How to Get Organic Traffic for Ecommerce in 2026
Organic Search for Ecommerce in 2026
What happens to an ecommerce business when paid ads stop working? Matt Edmundson walks through the six organic traffic fronts every founder should be building right now, before paid stops carrying the business on its own.
Summary
Paid ads are getting more expensive, less effective, and harder to justify. Facebook CPMs are up 60–90% over the last few years, paid search clicks have effectively doubled across every vertical, and organic clicks have fallen between 11 and 23 percentage points depending on the industry. Matt opens with the story of switching the…
The skinny
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