Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Invisible Resume: Building Your Network as Your Greatest Asset

Transcript

The Invisible Resume: Building Your Network as Your Greatest Asset · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Apologies because there's a guy
• 0:04
  who's playing ashake not far from me, just in case you hear
• 0:07
  the grooves coming in through the background.
• 0:10
  You know, it's just one of these ways that we make ourselves
• 0:12
  feel. All right.
• 0:14
  So, yeah, 2 days ago, we looked at networking as a prospecting
• 0:19
  tool, and that's when we we used, I think the name we used
• 0:25
  at the time was Adenica Ishaku. Yeah, Adenica Ishaku, who's a 10
• 0:30
  year post call lawyer. So that means she's been
• 0:33
  practicing for over 10 years based in Lagos and she wants to
• 0:36
  set out into legal consulting and she wants to do a securities
• 0:41
  compliance. That's what she wants to
• 0:42
  specialize in. So 2 days ago, that was what we
• 0:46
  did. We looked at possibilities for
• 0:50
  networking and I promise you guys that we're going to come up
• 0:54
  with a prospecting plan, you know, for her so that you guys
• 0:59
  can start seeing how beyond networking, there are other ways
• 1:02
  that she can start approaching other stakeholders, potential
• 1:05
  clients, you know, things like that.
• 1:07
  Well, before we do that, I just realized that there were a few
• 1:09
  more things I didn't mention when it comes to networking,
• 1:12
  other opportunities that are available to our young lawyer
• 1:16
  for how she can network. So that's what we're going to
• 1:21
  explore today very briefly. And then tomorrow we should move
• 1:29
  on to coming up with a prospecting plan for her.
• 1:32
  Yeah. So you guys can see how it works
• 1:33
  live and in the flesh. When you're trying to go out and
• 1:36
  you're trying to talk to customers because you're walking
• 1:38
  into the office or you're sending them emails totally
• 1:41
  cold, you know, you never met them before.
• 1:43
  This person is a total stranger. So just flush up some ideas
• 1:46
  about how that can work. Now if you'd love to connect
• 1:49
  with me, the phone number is 08064662140.
• 1:54
  The country code is +234. For those of you who are not
• 1:57
  Nigerian, that's my WhatsApp number as well.
• 2:01
  Then connect with me on LinkedIn.
• 2:03
  The name to look for is Tavishima IED.
• 2:05
  So please connect for a business audit, business audit strategy
• 2:08
  session or just in case you have a couple of questions that you
• 2:11
  need answered like when a blessing from yesterday that we
• 2:15
  shouted out yesterday. Yes, we have a couple of
• 2:19
  questions like a blessing. So let's move on to let's move
• 2:25
  on to the agenda for today. So for the fun of it, I've been
• 2:29
  changing the lady's name every single episode.
• 2:32
  So today we're going to change the name from Adinika Ishaku.
• 2:35
  I'm going to say that now her name is Adinika or Sarah Wayne.
• 2:39
  Now, the reason why I'm picking that name is because I think it
• 2:42
  is the most impressive or most interesting Nigerian name I've
• 2:46
  ever come across. Because back when I lived in
• 2:49
  Lagos, used to attend Saint Louis Catholic Church and there
• 2:52
  was this guy in church there, certified big boy as in as in a
• 2:56
  big boy Corey guy. You know, all the couple of
• 2:59
  businesses even owned a factory. He set up a factory that was
• 3:04
  supposed to be, at the time, it was supposed to be Nigeria's
• 3:09
  first. I think it was Nigeria's first
• 3:12
  and it would have been Africa's biggest if and all producing
• 3:16
  factory, I think producing ethanol from, from cassava.
• 3:21
  But things didn't quite go according to plan.
• 3:23
  You know, they launched the business, but I, I don't think
• 3:25
  it turned out to be viable. But it's not something I
• 3:27
  discussed with him anyway. But I used to see the gist on,
• 3:31
  you know, NTA news because the messenger was there at the
• 3:33
  launching of the factory and you know, stuff like that.
