's injury, my
35:35
progress, That's the only thing I can do, Cry and pray.
35:39
For those of you who are with other people like Lipson, nobody
35:41
can do platform your podcast. You have paid and if you want to
35:44
say what you want to say, you will say and nobody will cancel
35:47
you is a paid service. So I'm letting you guys know up
35:51
front that the people who have the best deal actually those
35:53
people who pay then for the people that pay, they also have
35:57
backup for the audio. So you if your computer crash
36:01
and you know everything, you can go and call these people and
36:03
say, Hey, Lipsy, how far now should be you guys on backup my
36:06
episodes and I beg I need from episode 1 to episode 350.
36:10
They will give you the source file is there or Spotify.
36:15
I don't have that treatment. If anything happens to my
36:17
podcast to do on Spotify and they say, oh boy, we don't like
36:20
you with the platform you or there was problem and then
36:22
episode 1 to episode 976 is missing because I already I have
36:28
1200 episodes currently. So it's what if I said episode 1
36:32
to episode 967 is missing? There's nothing I can do
36:36
nothing. All I can do is cry and all I
36:39
can do is pray. That's all.
36:41
If it's missing is missing. So honestly speaking, and I'm
36:44
saying you too, I'm pulling my ears.
36:46
I'm talking now. You should be listening though,
36:49
Unfortunately you get what you pay for.
36:52
So when it comes to hosting, if you want the best treatment, go
36:56
and pay for it. But by the way, I hope you still
37:01
hear what I said. Now for me, I'm not paying.
37:04
I'm doing this free. The time will come when I'll
37:08
migrate to a paid platform. But so far 1200 and something
37:13
episodes and I'm all right and I'm OK.
37:15
So you can do this thing free or you can rough it.
37:20
So that's on the question of hosting.
37:23
Then what else do we discuss anyway?
37:27
We discussed plenty of things actually.
37:29
Then there was a hair scripting. So this was my advice to him and
37:34
this is my advice to any of you listening right now on this
37:39
question of scripting. No, they follow people, they
37:42
argue back and forth because so many people argue which one is
37:45
best. Should I freestyle?
37:47
I want to be authentic. I don't want script.
37:49
I don't want you don't. Don't, don't join them.
37:52
Don't join them. Don't poop mountain, that kind
37:54
of thing. You're wasting your time.
37:55
Because the truth of the matter is, any podcast that you like is
37:59
scripted. Any podcast you like is
38:04
scripted. The thing is just that we have
38:05
different definitions for what a script means.
38:09
So Joshua asked me script all bullet points and I told him it
38:13
doesn't matter. Pick whatever it is that you
38:15
like. But the most important thing is
38:17
never carry the microphone unless you have decided ahead of
38:20
time. This is what we want to talk
38:21
about. If you grab a microphone, you
38:24
didn't think ahead of time, your podcast is not going to fly
38:28
because people value their time. If you just pick up a podcast
38:32
and just saying whatever comes to your mind, you know, after a
38:35
while, no, nobody will follow you.
38:38
Nobody, no, there are some podcasts that are in a certain
38:44
genre, like, you know, Stoner podcast.
38:46
That's where two people come, you sit down, you smoke a bow
38:49
and as a spirit leads, you just be saying anything.
38:52
None sit down is different. That's a Stoner podcast.
38:54
So people will sit down. You know, you plug in your
38:57
headphones as the host is lighting up the bow.
38:59
You you light your own bow. You know, you just be spiffing,
39:03
you know, and as they're saying things in the spirit realm, you
39:06
to you be feeling it in the spirit round because you serve,
39:08
you're high. So that's a different thing.
39:12
But for everybody else, never pick up a microphone and record
39:17
unless you have asked yourself ahead of time, you know, who am
39:19
I talking to? What am I saying?
39:20
All these also things. So if you look at that from that
39:22
point of view, every single podcast you like is scripted.
