Amazon just killed your fake pricing

Billion Dollar Sellers · Apr 23, 2026 · 15m

Date: 23rd of April 2026

Summary: Kevin King breaks down Amazon's two new pricing policy changes that will gut fake strikethrough prices across the marketplace, lays out the 5 AI agent roles every ecommerce operator needs, explains the little-known Newer Version Widget for linking old and upgraded ASINs, and shares a scary stat on how much digital ad spend is being stolen by fraudsters.

Key Points Discussed:

Amazon's List Price verification change (live April 23, 2026): strikethrough prices must reflect a real recent sale

Amazon's Typical Price recalculation (live May 18, 2026): promo prices…