• 3:35
  So, you know, NTA news, business day, you know, you see things
• 3:39
  like that. But one of those things that
• 3:41
  didn't quite pan out, I think it was the cost of energy that was
• 3:45
  the problem. The cost of powering the factory
• 3:48
  turned out to be much more wasn't cost effective basically
• 3:53
  trying to power the factory. But I was just just ahead.
• 3:55
  I never spoke to Uncle Sam directly about it because that's
• 3:58
  everybody used to call him Uncle Sam.
• 4:00
  Now Uncle Sam had this interesting name and the name,
• 4:03
  his surname is OSARENKHOE. And also some people in Saint
• 4:09
  Louis then who used to call it Osare and Koe.
• 4:12
  And it kind of makes sense because it is spelled
• 4:14
  OSARENKHOEO Sarin Corey. So I used to call him Osarin
• 4:19
  Corey to know until Fast forward now many years later, I met my
• 4:25
  wife and my wife is she's Isha also from the same place that
• 4:30
  Uncle Sam is Osarin Corey. Remember, until then we have
• 4:34
  been saying Osarin Corey and then me and my father-in-law are
• 4:37
  Justin. And it's like, oh, OK, this guy
• 4:39
  that came for the meeting sometimes like, Oh yes, Uncle
• 4:41
  Sam was are in koi because Uncle Sam of course followed us for
• 4:45
  you know, when you want to marry wife now, you know, you show up
• 4:48
  at the girl's house, you know, with your relatives.
• 4:51
  And of course, in the beginning, you know, technically speaking,
• 4:54
  you don't know the play the the way to her house.
• 4:56
  So other people have to come and show you the house.
• 4:58
  Now you know, that's part of the legal fiction.
• 5:00
  So you know, like you're a household boy, you want to marry
• 5:04
  a Yoruba girl, you know, the first time you go to a house
• 5:07
  with, with, you know, with your people from your side.
• 5:10
  So you know, in theory, you don't know the way to the house
• 5:12
  now. So if you know one or two, like
• 5:15
  senior respectable Yoruba people in your community, you know,
• 5:18
  those people will follow you now to help open the road and to do
• 5:21
  translation and do rapport building and things like that.
• 5:24
  So that's how Uncle Sam came along when we're I was about to
• 5:29
  get married to my wife and so I say, yeah, of course I'm Osara
• 5:32
  Koi. And then my father-in-law
• 5:34
  laughed and said, what did you say?
• 5:35
  I said Osara Koi. It says spell the name I spelled
• 5:37
  it said that's not a Sarah Koi, that is Osara way.
• 5:40
  And I was like, what? I say Sam, but it is KHOE he
• 5:45
  said, and he's not Koi is why? And I'm sure I'm still not
• 5:49
  pronouncing the name correctly. In fact, I'm sure those of you
• 5:51
  who are Asian people now you're probably laughing your heads
• 5:54
  while thinking that this guy is even destroying the name the
• 5:55
  more. But sure, there's no Sarah Koi
• 5:57
  is not Sarah. And then Uncle Sam was like,
• 5:59
  yes, actually, that's how the name is pronounced.
• 6:02
  And you guys have gotten been getting it wrong all this time,
• 6:04
  but I don't bother correcting people.
• 6:06
  I was like, oh, OK, interesting. So today we're going to use the
• 6:09
  name Adenika Osare just in case there happens to be some other
• 6:15
  person listening to the podcast. Right now.
• 6:17
  You have somebody who is Isha as a friend, you know, Isha Bini,
• 6:20
  you know, Edo, you know, Midwest, all those kind of
• 6:25
  tribes, and you see the name like this and you're pronouncing
• 6:27
  the name Osarian Kui. It's not Osarian Kui, it's
• 6:30
  Osarian Way. So yeah, that's my bit of
• 6:34
  cultural education for the day. So now for Adenica, Osarian Way,
• 6:40
  looking for more networking opportunities.