39:25
This particular episode is scripted.
39:27
I'm not reading from a script, but I have a bullet point.
39:30
I had a conversation with Joshua from Joshua.
39:33
We said in Joshua, these are important things that I think
39:36
other people need to know who are starting a podcast.
39:38
And then I'm now freestyling on that.
39:40
But can you see that there's some order to my thought?
39:44
So if the kids were here and they made noise and everything
39:47
and blah, blah, blah, blah, blah, you know, I'll be able to
39:50
pause. And once I said to quarrel, OK,
39:52
they didn't to cut themselves. There's no blood, OK?
39:55
And he cracked his skull, but he will survive.
39:58
You know, I can just come back and then press play and
39:59
continue. Because there's a list of
40:01
questions and I'm still on track.
40:07
Every podcast you like is scripted.
40:09
So stop engaging in all these debates.
40:11
Everybody they script because everybody here has bullet points
40:14
or questions or people have a script that they're reading word
40:18
for word. Now, This is why I told him
40:20
about word for Word. And I can say this because I
40:23
grew up in the media, in the media household.
40:25
Mumsy and Popsy both used to work with NTA moms, would later
40:29
on become a marketing exec. My father would later on work
40:32
with National Orientation Agency that used to be MAMSA, You know,
40:38
the like government education and propaganda.
40:41
Now people like my mom and my dad who were journalists and who
40:46
were trained, they have been trained in this thing.
40:49
You give them a script, they can memorize it and then see it back
40:53
beautifully. Florida State, it is their
40:55
training. My mumsy studied theatre arts.
40:58
It is their training. For someone like me who does not
41:00
have that training, you want me to carry a script, memorize it
41:03
and give it back to you word for word?
41:05
I will fumble. I will sound like an idiot.
41:08
I will sound incoherent. I will sound not prepared.
41:12
If I pull it off, I will sound like a robot.
41:14
I do not have that training. Same thing with my dad.
41:20
He's dead by the way, rest in peace.
41:22
What do we see again? Same thing with my dad and all
41:26
his colleagues. They have been trained.
41:30
If you do not have that training, if you're not a
41:32
trained performer, then please do not try this thing of a
41:36
script that is rather word for word.
41:37
You will sound flat and that is the problem that I have with
41:40
some podcasts like NSG, that's Nigerian, Nigerian Economic
41:46
Summit Group, the host of the podcast, unfortunately, the guy
41:52
has a set of questions and he always reads the questions word
41:55
for word. He never deviates.
41:56
It doesn't matter who he's talking to, he never deviates.
41:59
That thing is boring. If you're not a trained
42:07
performer, don't do it. Please don't.
42:12
I said Joshua, which one do you like?
42:14
He say prefers bullet pointers. OK, fantastic.
42:16
For those of us who are not trained performers, that
42:18
scripting thing will not work. You will sound flat, but either
42:24
way, just no. Don't be arguing with everybody
42:27
that is this a script or is this not a script.
42:30
Every single podcast you like has some thought and have some
42:33
preparation behind it. Put some thought and some
42:35
preparation behind it. Whether it is questions like I
42:38
do or bullet points like some people do, or a script that is
42:42
written out and that is performed.
42:46
If you're not a trained performer then don't bother with
42:48
that. But The thing is, every single
42:51
format works for those of you who are interviewing people like
42:55
on the Nigerian Economic Summit Group podcast, the NESG podcast
42:59
where they have lots of people there, you know, people in
43:02
economics, people in finance, people in politics, you know,
43:07
that kind of show. Don't just read your questions
43:09
robotically. If somebody says something
43:12
leaning, if somebody says blah, blah, blah, blah, blah, tables
43:15
economy has been the best for Nigeria.
43:17
Don't just move on to question 2 leaning.
43:19
So Oh really, is that what you think, Sir?
43:22
So yes. So care to explain?
