Latest / Ninja Selling Podcast
How to Build a Team That Actually Works
In this episode, Eric Thompson interviews John Zickert about how he has grown his real estate team while staying true to Ninja Selling principles. John shares how his team increased production from $55.6M and 120 transactions in 2024 to $66.6M and 151 transactions in 2025, not by chasing new tactics, but by becoming more consistent with the Ninja Nine, improving team alignment, and deepening their commitment to value-driven relationships.
John explains the structure of his team, the role clarity within it, and the "definitive purpose" that guides everything they do: to create value for…
The skinny
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