• 6:42
  Now we've already spoken about how 2 days ago we're just using
• 6:45
  networking as prospecting tool. So I think in the episode that
• 6:49
  we did 2 days ago, I spoke about how she can attend events like
• 6:53
  Founders Friday, which holds in Abuja and holds in Kaduna and
• 6:59
  holds in Lagos. And it's a meeting of, I'm not
• 7:04
  sure who the, the, what do you call them?
• 7:06
  The founder? I mean, the, the convener, the
• 7:09
  people that organized the, the program, I'm not sure who they
• 7:11
  are. So, you know, if you're
• 7:12
  interested, do research and they'll find them out.
• 7:15
  But it's a place where founders 10 yet to meet with other
• 7:20
  founders and vent people who are venture capital investors, you
• 7:25
  know, things like that. So I just thought that for
• 7:29
  somebody in Adenica or Silenhuen situation, it might be a good
• 7:33
  idea to attend those kinds of events.
• 7:35
  So today I just want to recommend other events that if
• 7:38
  you're in that situation like Adenica or Silenhuen, that these
• 7:41
  are some of the places that you can attend as well.
• 7:44
  So I forgot to mention that professional bodies that that is
• 7:48
  a very good Ave. to be explored. So like in her own case, since
• 7:53
  Kemi or Sara Hoy obviously is a lawyer, so she should be
• 7:57
  attending the MBA sessions. MBA that's the Nigerian Bar
• 8:00
  Association. That's just the association for,
• 8:03
  you know, all of us now, lawyers, former lawyers, judges,
• 8:06
  former judges, you know, all of us.
• 8:08
  That's where we're going to association meeting.
• 8:10
  That's where we hang out and talk about things that are
• 8:12
  relevant to ourselves. Now the NBA, the Nigerian Bar
• 8:17
  Association has a couple of committees.
• 8:18
  One of them is the business committee.
• 8:20
  So the business committee arranges program, every programs
• 8:24
  every single year where we talk about things at the intersection
• 8:27
  of law and business. And then I think there's also a
• 8:30
  capital market committee. So for someone like Kemi or
• 8:33
  Serene Hui who now wants to become a securities, I say Kemi
• 8:37
  Identica identical Serene, she now wants to become a securities
• 8:42
  compliance lawyer. It might be a good idea to go to
• 8:46
  the MBA business committee meetings and the capital market
• 8:49
  meetings because it might be a good place where you can meet
• 8:52
  potent, meet stakeholders, potential clients, and also put
• 8:56
  collaborators. So that's the whole goal when
• 8:58
  you're networking, you're trying to meet stakeholders, important
• 9:01
  people in the industry. You're trying to meet clients,
• 9:03
  people who will pay you money. You're also trying to meet
• 9:05
  collaborators, people that you work together so you guys can
• 9:08
  chase other clients and make money or chase other initiatives
• 9:11
  that will be pure for you guys that'll help you guys move your
• 9:14
  business forward. Then for professional bodies,
• 9:18
  you can also join broke brokerage bodies because like
• 9:24
  the stock brokers in Nigeria, I think there's a stock brokers
• 9:28
  institute or something like that.
• 9:30
  I'm not sure if you know what that what that is, then please
• 9:33
  hit me up in the notes and let me know.
• 9:35
  But I know that stock broker. Sure, they have some kind of
• 9:38
  associations, just like accountants have associations
• 9:40
  and things like that. So at any care or sat anywhere,
• 9:45
  she could also join the Stock Brokers Institute.
• 9:47
  That would be a good place for meeting clients, for meeting
• 9:51
  stakeholders and also meeting collaborators.