43:27
The person says one or two things, you know, follow up
43:29
challenge him or something. Or you know, what should I keep
43:33
in the conversation If you do your podcast like how any SG
43:36
does their own Nigerian economic Summit group.
43:38
By the way, if you're interested in these sorts of things, please
43:41
go and listen to the podcast, the NESG podcast, Nigerian
43:44
Economic Summit group. Then there's also a Nigerian
43:47
politics weekly. So please listen to all these
43:49
other podcasts out there. Let's broaden our broaden our
43:52
mind. What you want to do like any SG,
43:54
just really like a robot. You're, you're, you're boring
43:57
half the people anyway. So for the four minutes, let me
44:02
bring today's recording to a close.
44:06
I think that was just a pretty much, but bottom line shaft for
44:09
those of you who listen to this podcast, you think it sounds
44:12
cool, It is. It is pretty cool.
44:15
It's cool to meet people who value your opinions, will often
44:20
know what you think and people who pay you money because of
44:22
your expertise. So believe me, it is very cool.
44:25
It is very cool. And The thing is, I haven't even
44:27
blown yet. I am not even a top.
44:30
I don't, I don't even think I'm a top 100 podcast globally.
44:34
So by the time I even get to that level of being in the top
44:37
100 globally or top 50 globally, OK man, it's going to get even
44:40
cooler. So it is cool.
44:44
Just make sure you have the right expectations about what is
44:48
required to get into the podcasting game.
44:50
Which is why whenever people reach out to me, I say, I want
44:53
to start a podcast. I say jokingly, let's talk.
44:56
Let me discourage you. I'm not actually trying to
45:00
discourage you. I'm actually trying to make sure
45:02
that you have what it takes to succeed in the podcasting game
45:04
because it's not an easy journey.
45:07
So you want to talk? No problem.
45:08
Hopefully you've listened to this episode.
45:11
I'll keep answering questions for as many people as possible.
45:14
And like I said, we'll fix the time in the future because you
45:16
reach out to me today. We just can't talk today because
45:19
I've got lots of stuff going on. You know, our school fees to
45:21
pay. I still want to buy a nice best
45:24
class for myself, you know, tinted AC tights, you know, also
45:28
have to get some for wifey because she's been a very
45:31
supportive wife. And then my kids keep asking me
45:34
questions. When are we going to travel?
45:35
When I want to see Uncle Savy service.
45:37
My brother, he lives abroad with his kids, you know, keep asking
45:40
when are we going to travel? When are we going to see them?
45:41
So it'd be nice to be able to travel, you know, like maybe
45:43
like 2 * a year. So that'll be cool.
45:46
Shall just you know, travel whenever we feel like like, you
45:49
know what, it's been a while wifey more bag bags less let's
45:53
be going. So be nice to be able to live
45:55
that kind of lifestyle. So because of that, if we talk
46:00
today, I can have meeting with you today.
46:02
I'll put a time in the future, but just know the responsibility
46:05
for keeping up with that time is up to you.
46:09
Not because I feel like a big man or anything, it's just that,
46:12
you know, I'm already jogging lots of commitments.
46:14
So it's up to you to keep that time.
46:17
If you miss it, you miss it. But and it's not a problem if
46:20
you miss it, we can try and reschedule.
46:22
But to be honest, if after two or three times I see that this
46:24
person is not serious, I'll start snubbing your message.
46:27
So far, there's only one person that I've snubbed because truly
46:30
that guy is is an irritant. So of the 50,000 of you that
46:34
have listened to the show over the last five years, I've only
46:38
snubbed one of you. So I don't think I'm doing too
46:40
bad. So thank you very much for your
46:43
time and attention. Remember, if you'd love to
46:45
connect, you can call, send me a text message or WhatsApp message
46:48
on 08064662140. Thanks for your time and
46:53
attention. I will catch you next time.
46:55
Same place in your headphones or in your speakers wherever you
46:59
listen to the show.