Latest / MSKMag OutLoud / Does Ownership Matter?
Transcript
- 0:00SPEAKER_00: Does Ownership Matter?
- 0:01SPEAKER_00: Written by Cameron Tudor.
- 0:04SPEAKER_00: Article sponsored by Clinico.
- 0:06SPEAKER_00: The two receptionist problem.
- 0:09I was treating a private equity investor one afternoon when he
- 0:12asked with genuine
- 0:12curiosity why we employed two receptionists when technology
- 0:16could easily let us get
- 0:17SPEAKER_00: by with one.
- 0:18SPEAKER_00: Fair question.
- 0:19SPEAKER_00: After all,
- 0:19SPEAKER_00: this is a man whose job involves finding inefficiencies in businesses and
- 0:24SPEAKER_00: eliminating them.
- 0:25He sees a line item that could be halved and naturally wonders,
- 0:29why the waste?
- 0:30SPEAKER_00: I explain that we don't want to sacrifice robustness for efficiency.
- 0:34SPEAKER_00: We need contingency for when someone is ill,
- 0:36SPEAKER_00: when the phones are running off the hook,
- 0:38SPEAKER_00: or when a patient needs extra attention.
- 0:40If our focus is to provide an exceptional patient experience
- 0:43and a great place to
- 0:44SPEAKER_00: work,
- 0:44SPEAKER_00: then carrying a little fat is healthy.
- 0:47It's what will ensure we're still here in 20 years,
- 0:50still doing the good work.
- 0:52SPEAKER_00: Patients can feel the difference.
- 0:53SPEAKER_00: They know when they're in a place that isn't stripped to its bones.
- 0:56SPEAKER_00: They sense when the atmosphere is calm, welcoming, and unhurried.
- 1:00SPEAKER_00: They notice when staff are cared for, and that creates trust.
- 1:03SPEAKER_00: And in healthcare, trust is everything.
- 1:05SPEAKER_00: He nodded politely.
- 1:06SPEAKER_00: I could see him thinking, soft, sentimental, inefficient.
- 1:11Perhaps,
- 1:11but I'll try to explain why I think ownership matters in
- 1:14healthcare.
- 1:15SPEAKER_00: Batting for both sides?
- 1:17SPEAKER_00: I've been on both sides of this.
- 1:19SPEAKER_00: Having bought and sold clinics,
- 1:21I've sat in rooms with private equity-backed buyers who wanted
- 1:23to roll up 100
- 1:24SPEAKER_00: physiotherapy practices into a portfolio.
- 1:27SPEAKER_00: Smart people,
- 1:28SPEAKER_00: impressive spreadsheets,
- 1:29beautifully polished pitch decks with stock photos of diverse
- 1:33patients looking
- 1:33SPEAKER_00: happy.
- 1:34SPEAKER_00: Not once,
- 1:35SPEAKER_00: literally not one single time,
- 1:37did any of them articulate a guiding principle of providing
- 1:40excellent patient care
- 1:41SPEAKER_00: for reasonable profit.
- 1:43SPEAKER_00: The question was always, how