• 9:53
  Then all these digital asset communities, like what's it
• 9:58
  called? This one that has a letter B as
• 10:01
  the logo Bitcoin. So there's some Bitcoin
• 10:04
  associations in Nigeria. There's one of them who did
• 10:08
  that. They did a, what's it called?
• 10:11
  They did some public seminar last year where they invited
• 10:14
  people from CBN and Central Bank of Nigeria.
• 10:17
  They also invited people from SEC that Securities and Exchange
• 10:20
  Commission. And I think they also invited
• 10:23
  some people from the banking sector to attend.
• 10:27
  So somebody like Adenica or San Juan, you should also be
• 10:30
  attending these sorts of things because it is a good place to
• 10:33
  meet stakeholders, meet possible clients and also meet
• 10:37
  collaborators. Then let's see what else.
• 10:39
  Then also some other associations like I think it's
• 10:42
  called F Man or something like that.
• 10:44
  Is it the Fund Managers Association of Nigeria or
• 10:46
  something? Now I'm not sure if she can be a
• 10:49
  member because I think to be a member of F Man, I think you
• 10:52
  actually need to be like a private wealth manager and you
• 10:55
  know all these sorts of things. But since remember, if this is
• 11:00
  not your first time listening to the show, if you've been
• 11:02
  listening to this or geez, from the beginning, remember that we
• 11:04
  said people that at any care outside anyone can go and meet
• 11:08
  to do business with could also be fund managers, you know,
• 11:14
  asset managers, private wealth managers, you know, that sort of
• 11:18
  thing. So it might be a good idea for
• 11:19
  her also to be attending F man E events, because I know that they
• 11:24
  put together some events and they they used to be some part
• 11:28
  of something called, I think, like a capital market something
• 11:32
  committee. I can't remember.
• 11:33
  Anyway, just some big plans under an old president.
• 11:37
  I can't remember which president in particular is not in noble
• 11:41
  and it's not wasn't Buhari. I think that was under good
• 11:46
  luck, Jonathan. I think I think was not a good
• 11:48
  luck Jonathan though some capital markets improvement
• 11:51
  committee or capital market road map committee, something
• 11:54
  something like that. So that's what I first heard of
• 11:57
  F man. And of course I told my wife
• 12:01
  that, you know, that's a very interesting name because you
• 12:03
  know F man, you know, like when you tell somebody F off.
• 12:07
  So every time I hear F man, that's what comes to my mind,
• 12:09
  you know, like F off. So, yeah.
• 12:13
  So Denika or Sarah, when she can be attending meetings and
• 12:17
  programs that F man them, people who are wealth managers, private
• 12:23
  bankers, you know, all those big, big financial people, then
• 12:28
  she can be attending all those, all those events.
• 12:33
  And remember, the goal is to go there to try and meet
• 12:36
  stakeholders, to meet possible clients and also to meet
• 12:38
  collaborators. That's the whole point of
• 12:40
  networking in these sorts of environments.
• 12:42
  Then the Senate, and when I say Senate, I mean Senate like
• 12:47
  Nigerian National Senate, the federal body, they also have
• 12:52
  committees that hold hearings every once in a while.
• 12:55
  So I think the Senate has committees on investment and I
• 12:59
  think they also have committees on capital markets.
• 13:02
  Those are some of the people that I think were consulted with
• 13:06
  when it came to passing the ISA. That's the Investment and
• 13:09
  Securities Act. Now the Investment and
• 13:11
  Securities Act is the all I put it.
• 13:15
  It's supposed to be the OGA quota quota, the big law of laws
• 13:19
  in Nigeria that governs what kind of investments are safe.
• 13:23
  How do you all I put it, You know what, I've been out of the
• 13:28
  law game for a while. So let me now come and give you
• 13:30
  guys fake gist. But anyway, the point I'm trying
• 13:34
  to make is that the Senate committee also has these sorts
• 13:36
  of hearings and sometimes these hearings are open to members of
• 13:39
  the public. So if you're a baby lawyer like
• 13:41
  a Denicare or San a way 10 years post call, you want to become a
• 13:45
  big name in legal consulting, you want to do securities
• 13:48
  compliance. If you happen to be in Abuja and
• 13:50
  this the hearing is going on and it's a public hearing, they
• 13:53
  might as well just show now if you don't have anything doing,
• 13:56
  just just just go there, just enter.
• 13:59
  You never know from listening, maybe even making contributions.
• 14:03
  You might get to hobnob, meet a couple of senators here and
• 14:06
  there, meet some private, you know, some investment people
• 14:11
  here and there's some private wealth manager people here and
• 14:14
  there, some pension management people, you know, things like
• 14:17
  that. You never know.
• 14:18
  You get to sit down and rub shoulders with stakeholders,
• 14:21
  with possible clients and collaborators and then do your
• 14:24
  networking there. Of course, remember if you
• 14:27
  listen to the episode that I did 2 days ago that the whole goal
• 14:30
  is not to go there and start giving business cuddle.
• 14:32
  It's not to go there. When you see the head of Stambic
• 14:37
  IBTC Pension Management, you go and say oh Sarah, blah blah blah
• 14:41
  blah. Now give him your card.
• 14:42
  No, that's not how it works. The goal is to go there.
• 14:45
  You see the head of Stambic IBTC Pension Managers and you guys
• 14:49
  have a fruitful conversation, you know, do your research ahead
• 14:53
  of time, you know, possible things that they're working on,
• 14:55
  initiatives that are trying to bring to the market as an
• 14:58
  educated baby lawyer now who is following trends and who knows
• 15:00
  what's up. You know, you talk about
• 15:03
  developments in other jurisdictions and you know,
• 15:05
  things like that, things that they might not might not have
• 15:09
  considered. You know, you have that kind of
• 15:11
  conversation and then, you know, before you go, that's why I say,
• 15:15
  oh Sir, that that was a pleasure.
• 15:16
  I'm having a chat with you. I'm going to be in Abuja again
• 15:19
  in two weeks time. I would love to come by office
• 15:22
  and then talk some more about this and this and that and that.
• 15:24
  You know, would you be open to that?
• 15:25
  And of course, the guy is going to say, Oh yeah, sure, sure,
• 15:28
  please, by all means because it's not every day that you meet
• 15:31
  a smart lawyer. So that's what he's going to
• 15:32
  say. And I say, OK Sir, can I have
• 15:34
  your card? And then you take the card and
• 15:36
  immediately you go to the car park while you're waiting for
• 15:38
  your Uber or when you enter into the car, the first thing you do
• 15:42
  is you send the guy a text message.
• 15:44
  Now, now, now, now, now. It was lovely having a
• 15:47
  conversation with you. Something, something, something.
• 15:49
  I look forward to our meeting in two weeks, blah, blah, blah,
• 15:51
  blah. You now put your name there at
• 15:53
  Denny Care or SAN. Anyway, now don't expect him to
• 15:55
  reply because it's a Niger thing.
• 15:57
  It's a big man thing. You know, big man don't reply
• 15:59
  that text messages. It's just a thing.
• 16:02
  So don't expect him to reply. But anyhow, Sha, send that
• 16:05
  message, then send it to on WhatsApp and then be on your
• 16:09
  way. Then you go back to Lagos and
• 16:13
  remember I said that this is where the real networking
• 16:15
  begins. You come across things from your
• 16:17
  conversations that you didn't say, but you know, might be an
• 16:20
  interesting perspective. You, you know, send the guy a
• 16:23
  message again, OK, as per our conversation, so, so, so and so
• 16:27
  I just thought this is another thing you guys want to consider.
• 16:29
  Send the WhatsApp message. But like I said, it's Niger.
• 16:33
  It's a big man thing. Big men don't respond to their
• 16:35
  messages. No problem.
• 16:36
  You shall just be following your steps.
• 16:38
  You send it and then two weeks you're back in Abuja.
• 16:41
  You tried to get the meeting, you know, because he said was
• 16:46
  OK, let's see, you already have his business card.
• 16:49
  You've been trying to reach out text messages, phone numbers.
• 16:53
  So let's see, I forgot. Yeah.
• 16:57
  One thing that I like to do when dealing with big men in quote,
• 17:00
  because I know that Nigerian big men do not respond to text
• 17:03
  messages. They don't even answer their
• 17:05
  phone call. They haven't even stored your
• 17:07
  number. What I do is I have the
• 17:09
  wonderful conversation with the big man with yoga, but as I'm
• 17:12
  leaving the Pai collect PA phone number because PA always answers
• 17:17
  the phone and now become very good friends with PA, you know,
• 17:20
  always chatting PA up and stuff like that.
• 17:22
  So that next time when I want to have a meeting with yoga, that's
• 17:24
  actually how I get in. I get in through the PA so I
• 17:28
  don't call. Of course I'll send a message to
• 17:30
  Olga saying that oh, OK, blah blah, blah, this is the gang.
• 17:33
  Remember someone going to have a meeting in two weeks.
• 17:35
  I want to be in town, that sort of thing.
• 17:37
  I send a message to Olga and I'll call PA and then I say,
• 17:41
  Cami, how you doing now and say, oh, I'm good, how work now,
• 17:44
  blah, blah, blah, this and this and that.
• 17:45
  And I just general just oh, by the way, I told Olga that I was
• 17:48
  going to be in town in two weeks time.
• 17:49
  So I'm passing through. So I beg help me remind him, you
• 17:54
  know, when I'm outside the building, I'll boss you.
• 17:55
  She said, OK, no holler, no problem.
• 17:57
  So that's how I get into these sorts of meetings.
• 18:00
  So that's something that you guys can try, but please do not
• 18:05
  take it personal. It's just a Niger thing.
• 18:08
  It's a big man thing. The big man, the big woman.
• 18:12
  They do not answer phone calls, they not respond to text
• 18:14
  messages. It's not you.
• 18:16
  So it's not like they think you're a small mosquito.
• 18:18
  So they don't OK, maybe that's it.
• 18:20
  Maybe you think you're a small mosquito so they don't want to
• 18:22
  answer you. But I'm just saying don't take
• 18:24
  it personal. You, you know what you want, you
• 18:25
  know where you're heading. Just keep executing on your own
• 18:27
  plan. Eventually the time will come
• 18:29
  where you might you be a big person to people we forced to
• 18:33
  reckon with you and answer your phone calls.
• 18:35
  But until then, don't take it personal.
• 18:38
  Where was I, where was I? So I'm just saying that these
• 18:44
  are other avenues that are available for networking that
• 18:49
  Identicate or Satellite can also be attending.
• 18:51
  So keep an eye out if you want to become a securities
• 18:55
  compliance consultant like Identicate or Satellite.
• 18:58
  Remember, not a real person, just a fictional case study.
• 19:02
  Then the CBN, Central Bank of Nigeria also organizes events.
• 19:05
  SEC, the Securities and Exchange Commission, they also organize,
• 19:10
  they also organize public events that you can be attending.
• 19:14
  But just remember whenever you go there, the whole point is not
• 19:17
  just to go and be impressed and then eat fine food.
• 19:20
  Because if you go for some events, there are some people
• 19:22
  that when they put together events like the food is the food
• 19:25
  is mad. Like in fact, that's the only
• 19:27
  benefit of working with British Council because I handled live
• 19:31
  streaming and provide media coverage for them once in a
• 19:34
  while. So the pay is crap, but the food
• 19:36
  is fantastic. So at least if you attend the
• 19:39
  events, you know they're going to have breakfast and lunch
• 19:42
  sorted and a good one on that. So the goal is not just to go
• 19:46
  there and eat fire food and then drink, fine, drink.
• 19:50
  The goal is to have conversations with stakeholders,
• 19:54
  with possible clients, and also with collaborators.
• 19:58
  I repeat, when we're going for all these things, all these
• 20:01
  things I'm talking about, the goal is as you enter the room,
• 20:05
  begin to shine, your eyes, start looking from left to right.
• 20:08
  Who are the stakeholders I need to know?
• 20:10
  Who are the people that could be potential clients?
• 20:13
  Who are the people that could be good collaborators in the
• 20:16
  future? And then start having
• 20:18
  conversations with these people. So that is the goal.
• 20:22
  Now some of you might say that look, all these ideas all well
• 20:25
  and good, but is right now is too much.
• 20:27
  You know, the idea is plenty, and the answer is yes, the idea
• 20:31
  is plenty. But that is just how sales
• 20:33
  works. We're in the beginning, we're
• 20:35
  using a bit of common sense because we're trying to target
• 20:39
  who might be interested in the product or the service, who
• 20:41
  might be a useful person to keep in touch with.
• 20:43
  So of course, in the beginning the list will be wide.
• 20:47
  But as you start trying to apply one or two things, you're going
• 20:51
  to get feedback from the process, you know, review and
• 20:54
  then reiterate. So it is when you start
• 20:56
  applying, you might not realize that the last time I went for
• 20:59
  the NBA team, as in nothing came out from that.
• 21:02
  I just wasted my, my flight money.
• 21:04
  I flew to Abuja 250 Ki flew back 140 something, I wasted 400
• 21:10
  grand. Nothing came out from that.
• 21:12
  But a capital market meeting. On the other hand in Senate,
• 21:15
  when I went there, I met senator this, I met senator that.
• 21:18
  I've had four meetings. You know what MBA, our fashion
• 21:21
  MBA, but any single time they send it hearing, I will fly
• 21:24
  down. So you see, that's how it works.
• 21:26
  So in the beginning, just open the your your phone and just be
• 21:29
  writing them down the ideas that come or get a sheet of paper,
• 21:32
  start writing the ideas, the ideas as they come.
• 21:38
  But it's just the nature of the game.
• 21:40
  We're using common sense. We're trying to look for ideas
• 21:43
  that might work. And then this is from executing
• 21:46
  on these ideas, you know, 1 by 1 by 1 will now realize that OK,
• 21:49
  these classes of ideas are rubbish, cancel them.
• 21:52
  These classes of ideas are very good, Continue to do more of
• 21:56
  them. So that's how it works.
• 21:58
  That's how it works, pretty much.
• 21:59
  So with that, I'll bring today's episode to a close and the next
• 22:03
  time that I come here on Adenica or Sarejoa's Matter, we will
• 22:09
  start looking at specific prospecting strategies.
• 22:12
  So for those of you who like to go and talk to strangers, you
• 22:15
  don't like me, you don't mind going into people's offices or
• 22:17
  calling up strangers, we'll start going into tips, tricks,
• 22:21
  and tactics for how to achieve that.
• 22:24
  For those of you who are scared and who prefer to do everything
• 22:26
  from behind the keyboard, you want to sit down, you want to
• 22:29
  send e-mail, you want to send WhatsApp, you want to send text
• 22:32
  messages, We'll also get into some of those strategies as
• 22:35
  well. So that's all for today.
• 22:38
  Remember, if you'd love to connect, the phone number is
• 22:41
  08064662140, country code +234. That's my WhatsApp number as
• 22:48
  well. I'm on LinkedIn.
• 22:50
  The name to look for is Tave Shima Ayede.
• 22:52
  I'm also on YouTube in case that's how you like to get your
• 22:55
  podcast. So thank you very much for your
• 22:57
  time and attention. I'll catch you guys at the next
• 23:00
  episode.